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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MANGGALA BEAUTY CLINIC DI KOTA BLORA Dea Ananda; Ihwan Susila
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1034

Abstract

The purpose of this study was to analyze the effect of service quality on customer loyalty with customer satisfaction as an intervening variable at Manggala Beauty Clinic in Blora City. This research method is quantitative. The population in this study were all people or customers who had treated and used products from Manggala Beauty Clinic. The number of samples in this study were 160 respondents. The sampling technique is non-probability with purposive sampling. The data used in this study are primary data. The data collection method used in this research is through distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that service quality has a positive impact on customer satisfaction. Service quality has a positive impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction can partially mediate the relationship between service quality and customer loyalty. Keywords: Customer Satisfaction, Service Quality, Customer Loyalty
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Riko Levita Arnas; Wiyadi Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1035

Abstract

The purpose of this study was to analyze the effect of service quality and price perceptions on customer loyalty with customer satisfaction as an intervening variable. This research method is quantitative. The population in this study were all people who had used Rahayu Tour Travel services. The sample of this study was 140 respondents. This sampling technique uses purposive sampling. The data used in this research is primary data. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Service Quality and Price Perception have a positive and significant effect on Customer Loyalty. Service Quality and Price Perception have a positive and significant influence on Customer Satisfaction. Customer Satisfaction and Service Quality have a positive and significant influence on Customer Loyalty. Price Perception has a positive and significant influence on Customer Loyalty through Customer Satisfaction as a mediating variable. Keywords: Service Quality, Price Perception, Customer Loyalty, Customer Satisfaction
PENGARUH MARKETING KNOWLEDGE MANAGEMENT TERHADAP BISNIS PERFORMANCE YANG DIMEDIASI OLEH PRODUK INNOVASI DAN DIGITAL MARKETING PADA PENGGUNA PRODUK CAMILLE BEAUTY Amanda Oktavia Amielia; Sidiq Permono Nugroho
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1036

Abstract

The purpose of this study was to analyze the effect of marketing knowledge management on business performance mediated by product innovation and digital marketing on users of camille beauty products. This research method is quantitative. The population in this study were students who used camille beauty products in Surakarta. The number of samples in this study were 95 respondents. The sampling technique can be classified as non-probability with purposive sampling. The data used in this research is primary data. The data collection method used in this research is by distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Marketing knowledge management has a significant positive effect on business performance. Marketing knowledge management has a significant positive effect on product innovation. Marketing knowledge management has a significant positive effect on digital marketing. Product innovation has a significant positive effect on business performance. Digital marketing has a significant positive effect on business performance. Marketing knowledge management influences business performance mediated by product innovation. Marketing knowledge management affects business performance mediated by digital marketing. Keywords: Marketing Knowledge Management, Business Performance, Product Innovation, Digital Marketing.
PENGARUH PROTEAN CAREER TERHADAP CAREER OPTIMISM DENGAN CAREER DECISION SELF EFFICACY DAN CAREER ADAPTABILITY SEBAGAI PEMEDIASI PADA GENERASI MILENIAL DI SURAKARTA Fitri Amalia; Jati Waskito
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1038

Abstract

This study aims to analyze the effect of the influence of Protean Career on Career Optimism with Career Decision Self Efficacy and Career Adaptability as mediators in the millennial generation in Surakarta. In this study, the population used is the Surakarta millennial generation, aged between 27 and 42 years. Due to the unknown population, the calculation required to determine the minimum sample size is Malhottra's calculation. The sampling technique uses purposive sampling method which is included in the non probability sampling technique. The data used in this research is primary data. Primary data was used in the preparation of this study, this data was obtained through respondents' answers from a closed questionnaire. The data collection method used in this research is a questionnaire. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results showed that protean career has a positive and significant effect on career decision self-efficacy. Protean career has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career adaptability. Career decision self-efficacy has a positive and significant effect on career optimism. Career adaptability has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career optimism through career decision self-efficacy. Protean career has a positive and significant effect on career optimism through career adaptability. Keywords: Protean Career, Career Optimism, Career Decision Self Efficacy, Career Adaptability
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Bagas Dwi Purnomo; Irmawati Irmawati
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1039

