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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 975 Documents
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PENGARUH SISTEM REWARD DAN TRANSFORMATIONAL LEADERSHIP TERHADAP TERHADAP KINERJA PEGAWAI MELALUI KOMPETENSI PADA KANTOR BALAI BESAR KARANTINA HEWAN, IKAN DAN TUMBUHAN DI SULAWESI SELATAN R. Sekar Kencana Gandawidura; Andi Nur Yadin; Yusram Adi; Andi Irfan
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2538

Abstract

This study aims to analyze the influence of reward systems and transformational leadership on competence; to analyze the influence of reward systems, transformational leadership, and competence on employee performance; and to analyze the influence of reward systems and transformational leadership on employee performance mediated by competence. The study employs a quantitative approach with a sample of 71 employee respondents. Data collection was conducted via questionnaires, and data analysis was performed using path analysis. The results indicate that reward systems have a positive and significant influence on employee competence. Transformational leadership has a positive and significant influence on competence. Reward systems have a positive and significant influence on employee performance. Transformational leadership has a positive and significant influence on employee performance. Competence has a positive and significant influence on employee performance. Competence mediates the influence of reward systems on employee performance. Competence mediates the influence of transformational leadership on employee performance at the Animal, Fish, and Plant Quarantine Center in South Sulawesi.
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY DAN BRAND AWARENESS MELALUI CUSTOMER SATISFACTION DAMPAKNYA TERHADAP PURCHASE INTENTION Dani Andhikha Budi; Adma Sari Sitepu
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2539

Abstract

The rapid development of the skincare industry and the high use of social media encourage companies to optimize social media marketing strategies to increase consumer purchase intention. This study aims to analyze the influence of Social Media Marketing Activities on Purchase Intention through the role of Customer Satisfaction, Brand Loyalty, and Brand Awareness on TikTok Generation Z users in Greater Jakarta. The study used a quantitative approach with a survey method of 360 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.0. The results showed that Social Media Marketing Activities has a positive and significant effect on Customer Satisfaction, Brand Loyalty, and Brand Awareness. In addition, Customer Satisfaction has a positive effect on Brand Loyalty and Brand Awareness and is proven to mediate the relationship between Social Media Marketing Activities and both variables. Brand Loyalty and Brand Awareness also have a positive and significant effect on Purchase Intention. It is recommended that Skintific continue to develop creative, educational, and interactive social media content to increase consumer satisfaction, loyalty, and brand awareness. This research provides theoretical contributions in enriching digital marketing literature as well as practical contributions as a basis for developing more effective social media marketing strategies.
PENGARUH PEMANFAATAN SISTEM INFORMASI AKUNTANSI, KOMPETENSI AKUNTANSI, DAN LITERASI KEUANGAN TERHADAP KUALITAS LAPORAN KEUANGAN UMKM Yusuf Setiadi; Siti Rahayu; Ersanti Ersanti
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2541

Abstract

This study aims to analyze the effect of using accounting information systems, accounting competence, and financial literacy on the quality of financial reports of Micro, Small, and Medium Enterprises (MSMEs). The research uses a quantitative approach with a survey method. The research population consists of MSME actors who run business activities and keep financial records. The research sample was determined using purposive sampling based on established criteria. Data were obtained through questionnaires with a Likert scale and analyzed using multiple linear regression. The testing includes validity and reliability tests, classical assumptions, partial tests (t), simultaneous tests (F), and the coefficient of determination. The research results will be used to identify the influence of each independent variable on the quality of MSME financial reports as well as their combined effect. This study is expected to contribute to MSME players in improving the quality of financial recording and reporting and to serve as a consideration for relevant parties in designing programs to enhance MSME accounting competence and financial literacy.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MIE GACOAN DI JAKARTA TIMUR Warsono Warsono; Arif Rahman; Fajri Ariandi; Roynaldi Arista; Chandra Chandra
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2542

Abstract

This study aims to examine the effect of product quality and service quality on customer satisfaction among Mie Gacoan customers in East Jakarta. This study employed a quantitative descriptive method by distributing questionnaires through Google Forms using purposive sampling, involving 120 Mie Gacoan customers in East Jakarta as respondents. The data were analyzed using SPSS 26 to conduct multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of the study indicate that, based on the t-test, product quality and service quality have a positive effect on customer satisfaction among Mie Gacoan customers in East Jakarta. Based on the results of the multiple linear regression analysis, product quality and service quality jointly influence customer satisfaction among Mie Gacoan customers in East Jakarta by 73,2%, while the remaining 16,8% is influenced by other variables that were not examined in this study.
DAMPAK PELAKSANAAN DAERAH OTONOM BARU TERHADAP REKRUTMEN, PENDIDIKAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA APARATUR SIPIL NEGARA ORANG ASLI PAPUA DI PROVINSI PAPUA BARAT DAYA Ibrahim Nauw; Andi Irwan; Wa Ode Likewati
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2437

