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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 868 Documents
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KINERJA KEUANGAN BANK MAYAPADA 2007-2025: ANALISIS DESKRIPTIF ATAS RASIO KEUANGAN PERBANKAN Agus Sulistyono; Muhammad Yusuf; Osly Usman; Muhammad Rafli; Rika Vebina Tarigan
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2345

Abstract

This study analyzes the financial performance of PT Bank Mayapada Internasional Tbk during 2007-2025 using a descriptive quantitative approach based on secondary data from annual reports. The indicators include total assets, loans, third-party funds, equity, net income, CAR, Gross NPL, ROA, ROE, NIM, BOPO, and LDR. The analysis applies financial ratios, trend analysis, annual growth, CAGR, and periodization. The findings show that Bank Mayapada recorded strong balance sheet expansion. Total assets increased from Rp4.47 trillion in 2007 to Rp163.83 trillion in 2025, with a CAGR of 22.14%. However, this growth was not followed by sustainable profitability. ROA declined from 1.46% to 0.03%, while BOPO rose to 99.59%. These results indicate pressure on earnings quality, operational efficiency, asset quality, and net interest margin recovery. The study implies that bank asset growth cannot be viewed as a sufficient performance measure without sound credit quality, cost efficiency, capital adequacy, and profitability. Managerially, the bank should strengthen risk-based lending, productive asset optimization, BOPO control, funding cost management, and credit analytics digitalization. For investors, this study highlights integrated assessment of profitability, credit risk, liquidity, efficiency, and capital. For future research, the findings support causal tests and comparative studies among banks with similar national capital groups.
PERAN KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT AJS SIDOARO Muhammad Khoirul Nur Rokhim; Endang Iryanti
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2350

Abstract

This study aims to examine and analyze the effect of compensation and work discipline on employee performance at PT Adikara Jaya Sentosa. The type of research used is quantitative, with a population consisting of all 50 employees. Due to the relatively small population size, a saturated sampling technique was employed, in which the entire population was used as the sample. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares through SmartPLS software. A series of tests were conducted, including validity and reliability tests, as well as the R-Square test. The results of the structural model testing consistently proved that compensation and work discipline partially have a positive and significant effect on the employee performance of PT Adikara Jaya Sentosa.
PENGARUH KUALITAS PELAYANAN DAN CITRA DESTINASI PADA NIAT KUNJUNGAN ULANG: KEPUASAN WISATAWAN DAN PENGALAMAN BERKESAN SEBAGAI VARIABEL INTERVENING Muhammad Naim; Primasatria Edastama
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2358

Abstract

Memorable experiences play a crucial role in fostering tourist loyalty. This study aims to analyze the influence of service quality and destination image on satisfaction, memorable experiences, and revisit intention at The Nice Park. A quantitative method with Structural Equation Modeling (SEM) using SPSS 25 and SmartPLS 3.0 was applied. Data were collected from 120 respondents through purposive sampling. The findings reveal that most relationships are significant, particularly the effects of service quality and destination image on memorable experiences and revisit intention. However, the direct effects of service quality on satisfaction, destination image on revisit intention, and satisfaction on revisit intention were not significant, highlighting the mediating role of memorable experiences. This study is limited by variations in branch management and external factors such as weather and seasonal visits. Future research is suggested to include multiple branches for comparative analysis, refine the measurement of memorable experiences, and integrate word-of-mouth variables. Managerial implications emphasize the importance of creating emotional and personalized experiences, maintaining consistent branding, collaborating with local government and content creators, and offering group packages to expand the market.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP NIAT PEMBELIAN ULANG DENGAN E-WOM DAN CITRA MEREK SEBAGAI MEDIASI Yaaro Gaho; Hendy Tannady
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2359

Abstract

Social media marketing is a strategy used by companies to increase interaction with consumers of Haus Indonesia products. Factors such as social media marketing play an important role in increasing sales turnover. This study identifies the influence of electronic word-of-mouth (E-WOM) and brand image on consumer loyalty as a mediator. The sample of this study consisted of 202 Haus Indonesia consumers in the Tangerang City area, selected using purposive sampling. The Structural Equation Model (SEM) was used to analyze the data. The results of the study indicate that social media marketing has a positive influence on electronic word-of-mouth (E-WOM) and brand image, but does not have a significant direct influence on repurchase intention. Meanwhile, E-WOM and brand image act as mediators that strengthen the impact of social media marketing, thereby indirectly increasing consumers' repurchase intention. Managerial implications for enhancing repurchase intention include the need for the company to promote Indonesian products by offering a 50% discount to customers who follow the Haus Indonesia social media account. Additionally, it is important for Haus Indonesia to establish a dedicated team responsible for consolidating and responding to comments or complaints on social media quickly and professionally to maintain a positive company image and prevent issues from escalating. This study recommends that future research consider adding other variables such as gender and use a combination of qualitative and quantitative methods.
PENGARUH LITERASI KEUANGAN DAN RETURN INVESTASI TERHADAP MINAT BERINVESTASI SAHAM DENGAN INFLUENCER MEDIA SOSIAL SEBAGAI VARIABEL MODERASI PADA GENERASI Z Linda Purba Ningrum; Kurnia Rina Ariani
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2363