Abstract

This study aims to analyze Brand Image and Brand Trust on Consumer Loyalty and Consumer Satisfaction as Mediating Variables. The population of this study were students of Universitas Muhammadiyah Surakarta who used Asus laptops. The sample size of this study was 75 respondents. Data collection using a questionnaire. The analysis method used is path regression analysis and Smart PLs analysis tools with Outer model stages (validity and reliability), and Inner Model (Goodness of Fit, Path Coefficient, Indirect Effect). The results of this study are Brand Image and Trust have a significant positive effect on customer satisfaction. Brand Image and Trust have a significant positive effect on consumer loyalty Consumer Satisfaction has a significant positive effect on consumer loyalty. Customer satisfaction mediates significantly positively between brand image and customer loyalty. Satisfaction mediates significantly positively between brand trust and consumer loyalty. Keywords: Brand Image, Brand Trust, Consumer Loyalty, Consumer Satisfaction
PENGARUH DISIPLIN DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT GARUDA INDONESIA Dadang Surya Kencana; Elis Chalisyah
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1040

Abstract

Human Resources (HR) is an important aspect in an organization or company, having quality human resources will make a company grow further in facing various existing business competitions, and vice versa. One of the factors that is very influential in HR is a discipline factor. Work discipline can be seen as having great benefits, both for the interests of the organization and for employees. For organizations, the existence of work discipline will ensure the maintenance of order and smooth implementation of tasks, so that optimal results are obtained. Apart from work discipline, an employee's work stress will certainly influence a company's performance. If stress is high it will further reduce performance and vice versa. This research aims to see whether There is The influence of work discipline and work stress on employee performance at PT Garuda Indonesia, with using the Multiple Linear Regression Analysis method with the help of the SPSS program. Based on the analysis and discussion, it is concluded that work discipline has a positive influence on employee performance, while work stress has a negative influence on employee performance. Therefore, it can be interpreted that work discipline must be maintained and improved, while work stress must be reduced. Key words: Employee Performance, Work Discipline, and Work Stress
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MERCU BUANA YOGYAKARTA) Awaludin Awaludin; Hamzah Gunawan
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1041

Abstract

This study aims to examine the influence of brand image, product quality and electronic word of mouth on Honda motorcycle purchase decisions (Study on Students of the Faculty of Economics, Mercu Buana University, Yogyakarta). The independent variables in this study consisted of Brand Image, Product Quality, and Electronic Word Of Mouth. While the dependent variable is Purchase Decision. This study used a quantitative approach. The population in this study is students of the faculty of economics, Mercu Buana University, Yogyakarta. Sampling using proportionate stratified random sampling method. There were 96 student samples. Data analysis techniques use multiple regression analysis, classical assumption tests and hypothesis tests with SPSS 25. The results of this study are partially brand image, product quality and electronic word of mouth have a positive and significant effect on purchasing decisions. Simultaneously, brand image, product quality and electronic word of mouth have a positive and significant influence on purchasing decisions. Key words: Brand Image, Product Quality, Electronic Word Of Mouth, Purchasing Decision.
ANALISIS PENDEKATAN BALANCE SCORECARD TERHADAP SASARAN STRATEGIS PERGURUAN TINGGI SWASTA Elistia Elistia; Rojuaniah Rojuaniah; Siti Mariam
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1044

