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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH MOTIVASI DAN MINAT TERHADAP KEBERHASILAN USAHA MELALUI KEMAMPUAN BERWIRAUSAHA PADA MAHASISWA PESERTA WMK UNIVERSITAS PADJADJARAN Husein Faryuki Sukarno; Mas Rasmini
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1014

Abstract

The main challenges in the growth of entrepreneurship in Indonesia lie in the low motivation and interest of the community, stemming from uncertainty about business success, lack of access to resources, and reluctance to take potentially inhibiting risks in the entrepreneurial ecosystem. Limited capabilities and knowledge in entrepreneurship also pose significant barriers to the growth of the number of entrepreneurs in Indonesia. Some individuals may lack sufficient knowledge about practical steps to start and run businesses, such as business planning, financial management, or marketing strategies. This research focuses on measuring the influence of interest and motivation on business success through entrepreneurial capabilities. The method employed in this research is quantitative, utilizing data collection techniques involving questionnaires and interviews. The data analysis technique used is square equation modeling (SEM). The study concludes that motivation and interest significantly impact business success, with entrepreneurial capabilities serving as a mediating variable. Key words: Motivation, Interest, Entrepreneurial Capabilities, Sustainability
DETERMINAN FAKTOR PENGUKURAN KINERJA BANK KONVENSIONAL TAHUN 2015 – 2019 M Hendri Yan Nyale; Fransisca Amalia Sari Manurung
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1015

Abstract

This study has purposed to determine the effect of CAR, BOPO, NPL, NIM and LDR on ROA in the Public Banking Industry on the Indonesia Stock Exchange for the 2015-2019 period. The hypothesis test of this study using Multiple Linear Regression Analysis. The sampling method used purposive sampling method, using certain criteria. The sample population are 30 banks that have foreign exchange transactions from 44 conventional banks listed on the Indonesia Stock Exchange. The results show that CAR has a positive and significant effect on ROA, BOPO has a negative and significant effect on ROA, NPL has a negative and significant effect on ROA, NIM has a negative and significant effect on ROA, LDR has a negative and significant effect on ROA. Keyword: CAR, BOPO, NPL, NIM, and ROA
PENGGUNAAN PROYEKSI TREN DI UMKM NN UNTUK MEMENUHI PERMINTAAN KONSUMEN Nur Safina; Erna Indriastiningsih; Agung Widiyanto Fajar Sutrisno
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1016

Abstract

MSMEs (Micro, Small and Medium Enterprises) in Indonesia have a major influence in terms of economic growth. NN MSMEs are MSMEs engaged in culinary. One type of NN MSME product is ready-to-eat emping. Often during the Eid al-Fitr holiday experience overwhelmed in terms of meeting the demand for ready-to-eat emping. This study aims to assist NN MSMEs in estimating the amount of consumer demand for ready-to-eat emping, as well as to find out the best results and methods in calculating forecasting in trend projection methods. The trend projection method used in forecasting calculations in this case is linear regression and least squares. Meanwhile, to calculate the error value from the forecasting results using the Mean Absolute Deviation (MAD), Mean Squared Error (MSE), Mean Absolute Percentage Error (MAPE) methods. The best method from the results of this study is to use a linear regression method with demand values for 2024, 2025 and 2026 during Eid al-Fitr are 1771.23 kg, 1914.24 kg, and 2057.25 kg respectively with error values of MAD, MSE and MAPE respectively are 612.0781, 525807.4 and 48.83%. Keywords: Forecasting, Trend Projections, MSMEs, Consumer Demand
ANALISIS PENGARUH PENERAPAN DESIGN THINKING PADA BISNIS RINTISAN (STUDI KASUS: WIRAUSAHA MERDEKA UNIVERSITAS PADJADJARAN) Delia Yunita Widiyanti; Rani Sukmadewi
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1025

