JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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309 Documents
<![CDATA[IMPLEMENTASI STRATEGI KOMUNIKASI PEMASARAN PT DBL INDONESIA PADA HONDA DBL DKI JAKARTA SERIES ]]>
<![CDATA[Dea Putri Karimah]]>;
<![CDATA[Windhi Tia Saputra]]>;
<![CDATA[Ratu Nadya Wahyuningratna]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.990
<![CDATA[Honda DBL has been held for 15 years in 30 cities in 22 provinces throughout Indonesia, including DKI Jakarta. In the implementation of the DKI Jakarta DKI DBL Series 2019, there was an increase of 30% participant participation and 77,229 viewers. The purpose of this research is to find out the implementation of PT DBL Indonesia's marketing communication strategy which was carried out at the DKI Jakarta Series Honda Developmental Basketball League (DBL) event. The researcher uses the concept of Integrated Marketing Communication (IMC) by Don Schultz as a tool to analyze the marketing communication strategies that are applied. This study uses descriptive qualitative methods to analyze and illustrate marketing communication strategies implemented by PT DBL Indonesia. Data collection techniques using interviews, observation and documentation. The results showed that an effective marketing communication strategy was implemented by PT DBL Indonesia, namely publications and public relations and word of mouth. This marketing communication strategy was applied at the Jakarta DBL Honda Series event. The published content will be discussed and form word of mouth among the public so that this event will be more widely known and participation will continue to increase again in the following years.]]>
<![CDATA[TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL ]]>
<![CDATA[Prasetya Yoga Santoso]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.710
<![CDATA[This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.]]>
<![CDATA[KOMUNIKASI PUBLIK CALON GUBERNUR PROVINSI JAWA BARAT 2018 DALAM MEMBANGUN PERSONAL BRANDING MENGGUNAKAN TWITTER ]]>
<![CDATA[Wahyu Srisadono]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.700
<![CDATA[Along with the development of internet technology with social media as a supporter in it, making personal branding activity becomes very open. Perception will form when one sees part of personal branding activity on social media. Social Media Twitter has a very important role for the candidates of Governor of West Java, to be able to communicate with the public, in building communication with the community and help him do personal branding to improve the image and popularity in the public eye.On that basis, in this research will see how public speaking of West Java Governor candidate in developing personal branding through social media account twitter in accordance with the eight laws of personal branding and characteristic of strong personal branding.]]>
<![CDATA[POLA KOMUNIKASI ANTARPRIBADI PELATIH DAN SISWA DALAM MEMBANGUN MOTIF BEROLAHRAGA SEPAK BOLA USIA DINI ]]>
<![CDATA[R. Rama Adhypoetra]]>;
<![CDATA[Citra Eka Putri]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v2i1.881
<![CDATA[The purpose of this study was to find out the Interpersonal Communication Patterns of SSB ASTAM early-age Football Coaches and to know what the Obstacle Factors and supporters were getting early SSB ASTAM Football Coaches in doing Interpersonal Communication Activities. This study uses the Competency Theory according to Spencer Spencer. A qualitative approach to the constructivism paradigm. a firm coach on the rules imposed by the SSB ASTAM academy with parents of students, the trainer builds good communication with parents of students. The self-concept that the coach has. Interpersonal Communication Patterns carried out by early SSB ASTAM Trainers can work effectively because of the factors that support the trainer to communicate. The problems that come to their students and to the team are external and internal parties, where internal problems come from peers in the team, while the external parties are parents themselves. Trainers are assessed as rolemodels for students, so the coach is respected. The coach is able to be a friend to the players as well as being a team motivator.]]>
<![CDATA[STRATEGI HUMAS PT SUNTORY GARUDA BEVERAGES DALAM KEGIATAN CSR MIZUIKU ]]>
<![CDATA[Muminto Arief]]>;
<![CDATA[Ratih Khairunnisa]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i2.1125
<![CDATA[The background of this research is based on seeing the current condition of clean water in Indonesia is scarce, and seeing how in Indonesia there is still very little knowledge about clean water management and how important it is to preserve clean water. As the basis of this research, we use the theory of 4 steps of effective communication strategies Public Relations and Kotler and Lee The Concept of CSR . The research of this paper uses a qualitative approach with a case study method. The purpose of this study was to find out the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages, besides knowing the obstacles faced during the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages. The results of this research show the strategies used by Public Relations of PT Suntory Garuda Beverages in the Mizuiku CSR program (Education Class I Love Clean Water) which is present as a real work from Suntory to take an active role in campaigning for environmental concerns, especially clean water in Indonesia.]]>
