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Jurnal Mantik

mantik
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Published by Institute of Computer Science

ISSN : - EISSN : 26854236 DOI : -

Core Subject : Economy, Science, Education,

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.

Arjuna Subject : -

Articles 2,196 Documents

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The infuence of content marketing and social media influencers on purchase decisions through consumer trust as an intervening in fresh milk products in Boyolali City Zahra Dwi Maudina; Edy Purwo Saputro
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6826

This research examines how content marketing and social media influencers impact purchase decisions, using consumer trust as an intervening variable. The study focuses on fresh milk consumers in Boyolali City. Because previous studies show conflicting results regarding how digital marketing affects consumer behavior through trust, this study aims to fill that research gap. Using a quantitative causal design, primary data were collected from 121 fresh milk consumers via purposive sampling and structured questionnaires. Data analysis using SmartPLS 3.2 indicates that content marketing significantly and positively influences both consumer trust (?> 0; p < 0.05) and purchase decisions (? > 0; p < 0.05). While social media influencers significantly boost trust (? > 0; p < 0.0), they lack a statistically significant direct effect on buying behavior (p > 0.05). Furthermore, consumer trust positively impacts purchase decisions (?> 0; p < 0.05) and functions as a critical mediating variable that reinforces the overall relationship between marketing strategies and consumer actions. These findings highlight that trust is essential for turning digital marketing efforts into actual sales within the fresh milk industry.

The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable Fauzi Janothama; Edy Purwo Saputro
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6845

Research on purchasing decisions in the fashion industry continues to show inconsistent findings regarding the roles of brand image, price, and product quality. In the Indonesian context, Erigo represents a rapidly growing local brand with strong visibility, yet limited empirical evidence explains the factors driving consumers’ purchase decisions toward it. This study examines how Brand Image and Price influence Purchase Decisions by integrating Product Quality as a mediating variable. A quantitative method was employed, and data were collected through a structured questionnaire distributed to consumers with prior experience using Erigo products. All measurement indicators were adapted from established literature and assessed using validity and reliability testing. SmartPLS was used for analysis, including measurement and structural model evaluation with a 5% significance level. The findings indicate that Brand Image does not directly influence Purchase Decisions but significantly improves Product Quality, which strongly drives purchasing behavior. Price shows both direct and indirect effects through Product Quality, making it a key determinant of purchase decisions. Overall, the study highlights the importance of maintaining strong product performance and strategic pricing alignment to enhance consumer purchasing behavior toward Erigo products.

The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z Septiyana Eka Cahya Ningrum; Edy Purwo Saputro
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6861

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.

Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia Vanesya Auliya Putri Awalupi; Edy Purwo Saputro
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6882

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.

The role of accounting information systems in enhancing financial reporting quality of msmes: A systematic literature review Padriyansyah Padriyansyah; Trie Sartika Pratiwi
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6914

The advancement of digitalization has encouraged the adoption of Accounting Information Systems in the Micro, Small, and Medium Enterprises (MSMEs) sector; however, their effectiveness in improving the quality of financial statements has produced mixed results. This study aims to analyze and synthesize empirical findings on the role of accounting information systems in enhancing the financial reporting quality of MSMEs using a Systematic Literature Review (SLR) approach. The SLR method was implemented in accordance with the PRISMA protocol through four selection stages: identification, screening, eligibility assessment, and inclusion. The literature search was conducted across Google Scholar using keywords related to accounting information systems, financial reporting quality, and cloud accounting, covering publications from 2019 to 2025. Of the identified articles, ten (10) articles met the inclusion criteria and were analyzed through structured data extraction and thematic analysis. The synthesized findings indicate that Accounting Information Systems significantly enhance the financial reporting quality of MSMEs, particularly by improving reporting accuracy and timeliness. Their effectiveness is strongly influenced by user literacy and digital technology support, such as cloud-based and mobile accounting systems. This study contributes theoretically by mapping the key determinants of accounting information systems effectiveness and provides practical implications for application developers and policymakers in optimizing the utilization of accounting information systems among MSMEs

Digital Transformation of Msmes And Its Contribution To Economic Performance Toward Indonesia Emas 2045 Sinta Veronika Hutabarat; Furi Windari; Heni Wardina; Rahmadiah Hanum
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6919

Digital transformation is a critical factor in strengthening micro, small, and medium enterprises (MSMEs) to support sustainable economic growth. This study aims to analyze the contribution of MSME digital transformation to economic performance within the perspective of Indonesia Emas 2045. The research adopts a quantitative approach using survey data collected from MSME actors who have implemented digital technologies in their business operations. Data are analyzed using multiple linear regression to examine the influence of digital marketing, digital payment systems, and online marketplaces on MSME economic performance. The findings indicate that digital transformation significantly improves MSME competitiveness, sales growth, and operational efficiency. This study contributes to the economic development literature by positioning MSME digitalization as a strategic driver for achieving Indonesia’s long-term national development vision. The results provide policy implications for accelerating MSME digital adoption to support inclusive and sustainable economic growth.

Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration Relifra Relifra; Fajri Hamdani; Rakshak Bharti; Dwi Nurhayati
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6927

This study examines how artificial intelligence (AI) is integrated into managerial routines and business processes of micro, small, and medium-sized enterprises (MSMEs) in the context of digital transformation. Using a qualitative approach, data were collected through semi-structured interviews with ten MSME owners and managers and analyzed using thematic analysis. The findings reveal that AI adoption is driven primarily by pragmatic considerations, particularly tangible business benefits, ease of use, and facilitating conditions, while social influence plays a limited role. More importantly, once AI becomes part of routine practice, its impact extends across marketing, human resources, finance, and operations. The study demonstrates that AI contributes to business transformation by enabling cross-functional integration and more coherent managerial decision-making. These results highlight that the value of AI in MSMEs emerges from its routinized and integrated use rather than from adoption alone

Module-level power consumption analysis of ESP32 wroom and ESP32 dfrobot under normal and deep sleep operation Achmad Zuchriadi; Sargi Ginting; Silvia Angraeni; Didit Widiyanto
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6986

Energy efficiency is a critical requirement for battery-powered Internet of Things (IoT) systems, particularly those operating under duty-cycled conditions. Among widely adopted microcontroller platforms, ESP32 modules are extensively used due to their integrated connectivity and low-power features. In practice, ESP32 WROOM is commonly deployed because of its affordability and availability, while alternative modules such as ESP32 DFRobot are claimed to offer superior low-power performance. However, quantitative experimental comparisons at the module level remain limited. This study presents a controlled experimental evaluation of power consumption characteristics of ESP32 WROOM and ESP32 DFRobot modules operating in normal mode and deep sleep mode under realistic agricultural IoT workloads. Both modules were integrated with multiple environmental and soil sensors and LoRa communication, using identical hardware configurations, firmware logic, and measurement procedures. Power consumption was measured using a dual digital multimeter setup, with each operating condition evaluated over 50 repeated trials. The results show that both modules exhibit comparable power consumption during normal mode operation. In contrast, significant differences emerge during deep sleep mode. ESP32 WROOM consumes 36.907 mW in deep sleep, while ESP32 DFRobot consumes only 0.317 mW. Quantitative analysis indicates that ESP32 DFRobot achieves a deep sleep power efficiency improvement of approximately 99.14% relative to ESP32 WROOM. These findings demonstrate that module-level hardware design plays a decisive role in ultra-low-power performance and provide empirical guidance for selecting ESP32 modules in duty-cycled IoT deployments with significant implications for battery lifetime.

Product–service system mapping for educational service development in public primary schools Wendy Febrianty Mardhiyah; Primelshaddai Tongguran Manurung; Nanang Alamsyah; Mohammad Rachman Waluyo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6853

This study was conducted to identify the potential implementation of the Product–Service System (PSS) in primary education and to develop a conceptual model suitable for public elementary schools in urban contexts. The research was motivated by the limited application of PSS within the education sector, despite its extensive utilization in manufacturing and service industries to enhance efficiency, innovation, and customer value. A descriptive qualitative approach was employed to obtain comprehensive insights into actual service conditions, management practices, and resource utilization in SDN Kebon Kacang 05 Pagi. Data were collected using structured questionnaires aimed at analyzing institutional characteristics, resource capabilities, and quadrant eligibility within the PSS framework. The findings revealed that the existing condition of the institution was positioned in Quadrant 11 Pure Service, while the desired development direction pointed toward Quadrants 3, 6, and 20. Based on the analysis, five recommended quadrants were proposed: Quadrant 3 (Advice and Consulting), Quadrant 4 (Product-Related Software), Quadrant 5 (Product Lease), Quadrant 6 (Product Renting/Sharing), and Quadrant 7 (Product Pooling). These quadrants represented strategic opportunities to improve educational service quality through knowledge-based consulting, digital integration, resource efficiency, and collaborative resource sharing. The research concluded that PSS has strong potential to enhance innovation, service quality, and sustainability in primary schools

Developing a Customer Service Communication Model to Enhance Professional Image: A Case Study of Early-Stage Laundry Business Sondang Beatrix Siahaan; Novi Handayani Simbolon; Fatma Dwi Jati; Khanti Listya
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6870

While early-stage service business often struggle with brand perception, research on standardized communication frameworks for MSME remains limited. This study develops a customer service communication model designed to bridge the gap between operational service and professional image in early-stage laundry businesses. Utilizing the systematic ADDIE (Analysis, Design, Development, Implementation, and Evaluation) framework, this research employs a comprehensive R&D (research and development) approach to ensure the model is both theoretically sound and practically viable. Grounded in the Osgood-Schramm circular communication theory, this research adopts a a qualitative developmental approach. Through semi-structured interviews, field observation, and data triangulation, this study identifies critical touchpoints in the service communication cycle. The result is a synchronized communication flow and a standardized pocketbook guide tailored for three pivotal interactions: customer drop-off, pick-up, and complaint handling. Beyond its practical utility, this research contributes to service communication literature by operationalizing theoretical models into actionable frameworks for informal business sectors. The findings demonstrate that a structured developmental approach to interpersonal communication serves as a vital catalyst for enhancing service quality and fostering long-term business resilience

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Editorial Address Perumahan Romeby Lestari Blok C, No C14 Deliserdang, Sumatera Utara, Indonesia

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Contact Name
HENGKI TAMANDO SIHOTANG

Contact Email
hengki_tamando@yahoo.com

Phone
-

Journal Mail Official
editor.mantik@iocscience.org

Editorial Address
Perumahan Romeby Lestari Blok C, No C14 Deliserdang, Sumatera Utara, Indonesia

Location
Unknown,

Unknown

INDONESIA