Abstract

This study aims to analyze the impact of the implementation of the New Autonomous Region (DOB) on the recruitment of State Civil Apparatus (ASN), in terms of education and human resource development for Indigenous Papuan Civil Apparatus (OAP) in Southwest Papua Province. The establishment of Southwest Papua Province as a new autonomous region is expected to accelerate regional development, improve the quality of public services, and expand employment opportunities for the community, particularly Indigenous Papuans. However, the increasing need for ASN as a consequence of regional expansion also demands the availability of qualified and competent human resources. This study used a qualitative approach with descriptive methods. Data collection techniques were conducted through in-depth interviews, observation, and documentation. Research informants consisted of local government officials, State Civil Apparatus (Civil Apparatus), community leaders, traditional leaders, academics, and members of the public familiar with the implementation of the New Autonomous Region in Southwest Papua. Data analysis employed the Miles, Huberman, and Saldana model, encompassing data reduction, data presentation, and conclusion drawing. Data validity was tested through extended observation, increased diligence, and triangulation of sources, techniques, and time. The research findings indicate that the implementation of the New Autonomous Region of Southwest Papua has had a positive impact on increasing civil servant recruitment opportunities for Indigenous Papuans through increased staffing needs in the newly formed regional apparatus organizations. Furthermore, regional expansion has increased public awareness of the importance of education as a primary requirement for employment in the government sector. Affirmative action policies have also contributed to increasing the representation of Indigenous Papuans in the regional government bureaucracy. However, the study found that the increased recruitment opportunities have not been fully matched by adequate education quality and human resource competencies. Disparities in education quality, limited technical and managerial competencies of civil servants, and suboptimal human resource development programs remain challenges in the implementation of the New Autonomous Region. The study concludes that the success of the New Autonomous Region is measured not only by the increasing number of Indigenous Papuan civil servants recruited, but also by the local government's ability to continuously improve the quality of education, competency, and human resource development to create a professional, effective bureaucracy capable of supporting accelerated development in Southwest Papua Province.
DIGITAL CONSUMER BEHAVIOR: BAGAIMANA TEKNOLOGI, ALGORITMA, DAN ARTIFICIAL INTELLIGENCE MENGUBAH CARA MANUSIA BERPIKIR, MERASA, DAN MENGAMBIL KEPUTUSAN Usman Andrianto; Rasenda Rasenda; Maria Suryaningsih; Rinawati Rinawati
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2518

Abstract

The rapid advancement of digital technologies, including the internet, social media, e-commerce platforms, online marketplaces, and artificial intelligence-based applications, has fundamentally transformed consumer behavior in the digital marketplace. Consumers are no longer passive recipients of marketing messages; instead, they actively seek information, evaluate alternatives, engage with brands, and make purchasing decisions through various digital channels. This transformation has led to the emergence of Digital Consumer Behavior as a critical determinant of marketing effectiveness and business sustainability in the digital economy. This study aims to examine the influence of Digital Consumer Behavior on Consumer Trust and Purchase Decision, as well as to investigate the mediating role of Consumer Trust in this relationship. A quantitative research approach was employed using a survey method involving 100 active digital platform users who had conducted online purchases within the previous six months. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The empirical findings reveal that Digital Consumer Behavior has a positive and significant effect on Consumer Trust and Purchase Decision. Furthermore, Consumer Trust significantly influences Purchase Decision. The mediation analysis demonstrates that Consumer Trust significantly mediates the relationship between Digital Consumer Behavior and Purchase Decision. The coefficient of determination indicates that the model explains  of the variance in Consumer Trust of the variance in Purchase Decision having a strong relationship. These findings provide theoretical support for the integration of digital consumer behavior and consumer trust perspectives within contemporary marketing literature. From a managerial perspective, businesses should focus on delivering informative, interactive, and trustworthy digital experiences to strengthen consumer trust and enhance purchasing decisions. The study concludes that technological advancements have significantly reshaped how consumers acquire information, build trust, evaluate product alternatives, and make purchasing decisions in a faster, more efficient, and increasingly rational manner.
PERAN SOFT SKILLS DALAM MENDUKUNG KESUKSESAN MAHASISWA DAN ALUMNI DALAM PROGRAM MAGANG DAN PERTUKARAN MAHASISWA DI LUAR NEGERI Dwi Nita Aryani; Icha Della Azzahra
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2520

