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Communicology: Jurnal Ilmu Komunikasi
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Published by Universitas Negeri Jakarta
ISSN : 23391480     EISSN : 25809172     DOI : -
Core Subject : Social,
Social Sciences
Communicology: Jurnal Komunikasi published by prodi DIII Hubungan Masyarakat UNJ. Starting in 2017, Published 2x year, on July and December.
Arjuna Subject : -
Articles 178 Documents
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Pengaruh Brand Image dan Kredibilitas Pemain Tim Nasional terhadap Loyalitas Konsumen di Media Sosial Fazilla, Meutia
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.02

Abstract

Intense competition in Indonesia’s bottled drinking water industry encourages brands to optimize digital marketing strategies to strengthen consumer loyalty. Le Minerale has demonstrated market share growth amid Aqua’s dominance, partly through Instagram-based marketing involving Indonesian National Football Team players as endorsers. However, previous studies tend to examine brand image and endorser credibility separately, leaving a gap in understanding their combined influence on consumer loyalty in social media contexts. This study aims to analyze the effects of Le Minerale’s brand image and the credibility of national team players on consumer loyalty on Instagram (@le_mineraleid) using the Integrated Marketing Communication (IMC) framework. A quantitative survey method was employed, collecting primary data from 400 followers of @le_mineraleid who had been exposed to promotional content featuring national team players, selected through purposive sampling. Data were analyzed using multiple linear regression, t-tests, and F-tests after validity, reliability, and classical assumption tests. The results indicate that both brand image and endorser credibility have a positive and significant effect on consumer loyalty, both partially and simultaneously, with a contribution of 64.3%. These findings highlight the effectiveness of integrating brand image and credible endorsers in digital marketing strategies to enhance consumer loyalty on social media platforms.
Analisis Komparatif Strategi Komunikasi Krisis pada Platform Crowdfunding di Indonesia Dara Puspita Sari
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.03

Abstract

The rapid growth of digital philanthropy in Indonesia through crowdfunding platforms has transformed public participation in donation activities, while simultaneously increasing reputational risks related to transparency issues and potential misuse of funds by third parties. Although previous studies have extensively examined donor behavior, platform technology, and trust formation, research on reputation crisis management in crowdfunding platforms remains limited. Therefore, this study aims to analyze the crisis communication strategies implemented by Kitabisa in responding to reputational issues. This research employs a qualitative approach using a comparative case study method focusing on two incidents: the misunderstanding of donation distribution that went viral through the X account @deddyhuang_ (2023) and the alleged misuse of donations by Singgih Sahara (2024). The analysis is guided by Situational Crisis Communication Theory (SCCT), particularly the Crisis Reputation Interventions Continuum. Data were collected through in-depth interviews, digital media observation, and document analysis, and were analyzed using thematic analysis techniques. The findings reveal that Kitabisa adapts its crisis communication strategies situationally, ranging from diminish to rebuild strategies, depending on the level of public responsibility attribution and the severity of reputational threats. This study concludes that crisis communication in digital philanthropy platforms functions not merely as a technical response, but as a strategic reputational intervention to maintain public trust and institutional legitimacy.
Membaca Ulang Polarisasi Politik di Era Digital dalam Perspektif Sosiokultural dan Postkolonial Abdul Rahman HI
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.07

