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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

Arjuna Subject : -

Articles 289 Documents

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STRATEGI PEMASARAN DAN DAYA SAING PT. TELEKOMUNIKASI SELULER Ary Wira Andika
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

The title of the study is "Marketing Strategy and Competitiveness PT.Telekomunikasi Selluler (Telkomsel) Denpasar Bali". The purpose of this study was todetermine management strategies PT. Telekomunikasi Selluler (Telkomsel) face theopportunities, threats, strengths and weaknesses in marketing their products and the rightof marketing strategy for PT. Telekomunikasi Selluler (Telkomsel) to face competition,with analysis of the IE Matrix (Internal External) and a SWOT analysis of the strengths(strengths), weakness (weakness), opportunities (opportunities), threats (threats) at PT.Telekomunikasi Selluler (Telkomsel) Denpasar Bali.The research method used is descriptive qualitative research method of analysis, SWOTMatrix, IFAS Matrix (Internal Factors Analysis Summary) and EFAS Matrix (ExternalFactors Analysis Summary).The results were analyzed using matrix after IE indicates that the current PT.Cellular Telecommunications (Telkomsel) Denpasar Bali, can harvest or divestmentstrategy. Using a SWOT matrix shows the right strategy for Telkomsel is the strategy SO(Strengths Opportunities), which utilize all the power to seize and exploit opportunities asmuch as possible. Marketing strategy implemented by Telkomsel Denpasar Bali iscorrectly by using STP strategy (Segmenting, Targeting, Positioning) and 7P marketingmix (Product, Price, Promotion, Place, People, Process and Physical Evidence).Keywords: SWOT Analysis, Analysis of IE, Management Strategy, Marketing Strategy

Pemanfaatan Teknologi Informasi, Sistem Manajemen, Transformasi MSDM, Prosedure Pekerjaan dan Kinerja Karyawan Bayu Imanuddin; IGN Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 14 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

The purpose of this study was to determine causality Dependent and independent variables. The dependent variable is Utilization Technology, Management Systems, HRM Transformation, Work Procedures and independent variables namely Employee Performance. This study was conducted In Hospitality Project (Study on Bumi Pecatu Graha Badung regency of Bali). The respondents of this study were taken from all employees going projects consist of a population of 340 people with the number of respondents Sampled used as many as 172 people making by Simple Random Sampling. The data were taken using a questionnaire consisted of questions submitted directly to them all to fill. Data were analyzed to test the hypothesis using SEM with AMOS program version 21.0.Based on the analysis of the conclusions drawn that there is a positive effect significantly influence the use of technology on the performance of employees is 0.328, or 32.8%, the effect on employee performance management system amounted to 0,242, or 24.2%, the effect of managementsystems against the working procedures of 0351 or 35 , 1%. Against the influence of HRM transformation work procedures of 0.472, or 47.2%, transformation Effect of HRM on the performance of employees is 0.239, or 23.9%, Influence of working procedures on the performance of employees is 0.271, or 27.1% On Project Hospitality (Study On Bumi Pecatu Graha Badung Regency of Bali).

Masifnya Penggunaan Online Travel Agents Dalam Meningkatkan Revenue Pemasaran Istikhomah Istikhomah; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Marketing Strategy Concept E-Marketing is based Online Travel Agents (OTA). Online travelagents are travel agents that make media promotion and online sales through a website.Today almost all companies have a website for the promotion of products to consumers.Various advantages of using e-marketing strategy is not in doubt, the Internet has changedthe practice of marketing. Developments in information technology resulted in thetransformation of marketing and provide modern marketing channels that drive change in theconventional communication towards digital communications.Gains from sales promotion via OTA (Online Travel Agents), data occupancy rate InnaSindhu Beach in 2015 showed that 50% of them are reservations through online travelagents, 30% through offline travel agents, and 20% a reservation directly via email or phone.This shows that online travel agents is a medium that is able to significantly increase the levelof occupancy hotels and in terms of saving time because it is not necessary sales calls. Hardlyany losses cooperate with Online Travel Agents (OTA) because the registration andpromotion is free. Another advantage experienced is if the guest is satisfied with the serviceshotel, the guest has the potential to become a repeater guest and implications for the positiveword of mouth.Keywords : Marketing Strategy, E-Marketing, Online Travel Agents (OTA).

