JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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309 Documents
<![CDATA[STRATEGI KOMUNIKASI BAWASLU KOTA TANGERANG DALAM UPAYA PENINDAKAN PELANGGARAN KAMPANYE PEMILIHAN PRESIDEN 2019 ]]>
<![CDATA[Wati, Lina]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.1017
<![CDATA[This study aims to discuss the communication strategy of the Tangerang City Election Supervisory Agency in the effort to suppress campaign violations in the 2019 Presidential Election. It is known that the spread of the Barokah Tabloid in Baiturahman Mosque, Karawaci Subdistrict, Tangerang City is a violation of the 2019 ELECTION campaign in places of worship. This research uses a qualitative approach with a case study method and in data collection using interviews and documentation. Research Findings Analyzing the findings of the Barokah Indonesia tabloid which spread in Kawaraci in the mosque, identified these findings and traced these findings. Tangerang City Bawaslu Communication Strategy Coordinate with various parties and provide oversight of the implementation especially the 2019 election campaign especially in the Karawaci area and the implementation of activities in places of worship.]]>
<![CDATA[IMPLEMENTASI STRATEGI KOMUNIKASI PEMASARAN PT DBL INDONESIA PADA HONDA DBL DKI JAKARTA SERIES ]]>
<![CDATA[Karimah, Dea Putri]]>;
<![CDATA[Saputra, Windhi Tia]]>;
<![CDATA[Wahyuningratna, Ratu Nadya]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.990
<![CDATA[Honda DBL has been held for 15 years in 30 cities in 22 provinces throughout Indonesia, including DKI Jakarta. In the implementation of the DKI Jakarta DKI DBL Series 2019, there was an increase of 30% participant participation and 77,229 viewers. The purpose of this research is to find out the implementation of PT DBL Indonesia's marketing communication strategy which was carried out at the DKI Jakarta Series Honda Developmental Basketball League (DBL) event. The researcher uses the concept of Integrated Marketing Communication (IMC) by Don Schultz as a tool to analyze the marketing communication strategies that are applied. This study uses descriptive qualitative methods to analyze and illustrate marketing communication strategies implemented by PT DBL Indonesia. Data collection techniques using interviews, observation and documentation. The results showed that an effective marketing communication strategy was implemented by PT DBL Indonesia, namely publications and public relations and word of mouth. This marketing communication strategy was applied at the Jakarta DBL Honda Series event. The published content will be discussed and form word of mouth among the public so that this event will be more widely known and participation will continue to increase again in the following years.]]>
<![CDATA[ANALISIS IMPLEMENTASI DIGITAL PUBLIC RELATIONS PADA KONTEN INSTAGRAM @ALAMINUNIVERSAL ]]>
<![CDATA[Syafaat, Muhammad]]>;
<![CDATA[Wahyudin, Delmia]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.941
<![CDATA[Hajj and Umrah are one of the five obligations for Muslims throughout the world. Data from the Association of Muslim Pilgrimage and Umrah Pilgrims of the Republic of Indonesia (AMPHURI) states that the total Muslim population in Indonesia reaches 215,000,000 inhabitants or equal to 87% of Indonesia's population and 24% of the total Muslim population in the world. Al Amin Universal as one of the pioneers in organizing Hajj and Umrah in Indonesia has a strategy in attracting markets and maintaining its reputation. By utilizing Digital Public Relations as an instrument to attract the market through Instagram @alaminuniversal social media accounts. The aim of this researcher is to find out the extent of the implementation of the strategies that have been carried out by companies in maintaining and building a company's reputation through the digital content that is displayed. The method used in this study is interpretative qualitative and centralized interview data collection techniques. The main theory used in this research is Online Public Relations (Philip & Young). The results of this study indicate that the Digital Public Relations Implementation on Instagram @alaminuniversial accounts has been very scalable in accordance with the theory used, evidenced by the strong elements of Transparency and Richness in Content and Reach in each of their posts.]]>
<![CDATA[KARAKTERISTIK, KEMAMPUAN BERBAHASA INGGRIS DAN PENGGUNAAN MEDIA PELAKU USAHA MIKRO KECIL MENENGAH (UMKM) DESA WISATA ]]>
<![CDATA[Riyantini, Rini]]>;
<![CDATA[Suprasti, Devi]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.948
