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Communicology: Jurnal Ilmu Komunikasi
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Published by Universitas Negeri Jakarta
ISSN : 23391480     EISSN : 25809172     DOI : -
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Social Sciences
Communicology: Jurnal Komunikasi published by prodi DIII Hubungan Masyarakat UNJ. Starting in 2017, Published 2x year, on July and December.
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Articles 178 Documents
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Analisis Fenomenologi Perilaku Komunikasi Etnis Tionghoa Di Kota Batam Angga Intueri Mahendra
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.06

Abstract

ABSTRACT In a heterogeneous and multi-ethnic city such as in Batam, adaptation in inter-ethnic interactions is a must. Efforts to establish effective inter-ethnic communication can promote harmonious relationships that are built in this urban community group. Although they have lived and lived in Indonesia for a long time in general and Batam City more specifically, the Chinese ethnic community still has the stigma of being an ethnic immigrant. Historical records prove that the relationship between the Chinese ethnic group and various other ethnicities in Indonesia has been established for a long time and has made quite an important contribution to the social and economic life of the community, especially in the city of Batam. This study aims to determine the phenomenon of communication behavior (verbal and non-verbal) between ethnic Chinese and other ethnic groups in Batam city, as well as communication behavior between ethnic groups. An interactive qualitative research approach with phenomenological analysis with the object of research in the PSMTI and BMTI organizations in Batam City. The results showed that the interpersonal verbal communication behavior of the Chinese ethnic community in the family environment generally uses the ethnic languages ​​of each tribe. Meanwhile, the use of Indonesian is used for children's education as well as as a complement and substitute for several language contexts where no equivalent is found in ethnic languages. In both PSMTI and BMTI organizations, the use of Indonesian both orally and in writing is becoming more dominant. Various forms of non-verbal communication for the Chinese ethnic community include the use of red symbols, artifacts in the form of houses of worship and statues, body language such as clenching fists and other forms of non-verbal communication. Keywords: Chinese Ethnicity; Communication Behavior; Phenomenological Analysis
Analisis Komunikasi Interpersonal Antar Mahasiswa President University Muhammad Arbi Badawi Arbi Badawi; Dedi Rianto Rahadi
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.09

Abstract

ABSTRACT Interpersonal communication is one type of communication that is not formally regulated and is a form of direct or face-to-face communication. This study aims to determine President University students carry out interpersonal communication, the main thing is to do so that interpersonal communication runs well and effectively between students. The research method in this study is descriptive qualitative. Informants will answer several questions related to the topic of discussion through an online form. The results showed that interpersonal communication is important and is an activity carried out in daily life by President University students. Interpersonal communication is important according to President University students, and is an activity carried out in daily life to support student activities in socializing and getting along with the environment. Keywords: Communication; Communication between Students; Interpersonal Communication
Efektivitas Media Sosial Instagram Terhadap Personal Branding Bintang Emon Pada Pengguna Instagram Amarilia Shinta; K. Y. S. Putri
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.08

Abstract

ABSTRACT Currently, the popularity of Instagram is used by many people to get information or to share information about themselves. In today's era, Instagram has been used as a media for forming a person's self-image, this can be seen by the posts they upload on their Instagram account. The same thing was done by comedian Bintang Emon to make Instagram a place for the formation of self-image (personal branding). The aim of this research is to find out how much the effectiveness of Instagram social media on Bintang Emon personal branding on Instagram users. The research method that researchers chose was survey research. The paradigm used in this research is the positivism paradigm, according to the paradigm used, the approach to this research is descriptive quantitative. In this study, researchers conducted survey research by distributing questionnaires via google form to Instagram users and also watching video content owned by Bintang Emon. This study uses personal branding theory popularized by Peter Montoya and effective communication (Stewart L. Tubbs). The results of this study reveal that there is an effect of the effectiveness of Instagram social media on the personal branding of Bintang Emon by 64.3%. The conclusion results of this study are that there is a significant effect, namely the value of 0.000, and the results of the t-test and t table that the researchers obtained are T count> T table 14,324> 1,98099 so that there is an influence between the effectiveness of Instagram social media Instagram and Bintang Emon personal branding on Instagram users. Keywords: Bintang Emon; Effective Communication; Personal Branding
Special Event Management Dalam Membangun Social Identity Abdul Kholik; Aisyah Nurul Ramadhani; Dinda Azaria Rowi; Mega Annisa Ramadhany
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 2 Desember 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.020.06

