JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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309 Documents
<![CDATA[WEB SERIES SEBAGAI KOMUNIKASI PEMASARAN DIGITAL TRAVELOKA ]]>
<![CDATA[Radja Erland Hamzah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.714
<![CDATA[Web series is a concept of a series of programs released in the medium of the Internet, usually Youtube become the main platform for the producers of the web series. Then in the process of digital promotion, Traveloka optimize the form of web content series with the theme "Expedisi menebus janji" to introduce this products. such as presenting the ease of use traveloka application as an application that must be owned by every audience where the trip can provide ease of purchasing airline tickets, trains, and hotel booking tickets and payments such as internet and some destruction of domestic and foreign tours. Web series has ease in terms of production and budget. In contrast to advertise on television that must invest considerable cost for results that still exist in the awareness phase. Due to television advertising campaigns, advertisers can only assess the impact of an advertising campaign through a survey or Focus Group Discussion. While through digital media, advertisers can more easily measure, evaluate, and evaluate the performance of promotions directly from the audience by viewing viewers, like, and share them.]]>
<![CDATA[PENGARUH KOMUNIKASI PRODUKTIF ORANGTUA TERHADAP PERKEMBANGAN EMOSI ANAK ]]>
<![CDATA[Dian Ismi Islami]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.704
<![CDATA[Productive communication is communication carried out from a positive way of thinking so as to produce positive words in delivering messages to the communicant so that they get positive results as well.This study aims to measure the development of Productive Communication on child development. In this study using a quantitative comparison method, this study wants to measure the influence of the large variable X (productive communication) on variable Y (development of child logistics). In the results of the study there is a variable X (VX), namely the importance of productive communication for children, in general, many respondents agree to develop productive communication with children, while in variable Y (VY) that is about developing development development of children who agree to always develop emotional development child in a positive direction. Relating to positive variable X (productive communication) to variable Y (child emotional development). Productive communication can improve children's development by 32.5%]]>
<![CDATA[APLIKASI PEDULILINDUNGI MITIGASI BENCANA COVID-19 DI INDONESIA ]]>
<![CDATA[Citra Eka Putri]]>;
<![CDATA[Radja Erland Hamzah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i1.1321
<![CDATA[In addition to adequate information about the potential for the Covid-19 disaster that has hit the world, especially Indonesia, mistakes in communicating information can cause uncertainty that worsens the situation. This study aims to analyze the disaster analysis model in the protected care application created by the government as a form of disaster mitigation in this country. This study uses a qualitative descriptive method. The object of the research is the disaster communication model in the Pedulilindung application launched by KOMINFO. The subjects of this research are parties involved in making the idea of a protected application, namely the head of the Public Relations Bureau of KOMINFO Mr. Ferdinandu Setu and also the users of the application. Methods of data collection using in-depth interviews and observations. as a result, KOMINFO conducts disaster response with a disaster communication model which includes, among others, information, communication, coordination, disaster mitigation and the media. media involvement ensures messages and information conveyed are accurate, fast and precise, targeting the use of social media in Indonesia to the fifth largest in the world, but the result is that many Indonesians are reluctant to use the application because it is not effective.]]>
<![CDATA[ANALISIS IMPLEMENTASI DIGITAL PUBLIC RELATIONS PADA KONTEN INSTAGRAM @ALAMINUNIVERSAL ]]>
<![CDATA[Muhammad Syafaat]]>;
<![CDATA[Delmia Wahyudin]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.941
<![CDATA[Hajj and Umrah are one of the five obligations for Muslims throughout the world. Data from the Association of Muslim Pilgrimage and Umrah Pilgrims of the Republic of Indonesia (AMPHURI) states that the total Muslim population in Indonesia reaches 215,000,000 inhabitants or equal to 87% of Indonesia's population and 24% of the total Muslim population in the world. Al Amin Universal as one of the pioneers in organizing Hajj and Umrah in Indonesia has a strategy in attracting markets and maintaining its reputation. By utilizing Digital Public Relations as an instrument to attract the market through Instagram @alaminuniversal social media accounts. The aim of this researcher is to find out the extent of the implementation of the strategies that have been carried out by companies in maintaining and building a company's reputation through the digital content that is displayed. The method used in this study is interpretative qualitative and centralized interview data collection techniques. The main theory used in this research is Online Public Relations (Philip Young). The results of this study indicate that the Digital Public Relations Implementation on Instagram @alaminuniversial accounts has been very scalable in accordance with the theory used, evidenced by the strong elements of Transparency and Richness in Content and Reach in each of their posts.]]>
<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS USAHA KECIL MENENGAH (UKM) DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN ]]>
<![CDATA[Natalina Nilamsari]]>;
<![CDATA[Vania Aprilia Bianda]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i2.1130
<![CDATA[The purpose of this research is 1. To find out how the strategy carried out by the Marketing Public Relations Small And Medium Enterprises (SMEs) Palda Project in maintaining its consumer loyaitas is seen from the increasing competition in the field of business. 2. To know the supporting factors in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. 3. To know the inhibitory factor in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. As for answering questions from this study, this study uses data collection techniques by means of interviews, library studies, and observations. This research methodology uses a qualitative descriptive approach to a social phenomenon. This research uses a paradigm of constructivism. Based on the results of the research, obtained the results of research that marketing public relations strategy of SME Palda Project is to provide attractive offers, as well as by paying special attention to its loyal consumers. And from the results of the study can be said the strategy has been successful in maintaining the loyalty of its consumers.]]>
