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JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 868 Documents
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PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEGAWAI PUSKESMAS MTT Ramadhan, Muhammad Syahru; Iryanti, Endang
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2293

Abstract

This study aims to determine the effect of workload and job stress on the performance of employees at the MTT Community Health Center. This study used a quantitative research approach, with data collected through a questionnaire from 50 respondents using a saturated sampling technique. The collected data were then analyzed using Smart PLS software. The results of this study indicate that workload and job stress have a negative and significant effect on performance.
PENGARUH CAFFE ATMOSPHERE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION DI CAFFE BLACKDEW PACET MOJOKERTO Ma'arif, Syaifudin; Novie, Muhafidhah; Kamila, Edita Rachma
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2295

Abstract

The purpose of this study is to ascertain how Caffe Atmosphere and Experiential Marketing affect Customer Loyalty, with Customer Satisfaction serving as a mediator, particularly among Caffe Blackdew Pacet patrons in Mojokerto. Partial Least Squares (PLS) is a quantitative technique used in this investigation. A structured model was used to analyse the data, which were gathered via a questionnaire with a Likert scale. The findings show that customer loyalty is significantly impacted by caffeine atmosphere and experiential marketing. It was also shown that this association was mediated by customer satisfaction. These results imply that improving the ambience and experiences offered to patrons will make them happier, which may have an impact on how devoted they are to the café. This study shows that café managers can greatly benefit from creating successful marketing tactics. In order to compete more successfully with other cafés, the objective is to improve the comfortable experience and increase client satisfaction.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LE MINERALE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Chandra Utama, Dani; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2296

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions of Le Minerale in Jakarta. In the increasingly competitive bottled water industry, brand image and product quality are important factors that can influence consumer perceptions and purchasing decisions. Brand image in this study refers to consumers’ perceptions of the Le Minerale brand, which are formed through experience, reputation, and trust in the product. Meanwhile, product quality includes aspects such as taste, safety, packaging, and production standards that affect consumer satisfaction. The research method used is a quantitative approach with a survey technique. Data were collected through a questionnaire distributed via Google Forms to consumers in Jakarta who have purchased or consumed Le Minerale products. The results show that brand image has a positive and significant effect on purchasing decisions. In addition, product quality also has a significant influence on purchasing decisions. Simultaneously, both brand image and product quality have a strong effect on increasing consumer purchasing decisions for Le Minerale. The implications of this study indicate that strengthening brand image and improving product quality are important strategies for companies to maintain and increase consumer purchasing decisions in the highly competitive bottled water market.
MODEL ACADEMIC BURNOUT PADA KARYAWAN YANG MELAKUKAN STUDI LANJUT Putri, Mutiara Ramadhona; Anindita, Rina
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2297

Abstract

Education is one of the key factors that can enhance an individual's career opportunities. However, once employed, individuals often hesitate to pursue further education due to concerns about increased burdens, such as stress and fatigue. This study aims to confirm and predict how employees who continue their studies remain productive, by examining the interrelationships among the variables of Stress, Quality of Work Life, Psychological Well-Being, Academic Burnout, and Perceived Productivity. A total of 145 full-time employees who are also pursuing further education participated in this study. Data were collected through an online questionnaire distributed in the regions of Jakarta, Bekasi, and Tangerang. The study employed a quantitative research method and was analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS).The findings reveal that stress negatively affects psychological well-being and positively influences academic burnout. Quality of work life significantly impacts psychological well-being. Furthermore, psychological well-being was found to enhance perceived productivity and also influence academic burnout. However, academic burnout was not found to have a significant effect on perceived productivity. The implication for organizations is that they should support employees who wish to pursue further education, as it does not diminish their productivity.
PERSEPSI KONSUMEN TERHADAP PENERAPAN KECERDASAN ARTIFISIAL PADA DIGITAL MARKETING: STUDI KASUS PADA APLIKASI E-COMMERCE TIKTOK Susanto, Dannield Claixiuss; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2298

