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Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
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Analisis isi: Propaganda dan asimilasi dalam Film “Ajari Aku Islam”(2019) Olivia, Olivia; Limantara, Jessica Eliana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3568

Abstract

Dalam film “Ajari Aku Islam”(2019), konflik antara sepasang kekasih muncul disebabkan oleh perbedaan agama, etnis, dan budaya. Aliang yang beretnis Tionghoa dan beragama Konghucu jatuh cinta pada pandangan pertama pada seorang gadis muslim pribumi, Fidya. Film ini terinspirasi dari kisah nyata produsernya, Jaymes Riyanto, beliau membuat film ini dengan motivasi untuk mengangkat citra Islam sebagai agama perdamaian serta mengangkat isu toleransi antar sesama dan mendorong kehidupan yang damai berdasarkan Bhinneka Tunggal Ika.Penulis menggunakan metode deskriptif analisis isi dengan pendekatan kualitatif. Berdasarkan analisa penulis pada film “Ajari Aku Islam”(2019), ditemukan bahwa terdapat propaganda asimilasi yang gamblang dalam film tersebut dari sisi penokohan dan alur. Penokohan keluarga Tionghoa digambarkan sangat tradisional, kuno, dan kejam sangat berlainan dengan keluarga melayu yang digambarkan soleh dan soleha, sopan, dan lebih terbuka pada orang lain yang berbeda dari mereka. Dari alur, film lebih memfokuskan pada ajaran Islam dan bagaimana karakter utama menjadi lebih baik hanya karena mempelajarinya. Dengan begitu, dapat disimpulkan bahwa toleransi dan Bhinneka Tunggal Ika yang dimaksud produser adalah jika suku minoritas berasimilasi dengan mayoritas.
Communication audit of BAWASLU participatory monitoring socialisation program in South Buton Antang, Nur; Maulana, Harry Fajar; Nurfida, Wa
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4568

Abstract

Bawaslu's Participatory Supervision Programme is an election supervision carried out by the Election Supervisor, with a Communication Audit this programme can be seen in terms of scientific analysis to plan interventions and design communication improvement initiatives. This study aims to conduct a communication audit on the socialisation program of participatory election supervision at Bawaslu South Buton. This research method uses an Evaluative with Qualitative approach. The results of the Audit Research on the Participatory Supervision Socialisation Program in South Buton showed good results at the input stage, with internal discussions and public debates encouraging the handling of violations. However, there were still shortcomings in the substance of the programme, which led to less-than-optimal teamwork. The output stage showed adequate and targeted messages, with coordination through various activity programmes. The outcome stage showed an interest in information on electoral violations, but useful findings were relatively low due to the results-oriented and outcome-focused design of the programme. Audit results can provide valuable information to improve programme efficiency, credibility, and economy. Audit results can be used as a credible means of information for BAWASLU South Buton to improve the programme and enhance organisational performance.
Radical feminist representation, social cognition, and film communication on reducing sexual harassment Razali, Geofakta; Oktaviana, Devita
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3868

Abstract

Film is a work of art that has become a phenomenon in modern life that always produce a content that relate with social and human cognition affect in modern lifestyle, one of them is a sexual and a fight of woman. Sexual violence is an act of degrading, insulting, harassing or attacking a person's body, and reproductive function, due to the inequality of power and gender relations, which results in psychic and physical suffering which includes interfering with a person's reproductive health. In this study, the author's goal is to describe and analyze forms of sexual harassment through scenes in the Photocopier film in order to reduce the existence of sexual harassment, to describe and analyze the views in the film Photocopier so that film audiences can be more concerned about sexual harassment. The theory used in this study is Teun A. van Dijk's Critical Discourse Analysis with the methods carried out in this study are qualitative with data collection techniques used, namely observation, documentation and literature studies. In this study, it shows that sexual harassment is the factor most feared by victims, the figure of Farah, Tariq, and other victims suffering in silent, refusing to giving  up and find out the perpetrator of the sexual abuse experienced by them for fear that in the future negative things will happen consequently, in contrast to Suryani a victim who had the courage to try uncovering the events that she has experienced, Suryani relentlessly tried to find evidence of who is the mastermind behind the sexual harassment. The process of social cognition on the Suryani as an actress and the main character, can be found through critical discourse analysis methode by indicating the actress who manages and stores any information about sexual harassment committed, collects evidence, and fights for the right to justice. Keywords:  Film Communication, Photocopier, Sexual Harassment, Critical Discourse Analysis, Feminist 
Management of late adolescent privacy communications to step-parents Kartika, Risma; Qodriyah, Shafira Sholihatul
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4260