Abstract

Determining strategic targets for Private Higher Education (PHEI) has an impact on the growth and reputation of the organization, which is a key factor in the successful performance of private universities. One method of setting strategic targets can be to adopt the conceptual framework of the Balance Scorecard (BSC) perspective, namely the Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, and Financial Perspective. Therefore, it is important to carry out this research to analyze the relevance of BSC adoption to the goals or targets of PHEI. The aim of this research is to analyze and explore the use of BSC in setting PHEI goals and objectives as a strategic management review. This research method uses a systematic, transparent, and replicable literature review to analyze the literature on the BSC concept. The research objects are 12 private universities in Indonesia that are accredited A and Superior. The results of the research show that of the 4 BSC perspectives that are most dominantly mentioned in the goals or objectives of PHEI, the Learning and Growth Perspective is mentioned 28 times, the Internal Process Perspective is mentioned 15 times, the Customer Perspective is mentioned 13 times, and the last is the Financial Perspective was mentioned 10 times. So, there are some PHEI that do not mention the Financial Perspective and Customer Perspective aspects of their strategic goals or objectives. Therefore, the findings of this research can be used as a future evaluation study of strategic targeting that adopts the BSC conceptual framework perspective. Keywords: Balance Scorecard, Private Higher Education, Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, Financial Perspective
PENGARUH PROMOSI, PENILAIAN PRODUK DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen E-Commerce Shopee Di Cikarang Barat) Husein Tuasikal; Eko Sugiyanto; Irwan Faedy
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1045

Abstract

This study aims to determine the effect of promotion, product assessment, and COD services individually (partially) and simultaneously on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang sub-district. The sample in this research is 110 respondents. The technique used is purposive sampling, non-probability sampling. The data collection technique uses a questionnaire that has been tested for validation and reliability. The analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Promotion has a positive and significant effect on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the Promotion variable (X1) having a coefficient (β1) = 0.254 > 0 t count 2.636 > t table 1982 and significant (0.010) < 0.05. (2) Product assessment has a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the product evaluation variable (X2) having a coefficient (β2) = 0.783 > 0 t count 9.224 > t table 1.982 and significant (0.000) < 0.05. (3) COD services have a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the COD service variable (X3) having a coefficient (β3) = 0.250 > 0 t count 2.157 > t table 1.982 and significant (0.033) < 0.05. (4) Promotion, Product Assessment, and COD services have a positive and significant effect on purchasing decisions for e-commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the variable F count value 63.560 > F table 2.69 and the significance is 0.000
SISTEM PENGENDALIAN INTERNAL PIUTANG DALAM MENGELOLA PIUTANG MACET (STUDI KASUS PADA UPK KECAMATAN CIPUTAT TIMUR) Moh Tahang; Rasmawati AR; Melati Puspita Hakim; Dea Widya Anggraeni
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.1047

Abstract

PNPM Mandiri Rural is a program to accelerate poverty alleviation in an integrated and sustainable manner. The vision of PNPM Mandir in rural areas is to realize the welfare and independence of the rural poor. Based on the vision, mission and strategies developed, PNPM emphasizes the importance of empowerment as the chosen approach in rural areas. Through PNPM Mandiri Rural it is hoped that the community will be able to complete the stages of empowerment, namely achieving independence and sustainability. The Mandiri Rural National Community Empowerment Program (PNPM) in East Ciputat District, South Tangerang City began operating in January 2017. For the community, especially MSMEs, they really feel the benefits of these Mandiri PNPM programs, especially for programs from funds provided lent by PNPM Mandiri Pedesaan. The collectibility of receivables over the last three years was in the percentage of collectibility I for the current category at 63%, collectibility II for the special mention credit category at 12%, collectibility III for the substandard category at 4% while collectibility for the IV category was doubtful at 3% and finally collectability V the bad credit category is 19%, with an average non-performing loan of 25%. This percentage shows that receivables over the last three years have not been good with current credit collectibility of 63% with the NPL being in the high risk category. With a percentage figure of 25%. From the conclusion of the percentage figures above, the effectiveness of controlling receivables based on the results of the NPL collectibility ratio is not good, but the circulation of receivables still continues today because the SPP program is a government program that is social assistance with a positive vision and mission to improve living standards by providing business financing for mothers. RTM (Poor Households) to become more independent and productive in developing businesses and opening up jobs, even on a small scale. Key words: Internal Control System, Bad Debt Management, Receivables

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