Abstract

This study aims to analyze consumer perceptions of the implementation of Artificial Intelligence (AI) in digital marketing on the TikTok Shop e-commerce application. The research employed a quantitative approach using a survey method involving 100 respondents who had used AI-based features such as chatbots, product recommendations, and personalized advertisements. Data were collected through Likert-scale questionnaires and analyzed using IBM SPSS through validity, reliability, and simple linear regression tests. The results indicate that the implementation of AI has a positive and significant effect on consumer perceptions. Consumers perceive AI features as capable of improving convenience, comfort, and the effectiveness of digital shopping experiences through more relevant product recommendations and responsive services. However, aspects related to trust and personal data security remain major concerns for some users in utilizing AI technology on e-commerce platforms. This study demonstrates that AI implementation plays an important role in shaping consumer experiences and perceptions toward digital services. Therefore, e-commerce companies are expected to enhance system transparency and data security in order to maintain consumer trust in the digital business environment.
ANALISIS RASIO LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS DALAM MENGUKUR KINERJA KEUANGAN Rona, Riza; Gafar, Muammar Saidul; Novita, Mutia
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2299

Abstract

This study aims to determine the level financial performance of PT. Wijaya Karya (Persero) Tbk. which is reviewed based on the Analysis of Liquidity Ratio, Solvency Ratio and Profitability Ratio. From 2020 to 2022. The research method used is quantitative descriptive method and secondary data sources. The results of the study based on the calculation of the liquidity ratio show that the company in 2020 to 2022 the company is not liquid, because the average internal company current ratio is 103% ≤ 200%, cash ratio 22% ≤ 50% and quick ratio 77% ≤ 100%. The financial performance of PT. Wijaya Karya (Persero) Tbk reviewed from solvency shows that the company is not solvable. Because the average internal company debt to total assets ratio is 75% ≥ 35% and debt to equity ratio is 311.33% ≥ 90%. and the financial performance of PT. Wijaya Karya (Persero) Tbk. In terms of profitability, it also shows that the company is non-profit. Measured using the company's average internal net profit margin of 0.88% ≤ 20%, and based on return on equity (ROE) it shows 0.76% ≤ 40% and based on return on assets (ROA) it shows 0.163% ≤ 30%. This indicates that financial performance is still below the industry average ratio standard.
PERAN CONSUMER ATTITUDE SEBAGAI VARIABEL MEDIASI ANTARA HEALTH CONSCIOUSNESS DAN BRAND IMAGE TERHADAP PURCHASE ITENTION PRODUK PURE MATCHA DI KALANGAN GENERASI Y DAN Z Esti Maulida Apriliana; Laily Muzdalifah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2321

Abstract

The focus of this study is to examine the influence of health consciousness and brand image on purchase intention, with consumer attitude acting as a mediating variable, regarding pure matcha products among Generation Y and Z. The background to this study relates to the increasing demand for pure matcha driven by health consciousness among Generation Y and Z. A survey was conducted among 140 respondents from Generation Y and Z using a quantitative research approach. The data were analysed using Structural Equation Modelling (SEM) supported by SmartPLS software. The results of the study indicate that Health Consciousness and Brand Image have a positive and significant influence on Consumer Attitude. Furthermore, Brand Image and Consumer Attitude were found to have a positive and significant influence on Purchase Intention, whilst Health Consciousness did not have a significant direct influence on Purchase Intention. Further findings indicate that Consumer Attitude mediates the influence of Brand Image on Purchase Intention. This research suggests that building a strong brand image and managing consumer attitudes are key components in enhancing the intention to purchase pure matcha products particularly among Generation Y and Z
PENGARUH UKURAN PERUSAHAAN, STRUKTUR MODAL, PERTUMBUHAN PENJUALAN, DAN PERPUTARAN ASET TERHADAP NET PROFIT MARGIN PADA PERUSAHAAN SEKTOR TEKNOLOGI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2022-2024 Indah Leony Panjaitan; Bella Ariboho Sihaloho; Arie Pratania Putri; Rahima Br Purba
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2322