<![CDATA[Sustainable tourism development which is the government's priority at this time is not enough to infrastructure support, but in accordance with the objectives of community welfare based on human resource capacity, local wisdom and ecosystem maintenance can be realized if it is balanced by mapping the potential and capacity of the community. In accordance with its target, tourism has become a source of foreign exchange for the country by visiting foreign tourists as well as a place to promote Indonesian products, culture and natural resources abroad. For this reason, good communication from Indonesian people is needed for tourists, so that they can attract other tourists on an ongoing basis. One of them is with good English skills and the use of information technology as a medium of communication between Indonesian people and tourists. This study illustrates how the ability of English and the use of media among the community, especially SMES actors who are the pillars of the national economy as well. The results showed that between English language skills and media use were positively related, meaning that the higher the English language skills of the people the higher the level of media use..]]>
<![CDATA[STRATEGI KOMUNIKASI ORGANISASI FUNGSI HSSE PT PERTAMINA PATRA NIAGA DALAM MENJAGA CITRA PERUSAHAAN ]]>
<![CDATA[Mahanani, Fitria Putri]]>;
<![CDATA[Christanti, Maria Febiana]]>;
<![CDATA[Uljanatunnisa, Uljanatunnisa]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.998
<![CDATA[The purpose of this research is to study communication strategy carried out by PT Pertamina Patra Niaga's HSSE (Health, Safety, Security and Environment) Function in overcoming all problems that might occur and affecting the corporate's image. In this study, the study used a qualitative exploratory case study method. This method was chosen because this research only focuses on the HSSE function at PT Pertamina Patra Niaga. The data used is a combination of documents, results of interviews, and observations made by researchers of the HSSE Function of PT Pertamina Patra Niaga. The results of this study discuss the HSSE function of PT Pertamina Patra Niaga is an important function in relation to the company's image. This function is structured based on the interests of companies that will be risky (high risk). In carrying out the main duties and functions of the HSSE, this function carries out various communication strategies in relation to the organization to civilize the safety aspects of all stakeholders in the corporate with objectives related to safety imaging.]]>
<![CDATA[PRAKTIK KOMUNIKASI ANTARBUDAYA PADA MAHASISWA EKSPATRIAT DALAM PROGRAM BAHASA INDONESIA UNTUK PENUTUR ASING (BIPA) ]]>
<![CDATA[Anindita, Anindita]]>;
<![CDATA[Woelandari, Novica]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.966
<![CDATA[Language is one of cultures that cannot be separated from human life. Indonesian language studied by expatriate students in the BIPA program becomes a bridge and a means of communication that can produce interaction between foreign students who have different cultures. However, as Indonesian Language learners, expatriate students from various countries certainly experience obstacles in communication. This study aims to find out more about intercultural communication practices among expatriate students in the Indonesian Language for Foreign Speakers (BIPA) program at the International Language Institute, Faculty of Cultural Sciences, University of Indonesia. The research method used in this research is descriptive qualitative, using a post-positivistic paradigm in which the data obtained in this study are through interviews and participant observation. Interviews were conducted with four informants from different countries representing the majority and minority countries. The results showed that in the practice of intercultural communication, students used a lot of primary communication patterns, where students used verbal and non-verbal symbols, and secondary communication patterns, where students used tools / media that helped the communication process such as the use of dictionaries and Google Translate. In this study also found that students experience various cultural phenomena including cultural adaptation, acculturation, assimilation, and culture shock.]]>
<![CDATA[NARASI PERSUASI SOCIAL MEDIA INFLUENCER DALAM MEMBANGUN KONSEP KECANTIKAN DAN KEPERCAYAAN DIRI ]]>
<![CDATA[Yosieana Institute Ligariaty]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i2.1495
