Jurnal Mantik
Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.
Articles
2,110 Documents
<![CDATA[The influence of leadership and communication on productivity with job satisfaction as an intervening variable ]]>
<![CDATA[Oktavia Dian Maurisa Putri]]>;
<![CDATA[Muhadar Putih]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3899
<![CDATA[Employee productivity is the main thing that must be achieved in order to maintain a company's reputation and business continuity. One of the factors that can increase work productivity is employee job satisfaction. Employee job satisfaction is always associated with a person's leadership style. Likewise with communication which is considered capable of influencing employee work satisfaction. The purpose of this research is to find out how leadership, communication and job satisfaction affect the productivity of PT Kao Indonesia Cikarang employees. This study used a simple random sampling technique, which was carried out randomly with a sample of 110 respondents. The approach used in this research is a quantitative approach. Data processing using SmartPLS Software. Based on all the tests that have been done, it is known that leadership has a positive and significant effect on job satisfaction because p-values are 0.013<0.050 with t-statistics 2.503>1.960, which means that the better the leader, the job satisfaction will increase. Communication also has a positive and significant effect on job satisfaction because p-values are 0.000<0.050 with t-statistics 4.056> 1.960, which means that the better the way of communicating, the job satisfaction will increase. Then leadership has no significant effect on employee productivity, as well as communication which has no significant effect on employee productivity because p-values > 0.050 and t-statistics <1.960. While job satisfaction has a positive and significant effect on employee productivity with p-values 0.000 <0.050 and t-statistics 3.773 > 1.960, which means that the higher the level of employee job satisfaction, the employee productivity also increases]]>
<![CDATA[The influence of price, brand image and product quality on purchasing decisions for honda vario motorbikes (case study on Pelita Bangsa University management study program students) ]]>
<![CDATA[Lita Alpionita]]>;
<![CDATA[Nur' Aeni]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3900
<![CDATA[The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University management study program students. There are several factors that generally underlie consumer considerations in buying a product or service, namely price, brand image and product quality. In this study, the research subjects are students of the Pelita Bangsa University Management Study Program, the majority of whom ride motorbikes compared to cars, and not a few have Honda Vario motorbikes. The research method used in this research is quantitative research. The population used in this study were Pelita Bangsa University students. The sampling method used by the author in this study is a non-probability sampling method with purposive sampling technique, where the sample is Pelita Bangsa University management study program students with a total of 90. The data collection method used in this study is primary data. Primary data taken is data from the answers of respondents totaling 90 respondents. The results of this study indicate that price has an impact on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount> ttable value or (2.575> 1.987). This is also reinforced by the Sig value. <0.05 or (0.012 <0.05). Brand image has no effect on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount value < t table or (1.232 < 1.987). This is also reinforced by the Sig value. > 0.05 or (0.221> 0.05). Product quality has an impact on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount> ttable value or (4.715> 1.987). This is also reinforced by the Sig value. <0.05 or (0.000 <0.05).]]>
<![CDATA[The influence of product quality, celebrity endorser and brand image on decisions purchase scarlett whitening ]]>
<![CDATA[Anastasya]]>;
<![CDATA[Nur' Aeni]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3901
<![CDATA[Problem study This is is support quality celebrity endorser products , and image brand influence decision purchase , the purpose of this study was to determine the effect of product quality, celebrity endorser, and brand image on the purchase decision of Scarlett Whitening for Pelita University Management Study Program Students nation partially. The research method used in this research is quantitative research. The population used in this study were Pelita University Management Study Program students nation . The sampling method that the authors used in this research is the Accidental Sampling method, where the sample is Students of the Pelita University Management Study Program Nation which amounted to 100 respondents. The data collection method used in this research is primary data. The primary data taken is data from the answers of 100 respondents. The results of this study indicate that product quality has no positive and significant effect on the purchasing decision of Scarlett Whitening for Pelita University Management Study Program Students The nation is proven by the value of tcount <ttable or (1.508 <1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.293 < 0.05). Supporters Celebrity There is no positive and significant effect on the purchasing decision of Scarlett Whitening for Students of the Lamp University Management Study Program as evidenced by tcount < ttable or (1.901 < 1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.060 > 0.05). Brand Image has a positive and significant effect on the purchase decision of Scarlett Whitening for Students of the Lamp University Management Study Program as evidenced by tcount <ttable or (3.178 > 1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.002 < 0.05).]]>
