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HENGKI TAMANDO SIHOTANG
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Jurnal Mantik
Published by Institute of Computer Science
ISSN : -     EISSN : 26854236     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.
Arjuna Subject : -
Articles 2,110 Documents
 148   149   150   151   152 
The influence of celebrity endorser and brand image on consumer purchasing decisions of Rabbani Stores in Pekanbaru City Novi Andryani; Mandataris
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether celebrity endorsers and brand image influence purchasing decisions. The research method used is quantitative, using primary data and secondary data. Primary data were obtained from respondents collected through questionnaires. The sample amounted to 88 respondents using purposive sampling from a population of 770 consumers who had made a purchase. The measurement scale uses the Likert scale. Data analysis includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, multiple linear analysis, determination coefficient test, t-test, and f test using SPSS 26. The results showed (1) there is a significant influence of celebrity endorsers on the purchasing decisions of Rabbani Store consumers in Pekanbaru City.
Strategy for implementing digital marketing communication of unknown coffee through social media instagram Muhammad Fathan; Budi Santosa
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3943

Abstract

Currently, the development of coffee shops has increased in popularity, resulting in market competition. Marketing communication strategy is a tool used by business people in promoting their products by making various innovations to achieve goals in the target market. The purpose of this research is to find out how the marketing communication implementation strategy used by Unknown coffee in using Instagram social media and what factors make unknown coffee's Instagram social media account active as a promotional medium. This research uses qualitative research methods with data collection methods through structured interviews. The population in this sample is the owner, 2 employees and 2 visitors of unknown coffee who have visited more than once and live in Surakarta. This research uses data analysis techniques in the form of qualitative content analysis.  The result of this research is that the digital marketing strategy carried out by Unknown coffee through an integrated marketing communication approach is carried out by combining several promotional mixes, such as advertising, social media and websites or internet marketing, sales promotion, public relations, personal selling, point of sale and merchandising, corporate identity, packaging, and word of mouth.
Effect of competition and sustainable financial performance aplication on the profitability at banking industry in Indonesia Soeharjoto Soeharjoto; Debbie Aryani Tribudhi; Masni Salfinnia
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3944

Abstract

The aims of this study are to determine the competition effect and the application of sustainable financial performance on the profitability of the banking industry in Indonesia. Purposive sampling was used on the Indonesian Stock Exchange in 2018-2021. The analysis used the panel data regression method. Return on Assets was used as the dependent variable, and the independent variable used banking competition and the application of sustainable financial performance, while the control variable used Net Interest Margin, Capital Adequacy Ratio, Loans to Deposit Ratio, and Non Performance Loans. For the results, the right model is used Fixed Effect effect model, with market share, economic performance, environmental performance, and Net Interest Margin having a positive and significant effect on the profitability of the banking industry, while the Herfindahl-Hirschman Index has a negative and significant effect on the profitability of the banking industry. However, governance performance, social performance, Capital Adequacy Ratio, Loans to Deposit Ratio, and Non Performance Loans have no effect on banking industry profitability.
Servant leadership and work culture as determinants of employee performance improvement Slamet Riyanto; Fauji Sanusi; Liza Mumtazah Damarwulan
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3952

Abstract

This study aims to examine the influence and analyze the factors that can improve employee performance. Namely, the variables of servant leadership, work culture, and organizational commitment can mediate an increase in employee performance related to services at the Jakarta PSDKP Base. The study used a quantitative approach with saturated sampling techniques using questionnaires, a population of 136 employees, and SEM PLS 4.0 as a statistical tool. The results showed that servant leadership has a significant effect on employee performance, there is a substantial effect of work culture on employee performance, there is a considerable effect of servant leadership on organizational commitment, work culture has a significant impact on organizational commitment, organizational commitment has a significant effect on employee performance. Organizational commitment can mediate the impact of servant leadership on employee performance. According to the executive level, managerial implications are made using the POLC concept (Planning, Organizing, Leading, and Controlling). This research is expected to make a theoretical contribution to the literature in this context, among others, in human resource management.
Incentive provision as a moderating variable and organizational commitment as a mediating variable in improving employee performance Wiedya Riski Purnamasari; Fauji Sanusi; Liza Mumtazah Damarwulan
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3953

Abstract

This study aimed to test and analyze the role of incentives as a moderating variable and organizational commitment as a mediating variable in improving employee performance at Kencana Hospital, Serang City. The population in this study were all employees of Kencana Hospital Serang City. In this study, a saturated/total sample was used for sampling, meaning all employees were sampled, totaling 243 respondents. The data analysis technique with SEM PLS version 4.0 has been used to analyze the data. Two hundred forty-three questionnaires have been collected with the interval method one disagree- 10 strongly agree. The results showed that training effectiveness does not have a significant effect on employee performance, preventive work discipline has a significant effect on employee performance, training effectiveness has a significant effect on organizational commitment, preventive work discipline has a significant effect on organizational commitment, organizational commitment has a significant effect on employee performance, providing incentives can moderate the effect of organizational commitment on employee performance. Providing appropriate incentives can be a driver and give the effect of organizational commitment to improving employee performance. The first mediation can be characterized as complete mediation, while the second mediation can be characterized as partial mediation. This research is expected to make a theoretical contribution to the literature in this context, among others, in human resource management.
Analysis of digital transformation on the economic growth of culinary business In Makassar City Nurcahyadi Nurcahyadi; Anas Iswanto Anwar; Sanusi Fattah
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3956