<![CDATA[The existence of social media allows the emergence of social media influencers where in turn they have an impact on social media users. This can happen by bringing up new messages or raising issues about a particular subject. One of them is the topic of the concept of beauty and its relation to self-confidence. Moreover, with the existence of social media influencers who carry out information dissemination activities by compiling and creating content related to the concept of beauty and its relation to self-confidence. By using persuasive narratives, social media influencers build different beauty concepts that can even be contrary to concepts that have been developing in society. The purpose of writing this research is focused on providing an understanding to the wider community, about the narratives used by social media influencers in persuading and penetrating new messages to the public, especially with regard to the concept of ideal beauty related to hairstyles. Through the method of qualitative content analysis techniques to observe the messages conveyed by social media influencers, related to a number of important aspects. The use of qualitative content analysis allows the writer to see the content of the message more deeply, through understanding the meaning of the message.]]>
<![CDATA[CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. GRAB INDONESIA DI ERA NEW NORMAL MASA PANDEMI COVID-19 ]]>
<![CDATA[Novita Damayanti]]>;
<![CDATA[Yuni Retna Dewi]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i2.1632
<![CDATA[Today, the social responsibility of a company or better known as CSR has become the subject of discussion among the public and business people. PT. Grab Indonesia, as an Indonesian online transportation application, together with the government, carried out a covid 19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine the implementation of Grab Indonesia's "vaccine for the country" Corporate Social Responsibility (CSR) during the new normal period of the covid-19 pandemic. The study uses the CSR concept from John Elkington which reveals the triple bottom line concept, namely profit, people, and planet. This research uses a case study approach. The results showed PT Grab Indonesia in the new normal era carried out CSR by holding a covid-19 vaccination together with the Ministry of Health and the Ministry of Tourism and Creative Economy and several other companies such as Fatigon, Good Doctor, Teh Pucuk as vaccine centers in Bali, Palembang, Banten, West Java and other areas.]]>
<![CDATA[ANALISIS WACANA KRITIS PEMBERITAAN PENATAAN TAMAN NASIONAL KOMODO PADA TRIBUNNEWS.COM DAN DETIK.COM ]]>
<![CDATA[Muhammad Guruh Achmad Teguh]]>;
<![CDATA[Rini Riyantini]]>;
<![CDATA[Intan Putri Cahyani]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i2.1572
<![CDATA[The arrangement of the Komodo National Park which will turn this national park into a premium tourist destination has caused controversy between the people who disagree with the arrangement and the government. The existing arrangement is feared to disturb the habitat and the original ecosystem of the Komodo dragon and will complicate conservation activities. This controversy has increasingly attracted public attention with the appearance of photos of Komodo blocking trucks that go viral on social media. The mass media in this case also reported on this. This research was conducted to prove the alignment of the news on the arrangement of the Komodo National Park on tribunnews.com and detik.com. Which is carried out using the critical discourse analysis method on news texts in both media. This study uses a qualitative approach so that it can see more deeply the meaning behind the discourse. The research proves that the media tend to choose one party in constructing an event. Tribunnews.com proved to be in favor of the government by displaying statements submitted by the government and positive things from the arrangement. On the other hand, detik.com shows siding with the people who voice their rejection and view the existing arrangement negatively.]]>
<![CDATA[PENANAMAN ETIKA KOMUNIKASI BISRI MUSTOFA DALAM PROSES PEMBELAJARAN DI MA NURUL ISLAM BOYOLALI ]]>
<![CDATA[Wahid Tuftazani Rizqi]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v4i2.1631
<![CDATA[This study aims to explore Bisri Mustofa's conception of the ethics of community communication and its application in MA Nurul Islam Boyolali. This research is a qualitative field research with a case study approach. The paradigm used is constructivism-interpretive paradigm. The data analysis technique goes through three stages, namely data reduction, data presentation, and drawing conclusions. The concept used in this research is the learning concept of Bisri Mustofa. The results conclude that: Bisri Mustofa's conception in education is to pay special attention to how to convey information to others in good language, and the absence of one's feelings in communicating. This conception can be instilled in the community through education by paying attention to learning, learning methods, and evaluating learning objectives. In its application, Madrasah Aliyah Nurul Islam Boyolali seeks to apply this conception by paying attention to the learning implementation plan and also the learning process.]]>