<![CDATA[The influence of price, brand image and promotion on the decision to purchase Ventela shoes ]]>
<![CDATA[Dava Satria Wangsawinangun]]>;
<![CDATA[Nur' Aeni Nur' Aeni]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3902
<![CDATA[The effect of Price, Brand Image and Promotion on the Purchase Decision of Ventela Shoes. The formulation of the problem in this study is the influence of price, brand image and promotion on the decision to purchase Ventela shoes. This type of research uses a quantitative type. The number of samples is 110 students who study at Pelita Bangsa University. The data used in this study are primary and secondary data, namely the distribution of questionnaires and through Google forms to Pelita Bangsa University students. The research uses the Lisrel data processing application version 8.8. The results of this study are: (1) Price has no effect on Purchasing Decisions, (2) Brand Image has no effect on Purchase Decisions, (3) Promotion has an effect on Purchase Decisions.]]>
<![CDATA[The effect of price, promotion, and location on the purchase decision of subsidized KPR homes in PT. Sarana Persada Karina ]]>
<![CDATA[Jefry Andi Tarigan]]>;
<![CDATA[Nur' Aeni]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3903
<![CDATA[With the significant increase in urbanization and ongoing population growth, especially in big cities, the need for houses or places to live is increasing. The high demand for housing results in high housing prices. Because limited income can create obstacles for low-income people (MBR), especially people in South Cikarang City who cannot meet their basic needs. So the government offers solutions and opportunities for Low-Income Communities (MBR) through the subsidized Housing Loan (KPR) program to have decent housing at affordable prices. Home Ownership Credit (KPR) at PT. Sarana Persada Karina is currently in great demand by consumers. This is caused by several factors, namely price, promotion, and location on purchasing decisions. The method used is quantitative, the population in this study are consumers who have bought for the last 2 years with a sample of 110 respondents through instrument testing using validity and reliability tests using the Lisrel analysis tool version 8.80. Of all the tests that have been carried out, it has concluded that price, promotion and location have a positive and significant effect on purchasing decisions. Company PT. Sarana Persada Karina as the Developer of the Bumi Cikarang Asri Subsidized KPR Housing can be taken into consideration in order to improve purchasing decisions and increase sales and company objectives.]]>
<![CDATA[The influence of brand image, price and product quality on the purchase decision of skincare somethinc product ]]>
<![CDATA[Melysa Rahmawati]]>;
<![CDATA[Nur' Aeni]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3904
<![CDATA[Industrial companies are currently experiencing developments in Indonesia, especially in the beauty or cosmetic industry. Because purchases of beauty products, including skincare this year, have increased by 16% compared to 2021 until now. Good skincare is skincare that is safe, comfortable and of good quality. In Indonesia, many local skincare brands are starting to develop. Many skincare products are made with different variants according to the skin needs of consumers who use them. This can be caused by several factors from Brand Image, Price, Product Quality and Purchase Decision. In this study using quantitative methods with a sample of 120 respondents. To be able to test the hypothesis in this study, the analytical method that will be used is Structural Equation Modeling (SEM), using LISREL 8.80. The hypothesis test used was a partial statistical test (t). Measurement model testing is carried out to see the validity and reliability of the dependencies of each development that builds the analysis model. The results of this study: (1) Brand Image Variables have a positive and significant influence on Purchasing Decision variables. The hypothesis in this study was accepted because of the results of the t test using Lisrel 8.80. (2) The price variable does not have a positive and significant effect on the decision to purchase somethink skincare products. The hypothesis in this study was rejected because it was based on the results of the t test using Lisrel 8.80. (3) The Product Quality Variable has a positive and significant influence on the Purchase Decision variable. The hypothesis in this study was accepted because of the results of the t test using Lisrel 8.80]]>