Abstract

This scholarly investigation seeks to examine the influence of financial literacy and stock investment returns, with social media influencers serving as moderating variables within Generation Z. Employing a quantitative research design, primary data was gathered through the dissemination of questionnaires directed at students from the Faculty of Economics and Business at the University of Muhammadiyah Surakarta during the timeframe of 2022 to 2024. Objective sampling techniques were implemented, encompassing a sample of 114 undergraduate participants. Analytical approaches utilized include assessments of validity, evaluations of reliability, classical assumption testing, in addition to Moderated Regression Analysis (MRA). The results indicated that both investment returns and social media influencers significantly impacted interest in stock investments, while financial literacy did not have a noteworthy effect on this interest. Furthermore, social media influencers did not moderate the association between financial literacy and investment interest but were effective in moderating the connection between investment returns and investment interest, consequently diminishing the strength of that relationship. This research underscores the significant role of digital elements, particularly social media influencers, in shaping Generation Z's investment behaviors within the modern digital environment.
PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MICELLAR WATER GARNIER DI KOTA SURABAYA Hernanda Julia Ayu Maharani; Ugy Soebiantoro
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2370

Abstract

The increasing competition in the skincare industry and the high demand for facial care products are driving cosmetic companies to build a strong brand image and set prices that align with consumer perceptions. Garnier, as one of the skincare brands, faces competition in maintaining consumer purchasing decisions for its Micellar Water products. Using a Likert-scale questionnaire and analyzed using the partial least squares (PLS) method, brand image and price perceptions influenced purchasing decisions for Garnier Micellar Water in Surabaya. This study employed a quantitative method with purposive sampling of 110 respondents aged at least 17. The study demonstrated that brand image and price perceptions have a positive and significant effect on purchasing decisions. The better the brand image and the more positive consumer perceptions of price, the higher the consumer's purchasing decision for Garnier Micellar Water.
ANALISIS WORK LIFE BALANCE DAN MOTIVASI KERJA TERHADAP EFEKTIVITAS KERJA PADA KARYAWAN GENERASI Z Rosfitri Harum Jayanti; Dyah Cahyasari
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2371

Abstract

The changing landscape of the world of work requires organizations to understand the characteristics of the digital generation, which currently dominates the workforce and places high value on psychological well-being and flexibility. The purpose of this study is to examine the influence of work-life balance and work motivation on the work effectiveness of Generation Z employees. The study aims to examine the influence of work-life balance and work motivation on work effectiveness among Generation Z employees. The research design employs a quantitative causal approach. Data were collected through questionnaires distributed to 52 respondents, predominantly Generation Z employees selected using purposive sampling techniques. Data analysis was conducted using multiple linear regression with IBM SPSS 32 software. The partial test (t-test) results indicate that work-life balance has a positive and significant effect on work effectiveness. Similarly, work motivation also shows a positive and significant effect on work effectiveness. Simultaneously (F-test), both independent variables significantly affect work effectiveness. The coefficient of determination reveals that work-life balance and work motivation contribute 62.5% to the work effectiveness of Generation Z employees, while the remaining 37.5% is influenced by other variables outside the scope of this study. The implications of this study highlight that the integration of balanced personal life and the fulfillment of motivation are key strategies for organizations in optimizing the performance of young employees.
PENGARUH TRANSFORMATIONAL LEADERSHIP DAN ORGANIZATIONAL RISK CULTURE TERHADAP EMPLOYEE COMPLIANCE BEHAVIOR MELALUI INTERNAL CONTROL AWARENESS PADA SEKTOR PUBLIK Zakky Chaidar; Osly Usman
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2376

Abstract

This research investigates the impact of transformational leadership and the organizational risk culture on the compliance behavior of employees, mediated by their awareness of internal controls within the public sector. The primary concern addressed is the imperative to enhance employee compliance to bolster accountability, integrity, and the efficacy of internal controls in public institutions. This scholarly endeavor employs a quantitative explanatory research design. Empirical data were gathered through an online survey utilizing a Likert-scale questionnaire, which included responses from 124 employees within the public sector. The data were subjected to analysis via Partial Least Squares-Structural Equation Modeling using SmartPLS 4. The findings reveal that transformational leadership exerts a positive and statistically significant influence on internal control awareness (β = 0.289; p = 0.002) as well as on employee compliance behavior (β = 0.306; p = 0.001). Furthermore, organizational risk culture demonstrates a positive and significant effect on internal control awareness (β = 0.357; p < 0.001), although its direct impact on employee compliance behavior is not statistically significant (β = 0.082; p = 0.334). Awareness of internal controls is shown to have a positive and significant effect on employee compliance behavior (β = 0.472; p < 0.001). Additionally, internal control awareness mediates the relationships between transformational leadership and organizational risk culture and employee compliance behavior. The results suggest that compliance within the public sector can be effectively enhanced through the mechanisms of leadership, risk culture, and heightened awareness of internal controls.

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