Menguji Kesiapan Pengelolaan Desa Berbasis Manajemen Modern Guna Menghadapi Era Revolusi Industri 4.0 I Nyoman Andy Putra Bali; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study is to find out the pattern of leadership of village heads in managing their village located in the center of Denpasar, and we know today is the industrial revolution era 4.0 that allows a village to use more technology applied to the system with the aim of facilitating work, communication or activities of the business unit's activities towards the economic progress of its people and to restrain the urbanization of its young generation to get out of their villages or to lose interest in agricultural, plantation, animal husbandry, sculpting arts and salt industry sectors, so that village officials need to manage such as managing a company based on the function function of the company, namely Human Resources Management functions, Marketing, Technology, Operations / production and finance accompanied by the application of Good Coorperate Governance. This study uses a qualitative method that explores the implementation of the function of the company's function towards village management to go to the modern village towards the village located in the middle of the city of Denpasar. Data collection uses documentation techniques and in-depth interviews with village officials. The data is then analyzed qualitatively by data reduction, data presentation, and drawing conclusions and including theoretical and practical contributions

WEBSITE USABILITY, SATISFACTION, LOYALTY, SECURITY PERCEPTION, TRUST AND WORD OF MOUTH IN E-COMMERCE BUSINESS Chintia Rosdiana Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 11 No 2 (2014)
Publisher : Universitas Pendidikan Nasional

The explosive growth of the e-commerce nowdays, especially in Indonesia, iscontinuously increasing the competitiveness between the e-commerce agents involved in it. Theappearance of the internet reduced the search costs and provided the high flowof informationobtained by the consumer, made it more difficult to increase the consumerloyaltyin an onlinebusiness. Word-of-mouthis regarded as a powerful tool for advancementof the competitiveadvantage in e-commerceaimed by marketing managers. Due to this issue, this researchanalyzes the role of website usability, satisfaction, loyalty, security perception and trust indeveloping positive word-of-mouth in e-commerce business. It was foundthat website usabilityhad a significant positive effect on customer satisfaction and security perception, whileconsumer satisfactionoffered a significant positive effect on loyalty and positive word-of-mouth.It also was found that security perception builtpositive effect to trust significantly. The trust itself, had the role on increasing the consumer loyalty value, unfortunately it was notthesignificant one. And as expected, loyalty was significantly related to positive word-of-mouth.In addition, customer satisfaction, website usability and loyalty was found to be the top threefactors whichcontributed biggest number of the total effect on the role to increasing the positiveword-of-mouth in e-commerce. For further, several conclusions, managerial implications andpossibilities for future research are arise.Keywords : website usability, satisfaction, loyalty, security perception, trust, word of mouth,e-commerce

Kebijakan Tax Amnesty Dalam Rangka Mewujudkan Kesadaran dan Kepatuhan Wajib Pajak Di Provinsi Bali Made Nidya Lestari Karma; Ni Putu Nina Eka Lestari
Jurnal Manajemen dan Bisnis Vol 15 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTIndonesia is a developing country, on the course there are often changes in regulations / legislation (deregulation) with regard to all fields (Supriyadinata et al., 2016). To increase tax revenues and to raise awareness and compliance of Taxpayers in Indonesia, from 1st July 2016 to 31st March 2017 a program called Tax Amnesty has been implemented. The implementation of Tax Amnesty is marked with the issuance of Tax Amnesty Act and the Regulation of the Minister of Finance concerning the Transfer of Taxpayers' property from abroad into the country.The purpose of this research is to determine and analyze the influence of Taxpayer's knowledge about Tax Amnesty, Implementation of Tax Amnesty and Policy of transfer of property in the framework of Tax Amnesty to the awareness of Taxpayer and compliance of Taxpayer in Bali Province. Data were obtained from 160 respondents listed as taxpayers at Denpasar Barat Tax Office. The design of this research is quantitative research that explains the causal relationship of each variable. To answer the hypothesis proposed in this study, the data were analyzed using structural ecquation modeling with AMOS program. The results of this research showed that Taxpayer's knowledge about Tax Amnesty, Implementation of Tax Amnesty and Policy of transfer of property in the framework of Tax Amnesty have positive influence on taxpayer awareness and taxpayer compliance and taxpayer awareness have positive and significant impact on tax compliance too.

PENGARUH KUALITAS PRODUK DAN SDM TERHADAP STRATEGI PEMASARAN GUNA MENINGKATKAN FEE BASED INCOME Kadek Adhy Suryadhyantha
Jurnal Manajemen dan Bisnis Vol 10 No 2 (2013)
Publisher : Universitas Pendidikan Nasional

The purpose of this study were 1) To analyze the effect of product quality to increasefee based income, 2) To analyze the effect of the quality of human resources (HR) to increasefee based income, 3) To analyze the effect of marketing strategies to increase fee basedincome.Respondents of this study were employees of Bank BNI 46 Main Branch Office Renon,amounting to 199 people. Collecting data in this study using a questionnaire containing 18questions, each question using 10 alternative answers. Analysis of the data used to answerthe research questions and test hypotheses influence the quality of product, quality of humanresources and marketing strategies toward fee-based statistical method is used StructuralEquation Modeling (SEM) with AMOS software version 20.The results showed that: 1) the variable quality of the product and the variable feebased income awakened by a strong theoretical basis and the results showed that there ispositive and significant variable fee based income variables 2) the quality of humanresources and the variable fee based income has done research with collect data related tothese variables and have been analyzed by means of SEM analysis with the results of thestudy indicate that there is a positive and significant effect of the variable quality of humanresources to variable fee based income, 3) there is a positive and significant impactmarketing strategy variable to variable fee based income.Keywords: quality of product, quality of human resources, marketing strategies and feebased income