Abstract

Families with stepparents are common in Indonesia and are not considered taboo by society. The relationship between late adolescents and stepparents in a family environment will show different quality of communication, however the delivery of personal information in an interaction can affect the relationship between the two. Communication Privacy Management (CPM) which focuses on individual management in processing their privacy, which is reviewed from 5 elements, namely, Private Information, Privacy Boundaries, Control and Ownership, Rule-Based Management and Privacy. Management Dialectics. This study looked at how late adolescents manage their personal communication management in establishing relationships with their stepparents. This study uses qualitative methods and forms a description of the data observed by the researcher. The results of this research indicate that the decision to choose to disclose and not to disclose personal information is based on existing privacy limitations, the more intimacy is attached to the relationship, the smaller the privacy barrier. However, there is intimacy between late adolescence and stepparent, late adolescence still has hidden information that is not disclosed.
Analisis performa public relation digital PDIP dan PKS Utomo, Yulius Wahyu Tri; Ahmad, Nyarwi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4133

Abstract

Managing public relations effectively is one of goal of public institutions, including Indonesian nationalist and Islamic political parties. This article is specified to examine the degree to which did PDIP dan PKS carry out political public relations activities and the ways they managed to do so as a political marketing strategy. To do so, we adopt Kiousis & Stromback’s (2013, 2014) political public relation theory and deploy descriptive qualitative method to anaylse the data derived from the existing literature, online news report and social media accounts of PDIP and PKS. The findings are as follows. PDIP and PKS have developed diverse types of political public relation (PR) activities. Each of these political parties strived to developed political PR activities. The ways they managed to do so are dissimilar. PDIP has prioritized to manage the media, issues and crisis managements. PKS has instead, preferred managing three following types of political PR activities, which are event management that is particularly directed to address the young electorates, campaign volunteer mobilization and also strategic digital communication and interactions, especially to the young voters targeted by this party much more. PDIP seems being less interested in establishing the abovementioned three political PR activities tactically
The effect of digital marketing communications on Adit Sopo Jarwo's animation brand awareness and brand reputation through children's educational content Permana, Aditya; Kholisoh, Nur
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4064

Abstract

              Indonesian animation should be able to compete with foreign animation, but in fact the broadcast of Indonesian animation in Indonesia is still inferior, especially on national television. To keep up with overseas animation, especially in the national market, there needs to be a creative strategy in marketing these local animations to increase brand awareness and a good brand reputation so that Indonesian animation can be a major choice for animation shows, as MD Animation does by utilizing the technology. Social media is a means of presenting educational content to children to increase the brand awareness and reputation of their product, the Adit Sopo Jarwo animation. This study aims to find out the effect of digital marketing communication on Adit Sopo Jarwo's brand awareness and animation reputation through child education content, a survey was conducted on followers of @mdanimation's Instagram account. In this study, the theory used is digital marketing communication theory, brand awareness, brand reputation and stimulus, organism, and response (SOR) theory, which is to see how the response from the audience affects brand reputation. This study used a positivist paradigm with a quantitative approach and used survey research methods and data analysis techniques using path analysis. The samples used in this study were 387 respondents with sample determination using purposive sampling. The results of this study were obtained in that digital marketing communication was shown to have a direct and significant influence on brand reputation. In addition, the results of the analysis with the Sobel test show the influence of the brand awareness variable as an intervening variable between the digital marketing communication variable and the brand reputation, so it can be said that the indirect effect or indirect influence is significant.
Struktur jaringan komunikasi isu susu formula di Twitter Dirgantoro, Kokok Herdhianto; Murtiningsih, Bertha Sri Eko; Juliadi, Rismi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3971

Abstract

Teknologi digital mengubah segalanya termasuk platform media sosial. Isu yang diangkat media arus utama dapat menjangkau lebih banyak pembaca melalui media sosial. Kekuatan netizen dan media massa menjadi kolaborasi besar untuk memunculkan keberpihakan pada sebuah isu. Pada 29 dan 30 September 2022 secara berturut-turut di halaman pertama, Harian Kompas mengangkat isu mengenai dugaan pelanggaran hukum dalam pemasaran tak etis susu formula.  Penelitian ini ingin mengetahui apa saja wacana dan motif yang muncul dari actor berpengaruh yang terlibat atas isu ini dikaitkan dengan konsep Strategies of Resistance dari Muted Group Theory (Teori Kelompok Terbungkam). Peneliti juga mengupas proses pembungkaman melalui analisis isi berita harian Kompas. Melalui Netlytic dan Brand24, didapatkan data bahwa berita media arus utama bergulir juga di platform media sosial Twitter dengan melibatkan actor berpengaruh. Sementara berdasarkan wawancara dengan aktor tersebut memperlihatkan bahwa aktor memiliki motivasi kuat untuk terus melakukan perlawanan terhadap produsen susu formula. Selain itu, dilakukan juga triangulasi yang hasilnya menunjukkan kepiawaian perusahaan dalam menghadapi komunikasi krisis menggunakan strategic silence. Triangulasi dengan narasumber kedua memperlihatkan adanya konfirmasi bahwa pembungkaman terhadap kelompok rentan terkait ASI itu nyata. Kesimpulannya, terjadi praktik pembungkaman terhadap kelompok rentan terkait ASI. Media dan media sosial menunjukkan dukungan namun dukungan tersebut tidak cukup untuk menghadapi kekuatan kelompok dominan.
Sponsored by: Advertisements as intrusive narratives in Indonesian sinetron Adila, Wildi; Aini, Lina Nur; Shabrina, Fatiha Rizki; Jeany Prameswary, Yofa Nanda; Febiyanti, Rosa; Amalia, Afika Hany; Mizana, Elza; Retno Sari, Santi; Nurlitasar, Rahma
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4541

