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Jurnal Ekbis : Jurnal Prediksi,Analisis dan Informasi Fakultas Ekonomi Universitas Islam Lamongan is licenced under a Creative Commons Attribution ShareAlike 4.0 International License Jl. Veteran 53 A Lamongan, Kampus Universitas Islam Lamongan ekbis_unisla@ac.id +6208155554780/+6285784448848
Location
Kab. lamongan,
Jawa timur
INDONESIA
JURNAL EKSBIS
Published by Universitas Islam Lamongan
ISSN : 1979746X     EISSN : 26214210     DOI : DOI: http://dx.doi.org/10.30736%2Fje.v23i1.1150
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi Universitas Islam Lamongan dengan nomor terdaftar ISSN 1979-746X (cetak) dan ISSN 2621-4210 (online) adalah jurnal akses terbuka ilmiah yang diterbitkan oleh Litbang Pemas - Universitas Islam Lamongan. Jurnal Ekbis bertujuan untuk mempublikasikan hasil penelitian asli dan review hasil penelitian tentang analisis,prediksi dan informasi seperti manajemen, akuntansi dan ekonomi. Jurnal Ekbis mencakup beragam topik analisis,prediksi dan informasi : manajemen pemasaran, manajemen keuangan,manajemen sumber daya manusia, akuntansi biaya, akuntansi pajak, kewirausahaan, ekonomi mikro dan makro. Jurnal Ekbis diterbitkan 1 tahun 2 kali terbit (maret dan september )
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
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THE INFLUENCE OF CREATIVITY AND INNOVATION ON THE PERFORMANCE OF HANDMADE BATIK CRAFTSMEN IN KLAMPAR VILLAGE, PAMEKASAN REGENCY Murtasima, Dewi; Samsuki, Samsuki
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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In this study, the focus is on exploring the extent to which imagination and innovation influence the performance of batik craftsmen in Klampar Village, Pamekasan Regency. The study was conducted using a quantitative approach with the application of multiple linear regression analysis. A total of 27 batik craftsmen were randomly selected to become respondents. The research findings revealed that both individually and together, creativity and innovation have a significant positive impact on the work performance of craftsmen. Specifically, creativity contributes 0.599, while innovation contributes more, namely 0.643. With a determination coefficient value of 55.9%, it can be seen that variations in craftsman performance can be substantially explained by these two variables. These findings emphasize the importance of developing creativity and innovation in increasing the productivity and competitiveness of batik craftsmen. This study recommends training, technological support, and strengthening marketing networks to support the sustainability of the Klampar Village batik industry.
THE INFLUENCE OF BRANDING AND IMAGE ON CUSTOMER SATISFACTION AT YOGS BARBERSHOP IN MALANGO' RANTEPAO DISTRICT, NORTH TORAJA DISTRICT Jen, Jen; Limbongan , Enggane; Ronal , Marinus
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This research aims to determine: (1) the influence of branding on customer satisfaction of Yogs Barbershop in Malango', (2) the influence of image on customer satisfaction of Yogs Barbershop in Malango', (3) the influence of branding and image on customer satisfaction of Yogs Barbershop in Malango'. The research results show that: (1) there is a positive influence of branding on customer satisfaction at Yogs Barbershop in Malango', as evidenced by a calculated t value of 2.996; significance value 0.004 < 0.05; and the regression coefficient is 0.326; (2) there is a positive influence of image on customer satisfaction at Yogs Barbershop in Malango', as evidenced by the calculated t value of 3.538; significance value 0.001 < 0.05; and the regression coefficient is 0.382; and (3) there is an influence of branding and image together on customer satisfaction at Yogs Barbershop in Malango', as evidenced by the calculated F value of 60.666 and a significance of 0.000<0.05.
TOURIST CLUSTER ANALYSIS FOR THE DEVELOPMENT OF KE'TE' KESU' TOURISM OBJECT Putri Dalipang, Mutiara; Kurniasari Wibisono , Lisa; Marchelin, Marchelin
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to analyze the clustering of tourists visiting the Ke'te' Kesu' tourist attraction to support the development of more effective marketing strategies and tourism services. The research employs a K-Means clustering algorithm, which groups tourists based on their socio-economic characteristics and visit preferences. Data were collected through questionnaires distributed to tourists during a specific period. The analysis results indicate that tourists are divided into two main clusters. Cluster one (C1) consists of high-income to very high-income tourists who tend to seek exclusive and premium travel experiences. Cluster two (C2) includes the majority of tourists who are students with low to very low incomes, preferring educational tourism and affordable access. The implications of this study suggest that tourism managers should offer customized travel packages tailored to each cluster, such as premium services for high-end tourists and educational programs for students. Additionally, infrastructure improvements, sanitation facilities, and digital marketing optimization are key recommendations to enhance Ke'te' Kesu's appeal as a cultural tourism destination.
