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Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 167 Documents
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Upaya Penanganan Krisis Relasi Media DPR dalam Kontroversi UU MD3 Indah Fajar Rosalina
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1005

Abstract

Law No. 17 of 2014 concerning MD3 (MPR / DPR / DPRD) has been legally promulgated to become Law No. 2 of 2018 in February 2018. The birth of an article in the revision of the MD3 Law reaped this controversy among the public and the media. Many media that consider changes to Article 121 k, Article 245, and Article 73 will strengthen the power of the House of Representatives as an institution that is anti-criticism, cannot be convicted without permission of the MKD (Council Honorary Council), and easily criminal anything that suits your needs. In carrying out its mandate as a people's representative, the House of Representatives approved the media for media coverage. This report increased public opinion about the DPR's performance. For this reason, communication management is needed to build public trust in DPR institutions through media relations. Community trust and dignity, as well as the integrity of the institution and its members are very important, so that security products such as MD3 Law will have strong legitimacy and be accepted by the community. Departing from these problems, this study discusses the workings of the media relations in the House of Representatives in reducing the crisis that hit his institution. This research is a qualitative study using research strategies that discuss evolution with media relations. The research source was obtained from the processing of some related data, and also in-depth interviews of the Chair and Staff of the Indonesian Parliament News Office, and the Chair of the Parliamentary Journalists' Organization. The researcher tries to analyze how to overcome the recovery of the DPR in this issue. Planning, repairs, crises, the DPR is not optimal, because repairs, crises, the creation of a one-door system for distributing information, and the weak trust of the media and the public for the integration of the DPR itself.
Analisis Wacana Kritis Berita Kasus Korupsi Setya Novanto Di Majalah Online Tempo Edisi November 2017 Aminudin, Amin
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1006

Abstract

2017 is a very busy year of political reporting, especially corruption cases, this time the corruption case setya novanto. This case became a news topic discussed by several mass media, not least the coverage of the TEMPO Online magazine published in the November 2017 issue. The purpose of this study was to determine the critical discourse of Setya Novanto's corruption in TEMPO Online Magazine. The method used in this research is qualitative method. The data collection technique was carried out using the documentation technique using Teun Van Dijk's Critical Discourse Analysis theory. The research data is in the form of TEMPO magazine November 2017 edition. The results of this study are reviewed from the macro structure, superstructure, and micro structure used by TEMPO Online magazine reporters in the Setya Novanto corruption news text with the headline "On Benjol as Big as Bapkao", TEMPO Magazine displays more negative side to Setya Novanto. First, based on the macro structure, this discourse reports on Setya Novanto's actions in politics supported by various subtopics and facts. These subtopics and facts also prove and confirm that Setya Novanto is an accomplished politician who often escapes corruption. The two micro structures displayed in the TEMPO magazine were mostly using active sentences. This shows that the magazine brought up an actor or object. The writing characteristics built by TEMPO Magazine are clear, straightforward, and clear in reporting the Drama Gaduh Setya Novanto. Third, the superstructure, If you see the flow or the superstructure of the news writing that is made is how shrewdness of Setya Novanto in avoiding corruption cases that are ensnaring him.
Pelaksanaan Employer Branding PT. Arya Noble Zahra Alifia; Hanny Hafiar; Anwar Sani
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1007

Abstract

This research entitled “The Implementation of Employer Branding by PT. Arya Noble” is a descriptive study with qualitative data that focuses on knowing the employer branding process carried out by PT. Arya Noble in forming the image “to be an excitement place to grow and creating values”. This study aims to discover how is (1) the employer value proposition is developed by PT. Arya Noble, (2) the external marketing stage of the employer brand conducted by PT. Arya Noble, (3) the internal marketing stage of the employer brand conducted by PT. Arya Noble. This research used positivism paradigm with descriptive qialitative methode. Data collection techniques used include moderate participative observation, in-depth interviews, and literature study. The data validity technique uses source triangulation. The results of this research revealed that (1) The EVP by PT. Arya Noble consist company culture “The Now Values” as a basic guideline for employees to behave, the use of Top-Down management style to increase performance, the use of OKRS system in performance appraisal, as well as consumer impression on the Sub-Business Unit, (2) The external marketing stage is carried out by using online and offline tools to form attractions and build awareness to the public, both for those who were looking for a job or not. So they would understand and join the company, (3) The internal marketing stage is carried out through training activities, rewards, and internalisation of “The Now Values” culture to the employees in order to improve the performance as well as employees psychological contract towards the company. The conclusion is company has done all of the employer branding process. However there are shortcomings that need to be overcome on every step like employment image, gamification and career tab on website, advertising campaign, and also the application for company culture.
Personal Branding Politik Thoriqul Haq Melalui Facebook Rurut Wahyu Trisnanto; Tony Sukasah; Yenny Yenny
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1008

