JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Articles
309 Documents
<![CDATA[PARTISIPASI KHALAYAK MEDIA ONLINE TERHADAP LIPTAN6.COM DALAM MEMENANGKAN PERSAINGAN INDUSTRI MEDIA MASSA DI INDONESIA ]]>
<![CDATA[Bayquni Bayquni]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v1i2.702
<![CDATA[Background of this research is new media or also called online media, researchers want to do an analysis of how Liputan6.com can do media convergence in accordance with market needs, so liputan6.com can win the competition in New Media or New Media industry. By looking at the formulation of the problem, it will be seen how the convergence in online media is done. The results of research on Liputan6.com stated that. In conducting Convergence Liputan6.com converges on the economy, on social and on culture, which further directs its preaching to young people. In addition, Liputan6.com also participates in the creation of affiliate program packaging, expression, collaboration of probleme solving and conection. By engaging the audience with a term called citizen journalism, so the audience to believe that what is conveyed contains elements of truth, and the last Commodification is Sibernat where the limitations of space and time become lost when directed and packaged in accordance with the purpose of Liputan6.com in informing the news. The results of research on Liputan6.com can be concluded that Liputan6.com has fulfilled the element in doing cultural participation in order to capture the competition of new media industry.]]>
<![CDATA[ANALISIS FRAMING PEMBERITAAN KOMPAS.COM TENTANG COVID-19 DI DKI JAKARTA ]]>
<![CDATA[Rosida Simatupang]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v4i1.1315
<![CDATA[Handling the Covid-19 virus outbreak in Indonesia since its emergence in March 2020 requires targeted policies both at the national and regional levels. The spread and handlers of the Covid-19 virus are a concern because the number is increasing dramatically. Jakarta as the capital of the country becomes a parameter for other regions in the handling of Covid-19. The outbreak of global pandemic status certainly attracted the attention of the mass media, including online media. With the ability to construct reality, online media has the power to process facts and data in such a way, in accordance with its interests. Researchers will analyze the news with framing analysis to find out the construction of Kompas.com in the news of COVID-19 in DKI Jakarta.This study aims to analyze how framing Kompas.com news about COVID-19 in DKI Jakarta. The research method used is qualitative with framing analysis of Pan and Kosicki models. The results of the study suggest that Kompas.com tends to support governor Anis Baswedan's policy of quarantine the DKI Jakarta area, then Kompas.com does not meet the principle of accuracy in running disaster journalism because it does not verify data.]]>
<![CDATA[POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA ]]>
<![CDATA[Rialdo Rezeky Manogari]]>;
<![CDATA[Mario Galilea Hendrian Manafe]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v2i2.883
<![CDATA[This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.]]>
<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS DALAM MENUMBUHKAN LOYALITAS NASABAH PERUSAHAAN ASURANSI JIWA ]]>
<![CDATA[Hendri Prasetya]]>;
<![CDATA[Dinda Ashriah Rahman]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v3i2.1129
<![CDATA[AJB Bumiputera 1912 is an insurance that has been established since 1912 and still survives today. To grow customer loyalty among the many insurance competitions, this insurance uses a marketing public relations strategy. This research aims to find out the Marketing Public Relations Strategy in fostering Customer Loyalty of AJB Bumiputera 1912 branch of Wolter Monginsidi in Jakarta. This research uses qualitative research approaches that are qualitative descriptions, and constructivism paradigms, with case study techniques and in-depth interviews and triangulation to determine the validity of data. In conducting research, AJB Bumiputera 1912 branch of Wolter Monginsidi Jakarta used 4 Steps to design Public Relations activities and used pencils theory in conducting Marketing Public Relations strategy. Research findings show Marketing Public Relations Strategy, AJB Bumiputera 1912 wolter monginsidi branch has been running marketing public relations strategy in the form of Publications and publicity, Event, News, Community Involvement, Inform or Lobbying or negotiating (approach and negotiating), Social Responsibility.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN ]]>
<![CDATA[Harti Yuwarti]]>;
<![CDATA[Gagah Prakoso Samsoro]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v2i1.873