ANALYSIS OF CREDIT FEASIBILITY USING THE DECISION TREE METHOD (Case Study at CP Rantepao Pawnshop) Tando, Sisilia; Marchelin, Marchelin; Devi Y. Pompeng, Olivia
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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This study aims to analyze the feasibility of providing credit at Pegadaian CP Rantepao using the decision tree method. Quantitative research is the method used. The population in this study was 413 customer data, 100 of which were used as samples provided by Pegadaian CP Rantepao. The type of data used is secondary data, in the form of customer data registered at Pegadaian CP Rantepao. The data analysis used in this research is using Data Mining Clarification with the C4.5 Algorithm Method. The results showed that by using the Decision Tree method to determine customer status on CP Rantepao Pawnshop Customer data, it was able to classify or predict customer data into categories, namely current and bad using 5 attributes, namely gender, loan time, collateral, product type and installations. Based on tests that have been carried out using Confusion Matrix, the accuracy value is 75.71%.
SEGMENTATION OF MSMEs BASED ON FINANCIAL MANAGEMENT PATTERNS (Case Study of MSMEs in the Industrial Sector in Rantepao District) Kondo, Marlina; Marchelin, Marchelin; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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This study uses a quantitative research approach with the aim of analyzing the segmentation of MSMEs based on financial management patterns in the Rantepao District. Using a clustering method with the K-Means algorithm, this study groups MSMEs based on the characteristics of financial recording, planning, reporting, and control that are implemented. The results show that there are two main clusters: the first cluster (68%) consists of MSMEs that still use manual financial recording, have unclear financial planning, and lack structured financial control. Meanwhile, the second cluster (32%) consists of MSMEs that have adopted more systematic financial recording with tools such as Microsoft Excel or accounting applications, and have regular financial reports and better cash reserves. Based on these results, interventions are needed in the form of financial literacy training, access to digital recording technology, and mentoring for MSMEs to improve financial stability and long-term sustainability.
The Influence of Product Quality, Service and Price on Consumer Purchasing Decisions at Aneka Frozen Food and Fruits Mandetek, North Makale Tappi , Serlina; Pali , Elisabet; K. Wibisono , Lisa K. Wibisono
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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This research was conducted with the aim of showing the influence of product quality, service quality and price on purchase decisions. The method used in this study is a quantitative method. The data collection technique was carried out by distributing questionnaires, the analysis used was multiple linear regression. The population in this study is consumers buying various frozen food and fruits from Mandetek, North Makale and the sample used was 40 people. Sample selection using purposive sampling. The data collection stage uses quantitative analysis using statistical analysis, namely the data instrument test (validity and reliability test), the classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis test, Prasial test, simultaneous test and determination coefficient (R2). The results of this study show that (1) through the t-test of Product Quality has an effect of 0.746 but not significantly 0.460 on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale, (2) Service has an effect of 2.218 and significantly 0.033 on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale, (3) Price has an effect of 2.550 and a significant 0.015 effect on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale (4)Product Quality, Service and Price have a combined effect on consumer purchasing decisions at Aneka Frozen food and Fruits Mandetek, North Makale.
THE INFLUENCE OF CONVERSATIONAL MARKETING STRATEGY ON CONSUMER PURCHASE DECISIONS AT CAHAYA BOLU SHOP, NORTH TORAJA REGENCY Palili, Mariani; Pali, Elisabet; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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Mariani Palili, 2025: The Influence of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Shop, North Toraja Regency.The purpose of the study was to determine the effect of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Store, North Toraja Regency. The research method used in this study is quantitative research. Data analysis in this study includes simple linear regression, validity test, reliability test, normality test, heteroscedasticity, t test, R test2. The data processing method in this study is to use IBM SPSS Statistics version software. 26 which shows that 86.1% of purchasing decisions are influenced by conversational marketing at Cahaya Bolu shop in North Toraja Regency and the remaining 13.9% are influenced by other factors not examined in this study. The results of the t-test show that conversational marketing has an effect on purchasing decisions. This can be seen from the sig.t value of 0.001 <0.05 and the results of the coefficient of determination (R square) of 0.861 or 86.1%.
