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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

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Articles 289 Documents

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Persepsi Kualitas Sebagai Mediator Antara Merek, Desain, Harga dan Niat Beli Sepeda Motor I Made Widya Suraputra; Ida Bagus Raka Suardana
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study examines the factors that influence purchase intention, with brand variables, design and price as independent variables and perceived quality as mediating variables. The purpose of this study is to find out how the influence of brand, design, price and quality perception on motorbike intention to buy in Denpasar City. Data collection techniques used were interviews, observation and questionnaires. The population used in this study is the people of Denpasar City. The number of samples taken was 100 respondents using the Non-Probability Sampling technique, namely accidental sampling. The data analysis technique used is the SEM analysis technique with the Partial Least Square (PLS) method and the SmartPLS 2.0 M3 program tool. The analysis results show that the purchase intention variable is influenced by brand variables, design and price, and the perception of quality as a mediating variable is also able to strengthen the influence of independent variables on the dependent variable. This study concluded that the brand, design and price directly and indirectly through perceived quality have a positive and significant effect on purchase intention. This research is useful for motorcycle manufacturers in the Denpasar City area to find out consumer behavior towards motorcycle products offered so that they can increase their sales. The limitations of variables and narrow areas will influence the results of the study, therefore further research can better complement these deficiencies.

FRONTLINER, PRODUCT, E-BANKING, SARANA FISIK, KEPUASAN NASABAH, DAN LOYALITAS NASABAH PT Bank Mandiri (Persero) TBK (Studi Kasus Kantor Kas Kerobokan) Putu Krishna Adi Pradnyana
Jurnal Manajemen dan Bisnis Vol 11 No 2 (2014)
Publisher : Universitas Pendidikan Nasional

sebagai salah satu bank BUMN yang ada di Indonesia, berpengalamanturut serta membangun kepuasan nasabah di berbagai lini. Bank Mandiri selalu berusahamenjadi bank yang terbaik dalam pemenuhan kepuasan nasabahnya. Perubahan-perubahanpositif dilakukan untuk mampu memenuhi kepuasan nasabah. Kepuasan nasabah menjadisebuah harga mati yang harus dicapai agar proses bisnis terus berkelanjutan sehingga nasabahmemiliki loyalitas terhadap produk yang dimiliki. Melalui Marketing Research Indonesia (MRI)kinerja layanan dari industri perbankan diukur melalui beberapa indikator layanan yang dinilaidari beberapa aspek layanan. Penilaian yang dilakukan oleh MRI mencakup aspek people dannon people melalui mystery shoper. Metode pengukuran yang dilakukan oleh mystery shoperdengan melakukan kunjungan ke beberapa outlet untuk merasakan sendiri bagaimanapelayanan atau servive delivery yang diberikan oleh bank tersebut, dengan berbagai indikator.Penilaian ini dianggap tidak menggambarkan kondisi riil karena dilakukan orang-orang yangahli dalam penlaian kinerja dan terlalu mengacu kepada checklist. Sebaliknya arti kepuasanyang dirasakan oleh nasabah terletak pada kesesuaian antara apa yang mereka harapkan denganapa yang sebenarnya didapatkan. Dengan demikian kepuasan dari sisi nasabah ini terlihat lebihalami daripada mystery shoper karena mereka melakukan penilaian lebih obyektif berdasarkanpengalaman yang mereka rasakan. Berdasarkan hasil penelitian Frontliner, Product, E-banking,dan Sarana Fisik secara bersama memiliki pengaruh positip yang signifikan terhadap KepuasanNasabah, maka disarankan kepada pimpinan agar tetap melaksanakan kebijakan Frontliner,Product, E-Banking, dan Sarana Fisik secara bersama dalam rangka meningkatkan KepuasanNasabah. Dengan meningkatnya Kepuasan Nasabah secara langsung akan meningkatkanLoyalitas Nasabah.Kata kunci : Frontliner, Product, E-Banking, Sarana Fisik, KepuasanNasabah, Loyalitas Nasabah, Bank Mandiri.

