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Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
Arjuna Subject : -
Articles 187 Documents
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Tempo.Co's Framing Of Activist Arrests Following The August 2025 Demonstrations Adi Inggit Handoko; Aprila Anggun Cahyani; Pramana Pramana
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4357

Abstract

This study examines how Tempo.co framed its coverage of the arrests of activists and members of civil society, including the confiscation of books as evidence, following the demonstrations in late August 2025. It employed a descriptive qualitative design and Robert N. Entman's framing analysis model, which comprises four principal elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The data consisted of twenty news articles published by Tempo.co between September and October 2025. The findings indicate that Tempo.co consistently defined the authorities' actions as problems involving procedural irregularities, the criminalization of literacy, and threats to civil liberties. Although the coverage appeared formally neutral, it was substantively critical, particularly through the predominant selection of legal scholars, human rights institutions, and civil society organizations as sources, all of whom repeatedly criticized the authorities. Tempo.co also constructed a discursive contrast between official police claims and expert assessments, directing readers to recognize an incongruity between law-enforcement practices and the principles of civil liberty. The findings demonstrate that Tempo.co framed the issue as a problematic practice that endangered democratic space.
Social Reality Construction Of Senen Market Traders On Tiktok Muhammad Akmal Al Hafizh; Alfred Pieter Menayang
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4746

Abstract

This research is motivated by the growing phenomenon of second-hand clothing trading, which is increasingly popular among urban communities. This activity not only functions as an economic practice but also forms a new social reality within the trading community. The purpose of this study is to analyze how the construction of social reality is formed within the second-hand clothing trading community, as well as to understand the meanings constructed through social interactions within it. This study uses a qualitative approach with a netnography method and uses the Theory of Social Construction of Reality by Peter L. Berger & Luckmann. This study examines a dialectical process of traders with externalization, objectivation, and internalization in facing regulatory pressures. The results show that the second-hand clothing trading community reveals a shift in the arena of reality production to the current digital media space. The trading community constructs a narrative of resistance and legitimacy through social media to maintain their family's economic factors. The change in self-identity of thrifting traders, from previously informal sector economic actors to local product entrepreneurs, presents a very pragmatic adaptation strategy amidst policy changes. Therefore, this study concludes that the social reality in a traditional market is dynamic and digitally mediated, so that traders require a more comprehensive public policy approach to the sociocultural dimension.
Privilege as Digital Currency Communication within the Febyours Fanbase Nefa Hayu Pramesti; Wuri Arenggoasih
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4636

Abstract

The development of the music industry in the era of digital communication marketing has transformed the way musicians are appreciated, shifting public assessment from visual aspects to the quality of their work and digital audience engagement. This phenomenon is evident in Feby Putri, an indie musician who dominates the market with 10,328,492 monthly listeners on Spotify. This emotional empowerment and audience engagement through digital communication has become a privilege for her fanbase, Febyours. This study aims to describe how privilege functions for communication within the Febyours fanbase. The empirical foundation of this research draws from in-depth interviews with three informants comprising one representative of Feby Putri's management team and two official fanbase administrators, complemented by cyber observations across Instagram accounts @febyours, @fbypncofficialteam, and @febyoursjakarta. Data collection techniques included in-depth interviews, observation of social media activity, and documentation. Data analysis involved pattern matching, explanation, and time series analysis.  The study reveals three main findings regarding the communication practices of the Febyours community by fans' official accounts. First, privilege functions as a digital currency, providing symbolic value in community interactions and encouraging member participation. Second, participatory value creation demonstrates that value is not solely produced by artists but also generated through members' active contributions in the form of content and message distribution. Third, the collective engagement mechanism illustrates that engagement is formed collectively through a digital communication network integrated with the 5A stages (aware, appeal, ask, act, advocate) and the interactive and decentralised concept of New Networked Communication.
Authenticity Crisis And Audience Negotiation Of Scripted Spontaneous Content On Tiktok Ria Anggraini; Artyasto Jatisidi
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4768

