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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 259 Documents
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SATISFACTION OF BANKING SERVICES BY SMALL ENTERPRISES IN LAKE CIPONDOH TOURIST DESTINATION TANGERANG FOR THE USE OF DIGITAL BANKING PRODUCTS AND THE IMPACT ON THE QUALITY OF BANKING SERVICES Amrullah Amrullah; Heny Ratnaningtyas
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of digital bank products on service quality through customer satisfaction. This type of research uses quantitative description. Total population is the same as the number of samples, namely 63 respondents. The results of the study show that: (1) Digital bank products have a significant effect on the quality of banking services; (2) Bank digital products have a significant effect on the satisfaction of banking services by small enterprises; (3) Quality of banking services has a significant effect on the satisfaction of banking services by small enterprises; (4) Bank digital products have a significant effect on the satisfaction of banking services by small enterprises through Quality of banking services.
WORK ENGAGEMENT IN SMES: DOES WORK SPIRITUALITY PLAY A ROLE AS A MEDIATING VARIABLE? Parmin Parmin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of job crafting and social skills on work engagement with work spirituality as an intervening variable for MSME employees in Kebumen Regency. The population in this study were all MSME actors in Kebumen Regency. The sampling technique was based on the slovin formula and the results obtained were 71 employees. Data collection techniques by distributing questionnaires. The analysis used is validity test, reliability test, classic assumption test, hypothesis test, Sobel test, and path analysis. The data processing tool used is SPSS for Windows version 25.0. The results of this study indicate that social skills and job crafting have a positive effect on work spirituality, social skills have a positive effect on work engagement. However, the results of this study could not prove the effect of job crafting on work spirituality, and did not find a role for work spirituality as a mediation.
THE INFLUENCE OF FOOD QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS OF BOGOR'S ASINAN AHAUW TRADITIONAL FOOD Candra Hidayat; Christin Setiawan; Lilik Hariyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of food quality, brand image and price on purchasing decisions for culinary Asinan Ahauw Traditional Food from Bogor. This type of quantitative descriptive research. The population in this study were consumers who bought Asinan Ahauw culinary, Bogor's traditional food, while the sample consisted of 100 respondents. The sampling technique uses accidental sampling. The data collection technique is by distributing questionnaires with a Likert scale from 1 to 5. The results of the study partially show that food quality and brand image have a significant effect on purchasing decisions, while partially they do not have a significant effect on purchasing decisions. the producers of Asinan Ahauw Traditional Food from Bogor to always maintain product quality and build a positive brand image in order to win the competition between Asinan Ahauw producers.
The Effect of Liquidity, Sales Growth, and Company Size on Capital Structure (Case Study on Transportation Companies Listed on the Indonesian Stock Exchange) Sinta Devi Firanti; Wulan Suryandani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The capital structure of the business is its long-term debt and equity funding. In this study, the capital structure of transportation businesses listed on the Indonesian Stock Exchange (IDX) from 2013 to 2021 was tested and the impact of liquidity, sales growth, and company size was determined. There are 43 transportation businesses listed on the Indonesian Stock Exchange, but only 5 of them are utilized as examples because they have complied with the requirements. Purposive sampling was the sampling strategy utilized. The method for documenting research data is the data gathering method. Multiple linear regression analysis is the technique used for data analysis. The findings revealed that the capital structure is significantly impacted negatively by liquidity, significantly positively by sales growth, and hardly impacted positively by firm size. The adjusted R2 value obtained from the coefficient of determination test is 0.409, which means that the variation in the three independent variables CR, SG, and S can account for 40.9% of the variation in capital structure, with other factors other than those included in the study's model accounting for the remaining 59.1% of the variation
DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.
FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS ON MSMES IN BELITUNG Patria Gantara; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Utami
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine analyzing the effect Factors Influencing Consumer Purchase Decisions on MSMEs in Belitung such as of Corporate Social Responsibility (CSR), social media marketing, store environment and perceived value. The population to be studied is all SMEs in Belitung and the sample in this study is 110 respondents from all SMEs in Belitung with data collection techniques using a questionnaire. Data analysis using the SPSS 25.0 application with various tests carried out such as validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing through T and F tests, and the coefficient of determination test was carried out. The results of the study found that Corporate Social Responsibility, Social Media Marketing, Store Environment and Perceived Value had a positive and significant effect on Purchase Decisions for SMEs in Belitung
DECISION MAKING TO INVEST IDXHIDIV 20 STOCK WITH FUNDAMENTAL ANALYSIS Choirun Nisful Laili; Lik Anah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i1.1558