<![CDATA[The effectiveness of tiktok social media on the consumptive behavior of UMS Communication Science students ]]>
<![CDATA[Ezra Dewangga Prasaja P]]>;
<![CDATA[Budi Santosa]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3906
<![CDATA[Humans have several needs that must be met in living life, but with the advancement of technology, communication, and industry, the current shopping system is more accessible and affordable, namely shopping through social media, Tiktok Shop helps users sell and buy products from the Tiktok application, but over time human needs for goods and services will change, these changes are caused by the nature of humans to be dissatisfied with what is obtained. The purpose of this study is to determine how influential TikTok social media is and the factors that influence consumptive behavior. Respondents in this study are UMS Communication Science Students who use the Tiktok application in their daily lives. The sampling technique used by researchers is purposive sampling. Based on the results of the simple linear regression test, the results of the constant (a) of 15.943 and the regression coefficient (b) of 0.791 are obtained, which means that the variable use of TikTok has an influence on consumptive behavior, from the simple linear test it can be concluded that Ha (alternative hypothesis) is accepted, because the significance value obtained is 0.000 <0.05, which means that the variable use of TikTok (X) has a positive effect on the consumptive behavior variable (Y).]]>
<![CDATA[Inventory management for essential oil UMKM: enhancing business performance with data mining ]]>
<![CDATA[Luky Fabrianto]]>;
<![CDATA[Johan Hendri Prasetyo]]>;
<![CDATA[Novianti Madhona Faizah]]>;
<![CDATA[Susi Solichatun]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3909
<![CDATA[Micro, small, and medium enterprises (UMKM) play a critical role in driving economic growth and employment opportunities in Indonesia. PT Sukacita Kokoh Bersama (SKB), a company specializing in essential oil sales, exemplifies the dynamic nature of UMKM by embracing technological advancements to thrive in the competitive market. To address the challenge of optimizing inventory management, SKB implemented data mining techniques, specifically the Apriori algorithm, to uncover hidden relationships among different oil types and gain insights into consumer preferences and purchasing behavior. The study aimed to identify relevant sales patterns and predict demand for each oil type. With a threshold of 30%, several rules were generated, including "If customers purchase Lavender Oil and Lemon Oil together, there is a 53% confidence that they will also purchase Peppermint Oil". This research showcases the importance of data mining in enhancing inventory management and decision-making processes for UMKM like SKB.]]>
<![CDATA[Application of the Naïve Bayes and K-Nearest Neighbor Methods for Classifying Roses ]]>
<![CDATA[Gunawan Gunawan]]>;
<![CDATA[Wresti Andriani]]>;
<![CDATA[Aisyach Aminarti Santoso]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3911
<![CDATA[They are faced with the rapid development of plant science, especially the science of rose flora. The rose has a sweet-smelling charm; beautiful color. Many people, like roses, are deliberately cultivated by the beauty industry as the main ingredient in making cosmetics. Roses have various varieties, and the types have similarities, so it is difficult to distinguish, know and determine the varieties of roses; in plain view, it requires a long time and precision. In this study, the Naïve Bayes and K-Nearest Neighbor applications were used. Algorithms will be carried out for the classification of roses in addition to proving the identification and classification of rose varieties based on morphological characteristics using K-NN and Naïve Bayes to understand the diversity of roses. The Naive Bayes method produced maximum accuracy with little training data. Meanwhile, K-Nearest Neighbor was chosen because it is robust against noise data. The performance of the two methods will be compared to determine which method is better for classifying roses. The results show that the Naive Bayes method performs better, with an accuracy rate of 75%, while the K-Nearest Neighbor method has an accuracy rate of 62.5%.]]>
<![CDATA[Impact of emotional intelligence, human resource competence, and organizational commitment on employee performance at PT XYZ Cilegon ]]>
<![CDATA[Fitri Nuraisah]]>;
<![CDATA[Aries Pratama Putra]]>
<![CDATA[ Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/mantik.v7i2.3913
<![CDATA[The purpose of this study was to identify and analyze the impact of emotional intelligence, HR Competence, and organizational commitment on the performance of PT XYZ employees in Cilegon City. The type of survey used was quantitative and included a sample of 48 respondents. The sampling technique used is a saturated sample using the entire population as respondents. A Likert scale questionnaire from 1 to 10 was used to collect the data. Data analysis was performed using the PLS method (Partial Least Squares) using SmartPLS version 3. The study concluded that emotional intelligence, interpersonal skills, and organizational commitment have a significant impact on employee performance]]>
