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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 167 Documents
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HUBUNGAN ANTARA KREDIBILITAS PETUGAS PELAYANAN INFORMASI PUSKESMAS DENGAN SIKAP PENGUNJUNG TERHADAP PUSKESMAS NAGREG Sumiyati, Iin; Komala, Lukiati; Setianti, Yanti
Communication Vol 9, No 2 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.573 KB) | DOI: 10.36080/comm.v9i2.716

Abstract

One of the most essential community services is the health-care service. Since, basically everyone needs a healthy physic to run all activities, so he could live his daily life well. Therefore, the best and trustworthy health-care service for community is essentially needed. The purpose of this research is to reveal the relation of the Informational service officers5' skills, interests, and trusts on patients/visitors' attitude toward the Local Integrated Service Unit of the Community Health Clinics in Nagreg. For the research, writer used the Correlational Quantitative Method, which is revealing the relation between one variable with the others. The result of the research shown that there's a significant relationship between the Informational service officers' skills, on patients/visitors' attitude toward the Local Integrated Service Unit of the Community Health Clinics in Nagreg. Which means that the higher skill of the Informational service officers have, the better attitude will be shown by the patients/visitors in the Local Integrated Service Unit of the Community Health Clinics in Nagreg. The officers' appeals can also increase the patients/visitors' positive attitude. And also, the more trustworthy the officers are, the more positive attitude will be shown by the patients/visitors toward the Informational service in the Local Integrated Service Unit of the Community Health Clinics in Nagreg.
PERANAN GROUP FACEBOOK HIMPPAR (Penggunaan Group Facebook Himpunan Mahasiswa Papua Barat di UKSW Salatiga) KRISNAWATI, ESTER; WULANDARI, NAOMI CRISANT
Communication Vol 7, No 1 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1574.153 KB) | DOI: 10.36080/comm.v7i1.77

Abstract

Kehadiran media baru, terutama media sosial telah membuat komunikasi antar manusia semakinmudah. Tidak ada penghalang antar manusia untuk saling berkomunikasi. Bahkan dengan mediasosial orang dapat membuat grup komunikasi untuk lebih memfasilitasi pertukaran informasi.Facebook, yang merupakan salah satu bagian dari media sosial dapat digunakan untuk membuatgrup atau kelompok komunikasi. Keberadaan kelompok etnis di UKSW Salatigamemungkinkan untuk membuat sebuah grup. Untuk memudahkan anggotanya berkomunikasisatu sama lain, maka kelompok membuat grup di media sosial, salah satunya adalah kelompokdi facebook. HIMMPAR sebuah kelompok etnis yang anggotanya adalah mahasiswa dariPapua. Penelitian ini untuk mengeksplorasi peran Grup Facebook HIMPPAR (HimpunanMahasiswa dan Pelajar Papua Barat) sebagai media baru komunikasi yang bermanfaat bagimahasiswa Papua di Salatiga. Penelitian ini menggunakan pendekatan kualitatif dengan jenispenelitian deskriptif. Unit analisis penelitian ini adalah peran kelompok facebook HIMPPARUKSW, dan unit amatannya adalah Grup HIMPPAR. Hasil penelitian ini menjelaskan bahwakelompok HIMPPAR memiliki peran yang sangat penting bagi mahasiswa Papua. Peran grupHIMMPAR yaitu: (1) Memberikan motivasi belajar, (2) Sebagai pengikat etnis, (3) PenyebaranJournal Communication Volume 7, Nomor 1 April 2016 64nilai-nilai, informasi dan dialog, (4) Menyediakan ruang untuk mengakomodasi keperluanteknis untuk masing-masing anggota.
RASISME MEDIA POLITIK SYAHPUTRA, DEDI KURNIA; ARWIYAH, M. YAHYA
Communication Vol 5, No 2 (2014): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.03 KB) | DOI: 10.36080/comm.v5i2.25