Abstract

Event dapat dipahami sebagai serangkaian kegiatan yang diselenggarakan baik itu oleh individu maupun oleh sekelompok orang, yang memiliki tujuan dan maksud tertentu sehingga mencapai tujuan yang hendak diperoleh melalui agenda tersebut. Sisi sosial juga penting dalam event yang diadakan sehingga pengunjung dapat secara serentak berkumpul untuk mengikuti kegiatan dalam rangka menjalin silaturahmi sekaligus merayakan momen tertentu. Maka dari itu peneliti ingin mengkaji bagaimana implementasi special event management yang dilakukan oleh Pelaksana kegiatan kaitannya dengan membangun Identitas Sosial. Penelitian ini menggunakan metode deskriptif-kualitatif. Metode ini digunakan untuk menggambarkan situasi sosial yang diteliti dengan meliputi aspek tempat (place), pelaku (people), dan aktivitas (activity) yang saling berkaitan secara sinergis. Sumber data penelitian dalam penelitian kualitatif mengenai strategi Special Event Management dalam membangun Social Identity ini terdiri dari data primer dan data sekunder. Data Primer diperoleh dari hasil wawancara dengan subyek penelitian serta pelaksana lain yang terlibat dalam kegiatan yang diadakan tersebut. Data Sekunder pada penelitian ini adalah data dokumentasi hasil penelusuran peneliti. Hasil penelitian ini adalah dalam keterlibatan special event, identitas sosial dapat dibangun dengan rasa kekeluargaan dan berkaitan dengan tren terkini. Selain itu, aktualisasi diri menjadi dasar dalam identitas sosial ini, dan terdapat utilitarianisme yang ingin diperoleh dari special event.
Faktor-Faktor Yang Mempengaruhi Efektivitas Iklan Untuk Meningkatkan Niat Beli Konsumen Prima Alvernia
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 2 Desember 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.020.010

Abstract

Tujuan dari penelitian ini adalah mengetahui pengaruh antara faktor-faktor iklan di media sosial (tampilan, repetisi, celebrity endorsement, konten, dan pilihan media) terhadap niat beli konsumen. Dengan mengetahui hal tersebut, penelitian ini dapat memberikan informasi penting bagi tenaga pemasar untuk meningkatkan niat beli konsumen melalui iklan yang ditampilkan melalui media sosial, terutama Instagram. Penelitian ini dilakukan dengan pendekatan kuantitatif. Data dikumpulkan dari 327 responden, yang pernah melihat dan merespon iklan kosmetik yang ditampilkan di Instagram. Data dianalisis dengan regresi berganda. Hasil penelitian mengungkapkan bahwa H1, H2, H3, H4, dan H5 diterima. Secara parsial, tampilan, repetisi, celebrity endorsement, konten, dan pilihan media dari sebuah iklan di Instagram memiliki pengaruh signifikan terhadap niat beli konsumen. Meskipun begitu, tiap faktor memiliki signifikansi yang berbeda. Faktor yang memiliki pengaruh paling signifikan adalah tampilan (0,287), diikuti dengan pilihan media (0,272), konten (0,246), repetisi (0,213), dan celebrity endorsement (0,162). Keywords: Iklan, Media Sosial, Niat Beli
Konstruksi Realitas Sosial Perempuan Melalui Iklan Youtube Sariayu Color Trend 2020 Inspirasi Sumba Monica Mezia Viranti; Asep Sugiarto
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 2 Desember 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.020.09