Abstract

The emergence of social media makes many variations in political communication. The rise in the use of Facebook sosial networks among modern society especially among young people makes Facebook as popular sosial network today. Facebook's popularity cannot be separated from its use as a sosial network that uses photos, videos as a communication tool, thus allowing users to create their personal branding to the publik through Facebook social media. Facebook also allows users to do personal branding politics through uploads and platforms that they upload. One of the politicians who use Facebook as a personal branding media is Thoriqul Haq. Through informative and educative and persuasive approaches and methods. To build the expected political image, Thoriqul Haq has delivered repeated messages on social media with an informative and educative, and persuasive approach. Broadly speaking, the political communication strategy carried out is optimal, especially in building political image as a new player in the political arena.
Strategi Marketing Communication PT.BCA Finance Dalam Mempertahankan Brand Ditengah Pandemi COVID-19  Ria Puspita Desa; Umaimah Wahid
Communication Vol 11, No 2 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i2.1170

Abstract

PT BCA Finance perlu berupaya lebih agar mapu mempertahankan brand ditengah pandemi COVID-19. Tujuan penelitian ini adalah untuk mengetahui Bagaimana Sales Promotion yang digunakan Dalam Mempertahankan Brand Pada PT BCA Finance Ditengah Pandemi COVID-19. dengan menggunakan Paradigma konstruktivisme. Metode yang digunakan dalam penelitian ini adalah metode penelitian Studi Kasus Penelitian ini peneliti menggunakan pendekatan kualitatif, dalam pembahasannya peneliti menggunakan deskriptif kualitatif, data yang diperoleh nantinya berupa data kualitatif yang berbentuk kata- kata dan kalimat dan bukan merupakan angka. Hasil penelitian ini adalah untuk pengajuan keringanan pembiayaan unit mobil oleh konsumen merupakan salah satu strategi yang diambil PT BCA Finance untuk menjalankan strategi Marketing Communication dalam mempertahankan brand ditengah pandemi COVID-19 ini, sehingga konsumen dapat merasa tenang untuk tidak memikirkan kewajiban agsuran sementara waktu. Pendekatan ini diharapkan mampu memberikan deskriptif mengenai kenyataan sosial yang terjadi dalam penelitian, sehingga ditemukannya kesimpulan berupa pemahaman umum dan dimengerti oleh khalayak.
Konstruksi Pesan Gaya Hidup Sehat Dalam Iklan Youtube Buavita: a Small Action For A Big Difference Marta, Rustono Farady; Kherin, Kherin; William, Martin
Communication Vol 11, No 2 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i2.1323

Abstract

Perusahaan konsisten dalam menciptakan identitas perusahaan dilaksanakan melalui kegiatan komunikasi perusahaan terhadap konsumen yang dapat dilakukan dengan beberapa cara, salah satunya dengan iklan. Dalam membuat sebuah iklan dibutuhkan sebuah pembeda dari iklan-iklan pesaingnya. Buavita mengusung gaya hidup sehat dalam beberapa iklan yang diproduksinya salah satunya dengan memberikan tanya jawab atau wawancara yang ditampilkan dalam iklan. Iklan memiliki pesan-pesan tertentu yang disampaikan melalui narasi dan visualisasi. Penelitian ini bertujuan untuk mengkonstruksikan pesan gaya hidup sehat melalui iklan versi Buavita – a small action for a big difference. Minuman sari buah dalam kemasan menjadi salah satu pilihan masyarakat zaman sekarang untuk memperoleh kepraktisan dalam meminum jus buah. Intepretasi makna iklan didapatkan dengan menganalisa data-data yang sebelumnya dikumpulkan melalui proses dokumentasi, observasi dan studi pustaka. Analisa makna dilakukan dengan menggunakan analisis konsep relationship marketing oleh Ford dan analisis isi pesan Mayring. Hasil analisa iklan yang dilakukan melahirkan intepretasi bahwa makna gaya hidup sehat saat ini menjadi praktis dan mudah dengan mengkonsumsi produk Buavita. Hasil penelitian ini diharapkan dapat berkontribusi terhadap kajian analisis isi pesan terutama yang menggunakan kajian relationship marketing Ford dan analisis isi pesan Mayring.
Penerapan Strategi Kreatif Dalam Mempertahankan Program “Buah Hatiku Sayang” di Televisi Republik Indonesia Shinta Kristanty; Gemilang Awal Ramadhan
Communication Vol 12, No 1 (2021): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v12i1.1330

