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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 309 Documents
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MODEL PENGAWASAN ORANG TUA TERHADAP PENGGUNAAN MEDIA DIGITAL ANAK Mazdalifah Mazdalifah; Moulita Moulita
Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i1.1316

Abstract

Children nowdays have easely access to information technology, especially smartphones, tablets and personal computers. Therefore, parents take an important role in monitoring their children’s digital media use. The problem that will be explored in depth is how parents supervise the use of children's digital media. This study used a survey method, using a questionnaire as a means of capturing data. The number of respondents is 150 people who have the characteristics of the elderly (father or mother) who have school children at the kindergarten, elementary, junior high, high school and university levels, and use digital media. Respondents were scattered in several sub-districts, namely Medan Johor, Medan Amplas, Medan Selayang, Medan Denai, Medan Polonia and Medan Deli. The results showed that most of the parents perform passive supervision, namely limiting the time the child uses the media and monitoring what sites the child visits. A small proportion of them conduct active supervision such as teaching and directing children to use digital media, especially the internet, and using the internet together with children. The parental supervision model of the effective use of children's digital media is an active supervision model, where parents are actively involved in supervising, not just supervising it.
PENYELENGGARAAN EVENT CAR CLINIC MEGUIARS INDONESIA DALAM MEMBANGUN MEREK Mokhammad Naigam Mahriva; Eka Wenats Wuryanta
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.981

Abstract

The purpose of this research is to find out more about how an event Car Clinic Meguiars Indonesia is organized so that it is able to build a brand on Meguiars Indonesia as a vehicle paint company. In this study using a descriptive qualitative approach to the paradigm of cosntructivism and using the case study method. The concept in this research is brand, brand building and brand audits. From the results of the study stated that Meguiars Indonesia managed to become the top of mind audience because the brand is easy to remember. The success of being the top mind was also supported because the implementation of an event that could have an impact on the target audience. Events are indeed made with the aim of engaging the target audience in programs organized by the company and this is what drives an event to be a memorable and more motivating experience because the target audience participates and becomes a part of the event.
STRATEGI KOMUNIKASI MELALUI MEDIA INSTAGRAM DALAM MEMBERIKAN INFORMASI KEPADA MAHASISWA Ria Listianingrum; Ana Fitriana Poerana; Weni A. Arindawati
Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i1.1309

Abstract

The Instagram account @fisipunsika is an Instagram account used by the admin (communicator) as a medium of communication in providing information to students. The purpose of this study was to find out how the communication strategy carried out by unsika physicists through Instagram media in providing information to students. The research informants were determined by purposive sampling based on certain criteria, using primary and secondary data sources. This research is descriptive qualitative in nature, while the theory used is Lasswell's theory. The results of this study are (1) the communication strategy carried out by unsika physical communicators through Instagram media in providing information to students, namely the admin trying to learn an easy application for sharing information and the techniques performed by the admin as a communicator are not too complicated, only changing the message in verbal into images using the Canva application, (2) the communication strategy of composing messages carried out by the admin of Instagram Fisip UnSika is considered to be able to provide very effective information to students by determining themes and materials with an orientation in order to be able to provide information to students
IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Catur Priyadi; Rendy Dwi Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.879

Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
PANDANGAN TOKOH PERS TERHADAP ETIKA MEDIA BARU Wahyudi Pratopo
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.554

Abstract

This study seeks to reveal the opinion of Indonesian press leaders about the new media ethics in the digital age. The study uses descriptive qualitative method. Researcher collected data by studying documents and interviewing press leaders from the Indonesia Journalists Association and the Alliance of Independent Journalists. This study reveals that Indonesian journalists have had journalism code of ethics and cyber media guidelines, but they havent had the New Media Code of Ethics. The press leaders share the same view about journalism ethics, but they have different opinion about new media ethics.
KAMPANYE PUBLIC RELATIONS #MEDIALAWANCOVID19 DI MEDIA MASSA Ida Fariastuti; Mukka Pasaribu
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1123

Abstract

Dozens of Indonesian mass media have united in an educational movement entitled #MediaLawanCovid19. The purpose of this research is to explore how the mass media public relations campaign in Indonesia in the case of Covid 19 (Case Study of the media campaign #MediaLawanCovid19)? The concept used is a public relations campaign, 10 steps campaign planning, the type of campaign, the paradigm in this research is constructivist. The research approach to research is qualitative. The nature or type in this research is descriptive qualitative. The method used is a case study. The data collection technique in this research is in-depth interviews. The validity technique in this research is source triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The result of this research is that the #medialawancovid19 campaign is a public relations campaign run by a combination of 50 mass media in Indonesia. The #medialawancovid19 campaign is dissected with Anne Gregory's 10 steps, namely: analysis, objectives, public, message, strategy, tactics, time scale, resources, evaluation and review. In addition, the campaign activities carried out by the mass media are a form of social responsibility from media agencies to the current condition of the Indonesian nation in facing Covid 19. Indonesia United against Covid 19 is a big reference for this campaign.
PENGARUH IKLAN TVC TIX ID VERSIPENGABDI ZOMBIE TERHADAP BRAND AWARENESS Nono Sungkono; Stevano Antonio Nanlohy
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.866

