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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 309 Documents
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ANALISIS PENGARUH MENONTON TAYANGAN UTTARAN DI ANTEVE TERHADAP PERILAKU SOSIAL IBU RUMAH TANGGA R. Rama Adhypoetra; Yos Horta Meliala
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.701

Abstract

ANTV television station is one of the television has a flagship program that became the current phenomenon is the Indian series "Uttaran" which aired every day. This show is not only interested in teenagers but also among housewives. This research uses quantitative approach with the aim to know whether there is influence between watching impression Uttaran in ANTV to social behavior of housewife in RT 05 RW 08 Keluarahan Malaka Sari Kecamatan Duren Sawit, Jakarta Timur. The research technique used in this research is survey and technical data analysis that is tested simple regression that begins with univariate analysis for descriptive statistic and then proceed with bivariate analysis of pearson correlations. The results of this study also shows that watching uttaran impressions affect the social behavior of housewives, so H0 is rejected means that the variables watching the uttaran impressive effect positive and significan on the social behavior of housewife variables. This research needs to be examined from the side of men who notebene they can only give comments made by mothers.
INDEPENDENSI MEDIA TEMPO DAN PENGARUH EKONOMI POLITIK DALAM PRAKTIK STRUKTURASI Elik Susanto
Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i1.1314

Abstract

This research focused on how Tempo editors apply the principles of independence, maintain credibility, and maintain the integrity of journalists as a media business strategy in the digital age. It is no secret that in the media newsroom there are often conflicts, namely the pull between business interests and editorial attitudes. The opposition heats up as newsroom authorities deal with marketing, advertising sections, business development sections, as well as shareholders in news products. The purpose of this study is to see how the negotiation process and compromise the interests of it. At the end of the day, there are those who win and lose. Research using qualitative method with descriptive approach. In describing the findings, researchers will use inductive theory as a tool of hypothesis, observation, and analysis of Tempo practices applying independence in the influence of political economy structure. The researchers' findings state that in maintaining integrity as an effort to uphold the independence of Tempo is not easy to intervene by anyone when making a report on journalistic products.
PENGARUH MEDIA SOSIAL INSTAGRAM JOKO WIDODO TERHADAP ELEKTABILITAS JOKO WIDODO PADA PILPRES 2019 Yos Horta Meliala; Taufik Nurdiansyah
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.882

Abstract

This study aims to measure "the influence of Joko Widodo's social media on the electability of Joko Widodo in the 2019 Presidential Election." As the basis of this study, the theory of Computer Mediated Communication is used. In addition, the cognitive response theory. The research method used is explanatory. While the sampling technique used is the Simple Random Sampling technique. Data was analyzed using R and T. Based on the results of the analysis showing that the influence between Joko Widodo's Instagram social media and Elektabilitas Joko Widodo is at a strong level of influence.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPERTAHANKAN KEBERLANJUTAN OPERASIONAL PERUSAHAAN Prasetya Yoga Santoso; Annisa Larasati
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1127

Abstract

Routine CSR activities in Water Supply and Sanitation, and Mangrove Ecotourism are practical activities in the form of business that has social responsibility.The paradigm of this research is constructivist. The research approach in this study is qualitative. The method used is a case study. Data collection techniques using in-depth interviews. The data validity technique in this research is triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The results obtained are that the implementation of CSR conducted by Saka Energi is not much different from the CSR framework of CSR implementation by Paul Hohnen. The foundation / basic principle of Saka Energi's CSR program is in accordance with the Triple Bottom Line concept. While the Scholarship and Aid program, Smart House, and Saka Mengajar are business practices in the form of philanthropy. Clean Water and Sanitation Provision Program, Mangrove Ecotourism, Saka Mengajar, and Serial Village in the form of Community Empowerment. Saka Energi's sustainability development program is dominated by community development patterns.
KONSEP INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN BRAND IMAGE HOTEL GRAND SAHID JAYA JAKARTA Radja Erland Hamzah; Reza Rahmat Azhari
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.872

