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Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
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Articles 8 Documents
 1 
Search results for , issue "Vol 10, No 2 (2024): November 2024" : 8 Documents clear
WORK ENGAGEMENT, EMOTIONAL INTELLIGENCE DAN FINANCIAL SATISFACTION DALAM MENINGKATKAN KINERJA PEGAWAI Fitriani, Resa; Kusmayadi, Dedi
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.13097

Abstract

The aim of this research are to determine and analyze the influence of Work Engagement, Emotional Intelligence and Financial Satisfaction on the performance of employees within the Region XII Education Office of West Java Province. The research used was a survey method, data obtained directly through questionnaires to 341 respondents taken from the State Civil Apparatus (ASN) who worked under the Region XII Education Office of West Java Province. Sampling used simple random sampling and the analysis method used in this research was path analysis. ased on the results of the study, it is known that Work Engagement, Emotional Intelligence, Financial Satisfaction and the performance of employees in the Outreach of the Education Office of Region XII of West Java Province. The research used a survey method, the data obtained directly are included in the very good classification. Work Engagement, Emotional Intelligence, Financial Satisfaction partially affect the performance of employees in the Outreach of the Education Office of Region XII of West Java Province. Simultaneously Work Engagement, Emotional Intelligence and Financial Satisfaction affect the performance of employees in the Outreach of the Education Office of Region XII of West Java Province.
ANALISIS KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA ORGANISASI DAN KOMITMEN SEBAGAI PENENTU KINERJA ORGANISASI IPNU JAWA BARAT Sapari, Riza Paisal; Badruzaman, Jajang; Hanapia, Asep Yusuf
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.10249

Abstract

The West Java Nahdlatul Ulama Student Association (IPNU) faces various challenges in optimizing organizational performance. This is reflected in the failure to achieve targets on several performance indicators, such as the implementation of Aswaja strengthening activities, instructor delegation, and the implementation of the SMAS application which did not go according to plan. Additionally, ineffective leadership causes overlap in organizational activities. A disorganized work environment, weak organizational culture, and low management commitment to organizational responsibilities also become obstacles in achieving optimal performance. This research analyzes the influence of leadership, work environment, organizational culture, and commitment on the organizational performance of IPNU West Java using census methods and path analysis. The results show that simultaneously, the four variables have a significant effect on organizational performance. Partially, leadership has a positive but not significant effect, while work environment, organizational culture and commitment have a positive and significant effect.
ANALISIS DAMPAK PEMBANGUNAN ZONA INTEGRITAS TERHADAP KINERJA ORGANISASI MELALUI KUALITAS PELAYANAN PUBLIK DAN PERSEPSI ANTI KORUPSI (Kasus pada Perguruan Tinggi Negeri di Tasikmalaya) Iqbal, Muhammad; Mulyana, Deden; Abdullah, Yusuf
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.11414

Abstract

This reseacrh aims to determine the effect of integrity zone development on public service quality and anti-corruption perceptions; the effect of integrity zone development on organisational performance; and the effect of integrity zone development on organisational performance through public service quality and anti-corruption perceptions. This research was quantitative with a descriptive approach, using primary data and partial least squares structural equation model (PLS-SEM) analysis techniques. The results of this study concluded that there was a significant positive influence between the development of integrity zones on the quality of public services and anti-corruption perceptions; there was a positive and significant influence between the development of integrity zones on organisational performance; and there was a significant positive influence between the development of integrity zones on organisational performance through the quality of public services and anti-corruption perceptions. The implication is that the development of integrity zones in universities in Tasikmalaya has the potential to improve organisational performance through improving the quality of public services and accelerating anti-corruption efforts
PERSONAL INTEREST, OVERCONFIDENCE, DALAM MENINGKATKAN KEPUTUSAN INVESTASI DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Intani, Sri; Sartika, Dewi
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12631

Abstract

This research aims to determine the influence of personal interest and overconfidence on investment decisions which are moderated by financial literacy. The population in this study were students at Bina Darma University, Palembang, with a sample size of 92 respondents. The data collection technique uses a questionnaire and then analyzed using SEM-PLS with the help of SmartPLS software. The research results show that Personal Interest influences investment decisions, Overconfidence influences investment decisions, Financial literacy cannot moderate the relationship between Personal Interest and investment decisions, Financial literacy cannot moderate the relationship between Overconfidence and investment decisions
MENAVIGASI TRANSFORMASI DIGITAL MELALUI EFIKASI DAN KOMPETENSI DIRI PADA WOMENPRENEUR UMKM KADIN BANDUNG Asmara, Maisa Azizah; Arissaputra, Rivaldi
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12548

