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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 975 Documents
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PENGARUH E-SERVICE QUALITY, E-TRUST, TERHADAP CUSTOMER E-LOYALTY MELALUI CUSTOMER E-SATISFACTION PADA PLATFORM E-COMMERCE Chika Tiara Pratiwi; Adma Sari Sitepu
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2548

Abstract

The increasing competition in Indonesia's e-commerce industry requires companies to enhance electronic service quality and build customer trust to achieve customer satisfaction and loyalty. This study aims to examine the effect of e-service quality and etrust on customer e-loyalty through customer e-satisfaction among Shopee users in the Greater Jakarta (Jabodetabek) area. This research employed a quantitative approach using a survey method. The sample consisted of 355 active Shopee users selected through purposive sampling. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4. The results indicate that e-service quality and e-trust have a positive and significant effect on both customer e-satisfaction and customer eloyalty. Furthermore, customer e-satisfaction significantly mediates the relationship between e-service quality, e-trust, and customer e-loyalty. These findings suggest that improving electronic service quality, supported by strong customer trust, enhances customer satisfaction, which ultimately strengthens customer loyalty toward the Shopee platform. The results of this study are expected to provide practical insights for companies in formulating strategies to improve service quality and strengthen customer trust in order to sustain customer loyalty.
AGILE LEADERSHIP DAN LEARNING AGILITY: DETERMINAN KINERJA KARYAWAN DI ERA DISRUPSI INDUSTRI 4.0 Sabtarini Kusumaningsih; Asri Winanti Madyoningrum
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2550

Abstract

This study aims to examine in depth the influence of agile leadership and learning agility on employee performance in the era of Industry 4.0 disruption. A quantitative approach was adopted as the methodological framework, involving 80 employees working in the banking sector and residing in Central Java Province. The sample was selected using a non-probability sampling technique, specifically purposive sampling. Data were collected via a 1–5 Likert scale questionnaire and subsequently analyzed using multiple linear regression with the aid of SmartPLS version 4.1.1.8. The study yielded two key findings. First, agile leadership and learning agility each exert a significant influence on employee performance. Second, both variables were also found to have a significant simultaneous effect on employee performance. These findings underscore that strengthening agile leadership and learning agility are crucial factors in driving employee performance within the banking sector in Central Java Province. Consequently, organizations need to develop adaptive leadership capabilities and learning agility to effectively navigate the challenges of Industry 4.0 disruption on a sustainable basis.
STRATEGI INFLUENCER MARKETING DAN EFEKTIVITAS BRAND AWARENESS TERHADAP PURCHASE INTENTION KONSUMEN COFFEE SHOP Syarifah Hanih; Edwin Zusrony; Wesly Tumbur ML Tobing
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2551

Abstract

This study aims to analyze the impact of influencer marketing on the purchase intention of prospective coffee shop customers, with brand awareness serving as a mediating variable. A quantitative approach was employed, involving 80 respondents residing in Bogor, West Java. The sample was selected using a non-probability purposive sampling technique based on criteria aligned with the research objectives. Data were collected via a questionnaire using a 1–5 Likert scale and subsequently analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software (version 4.1.1.8). The results indicate that influencer marketing has a positive and significant effect on the purchase intention of prospective coffee shop customers in Bogor. Brand awareness was also found to have a positive and significant impact on purchase intention. Furthermore, brand awareness was shown to mediate the effect of influencer marketing on purchase intention. These findings suggest that influencer marketing strategies not only directly boost consumer interest but also strengthen brand recognition and recall, thereby driving an increase in purchase intention among prospective customers.
MENGEMBANGKAN STRATEGI INOVASI UNTUK SWA DENTAL CARE DENGAN MENGGUNAKAN PENDEKATAN STRATEGI SAMUDRA BIRU (BLUE OCEAN STRATEGY) Nur Rachmawati; Eric Harianto
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2552

Abstract

Increasing competition in the dental healthcare industry requires clinics to develop innovative strategies that create service differentiation and new value for patients. This study aims to develop an innovation strategy for SWA Dental Care using the Blue Ocean Strategy (BOS) approach to enhance buyer value, optimize operational efficiency, and identify new market opportunities. A qualitative case study design was employed. Data were collected through in-depth interviews, observations, and documentation involving management, dentists, and patients selected through purposive sampling. The data were analyzed using SWOT analysis, Key Success Factors (KSFs), the Strategy Canvas, the Four Actions Framework (Eliminate–Reduce–Raise–Create), and the Six Paths Framework. The findings identify service quality, patient experience, digital transformation, personalized patient relationships, and operational efficiency as key success factors. Based on these findings, the proposed innovation strategies include developing a family dental care ecosystem, integrating digital services, enhancing patient experience through personalized care and post-treatment services, developing complementary services, and digitalizing operational processes. These strategies are intended to establish service differentiation, create new market opportunities, and strengthen SWA Dental Care’s sustainable competitive advantage.
PENGEMBANGAN KERANGKA STRATEGI PEMASARAN MEDIA SOSIAL UNTUK MENINGKATKAN KESADARAN MEREK PADA LAYANAN KESEHATAN GIGI (STUDI PADA KLINIK GIGI OMNI DI KOTA PALEMBANG) Rendita Dewi Yulfrian; Wendra Hartono
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2553

Abstract

The growing use of social media provides dental clinics with opportunities to increase audience engagement and strengthen brand awareness. However, extensive digital reach does not necessarily translate into patient conversion. This study aims to analyze social media marketing strategies for building brand awareness and identify challenges in converting audiences into patients at OMNI Dental Clinic in Palembang, Indonesia. A qualitative case study approach was employed, using in-depth interviews with five informants comprising a digital marketing practitioner, clinic personnel, and patients. Data were analyzed through transcription, condensation, categorization, and theme development. The findings identified six major themes: educational content, treatment outcome visualization and patient testimonials, digital interaction, dentist personal branding, patient decision-making journeys based on the AIDA model, and the contribution of social media marketing to brand awareness. These strategies were found to support brand recognition, brand recall, brand image, and trust in the clinic. Nevertheless, converting audiences into patients requires further optimization through retargeting and stronger calls to action. This study provides managerial implications for developing digital marketing strategies that integrate education, trust, engagement, and patient conversion in dental healthcare services

Page 98 of 98 | Total Record : 975

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