Abstract

Artikel ini mengkaji komunikasi politik lintas budaya di era digital pascakolonial dengan membandingkan konstruksi, sirkulasi, dan penafsiran pesan politik di tiga demokrasi multikultural: Indonesia, India, dan Nigeria. Melalui kombinasi Analisis Wacana Kritis (Critical Discourse Analysis/CDA) dan etnografi digital, penelitian ini menganalisis keterkaitan antara warisan kolonial, infrastruktur media digital, dan narasi budaya dalam membentuk identitas politik serta wacana publik. Platform digital dipahami sebagai arena kontestasi tempat narasi populis, nasionalis, dan keagamaan direproduksi, dinegosiasikan, sekaligus ditantang. Hasil penelitian menunjukkan tiga pola utama. Pertama, aktor politik secara strategis mereapropriasi simbol budaya dan sejarah untuk membangun legitimasi politik. Kedua, lingkungan digital berbasis algoritme memperkuat polarisasi melalui pembentukan ruang gema. Ketiga, muncul bahasa politik hibrida sebagai hasil negosiasi antara norma media global dan kerangka budaya lokal. Secara metodologis, penelitian ini menggunakan pendekatan komparatif dan interpretatif dengan menganalisis wacana politik di Twitter/X, Facebook, dan YouTube, serta dilengkapi observasi etnografi digital terhadap interaksi publik dan peredaran narasi. Penelitian ini berkontribusi pada pengembangan teori komunikasi antarbudaya melalui pengajuan kerangka integratif yang memadukan kritik pascakolonial, ekologi media, dan semiotika politik. Secara praktis, penelitian ini menegaskan pentingnya pengembangan ruang publik digital yang sensitif budaya, inklusif, dan tidak memperkuat polarisasi, khususnya dalam konteks demokrasi transisional yang dipengaruhi politik identitas dan amplifikasi algoritmik.
Sinergi Difusi Inovasi dan Partisipasi dalam Ekosistem Komunikasi Digital UMKM Pengrajin Setu Tangerang Selatan Gadis Octory; Udi Rusadi; Jamalullail
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.04

Abstract

The digital transformation of creative MSMEs requires a communication approach that integrates innovation diffusion with community participation. However, previous studies often treat these domains separately, leaving limited understanding of how digital empowerment unfolds within local community contexts. This study aims to analyze the synergy between innovation diffusion and community participation within the digital communication ecosystem of creative MSMEs in Setu District, South Tangerang City. This research employs a qualitative case study design involving five key informants, consisting of three craft artisans, the Head of Setu District, and a representative of Dekranasda South Tangerang. Data were collected through semi-structured interviews, observations of mentoring activities, program documentation, and a supplementary Google Form survey. The findings indicate that digital adoption occurs through iterative cycles of exposure, experimentation, peer learning, and community validation, shaped by trust and collaborative social relations among artisans. Participation is strongest during the implementation and evaluation stages through hybrid communication combining face-to-face interaction and WhatsApp-based micro-learning.Using the SKIP Analytical Framework (Synergy of Innovation and Participation), this study demonstrates how innovation and participation mutually reinforce digital empowerment within the local creative ecosystem, resulting in a more convergent, adaptive, and sustainable model of community-based development communication.  
Etika Komunikasi Levinas dalam Pengarusutamaan Gender di Lingkungan Perusahaan Lia Rahayu Utami; Novia, Reni
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.09

Abstract

This research aims to examine the implementation of gender mainstreaming at PT Eagle Industry Indonesia through the ethical approach of Emmanuel Levinas, particularly the concept of the Other and the responsibility towards "the face of the Other." Female industrial workers often bear the burden of dual roles that are not only functional but also rich in ethical and existential dimensions. In this context, gender mainstreaming cannot be viewed solely from a structural or administrative perspective, but rather needs to be analyzed from the ethical relations between subjects as theorized by Levinas. This research uses a qualitative approach within the critical paradigm, with a case study method and data collection techniques through in-depth interviews and company policy documentation. The research results show that although the company has adopted policies supporting gender equality, the recognition of women's experiences as unique and irreplaceable subjects is still limited. Levinas's perspective provides a fundamental basis for understanding the importance of relationships characterized by unconditional responsibility towards "the other," so that gender policies do not merely become formalities, but rather manifestations of a more humane relational ethics. This study recommends the need for a shift from a bureaucratic approach to an ethical approach in formulating and implementing gender policies in the industrial workplace, because gender mainstreaming policies should not only be written but also applied equally to all employees.The conclusion of this study is that the implementation of gender mainstreaming policies at PT Eagle Indonesia is still administrative in nature and has not yet addressed cultural aspects. This means that there is still a structural bias in the job promotion system and division of labor that favors masculinity.
The Opportunities and Challenges of Influencers Collaboration in Modern Public Relations Communication Marchenko, Valerii; Putranto, Algooth
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.06