Abstract

Building strong soft skills has become a vital part of readying university students for today's global labour market. Overseas internship and student-exchange schemes offer a hands on form of experiential learning that nurtures growth on both a personal and professional level. This study set out to examine how the Attitude soft skills values contribute to the success of students and graduates of STIE Malangkucecwara who took part in such international programmes. A qualitative, case-study design was adopted for the research. Thirteen informants participated, comprising current students and alumni who had completed internship or exchange placements in Japan and Thailand. Data were gathered through open-ended questionnaires and in-depth interviews, then examined qualitatively, with source triangulation and member checking applied to safeguard the credibility of the findings. Results show that all eight Attitude values  appreciative, thoughtfulness, teamwork, integrity, time management, usefulness, dedicative, and endless learning were cultivated through academic and professional exposure abroad. Beyond these, informants also reported gains in other competencies, such as communication, adaptability, critical thinking, leadership, problem-solving, collaboration, professionalism, self-management, cross-cultural communication, and a lifelong learning mindset. Overall, the international experience not only sharpened work readiness but also shaped more disciplined, responsible, independent, and globally competitive individuals.
PENGARUH LITERASI KEUANGAN SYARIAH DAN MOTIVASI INVESTASI TERHADAP MINAT BERINVESTASI PADA PASAR MODAL SYARIAH (STUDI PADA GENERASI Z DI TASIKMALAYA) Shely Sri Mulyani; Retno Dyah Pekerti
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2521

Abstract

This study aims to analyze the effect of Islamic financial literacy and investment motivation on investment interest in the Islamic capital market among Generation Z in Tasikmalaya. This study employs a quantitative approach using a survey method. The population consists of Generation Z in Tasikmalaya, with a minimum sample size determined using the Cochran formula at a 95% confidence level and a 10% margin of error, resulting in 96 respondents. Data were collected from 98 respondents through a 1-5 Likert-scale questionnaire, which was then transformed into interval data using the Method of Successive Interval (MSI) prior to multiple linear regression analysis using SPSS. The results show that Islamic Financial Literacy has a positive and significant effect on Investment Interest, with a regression coefficient of 0.351 and a significance level of 0.000, while Investment Motivation has a positive and significant effect on Investment Interest, with a regression coefficient of 0.275 and a significance level of 0.001. Both variables simultaneously have a significant effect on investment interest (F-test, sig. 0.000) and are able to explain 26.5% of the variation in investment interest (R Square = 0.265). These results indicate that the better Generation Z's understanding of Islamic finance and the stronger their investment drive, the higher their interest in investing in the Islamic capital market.
PENGARUH BRAND IMAGE DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN WIFI INDIHOME DI GARUT Dita Nazalina Mustika; Magnaz Lestira Oktaroza; Husni Muharam
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2545

Abstract

This study aims to describe Brand Image, Price Perception, and Customer Satisfaction and to examine the effect of Brand Image and Price Perception on the satisfaction of IndiHome WiFi customers in the Garut Urban Area. A descriptive and associative quantitative design was applied through a cross-sectional survey. Primary data were collected using a Likert-scale questionnaire from 97 customers selected by purposive sampling and were analyzed using descriptive analysis, classical assumption tests, and multiple linear regression in SPSS 26. The results show that all three variables fall into the high category. Brand Image has a positive effect on Customer Satisfaction (β = 0.527; t = 7.201; Sig. 0.000), as does Price Perception (β = 0.381; t = 5.209; Sig. 0.000). Simultaneously, both variables affect Customer Satisfaction (F = 80.540; Sig. 0.000) and explain 63.1% of its variance. This study provides empirical evidence from a non-metropolitan area that brand image and the fit between price and connection quality are closely associated with satisfaction with subscription-based home internet, and it offers a basis for providers to improve service reliability and price communication. The study is limited by its relatively small sample, its coverage of only six districts, and its non-probability sampling; therefore, the findings cannot be statistically generalized to all IndiHome customers in Garut Regency.
HUBUNGAN MODAL KERJA DENGAN LIKUIDITAS DAN PROFITABILITAS PERUSAHAAN SEMEN GO PUBLIK Riski Wisnu Prakoso; Indra Sulistiana; Ahmad Faruq; Nur Rohmansah
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2546

Abstract

This study aims to analyze and empirically test the relationship between working capital and the levels of liquidity and profitability in publicly listed cement sub-sector companies on the Indonesia Stock Exchange (BEI) during 2012–2016. The research employs a quantitative associative approach with an ex post facto design. Secondary data were gathered from semi-annual financial statements of three sample companies selected via purposive sampling: PT Indocement Tunggal Prakarsa Tbk, PT Semen Indonesia (Persero) Tbk, and PT Holcim Indonesia Tbk, yielding a total of 30 observations. Data analysis methods include descriptive statistics, Kolmogorov-Smirnov normality test, simple linear regression analysis, and Pearson Product Moment correlation test. The results indicate that working capital has a weak negative correlation with liquidity (Current Ratio) at r = -0.232 and is statistically non-significant (t-calculated = -1.263 < t-table = 2.048). Conversely, working capital demonstrates a weak positive correlation with profitability (Return on Assets) at r = 0.258, which is also non-significant (t-calculated = 1.413 < t-table = 2.048). In conclusion, working capital does not significantly affect either liquidity or profitability in Indonesian cement companies during the observation period. The findings imply that cement companies need to manage working capital efficiently and consider other financial factors to improve liquidity and profitability.

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