<![CDATA[The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkaras brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.]]>
<![CDATA[STRATEGI PUBLIC RELATIONS PT. PELNI (Persero) MENGIMPLEMENTASI PROGRAM CSR MELALUI PROGRAM KEMITRAAN DAN BINA LINGKUNGAN ]]>
<![CDATA[Retno Intani]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v1i1.549
<![CDATA[This research describes the effort of PT Pelni (Persero)s Public Relations (PR) to provide Corporate Social Responsibility (CSR) through Program Kemitraan Dan Bina Lingkungan (PKBL). CSR is a part of community relations activity, which happens to be part of PR function to build positive images of the company. The concepts that used to understand the phenomenon under the study are organization communications, Public Relations, strategic management of Public Relations, interactionist symbolic, partnership and CSR through qualitative case study considered as the right method to provide a holistic preview about strategic management of PR for CSR implementation. The findings of the research show that organization communications if implemented well, precisely and interactivy will accelerate Public Relations strategy for CSR implementation through PKBL although PKBL is structured under controlling by Finance Department PT Pelni (Persero) cq Treasury division not restrained by Corporate Secretary PT Pelni (Persero) in which PR and CSR fields are managed. CSR known as a PR activity that contributes to build and maintain good relationship between company and stakeholders and also to enhance positive images of the company.]]>
<![CDATA[STRATEGI PUBLIC RELATIONS DALAM UPAYA MEMBANGUN CITRA PT. PRUDENTIAL LIFE ASSURANCE ]]>
<![CDATA[RA. Putri Mustika Sari]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v3i2.1015
<![CDATA[Prudential Public Relations as an insurance service company requires good and precise planning. Therefore, Prudential must be able to provide enormous benefits to the community. The purpose of this study was to determine the PR strategy of Prudential Life Assurance in building images and the factors that contribute to building the image. The theory used in this research is The Seven C Communication Theory, the paradigm used in this research is the constructivism paradigm. This study uses qualitative methods as a research method that does not use statistical formulas or numbers. The results showed that Prudential Life Assurance's Public Relations chose a management strategy in building an image by finding and collecting data about customer needs. They also help meet targeted customer needs with win solution techniques, building trust with their customers in communicating what customers need. Public relations supporting factors in order to build a company image through the implementation of true selling, hotel visits, school visits to introduce students to insurance, and alms to help underprivileged people so that people sympathize and get to know the Prudential Company better. That is the main thing of public relations planning, namely Marketing Communication.]]>
<![CDATA[STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO ]]>
<![CDATA[Cakra Ningsih]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v2i1.863
<![CDATA[This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7Cs Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.]]>
<![CDATA[PEMAKNAAN IKLAN KOSMETIK WARDAH VERSI PERNIKAHAN DITINJAU DARI SUDUT PANDANG MATERIALISME DAN ISLAM ]]>
<![CDATA[Dian Ismi Islami]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v1i1.513
<![CDATA[Advertising is a muamalah (human relations) study within the scope of Islam, with the principle of fiqh in your practice is the origin of the law that you can, unless there is a proposition that prohibits it. The prohibition in practicing as a sign of Islam that human social activity also has ethics as its basic foundation. Islam regulates the moral ethics in the practice that in this case specializes in advertising not only for the benefit and prosperity of mankind itself, Islam does not teach to seek material gain alone by forgetting the element of blessing or victory (falah) for all people human beings as in the principles of materialism, wherethe main purpose of every activity is merely material or property, as well as its adverts. In this study is a qualitative research using a critical paradigm method.]]>
<![CDATA[CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK ]]>
<![CDATA[Novita Damayanti]]>;
<![CDATA[Muminto Arief]]>;
<![CDATA[Syifa Rachmawati]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v1i2.707
<![CDATA[CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.]]>