Abstract

Rasisme media politik merupakan kajian klasik yag menarik untuk diulas kembali,tentu sebagai pembaharuan pemikiran. Konsep Rasisme Media memandang mediamassa sebagai medan perang ideologi, di dalamnya terjadi pertentangan kelas antararuling class dan subordinat class. kekacauan inilah yang melahirkan rasis ideologimedia. Di mana elitis penguasa media memaksa subordinat class menerima kontenmedia yang sarat kepentingan ruling class. Meminjam pemahaman dari Stuart Hall(1932) melalui tulisannya yang tajam berjudul The Whites Of Their Eyes; RacistIdeologies and the Media. Ia mengungkapkan analisis dari praktek mediaberdasarkan perspektif dari teori kulturalis Marx, yakni dengan mengungkapkanotonomi media massa dan mengganti konsep Hegemoni Gramsci serta Althusseryang memandang media sebagai ideological state apparatus (Woollacott 1982: 110).Secara politis, tahun 2014 merupakan puncak dari hipotesis jurnalisme politik. Mediaterkooptasi, seolah wibawa “media publik” runtuh seruntuh-runtuhnya oleh segelintirorang penguasa media. Kemudian yang “segelintir” tersebut kesemuanya masuk keranah politik praktis. Dapat disebutkan, Ketua Umum Partai Golkar Aburizal Bakriedengan Viva Group. Hary Tanoesoedibjo, calon wakil presiden usungan Partai HatiNurani Rakyat dengan MNC Group. Surya Paloh, pendiri sekaligus Ketua UmumPartai Nasional Demokrat dengan Media Indonesia Group. Dahlan Iskan, politisibaru melalui Partai Demokrat juga seorang Raja Media dibawah bendera Jawa PosGroup.
IMPLEMENTASI REPOSITIONING L-MEN DALAM KEGIATAN KOMUNIKASI PEMASARAN Nur Ihsan, Mega Farras i; Hafiar, Hanny; Sani, Anwar
Communication Vol 7, No 2 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.774 KB) | DOI: 10.36080/comm.v7i2.630

Abstract

AbstractThis research purpose is to know the communications strategy of L-Men, the product attributes of L-Men, and the positioning statement of the L-Men product in their repositioning strategy. The method used in this research is descriptive with qualitative data. The subject of this research is individuals involved in the implementation of L-men's repositioning, from the process of planning to implementation. The Data is obtained through passive participant observation, semi-structured interview, and literature. The result of this research shows that L-Men repositioning communication strategy with management L-Men consisted of brand marketing, digital, public relations, customer relations, promotions, and involvements of Perbasi and non-gym athletes as communicator, to bring out the message that L-Men is a product for those who desire ideal and athletic body shape, through media and face to face interaction with audience through events and programs, with target audiences ranging from 17 years old until 35 years old male who partake in healthy lifestyle and the needs of nutrients for the formation of muscle mass and improving sports performance, with the end goals of increasing the product awareness and also the number of sales. The attributes that L-men possessed in its repositioning strategy are packaging design, advertising concept, content marketing, and event. The repositioning as stated by the positioning statement is “Effective Nutrients for Male Ideal and Athletic Body Shape”.Keywords: implementation, repositioning, attributeAbstrakTulisan ini bertujuan untuk mengetahui bagaimana strategi komunikasi yang dilakukan L-Men, bagaimana atribut-atribut produk yang disampaikan L-Men, serta untuk mengetahui bagaimana positioning statement baru yang dimiliki L-Men dalam menerapkan repositioning.Metode penelitian yang digunakan adalah deskriptif dengan jenis data kualitatif. Subjek dalam penelitian mengenai hasil repositioning L-Men ini merupakan individu yang terlibat dalam pelaksanaan repositioning, dari masa perencanaan hingga pelaksanaan. Pengumpulan data diperoleh melalui observasi partisipasi pasif, wawancara semi terstruktur, dan studi pustaka.Hasil penelitian menjelaskan bahwa: Repositioning L-Men merupakan strategi komunikasi yang dilakukan oleh manajemen L-Men sebagai komunikator yang terdiri dari brand marketing, digital, public relations, customer relations, promotions (SPG), serta melibatkan pihak eksternal seperti Perbasi dan atlet-atlet non-gym, dengan pesan yang ingin disampaikan adalah L-Men merupakan produk untuk membentuk tubuh yang ideal dan atletis, melalui media serta berhadapan langsung dengan audiens melalui event dan program, dengan target sasaran pria berusia 17 sampai 35 tahun yang menyukai gaya hidup sehat dan membutuhkan nutrisi untuk pembentukan massa otot dan meningkatkan performa olahraga, dengan efek yang diharapkan adalah meningkatkan awareness produk dan meningkatkan jumlah penjualan. Atribut-atribut yang dimiliki L-Men dalam repositioning adalah desain packaging, konsep iklan, konten marketing, dan event. Repositioning ini dinyatakan dalam positioning statement, yaitu “Nutrisi Efektif untuk Pria Membentuk Tubuh Ideal dan Atletis”.Kata kunci: implementasi, repositioning, atribut
Disfungsi Organisasi Dagang di Luar Negeri Sebagai Aktor Diplomasi Indonesia Rino F. Boer; Jessica Wongsodiharjo
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.189 KB) | DOI: 10.36080/comm.v10i2.895

