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HENGKI TAMANDO SIHOTANG
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Jurnal Mantik
Published by Institute of Computer Science
ISSN : -     EISSN : 26854236     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.
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Articles 2,120 Documents
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The infuence of content marketing and social media influencers on purchase decisions through consumer trust as an intervening in fresh milk products in Boyolali City Maudina, Zahra Dwi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6826

Abstract

This research examines how content marketing and social media influencers impact purchase decisions, using consumer trust as an intervening variable. The study focuses on fresh milk consumers in Boyolali City. Because previous studies show conflicting results regarding how digital marketing affects consumer behavior through trust, this study aims to fill that research gap. Using a quantitative causal design, primary data were collected from 121 fresh milk consumers via purposive sampling and structured questionnaires. Data analysis using SmartPLS 3.2 indicates that content marketing significantly and positively influences both consumer trust (?> 0; p < 0.05) and purchase decisions (? > 0; p < 0.05). While social media influencers significantly boost trust (? > 0; p < 0.0), they lack a statistically significant direct effect on buying behavior (p > 0.05). Furthermore, consumer trust positively impacts purchase decisions (?> 0; p < 0.05) and functions as a critical mediating variable that reinforces the overall relationship between marketing strategies and consumer actions. These findings highlight that trust is essential for turning digital marketing efforts into actual sales within the fresh milk industry.
The effect of promotion and service quality on purchase decisions with price as a mediation variable at wizzmie in surakarta city Janothama, Fauzan; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6844

Abstract

This study examines the influence of promotion and service quality on consumers’ purchase decisions at Wizzmie in Surakarta, with perceived price positioned as a mediating variable. A quantitative approach was employed, collecting primary data through a structured questionnaire distributed to consumers with verified purchasing experience using purposive sampling. All constructs were measured with a five-point Likert scale and analyzed using SmartPLS, which included measurement model assessment and structural model testing with bootstrapping procedures. The findings indicate that promotion does not directly influence purchase decisions, while service quality and perceived price demonstrate significant effects. The results also show that both promotion and service quality significantly affect perceived price, which in turn mediates their indirect influence on purchase decision-making. These findings suggest that perceived value plays a pivotal role in shaping consumer behavior. Practically, the results imply that marketers should design promotional strategies that strengthen price perception for example through discount bundles, loyalty programs, and targeted offerings. The study is geographically limited to Surakarta; therefore, future research is recommended to expand sample coverage and explore alternative promotional variables.
The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable Janothama, Fauzi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6845

Abstract

Research on purchasing decisions in the fashion industry continues to show inconsistent findings regarding the roles of brand image, price, and product quality. In the Indonesian context, Erigo represents a rapidly growing local brand with strong visibility, yet limited empirical evidence explains the factors driving consumers’ purchase decisions toward it. This study examines how Brand Image and Price influence Purchase Decisions by integrating Product Quality as a mediating variable. A quantitative method was employed, and data were collected through a structured questionnaire distributed to consumers with prior experience using Erigo products. All measurement indicators were adapted from established literature and assessed using validity and reliability testing. SmartPLS was used for analysis, including measurement and structural model evaluation with a 5% significance level. The findings indicate that Brand Image does not directly influence Purchase Decisions but significantly improves Product Quality, which strongly drives purchasing behavior. Price shows both direct and indirect effects through Product Quality, making it a key determinant of purchase decisions. Overall, the study highlights the importance of maintaining strong product performance and strategic pricing alignment to enhance consumer purchasing behavior toward Erigo products.
The effect of price and digital marketing on new balance shoe purchase decisions through consumer satisfaction as a mediation variable Wardana, Aldipa Anogara; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6848

Abstract

This study investigates how price and digital marketing influence New Balance shoe purchase decisions, with customer satisfaction serving as a mediating variable. Employing a quantitative approach grounded in positivist philosophy, data were collected via structured questionnaires from consumers who had previously purchased and used New Balance footwear. Responses were analyzed using SmartPLS, including tests for reliability, validity, regression, and mediation. Price was found to have a significant positive effect on both customer satisfaction and buying decisions, highlighting its central role in shaping consumer behavior. Digital marketing significantly enhanced satisfaction but did not exert a direct significant influence on purchase decisions. Customer satisfaction did not mediate the relationship between price or digital marketing and buying decisions, indicating that satisfaction alone does not guarantee actual purchases, which are also affected by trends, needs, and affordability. Overall, pricing emerged as the dominant factor influencing buying behavior, while digital marketing primarily reinforced perception and engagement. The study is limited by its focus on a single brand, a narrow set of variables, and reliance on online surveys. Practically, firms should maintain competitive pricing and optimize interactive marketing strategies, while future research could expand the range of variables and product categories
The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z Cahya Ningrum, Septiyana Eka; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6861

Abstract

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.
Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia Putri Awalupi, Vanesya Auliya; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6882