Abstract

A startup business is a business that is still in the development phase. Currently, the growth of startups in Indonesia is increasing rapidly, making Indonesia the 6th country with the most startups. The development of startups is certainly inseparable from the increasingly complex challenges in the business sector. This certainly makes design thinking relevant as a tool to understand users, identify problems and opportunities and create solutions. Quantitative research was conducted on students participating in the Merdeka Entrepreneur program at Padjadjaran University to find out whether the application of design thinking can have an influence on the startup business being run. The results of statistical analysis show that the design thinking variable has a positive value on startup businesses. With these findings, researchers highlight the importance of design thinking skills in bridging entrepreneurs in facing challenges in the business sector. Key words: Design Thinking, Startup
ANALISIS PENGARUH RESONANSI MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA PENGGUNA PRODUK SKINCARE MS GLOW DI SURAKARTA Aulia Muji Setianingrum; Sri Murwanti
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1027

Abstract

This study aims to analyze the effect of brand resonance and brand trust on brand loyalty in users of ms glow skincare products in Surakarta. This research method is quantitative research. This study uses primary data is data obtained directly. Primary data is taken through interview techniques using a questionnaire. Meanwhile, the data source in this study is consumers who use Ms Glow Skincare users in Surakarta. In this study, the population used was all users of Ms. Glow Skincare in Surakarta. The sampling technique in this study used non-probability sampling techniques. The number of samples in this study were 150 respondents. In this study using the Partial Least Square (PLS) analysis method with the help of SMARTPLS Software. The results showed that the brand resonance variable has a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. Brand trust variables have a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. The results of the calculation of f2 show that brand resonance has a large proportion of brand loyalty. While brand trust has a large proportion of brand loyalty. Based on the calculation of R2 value, changes in brand loyalty variables can be explained by changes in brand resonance and brand trust variables. Keywords: Resonance, Trust, Loyalty
PENGARUH INFLUENCER ENDORSEMENT DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA KLINIK KECANTIKAN ELLA SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Faraliza Gibranty Syarifudin; Nur Achmad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1028

Abstract

The purpose of this study was to analyze the effect of influencer endorsement and online customer reviews on purchase intention at the Ela skincare beauty clinic with trust as an intervening variable. This research uses quantitative methods. The population in this study were students throughout Solo Raya who knew, had bought, and used Ella Skincare products. The number of samples used was 384 respondents. The sampling technique used a non-probability sampling approach with purposive sampling technique. This study uses primary data obtained by filling out a questionnaire distributed to respondents via google form. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are Influencer endorsement, Online customer and Trust have a positive and significant influence on purchase intention. Influencer endorsement and online customer review have a positive and significant influence on trust. Influencer endorsement has a positive and significant influence on purchase intention which is mediated by trust. Online customer reviews have a positive and significant influence on purchase intention which is mediated by trust. Keywords: Influencer endorsement, Online customer, Purchase intention, Trust.
DETERMINAN KEPUTUSAN PEMBELIAN SECARA ONLINE PENGGUNA APLIKASI SHOPEE Zulkifli Zulkifli; Muhammad Nur; Herizal Herizal
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1030

Abstract

The phenomenon of online shopping at this time which continues to grow, it’s not surprising that business people need to pay attention to the importance of consumer reviews and also provide the best quality of electronic services so that customers can purchase products in the marketplace. This research aims to analyze the factors influencing consumer purchase decisions of Shopee aplication users. These factors include Islamic advertising etnics, consumer psychology and social environment. This research applies quantitative techniques and it is analyzed using IBM SPSS version 22. The sampling method used purposive sampling and the number of samples used in this study amounted to 110 respondents source was distribution of questionnaires to Shopee users in East Lombok by online via WhatsApp. Analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the Islamic advertising etnics (X1) dan Consumer Psychology (X2) have a positive and significant effect on online purchasing decisions, while the social environment (X3) does not have affect on online purchasing decisions at Shopee (Y). The findings of this study can be reference uses as a reference for future researchers who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of Islamic advertising ethnics and consumer psychology in designing and determining effective and efficient markering policies. Key words: Purchase Decisions, Islamic Advertising Ethnics, Consumer Psychology, Social Environment
PENGARUH PRODUCT DEVELOPMENT TERHADAP PROSES PRODUKSI DI PT. GRAFITECINDO CIPTA PRIMA CIKARANG Euis Winarti; Himawan Pramulianto; Yanti Wulandari
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1031