Abstract

The existence of organizations that fight for the interests of Indonesia abroad is often only associated with the Indonesian Embassy (Indonesian Embassy). There are international trade organizations that play an important role in diplomacy such as the INTCC in Bangkok. INTCC held various activities aimed at assisting the promotion of the investment climate in Indonesia to local entrepreneurs through various trade diplomacy meetings, seminars, workshops, business forums, investment exhibitions, to sports competitions. However, in reality, INTCC did not succeed in getting full support from its stakeholders in Bangkok. The research objective is to identify the factors that cause the disfunction of this trade organization as an Indonesian diplomacy actor by using fully functioning society theory. This study uses a qualitative approach with a case study method that uses in-depth interviews with informants. Failure to maintain balance in accommodating all the interests of stakeholders, social capital that fails to form, and weaknesses in the use of language are the main factors causing this failure. The formation of full support from the local community is a key factor in the success of diplomatic actors, especially those from non-government official actors. The benefits of the research are expected to be able to develop studies on the engagement process quickly, accurately and efficiently to encourage the role of organizations abroad so that they can run more optimally to produce the expected output.
CYBER-PR DALAM E-MUSRENBANG DI PEMERINTAH KOTA TANGERANG SELATAN Amin Shabana; Tria Patrianti
Communication Vol 9, No 2 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.445 KB) | DOI: 10.36080/comm.v9i2.734

Abstract

Since the launch of decentralization, the Musrenbang (Musyawarah Rencana Pembangunan) or Multi Stakeholder Consultation Forum for Development Planning is the principal instrument introduced by the Government of Indonesia for public consultation. In support of this participatory Musrenbang process, a number of regional governments including South Tangerang, have tried to increase participation by developing an online Public relations system. It is addressed to legislate transparency in budgeting and deepen the consultative approach down to the community level. The said system is electronic Musrenbang (e-Musrenbang) coordinated by Bappeda (City Development Planning Agency) together with disctrict level (Kecamatan). This research aimed to seek how the utilization of Cyber PR in Musrenbang by City Development Planning Agency of South Tangerang (Bappeda). Using qualitative data and case study method, the research conducted through in-depth interviews and FGD with bureaucrats in Bappeda, sub-district, village, and neighbourhood. E-Musrenbang as one of the concepts of Cyber PR conducted in Bappeda Tangerang Selatan, needs to be improved. This is to foster the use the application and the involvement of stakeholders for better Tangerang Selatan in the future.
Giant Ekstra Bintaro Membangun Kesadaran Merek Produk UMKM Melalui Strategi Komunikasi Pemasaran Terpadu Prahara Gunadi, Taufan
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (941.592 KB) | DOI: 10.36080/comm.v10i2.896