Abstract

The purpose of this study was to find out what and how the Integrated Marketing Communication strategy was conducted by Grand Sahid Jaya Jakarta Hotel to improve Brand Image. This study uses the concept of Fours Step, a qualitative research method. The paradigm used in this study is the constructivist paradigm. This study uses three kinds of data collection techniques, namely primary data (in-depth interviews (depth interviews), observation) and secondary data. To test the validity of the data in this study, researchers used triangulation of source data to check the correctness of the data disclosed by the speakers. From the results of this study indicate that in improving the image of Grand Sahid Jaya Jakarta Hotel, the smart marketing program is one of the strategies carried out by Grand Sahid Jaya Jakarta Hotel in maintaining good relations with clients.
PENGUKURAN KETERAMPILAN LITERASI DIGITAL DI KALANGAN MAHASISWA FIKOM UNIVERSITAS PROF. DR. MOESTOPO (BERAGAMA) Mediana Handayani
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.548

Abstract

This study examined digital media literacy skills of university students based on Jenkins and his colleagues classification. Toward this purpose, an Likert scale was administered to a sample (n=150). This scale included a multi-component understanding of media literacy such as tackling the consumption of media messages and the original creation of multimedia material. This study also aimed to assess participants new media literacy skills by presenting about their social and cultural modes of engagement, online interaction, and media consumption and creation patterns. The statements were conceptually built around the 12 new media literacy levels skills identified by Jenkins and his colleagues. These skills are: Play, appropriation, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, and visualization. The results of the study showed that individuals who spent more time on Internet, social media, and blogging had the highest media literacy skills levels. Furthermore, the average of new media literacy levels among respondents were quite good and well, and there is no significant difference in the new media literacy skills based on the demographics of respondents.
KARAKTERISTIK, KEMAMPUAN BERBAHASA INGGRIS DAN PENGGUNAAN MEDIA PELAKU USAHA MIKRO KECIL MENENGAH (UMKM) DESA WISATA Rini Riyantini; Devi Suprasti
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.948

Abstract

Sustainable tourism development which is the government's priority at this time is not enough to infrastructure support, but in accordance with the objectives of community welfare based on human resource capacity, local wisdom and ecosystem maintenance can be realized if it is balanced by mapping the potential and capacity of the community. In accordance with its target, tourism has become a source of foreign exchange for the country by visiting foreign tourists as well as a place to promote Indonesian products, culture and natural resources abroad. For this reason, good communication from Indonesian people is needed for tourists, so that they can attract other tourists on an ongoing basis. One of them is with good English skills and the use of information technology as a medium of communication between Indonesian people and tourists. This study illustrates how the ability of English and the use of media among the community, especially SMES actors who are the pillars of the national economy as well. The results showed that between English language skills and media use were positively related, meaning that the higher the English language skills of the people the higher the level of media use..
INSTAGRAM STORIES DALAM AJANG PENGUNGKAPAN EKSISTENSI DIRI (STUDI KASUS SELEBGRAM @JIHANPUTRI) Bramayanti Krismasakti
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.862

Abstract

In this research, author is doing research about the use of instagram stories as a self-existence arena (case study on @jihanputri). This research used a qualitative based approach with constructivism paradigm, and case study method. In collecting data, author used indepth interview and observation. So, the purpose of this research is to find out the use of instagram stories as a self-existence arena which done by @jihanputri. Based on the research that has done by indepth interview and observation to the source, author found that @jihanputri used her instagram stories not only to communicate but also share information to her followers. While @jihanputri communicate to her followers more frequent, she gain more existence on peoples eyes.
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Prasetya Yoga Santoso; Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
PENGARUH ENDOSER ANGGUN C. SASMI TERHADAP PEMINATAN PENGUNAAN PRODUK SHAMPOO PANTENE DI KALANGAN MAHASISWA Nono Sungkono
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.706

Abstract

The research is aimed to study the students assessment of Advertising in FIKOM UPDM (B) about Anggun C Sasmi as an endoser of the advertising of Pantene on the television. The effect between determination of shampoo pantene in FIKOM UPDM (B)s students to Anggun C Sasmi as an endorser of Pantenes advertising. The research use Theory Hierarchy of Effects and Model AIDA, correlation method with two variable, Anggun C. Sasmi as an Endorser and Determination of shampoo pantene in FIKOM UPDM(B)s students, with populations 144 students and Sample(N) 59 students by the random sampling method.The reaserch concludes that, there is effect between variable Anggun C. Sasmi as an endorser to determination of shampoo pantene in FIKOM UPDM(B)s students. That is shown by linear regression with r square ( r2 ) is 0.479, There is an effect between Anggun C. Sasmi as Endorser is 47,9% to determination of Shampoo Pantene in FIKOM UPDM(B)s students, and 52,1% is contributed by the factors out of this research.

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