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.
The role of accounting information systems in enhancing financial reporting quality of msmes: A systematic literature review Padriyansyah, Padriyansyah; Pratiwi, Trie Sartika
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6914

Abstract

The advancement of digitalization has encouraged the adoption of Accounting Information Systems in the Micro, Small, and Medium Enterprises (MSMEs) sector; however, their effectiveness in improving the quality of financial statements has produced mixed results. This study aims to analyze and synthesize empirical findings on the role of accounting information systems in enhancing the financial reporting quality of MSMEs using a Systematic Literature Review (SLR) approach. The SLR method was implemented in accordance with the PRISMA protocol through four selection stages: identification, screening, eligibility assessment, and inclusion. The literature search was conducted across Google Scholar using keywords related to accounting information systems, financial reporting quality, and cloud accounting, covering publications from 2019 to 2025. Of the identified articles, ten (10) articles met the inclusion criteria and were analyzed through structured data extraction and thematic analysis. The synthesized findings indicate that Accounting Information Systems significantly enhance the financial reporting quality of MSMEs, particularly by improving reporting accuracy and timeliness. Their effectiveness is strongly influenced by user literacy and digital technology support, such as cloud-based and mobile accounting systems. This study contributes theoretically by mapping the key determinants of accounting information systems effectiveness and provides practical implications for application developers and policymakers in optimizing the utilization of accounting information systems among MSMEs
Digital Transformation of Msmes And Its Contribution To Economic Performance Toward Indonesia Emas 2045 Hutabarat, Sinta Veronika; Windari, Furi; Wardina, Heni; Hanum, Rahmadiah
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6919

Abstract

Digital transformation is a critical factor in strengthening micro, small, and medium enterprises (MSMEs) to support sustainable economic growth. This study aims to analyze the contribution of MSME digital transformation to economic performance within the perspective of Indonesia Emas 2045. The research adopts a quantitative approach using survey data collected from MSME actors who have implemented digital technologies in their business operations. Data are analyzed using multiple linear regression to examine the influence of digital marketing, digital payment systems, and online marketplaces on MSME economic performance. The findings indicate that digital transformation significantly improves MSME competitiveness, sales growth, and operational efficiency. This study contributes to the economic development literature by positioning MSME digitalization as a strategic driver for achieving Indonesia’s long-term national development vision. The results provide policy implications for accelerating MSME digital adoption to support inclusive and sustainable economic growth.
Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration Relifra, Relifra; Hamdani, Fajri; Bharti, Rakshak; Nurhayati, Dwi
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6927

Abstract

This study examines how artificial intelligence (AI) is integrated into managerial routines and business processes of micro, small, and medium-sized enterprises (MSMEs) in the context of digital transformation. Using a qualitative approach, data were collected through semi-structured interviews with ten MSME owners and managers and analyzed using thematic analysis. The findings reveal that AI adoption is driven primarily by pragmatic considerations, particularly tangible business benefits, ease of use, and facilitating conditions, while social influence plays a limited role. More importantly, once AI becomes part of routine practice, its impact extends across marketing, human resources, finance, and operations. The study demonstrates that AI contributes to business transformation by enabling cross-functional integration and more coherent managerial decision-making. These results highlight that the value of AI in MSMEs emerges from its routinized and integrated use rather than from adoption alone
Module-level power consumption analysis of ESP32 wroom and ESP32 dfrobot under normal and deep sleep operation Zuchriadi, Achmad; Ginting, Sargi; Angraeni, Silvia; Widiyanto, Didit
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6986

Abstract

Energy efficiency is a critical requirement for battery-powered Internet of Things (IoT) systems, particularly those operating under duty-cycled conditions. Among widely adopted microcontroller platforms, ESP32 modules are extensively used due to their integrated connectivity and low-power features. In practice, ESP32 WROOM is commonly deployed because of its affordability and availability, while alternative modules such as ESP32 DFRobot are claimed to offer superior low-power performance. However, quantitative experimental comparisons at the module level remain limited. This study presents a controlled experimental evaluation of power consumption characteristics of ESP32 WROOM and ESP32 DFRobot modules operating in normal mode and deep sleep mode under realistic agricultural IoT workloads. Both modules were integrated with multiple environmental and soil sensors and LoRa communication, using identical hardware configurations, firmware logic, and measurement procedures. Power consumption was measured using a dual digital multimeter setup, with each operating condition evaluated over 50 repeated trials. The results show that both modules exhibit comparable power consumption during normal mode operation. In contrast, significant differences emerge during deep sleep mode. ESP32 WROOM consumes 36.907 mW in deep sleep, while ESP32 DFRobot consumes only 0.317 mW. Quantitative analysis indicates that ESP32 DFRobot achieves a deep sleep power efficiency improvement of approximately 99.14% relative to ESP32 WROOM. These findings demonstrate that module-level hardware design plays a decisive role in ultra-low-power performance and provide empirical guidance for selecting ESP32 modules in duty-cycled IoT deployments with significant implications for battery lifetime.

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