Branding Denpasar Smart City Guna Meningkatkan Kunjungan Wisatawan I Wayan Widana; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study concerning about the branding of smart city was conducted in Denpasar. The aim of present study was to: (1) describe the branding of Denpasar Smart City as an effort to increase the tourists’ visit, (2) identity challenges and obstacles to conduct the branding of Denpasar Smart City, and (3) describe the role of stakeholders to support the branding of Denpasar Smart City. This paper uses qualitative technique and collecting data was conducted through observation, interview and document study. Data analysis was carried out through data reduction, data display and conclusion and verification. The result suggest that it is required systematically, strategically and directionally branding study and branding framework of Denpasar Smart City involving various stakeholders. Some elements that need to be consider are how to build brand identity, brand positioning and brand image of Denpasar Smart City. It is required to strengthen promotion and campaign of Denpasar Smart City branding through three step of communication including primary communication, secondary communication and tertiary communication and also maximize the support of information and communication technology (ICT) and mobile application to share information with citizens and tourism and increase management of tourism destination. It was identified ten challenges and obstacles causing the branding of Denpasar Smart City was not optimal. Those need to be solved soon. The role of stakeholders are essential to support, promote and campaign the branding of Denpasar Smart City. Those stakeholders are the government, the academicians, the businessmen in tourism industry, the developers of smart city technology and application, communities or citizens, press and tourists.

RELATIONSHIP MARKETING, KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS PASIEN RUMAH SAKIT BALIMED DENPASAR Ni Nyoman Mulyani
Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014)
Publisher : Universitas Pendidikan Nasional

The purpose of this study was to : 1 ) To determine and analyze the influence ofrelationship marketing on satisfaction Balimed Denpasar Hospital patients . 2 ) To identifyand analyze the influence of relationship marketing loyalty Balimed Denpasar Hospitalpatients . 3 ) To identify and analyze the impact of service quality on patient satisfactionBalimed Hospital Denpasar . 4 ) To identify and analyze the impact of service quality on loyaltyBalimed Denpasar Hospital patients . 5 ) To identify and analyze the effect of patientsatisfaction on loyalty pasein Balimed Hospital Denpasar .Respondents of this study were patients Balimed Denpasar Hospital totaling 210people . Collecting data in this study using a questionnaire containing 21 questions , eachquestion using 10 alternative answers . Analysis of the data used to answer research questionsand test hypotheses influence of relationship marketing , service quality , patient satisfactionand patient loyalty statistical methods used Structural Equation Modeling ( SEM ) with AMOSsoftware version 20The results showed that : 1) The better the relationship marketing , the higher levelof patient satisfaction verified . This means that the better the relationship marketing BalimedHospital Denpasar . 2) the better the higher the relationship marketing patient loyalty verified. 3 ) The better the quality of service , the higher level of patient satisfaction verified . 4 ) thebetter quality of service , the higher loyalty pasein is verified . 5 ) : the higher the level ofpatient satisfaction , the higher the patient's loyalty is tested.Keywords : relationship marketing , service quality , patient satisfaction and patient loyalty

Menakar Implementasi Green Marketing Pada Usaha Kecil Menengah Dewi Shintawati Kusnadi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis research was conducted at Bali Tangi which aims to know, analyze, and interpret from the implementation of green marketing, also to identify the factors that affect the implementation of green marketing. This research was a qualitative descriptive research using phenomenological approach and rationalistic approach. The data process started from reviewing all the data collected from various sources that were interviews, observations already written in field notes, personal documents, official documents, and photographs, resulting in a broad, general and detail analysis.From the research result, it could be concluded that Bali Tangi had commitment of green marketing implementation through “back to nature” concept which used natural and organic ingredients in the manufactured of the products that were in demand to foreign countries. Hopefully, in the future the government can cooperate with Bali Tangi in terms of facilities, infrastructure and even funds to help “Usaha Kecil Menengah” (UKM) or small medium business (SMB) implement green marketing so more SMB can produce environmentally friendly products.

PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI, DISIPLIN KERJA, INSENTIF, TURNOVER TERHADAP KINERJA PEGAWAI Putu Pande Yudiastra; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 12 No 1 (2015)
Publisher : Universitas Pendidikan Nasional

Given the importance of employee performance, the issue which is of particular interestare the factors that influence it, among others, information technology, discipline, incentiveand turnover. Otherwise in Rumah Sakit Umum Premagana Gianyar an effort to get employerswho have the performance, have noticed information technology, discipline, incentive andturnover.The formulation of the problem in this research is : whether information technologyinfluence to employees performance, whether discipline influence to employees performance,whether incentive influence on discipline, whether incentive influence on employeesperformance, whether incentive influence to turnover and turnover influence on employeesperformancein Rumah Sakit Umum Premagana Gianyar and to answer the problem, weconducted research with the study population of 130 employees at Rumah Sakit UmumPremagana Gianyar. The method used is a method of population (census) and data collectedby questionnaire. The analysis technique used is Structural Equation Model (SEM) AMOSVersion 20.Based on the results obtained conclusions include : there is significant influencebetween technology information to employee performance, there is significant influencebetween discipline to employee performance, there is significant influence between incentiveto discipline, there is significant influence between incentive to employee performance, thereis negative significant influence between the incentive to turnover and there is negativesignificant significant influence between turnover to employee performance in Rumah SakitUmum Premagana Gianyar.Keyword: information technology, discipline, incentive, turnover and performance

The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0 Made Vera Kristanti Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT This study aims to examine the role of marketing and competitive intelligence in the industrial revolution 4.0, mapping the corporate strategy to be able to compete globally. This research use Grab as the research subject because of its ability to compete with Go-Jek in Indonesia particularly, and succeed in mastering Southeast Asia. The methodology was descriptive qualitative by using purposive sampling technique, interviewing several drivers and corporate grab partners (Managing Director of Grab Indonesia and Communication Manager Grab CEO's Office), observation, secondary data from several TV station interviews, and other publicly available data. The data analysis technique was data source triangulation (confirmatory) and theory triangulation. The results of this study indicates that Grab chose the expansion country by looking at the similarities that existed in the previous country, so that the duplication process could run easily, for example Grab Bike in Vietnam to be copied to Indonesian market. Grab understands to be accepted in a country, it has to understanding the needs of the country, because the needs are different in each country. To be able to compete with existing local products, the Hyperlocal and local partnership approach is carried out. Grab believes that only with approaches and local partnerships will make it easier to understand local needs and accelerate. To accelerate the development process, Grab has made a partnership with several companies that have the same goals. Grab's ability to adapt the changes will requires the right talent whom understand the context, and is supported by the right and mature technology. This research is expected to provide an overview of corporate strategy in entering global markets in the industrial era 4.0 by using competitive intelligence and marketing 4.0, and is able to compete with international companies. In the future, further research is expected to present a more in-depth analysis of marketing strategies as a form of corporate strategy implementation.

Pengaruh Kinerja Keuangan Terhadap Dividen Payout Ratio dan Nilai Perusahaan I Gusti Ayu Raka Heriyanthi
Jurnal Manajemen dan Bisnis Vol 13 No 2 (2016)
Publisher : Universitas Pendidikan Nasional

of financial management functions. This research is aquantitative research that aims to determine the effect of the financial performance of thedividend payout ratio and company value. The population in this study are all manufacturedcompanies listed on the Stock Exchange. Research hypothesis testing technique used pathanalysis with AMOS software tool. The results showed that there was no financialperformance that affect enterprise value. In different circumstances, the results showed thatthe current ratio, debt equity ratio and total assets turn over effect on dividend payout ratio.Besides, the results also showed that there was no significant relationship between dividendpayout ratio with the enterprise value as well. The result confirmed the theory of ModiglianiMiller that stated dividend irrelevant. The results also confirmed the theory of signal. Thefinancial performance of the current ratio, debt equity ratio and total assets turnover canincrease or decrease the value of the dividend payout ratio.Keywords : Financial Performance , Dividend Payout Ratio and Value Companies

MARKETING MIX, SATISFACTION & CUSTOMER LOYALTY NEW KUTA GREEN PARK PECATU BADUNG Putu Hendita Melati Hapsari
Jurnal Manajemen dan Bisnis Vol 12 No 1 (2015)
Publisher : Universitas Pendidikan Nasional