Abstract

The development of technology, information and the internet also extends to the business sector, where entrepreneurs take advantage of the internet to widely disseminate their business products and services. One of the business sectors that is growing rapidly at this time is the culinary sector. This is due to the large number of requests and the large number of opportunities that you get when you are in the online culinary business. One of the purposes of this research is to find out and analyze the effect of Innovation and Creativity on the economic growth of the culinary business in Makassar City. The method used in this research is descriptive research method using a quantitative approach. The results of the study can be concluded that there is a significant influence between innovation and creativity on the economic growth of the culinary business in Makassar City.
The effect of price and service quality on the decision to choose Shopee e-commerce in Kibing Village Batam Shandrya Victor Kamanda
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3957

Abstract

Marketing is the tip of the horn of a business entity or company because with marketing a company can find out the number of sales from the marketing results carried out by a marketer. This study aims to determine the effect of service on the decision to choose Shopee e-commerce in Batu Aji Batam District. The population in this paper is 585 people. And the sample obtained was 87 people taken by random sampling method. The data analysis used is multiple regression and hypothesis testing and uses SPSS version 22. The conclusion obtained is that the price variable partially has a significant effect on the decision to choose, the service quality variable partially has a significant effect on the decision to choose. The price and service quality variables together have a significant effect on the decision to choose Shopee e-commerce in Kibing Village, Batam
An empirical study of leadership style and procedural justice and organizational citizenship behavior into a driver of improving employee performance Dadan Faturohman; Fauji Sanusi; Roni Kambara
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3958

Abstract

This study aims to test and analyze the factors that can improve employee performance at the Pandeglang Regency Education, Youth, and Sports Office, namely the variables of leadership style, procedural justice, and organizational citizenship behavior that have been modeled by the author so that it will be tested for validity. This research was conducted at the Office of Education, Youth and Sports of Pandeglang Regency. This research uses quantitative methods by using causality, namely looking for explanations in the form of cause-and-effect relationships between several variables; the sampling technique used in this study is saturated sampling or total sampling, where all populations are sampled, namely, all employees of the Pandeglang Regency Disdikpora totaling 150 respondents and data analysis techniques with Partial Least Square (PLS) software. The results showed that leadership style positively and significantly affected employee performance. Procedural justice has a positive and significant impact on employee performance. Leadership style has a positive and significant impact on organizational citizenship behavior. Procedural justice has a positive and significant effect on organizational citizenship behavior. Organizational citizenship behavior has a positive and significant effect on employee performance. Organizational can be characterized as partial mediation on the effect of leadership style on employee performance and the effect of procedural justice on employee performance. In this context, the author hopes that this research is expected to make a theoretical contribution to the literature on human resource management.
Green economy based on sharia maqashid case study in Sorkam Tengah Village, Sorkam District, Tapanuli Tengah Distric Nasruddin Khalil Harahap; Sawaluddin Siregar; Ali Hardana
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3963

Abstract

The purpose of this study is to briefly examine the meaning of the Green Economy and Maqashid Syariah, with the aim that the knowledge index of the people of Sorkam Tengah Village will be better. This study explains both concepts, the point of which is how to maintain the balance of nature. Towards a greener economy is a sustainable goal for every country, including Indonesia. The application of the Green Economy application can reflect the quality of the environment in Indonesia today. Economic, social, and environmental like an unbroken cycle of architecture. Environmental quality is highly dependent on economic and social output. Maqashid Sharia is a new trend in the study of Ushul Fikh which is developing in the contemporary era. The development of Islamic law in the contemporary era is considered more promising when using the methods contained in Maqashid Syariah. As a discipline of development from ushul fiqh, Maqashid Sharia is now much loved by Islamic jurists for deeper study. Therefore, sufficient information is needed about the literature review that discusses Maqashid Syariah from classical to contemporary times. The type of research used to complete the author's journal is a type of qualitative research considering that the form of data presentation is descriptive in nature, with data sources obtained from the general public. direct and indirect (primary and secondary). A Green Economy implementation model that is applicable, reliable, and comprehensive in Sorkam, must be an economic model that is truly green and relevant to the characteristics of the Indonesian nation based on an Islamic Eco-ethical philosophy that is in harmony with socio-culture. Indonesian people and has a legal basis. The principle of low carbon is basically in line with the maintenance of the soul and mind.
Usability evaluation on fish auction information system application using system usability scale Sofiyan Muji Permana; Dewi Susiloningtyas; Sri Suryo Sukoraharjo
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3966

Abstract

One of the impacts of technological developments in the fisheries sector is the development of the Integrated Fish Auction Information System (FAIS). The Integrated Fish Auction Application supports the process of managing fisheries data at the port. The purpose of this study is to evaluate the results of usability in integrated fish auction applications. The research method begins with determining the object of research, collecting data, and using the System Usability Scale method as a scenario determination, respondent selection, data collection, and calculation. The test value displays 60.08 which has a sufficient usability value, with acceptability marginal, grade scale value D, and adjective rating criteria ok. The System Usability Scale (SUS) results conclude that usability testing of the Integrated Fish Auction Application is still acceptable to auction participants and runs well.

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