Abstract

Pertanyaan penelitian ini adalah bagaimana penerapan unsur kreativitas dalam mempertahankan program televisi Buah Hatiku Sayang di Televisi Republik Indonesia. Tujuan penelitian ini adalah untuk mengetahui penerapan strategi kreatif dalam mempertahankan program televisi Buah Hatiku Sayang. Konsep yang digunakan adalah strategi kreatif program televisi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian adalah strategi kreatif diterapkan pada saat pencarian ide, penataan studi dan evaluasi.
Strategi Media Relations Greenpeace Indonesia Dalam Meningkatkan Citra Organisasi Intan Widyasari; Anindita Lintangdesi A.
Communication Vol 11, No 2 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i2.1171

Abstract

Greenpeace Indonesia adalah organisasi internasional yang bergerak dalam mengkampanyekan lingkungan. Terdapat berita negatif tentang Greenpeace di media online. Tujuan penelitian ini untuk menjabarkan strategi media relations Greenpeace Indonesia dalam meningkatkan citra organisasi. Pendekatan penelitian dengan menggunakan pendekatan kualitatif. Hasil penelitian menunjukan Strategi dalam meningkatkan citra yang dilakukan ialah memilah berita yang dapat menjadi masalah yang signifikan bagi organisasi, kemudian jika iya, Greenpeace menggunakan hak jawab untuk mengklarifikasi dengan memberikan fakta. Strategi media relations yang dilakukan mengamati media, menjaga komunikasi, memperlakukan wartawan selayaknya teman, mengundang wartawan untuk bertemu informal, dan memberikan informasi program-program kegiatan sebelum dilakukan. Media relations yang dilakukan adalah press conference, press briefing, media gathering, press release, press tour, special event, dan wawancara pers.
Komunikasi Pemasaran Terpadu PT. Sinar Asia Perkasa (E-Print) Di Masa Pandemi COVID – 19 (Studi Kasus : Penjualan Tinta E-Print Via Online) Pratiwi, Sari Astuti; Aminudin, Amin
Communication Vol 11, No 2 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i2.1324

Abstract

Penelitian berjudul Komunikasi Pemasaran Terpadu PT. Sinar Asia Perkasa (e-Print) di masa pandemi covid – 19 (studi kasus : penjualan tinta e-Print via online) di dorong karena media online saat ini sangat lebih efektif untuk penjualan di masa pandemi covid – 19. masalah pokok penelitiannya adalah Bagaimana komunikasi pemasaran terpadu PT. Sinar Asia Perkasa (E-Print) di masa pandemi covid – 19 (studi kasus : penjualan tinta e-Print via online. Tujuan penelitian ini ialah untuk mengkaji komunikasi pemasaran terpadu PT. Sinar Asia Perkasa (E-Print) di masa pandemi covid – 19 (Studi Kasus : Penjualan Tinta E-Print Via Online). Penelitian ini menggunakan teori Integrated Marketing Communication. Metode Penelitian ini menggunakan pendekatan kualitatif studi kasus. Pengumpulan data penelitian ini peneliti menggunakan wawancara, observasi dan dokumentasi. Hasil penelitian ini adalah Pandemi ini membuat penjualan untuk produk fokus dari e-Print mengalami penurunan yang cukup drastis yakni hingga 70%. Sehingga solusi yang di ambil dari permasalahan ini yakni penjualan yang di lakukan via online yakni melalui official market place e-Print dan website e-Print. Sehingga penjualan yang di lakukan melalui online di harapkan dapat membantu penjualan produk e-Print.
Media, Representasi, dan Persepsi terhadap Identitas Seksual Anzilna Mubaroka; Vinita Susanti
Communication Vol 12, No 1 (2021): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v12i1.1329

Abstract

Komodifikasi seksualitas dalam bentuk representasi dapat ditemukan dalam serial TV Thailand bergenre Boys Love. Cerita yang mengusung tema hubungan homoromantic ini berlindung dalam konsep representasi. Sayangnya yang banyak terjadi adalah representasi identitas seksual ini terlalu heteronormatif. Menggunakan metode kuantitatif dan observasi, penelitian ini memiliki tujuan untuk melihat bagaimana persepsi penggemar terhadap identitas seksual dan keberadaan pasangan on-screen. Hasil penelitian ini menemukan hasil bahwa terdapat obsesi terhadap pasangan On-Screen. Menggunakan teori kultivasi dan konsep Celebrity Worship,melihat dan menerima keberadaan pasangan on-screen sebagaimana yang ditampilkan oleh media. Penggemar ini juga hingga pada tahap melakukan perundungan kepada kekasih asli idola. Pada akhirnya, representasi yang seharusnya membawakan cara pandang baru kepada kelompok minoritas justru menjadi ajang komodifikasi identitas homoseksual dan obsesi penggemar.

Page 11 of 17 | Total Record : 167

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