<![CDATA[PENGUNGKAPAN DIRI GOFAR HILMAN SEBAGAI INFLUENCER MELALUI MEDIA INSTAGRAM ]]>
<![CDATA[Muhammad Saifulloh]]>;
<![CDATA[Maria Ulfah Siregar]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v2i2.869
<![CDATA[The purpose of this study was to find out Gofar hilman's self-disclosure as an influencer on Instagram social media and the relationship between Gofar hilman as an influencer with self-disclosure and what were revealed by Gofar Hilman on Instagram social media and the reasons for expressing these things. Using Alfred Schutz's phenomenology theory, Jauhari Window theory, the concept of new media and Computer Mediated Communication (CMC). The paradigm used is paradigm of constructivism and phenomenology methods. Self disclosure on Instagram that has network density characteristics makes Gofar Hilman prefer Instagram social media compared to features similar to Instagram on other social media, the density on social media Instagram makes Gofar Hilman as an influencer more likely to express the feelings he feels or he wanted to expose, this was related to the theory of self-disclosure put forward by Johari Window as an embodiment of how someone relates to other people who are described as a window.]]>
<![CDATA[KOMUNIKASI TRANSENDENTAL PADA TAQWA, DZIKIR, DAN FALAH DALAM MAKNA SEMANTIK/MAJAZI ]]>
<![CDATA[Muhtadin Muhtadin]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i1.547
<![CDATA[The word "piety" comes from the word "waqaa-yaqii-wiqaayah" which means to maintain, and maintain. Takwa also means dodge, in this sense includes three aspects namely; (1). Shy away from the kufr attitude by believing in Allah SWT. (2). Attempt to carry out God's commandments and to know His prohibitions as optimally as possible (3). Ranging from all activities that distanced the mind from God .SWT. The word "dhikr" is essentially derived from the word "dzakara-yadzkuru-dzikran". Dzikir can also be interpreted by presenting into the mind of what was previously forgotten and this is a dhikr meaning "remember". The word dhikr can also be understood in the sense of "glory". The point is "Al-Qur'an". The basic meaning of "falah" is luck. The word falah when associated with the verses of the Qur'an is luck, salvation, and lasting in pleasure and goodness. This is reflected in the letter of Ali 'Imran verse 130, about the prohibition of usury. In this verse that ends with the warning of God, in order to be cautious of Him in order that people may be lucky. The one who justifies usury is threatened with the fire of hell. The Qur'anic concept of piety, dhikr, and falah is the same as the three money, in which these three concepts have the achievement of living in the heavens and the earthly life.]]>
<![CDATA[STRATEGI KOMUNIKASI BAWASLU KOTA TANGERANG DALAM UPAYA PENINDAKAN PELANGGARAN KAMPANYE PEMILIHAN PRESIDEN 2019 ]]>
<![CDATA[Lina Wati]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.1017
<![CDATA[This study aims to discuss the communication strategy of the Tangerang City Election Supervisory Agency in the effort to suppress campaign violations in the 2019 Presidential Election. It is known that the spread of the Barokah Tabloid in Baiturahman Mosque, Karawaci Subdistrict, Tangerang City is a violation of the 2019 ELECTION campaign in places of worship. This research uses a qualitative approach with a case study method and in data collection using interviews and documentation. Research Findings Analyzing the findings of the Barokah Indonesia tabloid which spread in Kawaraci in the mosque, identified these findings and traced these findings. Tangerang City Bawaslu Communication Strategy Coordinate with various parties and provide oversight of the implementation especially the 2019 election campaign especially in the Karawaci area and the implementation of activities in places of worship.]]>
<![CDATA[IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI ]]>
<![CDATA[Retno Intani]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.715
<![CDATA[Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on economy, social and cultural interests and also political interests. The implication is that goal of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.]]>
<![CDATA[ONLINE SHOP SEBAGAI CARA BELAJAR DI KALANGAN MAHASISWA ANGKATAN 2018 FIKOM UPDM (B) ]]>
<![CDATA[Ida Fariastuti]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.705
<![CDATA[Online shop provides various facilities in the transaction process, whether that makes students of FIKOM UPDM (B) choose to use an online shop or something else that encourages students to choose an online shop as a way of shopping. Research Objectives (1) describe the phenomenon of online shop among students (B) of FIKOM UPDM (B). (2) To find out the factors that encourage students of FIKOM UPDM (B) choose how to shop using an online shop. This study uses the constructivism paradigm with qualitative methods. The theory used in this study is the New Media Theory. The research data sources are 5 students of FIKOM UPDM (B)who use online shop services, 1 UPDM Faculty of Communication Sciences lecturer (B) 2018 and 3 online experts. The results of this study indicate that the online shop among UPDM Faculty of Economics students (B) 2018 provides various changes in the way of shopping. Online shop has replaced many conventional shopping models into an online shop.Suggestion for students of FIKOM UPDM (B) is to use a trusted official website and choose high quality items when conducting online shop transactions.]]>