Abstract

Investing in Capital Market requires fundamental and technical analysis. For long-term oriented investors aimed to obtain dividends every year, it require an analysis of companies that are consistent in dividend distribution, which can be seen in IDXHIDIV20. The data population was a company registered in IDXHIDIV20. The data sample is determined by purposive sampling method. The results showed that ASII, HMSP, INDF, INTP, TLKM, UNTR, UNVR meet the sample criteria. The fundamental analysis showed that the highest average ROE is UNVR, the lowest average DER is INTP, the highest average of DPR is INTP, the highest average of DPS is UNTR, the highest average of EPS is UNTR, and the lowest average of PER is UNTR. Meanwhile, based on stock valuation, INDF still in the undervalued category (PER <15x, PBV <1). There were two issuers with undervalued PER categories, namely UNTR and ASII.
THE ANALYSIS OF DIGITAL MARKETING IN EFFORTS TO IMPROVE COMPETITIVE ADVANTAGES IN MSMEs Winaika Irawati; Rohmad Prio Santoso
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of the research is to find out, 1) the effect of implementing digital marketing through interactive indicators on competitive advantage, 2) the effect of implementing digital marketing through incentive program indicators on competitive advantage, 3) the effect of implementing digital marketing through site design indicators on competitive advantage. 4) the effect of applying digital marketing through cost/transaction indicators on competitive advantage This research is a quantitative research, which uses multiple linear regression analysis as its approach. The research population is culinary business actors in the sugarcane area of ??Sokosari. The research sample was 30 respondents. The research findings show: digital marketing indicators, namely interactive, incentive programs, site design, cost/transactions have partial or simultaneous effects on competitive advantage in the culinary business of the Sokosari area. seen from the simultaneous test where sig 0.00 <0.05
THE INFLUENCE OF THE AMOUNT OF COFFEE PRODUCTION, VALUE EXCHANGE AND INFLATION ON COFFEE EXPORTS INDONESIA 2016—2020 Dian Rizky Amelia; Antoni Ludfi Arifin; Eric Hermawan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 3 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

THE INFLUENCE OF THE AMOUNT OF COFFEE PRODUCTION, VALUE EXCHANGE AND INFLATION ON COFFEE EXPORTS INDONESIA 2016—2020
STUDENT PERCEPTION AND PROMOTION MIX OF HOUSEKEEPING DEPARTMENT AT TRISAKTI TOURISM INSTITUTE Anis Darsiah; Dian Octarina; Vienna Artina Sembiring
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1471

Abstract

This study aims to determine the effect of student perceptions and promotion mix on the decision of Trisakti Tourism Institute students to choose the Housekeeping Department. This type of research is descriptive quantitative with multiple regression analysis methods. The population in this study were all students of the Trisakti Tourism Institute. While the sample in the study amounted to 133 respondents using the accidental sampling technique distributing questionnaires with a Likert scale of 1 to 5. Based on the results of the discussion above, it can be concluded that students' perceptions of the housekeeping departments are good with an average score of 3.73. This is of particular concern to the lecturers to maintain the quality of the teaching and learning process, especially so that students are more interested in working in the household world. Showing that advertising, personal selling, sales promotion, and public relations have a significant effect on the decision to choose a major in college

Page 18 of 26 | Total Record : 259

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