CONJOINE ANALYSIS TO MEASURE TOURIST PREFERENCES IN SA'DAN TO' BARANA TOURIST OBJECT, NORTH TORAJA REGENCY Parrangan, Daniel; Kurniasari Wibisono , Lisa; Marchelin , Marchelin
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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The strategy for tourism development in Sa'dan To'Barana' was previously based on general assumptions without the support of quantitative data reflecting specific tourist preferences. This study aims to analyze tourists' preferences for the attributes of Sa'dan To'Barana' tourist attraction in North Toraja Regency using the conjoin analysis method. Quantitative methods were used in this study with surveys and questionnaires as the main tools whose results were statistically analyzed. The research population was tourists who visited Sa'dan To'Barana' tourist attraction between December 2024 and January 2025. The research sample consisted of people who had visited the tourist attraction. This study involves two variables: independent variables (tourist attraction attributes) and dependent variables (tourist preferences). The results show that accessibility and entrance fees are the two main factors that most influence tourists' preferences, both of which are more important than tourist facilities and management services. Correlation analysis showed a very strong relationship between observed and predicted preferences, with Pearson's R value of 0.947 and Kendall's tau of 0.768, both of which indicated significant positive correlations. These findings provide a basis for tourism managers to formulate more appropriate development strategies based on travelers' preferences.
INFLUENCE PERCEIVED VALUE AND SOCIAL MEDIA MARKETING TOWARDS REPURCHASE INTENTION WITH SATISFACTION AS AN INTERVENING VARIABLE (AT PLAYDATE FASHION STORE KEMANG JAKARTA) Sholeha, Amialia; Vania, Amelindha
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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This study aims to examine the variables that influence customer value, marketing in social media, customer satisfaction in orders to create repeat purchases at Playdate Kemang. The type of research used is quantitative with an explanatory approach. Primary data in this study utilizes questionnaire data distributed via gform. The population in this study were female workers in the manufacturing sector in Pasuruan and a sample of 90 respondents. By using probability sampling technique and using Malhotra's formula. The data was analyzed and tested using the SPLS 4 application Based on the results of the study showed that: (1). The variable perceived value has a significant effect on repurchase intention at Playdate Kemang. (2). Social media marketing variables have a significant effect on repurchase intention at Playdate Kemang. (3). The satisfaction variable has a significant effect on repurchase intention at Playdate Kemang. (4). The perceived value variable has a significant effect on satisfaction at Playdate Kemang. (5). Social media marketing variables have a significant effect on satisfaction at Playdate Kemang. (6). The satisfaction variable mediates perceived value on satisfaction at Playdate Kemang. (7). The satisfaction variable mediates social media marketing on satisfaction at Playdate Kemang.
THE INFLUENCE OF FINANCIAL REPORTING SYSTEM, INTERNAL CONTROL AND UNDERSTANDING OF ACCOUNTING INFORMATION SYSTEM ON FINANCIAL PERFORMANCE OF VILLAGE-OWNED ENTERPRISES (BUMK) IN LABANAN MAKMUR VILLAGE Munawaroh, Siti; Adi Purwanto, Sayugo; Ganie, Djupiansyah
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
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This study aims to analyze the Understanding of Financial Reporting Systems, Internal Control and Accounting Information Systems on the Financial Performance of Village-Owned Enterprises (BUMK) in Labanan Makmur Village. The sampling technique in this study used a population and collected 34 respondents. The data collection technique in this study used a questionnaire. The data analysis method used the SPSS version 22.0 program as an analysis tool. Based on the results of the analysis, it shows that the Understanding of the accounting system has a positive effect on the financial performance of BUMK at BUMK Labanan Makmur in Berau Regency. The Financial Reporting System has a positive effect on the financial performance of BUMK at BUMK Labanan Makmur in Berau Regency, and the Internal Control System (SPI) has a positive effect on the financial performance of BUMK at BUMK Labanan Makmur in Berau Regency

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