Abstract

This study aims to analyze and examine the effect of company size, capital structure, sales growth, and asset turnover on net profit margin in technology sector companies listed on the Indonesia Stock Exchange for the 2022-2024 period. The population studied included all 46 technology sector companies listed on the IDX. The sampling technique used was purposive sampling, resulting in 15 companies as samples. The data analysis method used was multiple linear regression analysis. The results showed that capital structure and asset turnover partially influenced net profit margin. Meanwhile, company size and sales growth did not. The results showed that company size, capital structure, sales growth, and asset turnover simultaneously influenced net profit margin. The coefficient of determination analysis showed that the combination of company size, capital structure, sales growth, and asset turnover explained 20.4% of the variation in net profit margin, while the remaining 79.6% was influenced by other variables.
PENGARUH SUSTAINABLE BRAND EXPERIENCE DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DI MODERASI CONSIOUS CONSUMPTION DALAM PERSPEKTIF BISNIS ISLAM (PADA KONSUMEN THE BODY SHOP DI BANDAR LAMPUNG) Olivia Regita Putri; Fatih Fuadi; Sherly Etika Sari
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2323

Abstract

The development of the beauty and personal care industry has encouraged companies to implement sustainability concepts as a strategy to enhance consumer loyalty. The Body Shop is one of the companies that promotes the concept of ethical beauty through environmentally friendly products and sustainability-oriented social campaigns. However, increasing consumer awareness of environmental issues does not always directly lead to brand loyalty due to the phenomenon of the attitude–behavior gap.  This study aims to analyze the influence of Sustainable Brand Experience and Perceived Value on Brand Loyalty with Conscious Consumption as a moderating variable among The Body Shop consumers in Bandar Lampung. This research employed a quantitative approach using a survey method through questionnaire distribution to The Body Shop consumers in Bandar Lampung. The sampling technique used was purposive sampling with a total of 100 respondents. The data were analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that Sustainable Brand Experience does not have a significant effect on Brand Loyalty. Meanwhile, Perceived Value has a positive and significant effect on Brand Loyalty. The moderating variable, Conscious Consumption, was unable to moderate the relationship between Sustainable Brand Experience and Perceived Value on Brand Loyalty. However, Conscious Consumption has a direct positive and significant effect on Brand Loyalty. These findings suggest that consumer loyalty is more strongly influenced by perceived value and consumption awareness than by sustainable brand experience directly. From the perspective of Islamic business, these findings are consistent with Islamic consumption principles that emphasize halal, good, conscious, and non-excessive consumption. This study is expected to provide both theoretical and practical contributions for companies in developing sustainable marketing strategies based on value and consumer awareness.
ANALISIS PENGARUH LITERASI KEUANGAN, KESADARAN KEUANGAN DAN SIKAP KEUANGAN TERHADAP PERILAKU MENABUNG (STUDI PADA MAHASISWA UNPRI) San Fredo Munthe; Natasya Pebrina Silaen; Maya Sabirina Panggabean; Dewi Nurmasari Pane
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2325

Abstract

This study aims to analyze the influence of financial literacy, financial awareness, and financial attitude on saving behavior among students of Universitas Prima Indonesia. Saving behavior is one form of financial management that is important for students in preparing their financial condition for the future. However, many students still exhibit consumptive behavior and lack saving habits. Therefore, it is necessary to understand the factors that influence students’ saving behavior. This study employed a quantitative approach using a survey method. The population in this study consisted of active students at UNPRI, with a sample of 133 respondents selected using purposive sampling techniques. Research data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results showed that partially, financial literacy had a positive and significant effect on saving behavior with a significance value of 0.006 < 0.05. Financial awareness also had a positive and significant effect on saving behavior with a significance value of 0.004 < 0.05. Furthermore, financial attitude had a positive and significant effect on saving behavior with a significance value of 0.000 < 0.05. Simultaneously, financial literacy, financial awareness, and financial attitude significantly influenced saving behavior with an F-count value of 54.949 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.551 indicates that the independent variables were able to explain 55.1% of saving behavior, while the remaining percentage was influenced by other variables outside this study. Based on the research results, it can be concluded that improving financial literacy, financial awareness, and positive financial attitudes can encourage students to develop better saving behavior.

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