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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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The personalization of smartphone use by mothers from low-class family in Palembang Meilinda, Nurly; Sarwono, Billy K; Salamah, Ummi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5257

Abstract

The societal impact of technological advancements is profound, leading to significant transformations in the way people live. However, a significant proportion of the population continue to be marginalized and excluded. This study aims to examine the complex dynamics that shape the adoption and integration of technology into the daily lives of mothers from low class families. It also investigates how these mothers overcome challenges and leverage the opportunities presented by smartphones to benefit their lives. This study employs a constructivist paradigm and utilizes phenomenological approaches using social construction of technology framework. The data collection was done through in-depth interviews with 10 mothers in Palembang City who met the specified requirements for informants. This study shows that the social and economic factors are the primary factors behind technology appropriation process of mothers from low-class families. They strategically manage their use of mobile technology to meet the unique and particular demands of each home. The results of this study demonstrate that technology is not merely a functional instrument; it is also an entity that is embedded with social and cultural significance, making it inextricably linked to the social dynamics and gender context.
From profit to purpose: Sustainability and corporate strategy insights from Desa Inspirasi Padi Ayu, Kilau Riksaning; Ulya, Himmatul; Nuryanti, Nuryanti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5146

Abstract

The transition to post-modern CSR era marks an evolution towards a more inclusive and holistic understanding of corporate social responsibility, extending beyond mere economic gains to address broader social aspects like food security. This study examines the Desa Inspirasi Padi program by Sido Muncul Pupuk Nusantara through the Triple Bottom Line (3P: People, Planet, Profit) framework and a post-modern perspective, aiming to understand how CSR can integrate with food security issues. A qualitative method is employed to explore the implementation and impact of the program, revealing the importance of a holistic and context-sensitive approach. Findings indicate that collaboration between corporations, government, and local communities is crucial in addressing social and environmental challenges. Despite financial constraints, this study highlights the significance of stakeholder support and strategic partnerships for sustainable impact. This research contributes insights into the role of CSR in navigating complex socio-environmental landscapes, offering a fresh perspective for CSR practices in the post-modern era.
Optimizing participatory communication in integrated village development Yanti, Fitri; Prastiwi, Herliana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5319

Abstract

This research explores the role of communication in the Golden Village Movement in Lampung Province, focusing on Pasuruan Village, South Lampung. Using a qualitative and case study approach, this research analyzes the implementation of communication in the Golden Village Movement and the factors that influence its success. Through interviews, observations, and document analysis, this research reveals the importance of participatory communication in village development, as well as its impact on community participation. The results show that effective communication enables active community participation in the planning, implementation, and evaluation of development programs, such as Smart Village. Participatory communication is proven to increase the sense of belonging in the community and strengthen the relationship between the government and the community. The implications of these findings emphasize that in the absenceof inclusive and open communication, development programs are likely to experience obstacles in their implementation. Therefore, participatory communication is key to the success of the Golden Village Movement, creating harmonious relationships between government and communities and promoting inclusive, sustainable development that effectively responds to local needs.
The battle of hashtag on Twitter: Unraveling the pioneers of influence in social media marketing Bate, Andi Pajolloi; Prasetyo, Kurniawan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4833

Abstract

This research aims to identify Key Opinion Leaders (KOLs) in hashtag marketing campaigns on social media using Social Network Analysis (SNA) method. The study explores the social network formed in the campaign between #TimPakeSendok and #TimPakeTangan to identify influential users who play a significant role in the dissemination and reach of the campaign based on degree centrality, betweenness centrality, and eigenvector centrality analysis. The study finds that actors with many followers on Twitter tend to have high centrality levels, both in terms of degree centrality, betweenness centrality, and eigenvector centrality, indicating that they are actively connected to other actors in the network, act as effective intermediaries between other actors, and have meaningful connections with other influential actors in the network during this hashtag marketing campaign. However, the closeness centrality measurement indicates that actors with significant closeness centrality are those with fewer followers. Other findings show that sharing opinions and interacting with other users in the hashtag campaign create a sense of togetherness and affinity within groups with similar interests.
Tourist experience of Indonesia’s tourism in the era of digitalization Briandana, Rizki; Anggraeni Ananda, Ida; Mokhtarrudin Ahmad, Mokhtarrudin
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4693

Abstract

Millennials are stakeholders as well as consumers of the tourism sector for a country. Millennials' needs, wants, habits, and behavior, especially regarding the use of new media in daily life, are seen as important things to pay attention to. Millennial characteristics, competitiveness and attractiveness of tourist destinations, and public relations are important concepts in this study. In this context, Malaysian tourists visiting Indonesia provided input regarding digital tourism in Indonesia. The main concepts used were Social Media and Digital Era for Tourism. Qualitative case studies were the research methodology in this study. The data collection technique used was in-depth interviews. The informants in this study were Malaysian tourists, totaling 6 people. The results show that the tourism experience of foreign tourists provides valuable information regarding the use of information and communication technology for better tourism in Indonesia.
Hallyu pop culture and the motivation of generation z in visiting South Korea Irsan, Dimas Maulana; Khadijah, Ute Lies Siti Khadijah; Saefullah, Kurniawan; Novianti, Evi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5365