Abstract

Around 70% of MSMEs choose to expand their business online in an effort to avoid bankruptcy. However, between 85% and 95% of these MSMEs fail to adopt digital business models and ultimately face bankruptcy. The main requirement for digital transformation is to have an adaptive and optimistic attitude and work abilities that include aspects of knowledge, skills and work attitudes that are in accordance with expected standards. Data was obtained by distributing questionnaires directly to 21 Womanpreneurs assisted by the Bandung City Chamber of Commerce and Industry in the food and beverage sector. The research uses multiple linear regression analysis methods with the IBM SPSS version 26.0 analysis tool. The research results show that self-efficacy does not have a significant influence on the digital transformation variable, while self-competence has a significant influence. Meanwhile, the coefficient of determination test shows 53.3% of the variation that occurs in the dependent variable. The findings show that self-competence, especially in financial management and innovation, has a greater influence than self-efficacy in the success of digital transformation. Even though Womanpreneurs are confident in running a business, a lack of skills in managing finances can be an obstacle in the digital transformation process.
STRATEGI CONTENT MARKETING TERHADAP MINAT BELI KRIPIK KACA MR SNACK PADAAPLIKASI TIKTOK SHOP Mutaqien, Nazzar; Roisah, Riris
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12157

Abstract

This research aims to answer how Content marketing affects buying interest in customers to determine their buyinginterest. A quantitative method was used in this study, by collecting data through a survey using Google Form which was given to 100 respondents who used TikTok Shop including students, civil servants, employees, etc. in West Java. Respondents were selected using a non-random snowball sample. The results of the study show that content marketing is influential significant positive on Buying Interest in Customers who use TikTok Shop This result shows that the better the Content marketing, the higher the interest in buying Mr. Glass Chips, snacks.
GREED, OPPORTUNITY, PRESSURE, DAN PENGENDALIAN INTERNAL DALAM KONTEKS FINANCIAL STATEMENT FRAUD Paturochman, Iwan Ridwan; Nugraha, Cindera Syaiful; Yuliani, Novi Mela
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12976

Abstract

This study investigates the factors that can trigger financial statement fraud, focusing on four key elements: greed, opportunity, pressure, and the effectiveness of the internal control system in the company. The aim is to obtain empirical evidence regarding the influence of these factors on financial statement fraud. The research employs a descriptive quantitative approach, utilizing primary data collected through questionnaires distributed to employees of PT. BNI Persero, Tbk., Tasikmalaya Branch, using a Likert scale. A total sample of 50 employees who have worked for at least two years was selected through a total sampling technique. Data analysis was conducted using multiple linear regression. The results reveal that greed, opportunity, pressure, and internal control effectiveness simultaneously have a significant impact on financial statement fraud. Partially, greed, opportunity, and internal control effectiveness positively influence financial statement fraud, while pressure has a negative effect.
OPTIMIZING PURCHASE PATH: ENHANCING BUYING DECISIONS THROUGH SEO WITH STORE BRAND AWARENESS AS A MEDIATOR Yanti, Pitri; Gunarto, Muji; Harisandi, Prasetyo; Yusiana, Rennyta
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12683

Abstract

This study aims to analyze the impact of e-commerce SEO and website SEO on iPhone purchasing decisions among students in Palembang, both directly and with store brand awareness as an intervening variable. The study uses a quantitative approach with a non-probabilistic sampling method, specifically purposive sampling. The sample size for this study is 100 respondents, consisting of students from public and private universities in Palembang. The study found that in e-commerce SEO, titles and URLs are the most influential indicators (each contributing 75%), but overall, e-commerce SEO does not have a significant impact on brand awareness or purchasing decisions through brand awareness. Conversely, for website SEO, the description is the most important factor (88%), significantly enhancing brand awareness, which in turn influences purchasing decisions. While SEO improves brand awareness and indirectly influences purchasing, it does not have a direct impact on purchasing decisions. Therefore, effective SEO should focus on building brand awareness through detailed descriptions.The implementation of this research suggests that SEO efforts should focus on crafting informative and engaging product descriptions to boost brand awareness. Optimize titles and URLs with relevant keywords to improve visibility in search results. Integrate SEO with broader branding strategies, such as digital advertising and social media, to strengthen brand awareness and support purchasing decisions. Ensure that the user experience on the site reinforces a positive impression of the brand.

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