<![CDATA[REBRANDING SOFYAN HOTEL CUT MEUTIA DALAM MENINGKATKAN CITRA ]]>
<![CDATA[Fizzy Andriani]]>;
<![CDATA[Camilla Anandita]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v2i1.876
<![CDATA[This was done as a form of continuous improvement in carrying out the best service. Sofyan Hotel also has a strong desire to refresh the brand image that has been done since the hotel stood. From this background, this study found a problem regarding the concept of rebranding conducted by Sofyan Hotel Cut Meutia in improving the image. This study uses a qualitative approach with the post-positivism paradigm. The method in this study is based on a case study. Data collection techniques using observation, interviews, researchers views, and other secondary data sources in the library. The purpose of this study was to determine the concept of rebranding logos applied by Sofyan Hotel Cut Meutia in improving the image. The results of his research, researchers used the rebranding stage. The researcher concluded that the logo rebranding process had raised the image in the community. This can be seen from the activities and socialization of Sofyan Hotel Cut Meutia, which every month diligently holds promos and participates in collaboration with brands that share the same vision.]]>
<![CDATA[PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN ]]>
<![CDATA[Rialdo Rezeky M. L. Toruan]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.551
<![CDATA[Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perlas marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perlas marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perlas marketing communication a strategy to become a user. WOM elements consist of a talker, La Perlas marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,]]>
<![CDATA[REPRESENTASI GOYANGAN PRABOWO DALAM DEBAT CALON PRESIDEN DAN CALON WAKIL PRESIDEN 2019 PUTARAN PERTAMA ]]>
<![CDATA[Muhammad Sadikin]]>;
<![CDATA[Muhammad Ramdhani]]>;
<![CDATA[Yanti Tayo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i2.1089
<![CDATA[Body movement is a nonverbal one where communication occurs through one's body movements or body parts. The wobble that is done can be considered as inappropriate in a formal event that is aired on a national scale debate. From the sway there were meanings and messages that were not understood by the public. It is thought to study the motives of what actually happened. The research method used is qualitative. This study aims to understand the meaning and message of Prabowo sway on the debates of the presidential candidates for the vice presidential candidates. This study uses Roland Barthes's semiotic analysis proposed in a sign that contains three elements, namely denotation, connotation and myth. The unit of analysis is seeing the words that make Prabowo do the shake. Furthermore, this section is analyzed using Roland Barthes' map marks, namely markers, markers, denotation marks, connotation markers, connotation markers and connotation marks. Next, look for the meaning of myth. This research concludes that the meaning of Prabowo's sway in the vice presidential candidate debate is symbolized by the desire to prove that the accusations directed at the party he leads are false because there is no strong evidence to follow up if the allegations are true.]]>
<![CDATA[STRATEGI KOMUNIKASI PT ERTRI INDONESIAN DALAM MENJAGA EKSISTENSI SEBAGAI DIGITAL AGENCY ]]>
<![CDATA[Mukka Pasaribu]]>;
<![CDATA[Haviansha Siregar]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v2i1.868
<![CDATA[The purpose of this research is to determine the existence and inhibiting factors of PT Ertri Indonesia and how the communication strategy of PT Ertri Indonesia in maintaining the existence of the Digital Agency. The theory used by New Media, and Mouth to Mouth (WoM). The research approach used is qualitative and uses the post positivism paradigm. To become a Digital Advertising service provider, PT Ertri Indonesia must draft and conduct tenders in accordance with the instructions given by the client. Based on the results of the study show that providing trust by producing client needs internally and good access to communication to demand client needs is the main strategy of PT Ertri Indonesia found in this study. In addition, PT Ertri Indonesia needs mouth to mouth to get new clients from the recommendations of old clients who have used PT Ertri Indonesias services.]]>
<![CDATA[STUDI KRITIS HISTORIS KOMUNIKASI MENTERI PENERANGAN HARMOKO DENGAN PERS DI ERA ORDE BARU ]]>
<![CDATA[Panggih Sundoro]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.542
<![CDATA[The study the historical-critical communication study of Information Minister of Harmoko and press in New Order Era is an interesting phenomenon particularly during the rule of the New Order government. The struggle for freedom of the press is the symbol of press struggle like in the American Revolution. It also prevails for Indonesian press with its major figures. They were successful to insert the freedom of the press in some articles of the 1945 Constitution. After the independence, however, Indonesian press did not get the freedom instantly. In the New Order Era, the press was under the control of the government of President Suharto through the hand of Information Minister Harmoko during his three periods of ministerial office. Finally, Harmoko, a former journalist, occupied the position of Chairman of MPR RI (People's Consultative Assembly of Republic of Indonesia). Harmoko's communication skill to control the Indonesian press were carried out through some measures, i.e. the establishment of Indonesian Journalists' Association (PWI), the control of Indonesian Press Board and The Indonesian News Publishers' Association (SPS) as well as the appointment of chief editors as the Golkar party officials. Harmoko also adopted the Press Law Number 21 of 1982 and issued Press Publication Permit (SIUPP). The study applies qualitative research constructivist paradigm. It occurs in the past because it uses historical approach and public relations theories, mass media/press communication, sociological communication, psychological communication and political communication.]]>