Abstract

The rapid growth of digital media has transformed modern public relations (PR) practices, emphasizing two-way communication, reputation management, and stakeholder engagement. Influencers have emerged as strategic communicators capable of shaping public perceptions and strengthening organizational communication. Previous studies have predominantly focused on marketing aspects, such as brand attitudes or purchase intentions, leaving limited research on the integration of influencers into long-term PR strategies, strategic influencer selection, and reputation risk management. This study aims to explore the role of influencers in modern PR communication strategies in Jakarta, Indonesia, as well as the opportunities and challenges they present. A qualitative approach was employed through semi-structured in-depth interviews with 15 participants, including PR practitioners and influencer marketing specialists. Data were analyzed using thematic analysis through coding, categorization, and theme development. Findings indicate that influencers act as strategic bridges between organizations and segmented audiences, enhancing message personalization, credibility, engagement, and brand positioning. Micro-influencers, in particular, facilitate higher audience interaction due to interpersonal closeness and community trust. The study concludes that careful influencer selection, ethical guidelines, and ongoing monitoring are key to successful influencer-based PR strategies.
Dukungan Sosial dan Coping Emosional Ibu Tunggal dalam Komunitas Digital Single Moms Indonesia Kuswandari, Emmy; Legystania, Tantya
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.08

Abstract

Fenomena meningkatnya jumlah ibu tunggal di Indonesia menegaskan pentingnya ruang dukungan emosional yang aman bagi perempuan yang menghadapi stigma sosial, beban ekonomi, dan tekanan psikologis. Penelitian ini menarik, karena pada penelitian sebelumnya lebih banyak membahas aspek ekonomi dan kesejahteraan, belum mengkaji bagaimana komunikasi empatik digital bekerja sebagai mekanisme dukungan sosial. Penelitian ini bertujuan memahami pola komunikasi empatik, bentuk dukungan sosial, dan strategi coping emosional dalam komunitas Single Moms Indonesia (SMI) sebagai ruang digital perempuan. Menggunakan pendekatan kualitatif deskriptif, penelitian ini melibatkan 35 anggota komunitas melalui wawancara mendalam, observasi nonpartisipan, dan dokumentasi digital. Analisis data dilakukan dengan reduksi, kategorisasi tematik, dan interpretasi makna. Hasil penelitian menunjukkan adanya kebaruan berupa identifikasi bagaimana komunikasi empatik digital menciptakan dukungan emosional, informasional, dan spiritual yang membangun ketahanan psikologis anggota. Komunikasi empatik juga membentuk reframing identity sebagai proses pemulihan kolektif. Kesimpulan penelitian menegaskan bahwa ruang digital seperti SMI berfungsi sebagai arena terapeutik bagi ibu tunggal dan memiliki potensi besar untuk dikembangkan dalam program dukungan psikososial perempuan.
Pengaruh Kampanye Public Relations Digital terhadap Interaksi Audiens pada Konten Kolaborasi Instagram Sulu, Nopri Ramadan
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.010

Abstract

The development of social media has significantly transformed Public Relations practices from one-way communication into audience centered engagement. Instagram, as a highly visual and interactive platform, is widely utilized by organizations to implement digital Public Relations campaigns through collaborative strategies. This study aims to examine the influence of the #PastiAdaJalan Public Relations campaign, a collaboration between Gojek and Band Perunggu, on audience interaction on Instagram. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 100 respondents who follow the @gojekindonesia Instagram account and have viewed the #PastiAdaJalan campaign content. Data analysis was conducted using simple linear regression with the assistance of IBM SPSS software. The results indicate that the #PastiAdaJalan campaign has a significant effect on audience interaction. The regression equation Y = 6.054 + 0.318X demonstrates a positive relationship between the Public Relations campaign and audience interaction. Furthermore, the coefficient of determination (R²) value of 0.606 indicates that 60.6% of the variation in audience interaction can be explained by the campaign. These findings suggest that collaborative Public Relations campaigns on social media are effective in building attention and positive brand perception, although they do not fully encourage active audience participation. This study is expected to contribute to the development of digital Public Relations campaign strategies on social media platforms.

Page 18 of 18 | Total Record : 178

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