The purpose of this study were 1) To analyze the effect of the level of quality of a productto customer satisfaction New Kuta Green Park Pecatu Badung. 2) To analyze the effect ofprices of products to customer satisfaction New Kuta Green Park Pecatu Badung. 3) Toanalyze the effect of the strategic location of the customer satisfaction New Kuta Green ParkPecatu Badung. 4) To analyze the effect of attractiveness of sale to the customer satisfactionNew Kuta Green Park Pecatu Badung. 5) To analyze the effect of service quality on customersatisfaction New Kuta Green Park Pecatu Badung. 6) To analyze the effect of the level ofcustomer satisfaction to customer loyalty New Kuta Green Park Pecatu Badung.The study found that 1) The best model obtained after modification is held, bycorrelating multiple error indicators that have modification index (MI) > 5,500. 2) structuralequation model modified otherwise good, because it has met the three criteria of eight cut ofvalue, namely criteria, Relative Chi-square, RMSA and TLI as well as three other criteriaclassified as marginal, Probability, GFI, and CFI. 3) From a structural equation showsRegression Weight (? ) seen there are five variables were significant positive effect, namely theinfluence of Product (X1) to Customer Satisfaction (Y), the influence of Place (X3) againstCustomer Satisfaction (Y), the influence Promotion (X4) to Customer Satisfaction (Y) and theinfluence of Provision of Customer Service (X5) against Customer Satisfaction (Y), and theeffect of Customer Satisfaction (Y) of the Customer Loyalty (Z). There is no significant negativeeffect Price (X2) against Customer Satisfaction (Y) 4) Influence on Customer Satisfaction (Y)is equal to 85.6%, and the influence on Customer Loyalty of 63.0%.Keyword : Product, Price, Place, Promotion, Provision of Customer Service, Customer Satisfaction and Customer Loyalty

Consumer Purchasing Behavior Analysis on Impulse Buying I.G.A Prita Dewi Maharani; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 15 No 3 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACT Retail business actors are required to be able to keep up with the times that aim to innovate in the field of product availability, know customer needs, services provided and also see the behavior of current consumers. Currently there are many modern shopping places in the urban community, namely lisfestyle center. In accordance with the formulation of the problem proposed, the purpose of this research is to find out Hedonic Shopping Motivation, Visual Merchandising, positive emotion, price discount affect Impulse Buying at Mall Bali Galeria. In this study using quantitative methods. The number of samples used was 120 people determined by purposive sampling. Hypothesis testing is carried out with Structural Equation Modeling. Data collection techniques using research instruments in the form of questionnaires / questionnaires and analysis of the data used is quantitative / statistical with the aim to test the hypothesis that has been set. The results showed that Hedonic Shopping Motivation had no significant effect on Impulse Buying. Hedonic Shopping Motivation has a positive and significant effect on positive emotion. The higher the consumer shopping motivation, the higher the emotional positive consumers will be the opposite. Visual Merchandising has a positive and significant effect on Positive Emotion. The higher visual consumer merchandising, the higher the positive emotion of consumers is the opposite. Visual Merchandising has no significant effect on Impulse Buying. Positive Emotion has a positive and significant effect on Impulse Buying. The higher the positive emotional consumers, the higher the impulse buying of consumers is the opposite. Shopping Lifestyle has a positive and significant effect on Impulse Buying. The higher the shopping lifestyle of consumers, the higher the impulse buying of consumers is the opposite. Hedonic Shopping Motivation has a positive and significant effect on Lifestyle Shopping. The higher the consumer shopping motivation, the higher the consumer shopping lifestyle is the opposite. Price Discount has a positive and significant effect on Impulse Buying. The higher the consumer's Discount Price, the higher the consumer's impulse buying is the opposite. The conclusion from the study that Hedonic Shopping Motivation and visual merchandising do not significantly influence Impulse buying but through positive emotion as a moderating variable. This shows that a person's hedonism does not directly affect his desire to shop impulsively, but is also influenced by his positive emotional nature, so that hedonic shopping motivation and visual merchandising affect impulse buying through positive emotion. But the price discount can have a significant effect on impulse buying. The findings of the research and analysis of this study can contribute to the development of knowledge in the field of management regarding consumer valuation of Hedonic Shopping Motivation, visual merchandising, positive emotion, shopping lifestyle, discount prices, Impulse Buying. Thus it is expected that further research can explore a matter or problem related to impulse buying. In addition, this research can also use different model specifications, explore new variables that have not been examined in this study, and can see phenomena that can influence the increase in impulsive purchases of consumers. Subsequent research can also be done in different places or by taking respondents and using different characteristics.

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I Made Wira Dharma

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