Abstract

ABSTRACT The purpose of this research is to explain how mechanism of construction about woman in cosmetic product Youtube advertisement.This research used constructivist paradigm Semiotics Model of Roland Barthes as its visual analysis method. There were three main findings of this research (1) Denotation of this ads is to innsipe Indonesia woman to o dare to explore with the color of the makeup on their faces to become as beautiful as Sumba Island; (2) Connotation of this advertisement further emphasizes racial inequality in the Indonesian cosmetic market, where only women of the Mongoloid and Austronesian race who are categorized as beautiful use makeup and become the main commodity target of the cosmetics market, not the Melanesian race; (3) The myth that develops among Indonesian women in physical beauty is meant by accentuating white skin, slim body, having a tall posture, having long beautiful hair, sharp nose, sensual lips, and so on has grown into the social reality of women in Indonesia. Keywords: Constructivism, Semiotics, Woman ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana mekanisme konstruksi tentang wanita dalam iklan produk kosmetik di Youtube. Penelitian ini menggunakan paradigma konstruktivis Model Semiotika Roland Barthes sebagai metode analisis visualnya. Ada tiga temuan utama dari penelitian ini (1) Denotasi iklan ini adalah untuk menggoda wanita Indonesia agar berani bereksplorasi dengan warna riasan wajah agar seindah Pulau Sumba; (2) Konotasi iklan ini lebih menekankan pada ketimpangan rasial di pasar kosmetik Indonesia, di mana hanya perempuan ras Mongoloid dan Austronesia yang dikategorikan cantik menggunakan makeup dan menjadi komoditas utama sasaran pasar kosmetik, bukan ras Melanesia; (3) Mitos yang berkembang di kalangan perempuan Indonesia dalam kecantikan fisik yang dimaksud dengan menonjolkan kulit putih, tubuh langsing, postur tinggi, rambut panjang indah, hidung mancung, bibir sensual, dan sebagainya telah berkembang menjadi realitas sosial perempuan di Indonesia. Kata Kunci: Konstruktivisme, Perempuan, Semiotika
Komunikasi Internal Departemen Sales Marketing dan Departemen Front Office The Hills Hotel Batam dalam Menghadapi Konflik Organisasi Ageng Rara Cindoswari; Novitasari Novi
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.10

Abstract

ABSTRACT Communication is one of the important elements in the organization. Good communication between members of the organization helps the organization achieve its stated goals. However, in its delivery there are obstacles that interfere with the communication itself. One of the obstacles in the delivery of communication is the individual factor, namely negligence in conveying the information by individuals. These obstacles cause conflicts in the organization so that conflict management is needed to overcome these communication problems. This study aims to determine the process of conflict management between the Sales Marketing Department and the Front Office Department at The Hills Hotel Batam which consists of a problem identification, problem classification, and problem analysis. This study using a qualitative approach with observation and interview methods. The results showed that the conflict occurred due to ineffective communication which resulted in work obstruction. Conflict management is done to identify problems, namely the existence of miscommunication in delivering messages. This shows that the existing problems occur due to the lack of coordination between the Sales Marketing Department and Front Office Department. Conflict resolution is carried out by collaboration that is the parties in conflict together seek solutions and mediation, namely the management who makes decisions in conflict resolution. Keywords: Conflict Management; Organizational Communication; Organizational Conflict
Digitalisasi Dalam Mempengaruhi Partisipasi Politik: Studi Kasus pada Petisi Online “Gratiskan Vaksin Covid-19 Untuk Semua Rakyat Indonesia!” Dwini Rahmadina Nisahati
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.11