Abstract

Giant Ekstra Bintaro is committed to developing local products by accepting and marketing UMKM products in various outlets that are widespread in many cities in Indonesia. Because all this time marketing has become a plan for small and medium entrepreneurs in developing businesses. What is done by Giant Extra Bintaro is conducting promotional activities in building brand awareness or approving brands in consumers' memories for UMKM products, with the aim of determining one product with another product or competitive product. With high brand awareness, Giant Extra Bintaro to increase sales of UMKM food products specifically for fresh and snack categories. This study aims to determine a series of marketing activities carried out by Giant Extra Bintaro for UMKM products. The method of analysis used qualitative description independent interview to several informants inside the company and of course to the customer itself. Based on result of analysis, it can be concluded that Giant Ekstra binatro sektor 7 Tangerang Selatan has applied Integrated Marketing Communication for their marketing activity and also treat UMKM’s product same like the regular one. However, because of the limited funds the UMKM’s suppliers can not fully participate to the marketing activities. Finnaly unaware brand has resuited because the customers prefer to buy daily needs product in the cheaper or discount prices without knowing wether it’s the UMKM product or not.
Studi Tanda Atas Makna Pelesarian Lingkungan Sebagai Isu Utama Konten Kreatif Media Sosial Fitrya Basarah, Finy
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.829 KB) | DOI: 10.36080/comm.v10i2.897

Abstract

The balance of nature could not be separated from human interactions, both destructive acts and those that supported the conservation of nature and the environment. Nowadays, quite a lot of environmental issues through some campaign rises up via social media in the form of vlogs, or video blogging. By utilizing Charles Sanders Peirce’s Semiotics Analysis, this research is done to uncover the meanings behind these environmental vlog contents. There are three vlogs chosen in this research, all of them are from YouTube.com. The results show that Health is an Investment, Conjoining with nature can be done together, and the conservation of environment cannot be done alone, and must be done together.
Resensi Buku: Konvergensi Media; Perbauran Ideologi, Politik, dan Etika Jurnalisme M. Alfansyah Harahap
Communication Vol 10, No 1 (2019): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.488 KB) | DOI: 10.36080/comm.v10i1.881

Abstract

Pertautan Ideologi Media dan Ekonomi Politik Kekuasaan; M. Alfansyah Harahap; Bagaimana publik membaca pemilik media dan wartawan yang menjadi tim sukses dalam kontestasi politik? Apakah realitas tersebut menandaskan jurnalisme berubah dari pakemnya atau ada bentuk jurnalisme yang lain? Apa maknanya bagi perkembangan demokratisasi di Indonesia? Itulah pertanyaan-pertanyaan yang ingin dijawab oleh buku berjudul Konvergensi Media; Perbauran Ideologi, Politik, dan Etika Jurnalisme karya Dudi Iskandar. Bahwa keterlibatan pemilik media dan wartawan sebagai tim sukses capres-cawapres dalam kontestasi Pilpres 2019 adalah mengulang kontestasi Pilpres 2014. Empat tahun silam, media terbelah secara jelas, tegas, dan bahkan sarkastis. Kini pada Pilpres 2019, realitas media kembali terbelah.
Komunikasi Orang Tua dengan Anak dalam Upaya Mengantisipasi Kebebasan Seks di Luar Nikah Dwi Prijono Soesanto; Muhammad Shaufi
Communication Vol 10, No 2 (2019): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.26 KB) | DOI: 10.36080/comm.v10i2.898

Abstract

One reason to increase efforts to prevent children in sex freedom before marriage is to establish interpersonal communication with children. The reason is that the blurry portraits of Indonesian teenagers are caused by smelling cases of pornography, ranging from free sex, abortion, to HIV / AIDS. One of the causes of this phenomenon is the lack of interpersonal communication between parents and children. The paradigm used is Post-positivism, with a qualitative research approach and descriptive analysis method. The theory used is the theory of the formation of attitudes and behavior by Yvon. Research result; Parents find it difficult to communicate with children, especially openness about the issue of sexual freedom. Some ways that parents do include: Creating a comfortable and interesting communication atmosphere for children, through the style of telling stories about topics that are up to date, etc. Interpersonal communication carried out by parties who have a positive attitude, will greatly support the success of communication. The parties do not have suspicions, suspicions and negative allegations, but rather positive. More than that, parents must also be able to be flexible in terms of positioning. Parents are forbidden to be selfish, just want to be above the child. In communicating privately with children, parents must understand when when as a parent, when as a friend and when as a person who is under the child. Equality in interpersonal communication between parents and children is very important, so that communication can run smoothly, flow without the burden, and can talk about the issue of sexual freedom.

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