Abstract

This study aims to find out 1) an evaluation of the TvC Tix ID Adverts for "Zombie Servants". 2) Brand Awareness on Tix Users ID 3) Effect of Tix ID TvC Ads on Brand Awareness. This study uses the theory of exposure to advertising, stimulus organism response, brand awareness and the AIDCA model. The type of research used is explanative. The research method used was survey. The research population from Tix ID Users at XXI Mall Blok M Plaza, South Jakarta with sampling techniques accidental sampling. The results of the study showed that the Evaluation of the TvC Tix ID Adverts for "Zombie Servants" refers to the three dimensions of Advertisements: Advertisements Frequency, Duration and Intensity. Brand Awareness TvC Tix ID Ads Version "Zombie Servants" in the eyes of Tix ID Users which refers to the three dimensions namely: Brand Recognition, Brand Recall, Top of Mind, then included in the category of Very Realizing. The magnitude of the influence of Tix ID TvC Ads on Brand Awareness, is known to include categories that have moderate influence.
REPRESENTASI BERITA POLITIK DI TELEVISI DALAM TINJAUAN PERSPEKTIF INDEPENDENSI BERITA Hadiati Hadiati
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.545

Abstract

The main aim of this study is to investigate and critically examines the view of the political news representation on Jakarta gubernatorial election 2017. This study employed critical discourse analysis to investigate the power bias in news coverage of Jakarta election on TV One and Metro TV and seeks to examine the ideology behind the television media. A critical discourse analysis of the data revealed several findings. First, the television media coverage on the political news of Jakarta election in the form of text was ambiguous. While the political news has been positioned around the public sector that supposed to be politically neutral, nevertheless the media still produce subjective discourses. Second, the existence of certain interest groups has a significant effect on text production process in media. Third, the production of texts and the discourse practice in the media coverage of Jakarta's gubernatorial election are influenced by the particular regime interests, since the editorial room and the television studio are still considered as places of power. Fourth, the insensitivity of media objectivity is closely related to the sociocultural context that has developed in the society. The sociocultural profession of journalists in the Indonesian society still tends to be perceived as belonging to the power of incumbency. Thus, the political news representation remains heavily influenced by power.The power bias which is a problem in a democratic society, actually still growing and remaining in the television media, especially when representing the political news. The medias potential to construct reality cannot be ignored. In other words, the change of democratic political system and media liberalization is not directly proportional to the expected changing in the attitude of the media in representing unbiased political news.
ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU Novalia Agung Wardjito Ardhoyo
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1010

Abstract

The number of internet users on various digital platforms in Indonesia is continuing increase. This is supported by the presence of smartphones and an easy to getting internet access. This condition also encourages the presence of various digital platforms in the form of applications. And without a registration fee increasing the users of the platform. But without realizing it, actually the users of various digital platforms become unpaid laborers. They also provide capital injections for the media kapitalism in the form of valuable data stores. The review in this paper uses a political economy perspective, aims to give some understanding the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms. The data needed in the analysis of this research was obtained through documentation studies. Furthermore, the analysis was carried out within a descriptive analysis framework, so the qualitative approach becomes the choice of method in this study. From the results of the study, it can be concluded that media capitalism has transformed. They are accommodating the users of various new digital media platforms, such as social media, online news sites, etc by stimulating them to always actively use it. The capitalists with their various transformations also take public data to be exchanged into profitable commodities.
FENOMENA SOCIAL CLIMBER MELALUI TWITWAR Fizzy Andriani
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.713

Abstract

Social media is used as a medium of interaction in many ways, including debating or called twitwar. Some twitwar, was intentionally written by the account owner with the aim of increasing popularity or called the social climber. This study wanted to find out how twitwar was created, what topics were created, and how twitwar actors responded to their twitwar replies. This study uses the concepts of New Media, Twitwar, and Reputation in social media. This research is qualitative research and uses constructivist paradigm. The results of this study indicate that the social climber creates provocative posts for the targeted groups that are considered easily provoked, in this case KPOP fans. While the response of the twitwar actors in responding to the replies given by followers is by writing more provocative sentences, so as to provoke anger from the intended groups, thus increasing their popularity.

Page 15 of 31 | Total Record : 309

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