Abstract

ABSTRACT After the government announced that there will be two corona virus vaccination schemes; government program vaccination and self-vaccination, the public gave a disapproving reaction by raising an online petition on the Change.org website asking the government to make vaccines free for all Indonesians. Within five days, there were more than 7500 virtual signatures supporting the policy from the initial target of 2500 signatures. As a result, the government decided to make vaccines free for all Indonesians. By using literature review research method, this qualitative paper came to conclusion that the online petition entitled "Free Covid-19 Vaccine For All Indonesian People!" on the Change.org site is follows Direct Democracy digital democracy where the goal is equality to make free vaccines for all Indonesian people without any political actors acting as intermediaries. Political participation carried out by the public through digital media has proven not to tarnish democratic values ​​at all, in fact, it actually strengthens them when carried out with applicable norms. Keywords: Digital Democracy; Direct Democracy; Online Petition; Political Participation ABSTRAK Setelah pemerintah mengumumkan skema pelaksanaan vaksinasi corona virus terbagi dua, yaitu vaksinasi program pemerintah dan vaksinasi mandiri, publik memberikan reaksi tidak setuju dengan menggalang petisi online di situs Change.org yang meminta pemerintah untuk menggratiskan vaksin untuk seluruh masyarakat Indonesia. Dalam kurun waktu lima hari, terdapat lebih dari 7500 tanda tangan virtual yang mendukung kebijakan tersebut dari target awal sebanyak 2500 tanda tangan. Hasilnya, pemerintah memutuskan untuk menggratiskan vaksin untuk seluruh masyarakat Indonesia. Dengan analisa menggunakan metode penelitian kualitatif kajian pustaka, petisi online berjudul “Gratiskan Vaksin Covid-19 Untuk Semua Rakyat Indonesia!” di situs Change.org merupakan bentuk demokrasi digital Direct Democracy di mana tujuannya merupakan kesetaraan, yaitu membuat vaksin gratis untuk seluruh masyarakat Indonesia, dan peran pembuat petisi yang menjadi representasi masyarakat tanpa adanya aktor politik yang menjadi perantara. Partisipasi politik yang dilakukan oleh publik melalui media digital terbukti tidak mencoreng nilai-nilai demokrasi sama sekali, justru malah memperkuatnya saat dilakukan dengan norma-norma yang berlaku. Kata kunci : Demokrasi Digital; Demokrasi langsung; Partisipasi Politik; Petisi Online
Analisis Catcalling Terhadap Compliment Dalam Teori Speech Act Iflah; Martani Huseini; Kinkin Yuliaty Subarsa Putri
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 2 Desember 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.022.01

Abstract

ABSTRACT This study aims to examine and analyze the influence of catcalling on body image state, evaluation appearance and self-objectification on compliment in speech act theory. This phenomenon hoped been able to become a people reasoning in social behavior life also goverment policy and regulation of any type of harassment in Indonesia. Most perceptions consider flirting is normal. This perception arises because of the social construction of Indonesian which considers men are superior to women, causing blurry line on the concept of catcalling in street harassment concept. This study measure body image state (BISS), evaluation appearance (MBSRQ) and self-objectification (ISOS and OBCS) on compliment (ESS). This quantitative research has criteria, women who frequently visit public places with sample consisted of 100 respondents with purposive sampling technique. Data collects through online questionnaires using multiple linear regression analysis method preceded by overview questions as basis for analysis of speech act theory. The results showed that body image state, evaluation appearance and self-objectification did not have a simultaneous or partial effect on compliment, even so the analysis of speech action theory in overview questions showed a good understanding of the concepts, behavior and responses of catcalling and street harassment in general. Keywords: catcalling; compliment; speech act; street harassment ABSTRAK Penelitian ini bertujuan menguji dan menganalisis pengaruh catcalling dalam citra penampilan tubuh dan trait objektifikasi diri terhadap pujian (compliment) dalam teori speech act. Fenomena ini diharapkan mampu menjadi bahan pertimbangan pengambilan kebijakan pemerintah dalam perilaku sosial serta dapat menegaskan tolak ukur catcalling dalam konsep street harassment di Indonesia. Mayoritas persepsi menganggap bahwa pria menggoda wanita adalah hal biasa. Persepsi tersebut muncul karena kontruksi sosial masyarakat Indonesia yang menganggap pria lebih superior dari pada wanita, menyebabkan garis buram yang terhadap konsep catcalling dalam konsep street harassment. Penelitian ini mengukur catcalling melalui citra tubuh (skala BISS), penampilan (skala MBSRQ) dan trait objektifikasi diri (Skala ISOS dan OBCS) terhadap pujian (skala ESS). Jenis penelitian kuantitatif ini memilliki kriteria responden wanita yang sering mengunjungi ruang publik dengan jumlah responden 100 orang menggunakan teknik pengambilan sampel purposive sampling. Teknik pengumpulan data penelitian melalui kuesioner online dan menggunakan metode analisis regresi linier berganda yang didahului oleh overview questions sebagai dasar analisis teori speech act. Hasil penelitian menunjukkan bahwa citra tubuh, penampilan dan trait objektifikasi diri tidak berpengaruh simultan maupun parsial terhadap pujian meskipun demikian analisis teori speech act dalam overview questions menunjukkan pemahaman yang baik tentang konsep dan perilaku catcalling dan street harassment. Kata Kunci: catcalling; pujian; speech act; street harassment
Hubungan Media Sosial Melalui Konser Musik #dirumahaja Terhadap Pembentukan Citra Narasi TV Ajeng Setia Utari; Syeri Kurnia Ramadhita; Vinda Fauzia Hamdani Putri
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 2 Desember 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.022.02