Abstract

This study aims to explain how audiences collectively negotiate the authenticity of scripted “spontaneous” influencer content as its commercial nature becomes progressively recognised. Conceptually it draws on the Persuasion Knowledge Model and authenticity theory, and proposes audience negotiation of authenticity as a working concept. The method is netnography with six-phase thematic analysis. The subjects are the commenting users of Account K, a TikTok creator account of approximately 1.8 million followers known for a recurring street interview format; the object is the public comments on six of its videos posted between February and May 2026, arranged chronologically rather than thematically. The findings show that suspicion and enjoyment did not appear in sequence but coexisted from the earliest February video: some commenting users accused the creator of being paid by a brand while others still treated the content as entertainment. Later videos in April and May reveal tangible consequences: an official Paid partnership label did not stop users from calling the interaction acting, the regular presenter had already stepped back when those videos aired, the replacement presenter received a far colder reception, and engagement fell sharply and stayed low. The study concludes that authenticity is not a fixed property of content but a negotiation unfolding over time between audiences, creators, and brands, moving through two qualitatively distinct regimes rather than a single linear path. Formal disclosure alone cannot repair trust once a pattern of suspicion has formed.
Cyber Public Relations Of The Indonesian Football Association In Building Stakeholder Loyalty Through Garuda Id Tengku Faisal; Imam Hidayah; Puti Salwa Davina
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4356

Abstract

In the current era of rapid digital transformation, modern sports organizations are increasingly compelled to adopt comprehensive data-driven communication frameworks in order to effectively address pressing organizational challenges, including stadium security issues, public trust restoration, and reputation management. To address this issue, this study aims to analyze the Cyber Public Relations strategy implemented by the Football Association of Indonesia (PSSI) in building and maintaining long-term stakeholder loyalty through the digital Garuda ID platform. Employing a qualitative descriptive research method that combines thorough in-depth interviews with key stakeholders and systematic digital media analysis, the results demonstrate that Garuda ID serves as a strategic Cyber PR instrument. The platform effectively integrates cohesive narratives focused on stadium safety, security, and spectator comfort, while simultaneously functioning as a vital strategic data asset that enables precise audience communication segmentation and optimized sponsorship activation strategies. Ultimately, this study concludes that the implementation of Garuda ID represents an effective data-driven Cyber PR practice that significantly supports the ongoing structural transformation of national football governance while solidly strengthening sustainable long-term stakeholder loyalty.
The Mediating Role Of Public Trust In Political Communication Strategies And Political Crisis Management On Public Satisfaction Medya Apriliansyah
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4770

Abstract

This study examines the mediating role of public trust in the relationship between political communication strategies, political crisis management, and public satisfaction in a mixed urban–rural electoral context. Using a quantitative explanatory design, the research surveyed 250 adult constituents in the West Java IV electoral district and analyzed the data with partial least squares structural equation modelling. Political communication strategies and political crisis management were modeled as exogenous constructs, public trust as a mediating variable, and public satisfaction as the endogenous outcome. The results show that both political communication strategies and political crisis management have positive and statistically significant direct effects on public satisfaction, and that they also exert positive effects on public trust, which in turn has a relatively strong positive effect on satisfaction. Mediation analysis further indicates that public trust partially mediates the relationships between both communication constructs and public satisfaction, with significant indirect effects alongside smaller but still significant direct paths. These findings demonstrate that communication quality, transparency, and responsiveness, both in routine interactions and during crises, shape citizen satisfaction substantially through the development of trust in their representative. The study contributes to the literature on political communication management by empirically validating a trust‑based mediation model in a Global South democracy and offers practical implications for legislators’ communication practices in increasingly digital and high‑risk information environments.
Intrapersonal Communication And Conceptual Filters Of LPDP Scholarship Applicants In Reconstructing Persuasive Narratives Sarman Sah; Siti Fayza Al Adawiyah
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4794

Abstract

The highly competitive selection process of the Indonesia Endowment Fund for Education Agency (LPDP) scholarship frequently triggers cognitive dissonance and emotional distress among rejected applicants. This study aims to analyse the dynamics of intrapersonal communication and the role of applicants' conceptual filters post-rejection in reconstructing persuasive narratives for re-application. Utilising a descriptive qualitative approach, data were gathered through in-depth interviews via voice notes and text messages on WhatsApp with 11 LPDP awardees who had experienced failure in previous selection cycles. The findings indicate that intrapersonal communication functions as a transformative internal reflection mechanism, converting the traumatic experience of rejection into adaptive message processing. The conceptual filter shaped by personal values, past experiences, and social environments influences how applicants decode feedback, mitigate cognitive biases, and redefine failure. This cognitive transformation translates into a concrete reconstruction of persuasive narratives, evidenced by enhanced narrative coherence in essays and strengthened verbal communication strategies during substance interviews to align with LPDP's ideal criteria. In conclusion, successful re-application relies on the depth of intrapersonal evaluation and the adaptability of conceptual filters in restructuring academic identities and persuasive arguments. This research contributes practically to the development of post-rejection mentorship programmes aimed at strengthening prospective scholars' academic resilience.

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