Abstract

Popular culture is known to have an influence in building human behavioral intentions. Moreover, now, popular culture from South Korea or often referred to as "Hallyu" has become a phenomenon among Generation Z in Indonesia. Along with the "Hallyu" phenomenon that is occurring, data shows that there is an increase in the tourist trend to South Korea. This then raises the question of whether there is an influence of "Hallyu" on intentions to visit South Korea. Thus, this research aims to build a model and find out the influence of involvement in South Korean popular culture on the formation of intentions to visit South Korea. Data collection was carried out by distributing questionnaires online to 361 respondents from the population who like "Hallyu" popular culture in West Java. The data collected was then analyzed using Structural Equation Modeling (SEM). The findings of this research indicate that visiting intentions can be built by factors involving South Korean popular culture. Situational involvement has a significant influence on the formation of individual visiting intentions, but lasting involvement does not have a significant influence.
Rivalry of celebrity and influencer endorsement for advertising effectiveness Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Safitri, Reza
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5153

Abstract

Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.
Navigating ethical challenges in Indonesian digital public relations practices Wachid, Ivan Bimantoro; Wulandari, Maulina Pia; Nasution, Zulkarnain
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5478

Abstract

The emergence of Digital Public Relations (PR) management has revolutionized the way in which corporations communicate with their public, utilizing digital platforms to provide more dynamic and interactive communication. Nevertheless, this digital revolution has also resulted in a multitude of ethical dilemmas and challenges. This study aims to analyze the ethical dimensions of Digital Public Relations management in Indonesia, with a particular focus on the challenges encountered and the approaches employed for navigating them. This qualitative study employs  in-depth interview as data collection method with two experienced Indonesian PR practitioners to gain comprehensive and detailed observations. The findings highlight various notable challenges in digital PR management, encompassing the need to uphold transparency in communications and guarantee social responsibility in every PR strategy. This study suggests an Ethical Digital Public Relations model that includes three fundamental ethical values: transparency, privacy management, and social responsibility, based on the aforementioned findings. Ultimately, the study recommends PR practitioners to adhere to these three values in order to successfully address ethical dilemmas and strengthen the credibility as well as reliability of their digital PR management. By upholding these values, PR practitioners can effectively handle ethical challenges and make a beneficial impact on the growing field of digital public relations.
Citizen journalism gatekeeping process: An evaluation of conceptual framework for computer mediated communication (CMC) hoax interactivity Lani, Oktri Permata; Putra, Fauzi Eka
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4173

Abstract

Compliance with the Journalistic Code of Ethics (KEJ) is very important and mandatory for journalistic workers. Nowadays, we often encounter journalistic works that are unethical and tend to be very unethical, thus making the connoisseurs of journalistic works uncomfortable with them. This phenomenon can be found on the New Media news portal which spreads various kinds of hoax information. Freedom in the use of New Media is one of the reasons why hoaxes usually appear in New Media, because those who inform news are not only from the journalist profession. While a journalist will pay attention to the Journalistic Code of Ethics (KEJ). In addition, there is no official institution that functions to control and supervise the dissemination of information in New Media. Unlike the case with the mass media which is always monitored by KPI as the Gatekeeper of broadcasting in Indonesia. So that it can filter out various information that is not worthy of appearing in the circulation of journalistic work connoisseurs. Therefore, those who play an important role in New Media to be able to filter all circulating information or in other words who become Gatekeepers are connoisseurs of journalistic work themselves. So that later journalistic connoisseurs will not be consumed by hoaxes and not spread hoaxes. So that the existence of this phenomenon makes researchers interested in studying it more deeply about it. This study uses qualitative methods, data collection techniques in the form of observation, interviews, and documentation, and the validity of the data using time and source triangulation.
Dynamics of intercultural communication: Papuans in Gorontalo Sawedy, Riska M; Sarwono, Billy
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5074

Abstract

This research discusses the dynamics of communication between two different cultural groups applied by ten Papuan student informants in Gorontalo and at the same time identifies that Gorontalo, which according to the researcher's observations has no cases, information, incidents of discrimination against Papuans, has the possibility of discrimination. This research uses Mark Orbe's Co-cultural theory with an interpretive phenomenological analysis study. The results of the research show that the minority group of Papuan students in Gorontalo uses communication dynamics using accommodation, which is a form of establishing good ties with the majority group without losing the original identity of Papuans. Assimilation is also the second dominant dynamics used by Papuan students in Gorontalo, namely adopting the culture of the dominant group. And there is discrimination in the Gorontalo area even though there are no records, cases or even official information.

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