Abstract

ABSTRACT Since WHO declared the case of corona or covid-19 as a global pandemic, many activities outside the home have been postponed or carried out remotely. Indonesia enforces a Work From Home or WFH policy to minimize the spread of the virus. This has had an impact on Indonesian musicians as well, resulting in them being unable to take the stage off air during this global pandemic to avoid the spread of this virus. Najwa Shihab, co-founder of Narasi TV, held a charity concert entitled "Music Concert #dirumahaja" on March 25-28 2020 and managed to collect donations of Rp. 9 billion rupiah. This research uses qualitative research methods with data collection techniques through interviews and documentation. The interview in this study used the type of informal conversation interview by Producer Assistant Narasi TV with the aim of getting more open and clearer information so that the information obtained was in accordance with the research needs. The theory for the function of media in the formation of public opinion used in this study is the theory of Alexis S. Tan (in Nurudin, 2013: 65), while for image theory uses Frank Jefkins in (Jefkins, 2004: 20-23). The documentation used in this study was obtained through capture from social media accounts twitter, facebook and Instagram on the official Narasi TV account. Keyword : Image; Media Social; Music ABSTRAK Semenjak WHO menetapkan kasus corona atau covid-19 sebagai pandemic global banyak ativitas diluar rumah yang ditunda atau dilakukan dengan jarak jauh. Indonesia memberlakukan kebijakan Work From Home atau WFH untuk meminimalisir penyebaran virus tersebut. Hal tersebut berdampak pula pada musisi tanah air sehingga mengakibatkan mereka tidak dapat melangsungkan panggung off air selama pandemic global ini demi menghindari penyebaran virus ini. Najwa Shihab selaku co-founder Narasi TV menyelenggarakan konser amal bertajuk “Konser Musik #dirumahaja” pada 25-28 maret 2020 lalu dan berhasil mengumpulkan donasi sebesar Rp 9 milyar rupiah. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data melalui wawancara dan dokumentasi. Wawancara dalam penelitian ini menggunakan jenis wawancara percakapan informal oleh Producer Assistant Narasi TV dengan tujuan untuk mendapatkan informasi yang lebih terbuka dan lebih jelas sehingga informasi yang didapatkan sesuai dengan kebutuhan penelitian. Teori untuk fungsi media dalam pembentukan opini publik yang digunakan dalam penelitian ini adalah teori dari Alexis S. Tan (dalam Nurudin, 2013: 65), sedangkan untuk teori citra menggunakan Frank Jefkins dalam (Jefkins, 2004: 20-23). Dokumentasi yang digunakan dalam penelitian ini didapatkan melalui capture dari akun media social twitter, facebook dan instagram akun resmi Narasi TV. Kata Kunci : Citra; Media Sosial; Musik

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