Abstract

Penelitin ini bertujuan untuk menganalisis bagaimana pengaruh product development terhadap proses produksi di PT. Grafitecindo Cipta Prima. Perusahaan memaksimalkan dan memfasilitasi product development agar design yang dibuat menarik perhatian konsumen. Namun telatnya pengiriman sampel, alat, dan tinta menjadi kendala pada saat proses produksi. Jenis penelitian ini bersifat kuantitatif dengan mengambil data sekunder melalui data yang disediakan perusahaan, item sampel dan item produksi dengan data time series yaitu tahun 2019-2021. Teknik pengambilan sampel dengan observasi lapangan dan studi dokumentasi. Model analisis yang digunakan adalah model regresi linear sederhana dengan menggunakan koefisien korelasi (r), koefisien determinasi (r2), dan uji t, dimana sebelumnya telah dilakukan pengujian asumsi klasik dan analisis deskriptif. Perhitungannya menggunakan Software Statistical Product and Service Solutions (SPSS) versi 20. Berdasarkan hasil analisis dan pengujian hipotesis. Secara parsial (uji t), variabel product development berpengaruh positif dan signifikan terhadap proses produksi di PT. Grafitecindo Cipta Prima, ditunjukan dengan nilai t hitung > t tabel yaitu 9,875 > 2,441 dengan nilai signifikan < taraf signifikan α (0,05) yaitu sebesar 0,000 < 0,05. Sedangkan nilai koefisien determinasi sebesar 0,741 yang artinya adalah Proses Produksi di PT.Grafitecindo Cipta Prima sebesar 74,1 % dipengaruhi oleh Product Development, serta sisanya sebesar 26,9 % dijelaskan oleh variabel lain diluar penelitian ini. Kata kunci: Product Developmenty, Proses Produksi, Konsumen
KINERJA KARYAWAN DITINJAU DARI KEPUASAN KERJA DAN KOMITMEN ORGANISASI I Made Budiana
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.1032

Abstract

Employee performance is very important aspect for every organization. Employee performance is determined as the achievements obtained by employees both qualitatively and quantitatively. The aim of this research is to examine the role of job satisfaction and organizational commitment on the performance of motor vehicle claims employees at PT. CAI. Job satisfaction is the result of employees' thoughts and feelings which describe the importance or unimportance, likes or dislikes of the employee's assessment of their work. Meanwhile, organizational commitment is an individual's interest in the values and goals of the organization. Data was taken from (N=25) motor vehicle claims officers using measuring instruments from Faculty of Psychology, Tarumanagara University. The research results show that job satisfaction does not have a significant effect on performance. Organizational commitment also shows no significant effect on performance. This research is very important to enrich theoretical studies of specific factors that influence employees Keywords: Job Satisfaction, Organizational Commmitment, Employees Performance
STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV) Faradiba Sabina Erdian
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1033

Abstract

This research investigates small-scale creative industry business development strategies, particularly focusing on the OTT platform SineasMov. It observes the growth of the independent film industry in Indonesia and identifies challenges in distributing independent films and the lack of income for independent filmmakers. PT. Sineas Kreatif Indonesia innovates by creating the OTT Platform named SineasMov as a solution to these issues. SineasMov offers TVOD and AVOD services while focusing on networking and events. Through the Business Model Canvas (BMC) analysis, this study clarifies the key elements in SineasMov's business model, highlighting the need for the right business concept to support the company's growth. This research remaps the SineasMov BMC to suggest further development strategies, including enhancing customer segmentation, improving value propositions, diversifying revenue streams, optimizing resources, and strategic partnerships. From the SWOT analysis and the Four Action Framework, a new BMC formulation is proposed to strengthen SineasMov's position in the Indonesian independent film industry market. Key words: Independent Film, Business Model Canvas, OTT Platform.

Page 30 of 72 | Total Record : 719

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