Abstract

Although an embedded advertisement may not disrupt viewers’ attention to the main narrative fully, some research suggest that this ad is still perceived intrusive. Based on that reason, the present study aimed at investigating the embedded advertisement as micro narratives found in three most watched Indonesian sinetron, Ikatan Cinta, Panggilan, and Bintang Samudra. Advertisements attached in sinetron were classified into three typologies based on how connected they are with the main narrative, including natural, less natural, unnatural. There were two theories underlying this study, namely intrusive narrative from Coe (1986) and intrusive advertisement from Edwards et.al (2002). The current research employed descriptive-qualitative method as the data were in the form of textual and visual elements. The data sources were elicited from the latest episodes of three selected sinetron above from the official application or website and validated through investigator by involving linguistic experts. To analyze the data, the researcher employed a theory by Spradley (1980) that comprises domain analysis, taxonomy analysis, componential analysis, and cultural theme. The results showed that the unnatural advertisement is the most frequent typology appearing in three selected sinetron and is perceived as intrusive as it intrudes on viewers’ accessibility to the sinetron’s content. 
Virtual identity in the use of Tiktok for youth in Jakarta, Indonesia Mahmudah, Siti Muslichatul; Rahayu, Muthia; Prasetyo, Kurniawan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3916

Abstract

In this digital era, the use of social media has grown very rapidly. The use of TikTok social media among teenagers is considered as a place where they can find their identity, so the presence of TikTok is a very interesting phenomenon among teenagers. This study aims to determine the identity of the use of virtual tiktok in adolescents in the Jakarta. This research method is descriptive with a qualitative approach by interviewing adolescent informants (15-24 years) in the Jakarta who actively use Tik Tok social media as a primary data collection technique and also conduct literature and documentation studies as secondary data. In the results of the study, social media users, especially teenagers who use TikTok can control various aspects of themselves that they want to be displayed in digital public spaces. There are several teenagers who fall into the real-life identity type and some for pseudonymity (real identity begins to blur and even fake), none of them have fully become anonymized in this study because each content they create is often held by themselves and things they enter into. It's also an identity because with their faces people will recognize them and it doesn't really matter to them if there are other teenagers who choose to become different (anonymity).
Preferensi dan perilaku pemanfaatan media mahasiswa perguruan tinggi jarak jauh Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4281

Abstract

Persaingan perguruan tinggi di Indonesia sejak pandemi covid-19 dalam memperebutkan mahasiswa cukup berat karena semua kampus menyelenggarakan pendidikan jarak jauh. Melalui media pemasaran, konsumen akan lebih mudah mencari referensi sehingga tim marketing perlu mengetahui media pemasaran yang sering digunakan oleh konsumen sehingga dapat memformulasikan strategi komunikasi pemasaran untuk meningkatkan jumlah mahasiswa di PTJJ. Untuk membuat strategi pemasaran yang tepat sasaran, diperlukan suatu penelitian untuk mengoptimalisasi strategi pemasaran PTJJ agar lebih diterima oleh konsumen. Oleh karena itu, perlu untuk mengidentifikasi preferensi dan perilaku pemanfaatan media komunikasi mahasiswa PTJJ dalam rangka merancang strategi promosi efektif dan tepat sasatan. Penelitian ini menggunakan metode kuantitatif dan kualitatif (mix method). Subjek penelitian ini adalah mahasiswa UT se-Indonesia dari 39 unit layanan yang tersebar dari Banda Aceh dan Jayapura. Melalui penelitian ini didapatkan hasil mayoritas mahasiswa PTJJ menggunakan media digital, terutama media sosial sebagai media yang paling sering untuk mengakses informasi. Media sosial bisa dijadikan media efektif dalam brand awareness masyarakat agar mengetahui tentang PTJJ, sedangkan media-media lainnya, seperti televisi, radio, surat kabar, billboard dan videotron pada dasarnya masih cukup efektif, tetapi tujuannya lebih ke arah brand recalling.

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