Service Quality Rumah Sakit dan Efeknya terhadap Patient Satisfaction, Perceived Value, Trust, dan Behavioral Intention Sandra Hendhana; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 14 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study examines the factors that affect patient's behavioral intention, with patient satisfaction, perceived value, and trust as intervening variables, as well as service quality as an independent variable. Service quality variable using the five dimensions that was first proposed by Parasuraman et al. (1985). The dimensions are tangibility, reliability, responsiveness, assurance, and empathy. The population used in this study were inpatients at Siloam Hospital Bali, with a total sample of 155 patients. Data were collected by using questionnaire. The sampling method in this study using a type of non-probability sampling with combination method: purposive sampling-accidental sampling-quota sampling. The analysis technique used to analyze the data is SEM (Structural Equation Model). Squared Multiple Correlations results indicate that behavioral intention variables are influenced by patient satisfaction, perceived value, trust, and service quality. Patient satisfaction is influenced by service quality. Perceived value is influenced by service quality, while trust affected by service quality. Service quality, patient satisfaction, and trust, positively significant affect behavioral intention. The conclusion of this research is service quality has a significant positive effect on patient satisfaction, perceived value, trust and behavioral intention patients. Patient satisfaction and trust has a significant positive effect on the patient's behavioral intention. While the perceived value has a negative effect on the patient's behavioral intention. This study is useful for Siloam Hospitals Bali management and other hospital's decision maker as well as feedback about the patient's perception of service quality in order to maintain hospital patients and as the basis for periodic evaluations and initial step in assessing the quality of services to patients. The payment method of payment in the form of standalone services or use insurance seems to be influence the respondent's answers and can provide different analytical results, therefore, next researchers are expected to do better further research.

EVALUASI PENYELENGGARAAN PENDIDIKAN DAN PELATIHAN TEKNIS PENGUJIAN KENDARAAN BERMOTOR LANJUTAN Ni Ketut Nova Ariani
Jurnal Manajemen dan Bisnis Vol 10 No 2 (2013)
Publisher : Universitas Pendidikan Nasional

Pelatihan merupakan salah satu unsur penting untuk meningkatkan kompetensipegawai dalam melaksanakan tugas-tugasnya. Untuk mencapai pelatihan yang tepat guna,perlu dilakukan evaluasi guna melihat apakah pelatihan yang diberikan sesuai denganrencana. Oleh karena itu, penelitian ini bertujuan untuk mengetahui proses penyelenggaraanpendidikan dan pelatihan Pengujian Kendaraan Bermotor Lanjutan III Angkatan V di BalaiPendidikan dan Pelatihan Transportasi Darat Bali dan mengetahui hasil evaluasi terhadappenyelenggara diklat, widyaiswara, sarana prasarana, anggaran/dana dan metodepembelajaran dalam mendukung keberhasilan penyelenggaraan Diklat Teknis PKB LanjutanIII Angkatan V pada Balai Pendidikan dan Pelatihan Transportasi Darat Bali. Penelitian inibersifat deskriptif dengan pendekatan kualitatif dengan mengumpulkan data berdasarkanhasil wawancara secara mendalam kepada beberapa informan untuk nantinya dianalisisdengan metode triangulasi.Berdasarkan hasil penelitian, secara keseluruhan penyelenggaraan Pendidikan danPelatihan Teknis Pengujian Kendaraan Bermotor Lanjutan III Angkatan V pada BalaiPendidikan dan Pelatihan Transportasi Darat Bali berjalan dengan baik. Namun perlu adanyapeningkatan kualitas SDM tenaga pengajar serta peningkatan dari segi kualitas gizi sertavariasi menu permakanan peserta diklat.Kata Kunci : Penyelenggaraan Diklat Teknis Pengujian Kendaraan Bermotor LanjutanIII, Evaluasi Pelatihan

Tingkat Kepercayaan, Kualitas Layanan, Brand Preference dan Minat Menabung I Kadek Andy Asmarajaya; Ida Bagus Raka Suardana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this research is to know the influence of trust and quality of service to brand preference and influence of trust level, service quality and brand preference to interest of saving. The design of this research is quantitative, is the relationship of causality between variables. The research was conducted at LPD Kelan Village Traditional. Data collection techniques used questionnaires to 170 customers. Data were analyzed by data analysis technique Structure Equation Modeling with AMOS program. The results showed that there was a significant positive influence between the level of trust on brand preference. This means that if the level of public confidence increases then the interest of the community to save Kelan Traditional Village also increased significantly. There is a positive influence pattern of Service Quality on brand preference. This means that if the quality of service increases the interest of saving society also increased significantly. There is a significant positive influence between the level of trust on the interest of saving society. This means that if the level of public confidence increases then interest in saving the Kelan traditional village also increased significantly. There is a positive influence pattern of service quality to the interest of saving Kelan Customary Village community. This means that if the quality of LPD Kelan Village Traditional increased then the interest of saving the community of LPD Kelan Village Traditional also increased significantly. There is a positive and significant influence between the brand preference on the interest of saving the society of Kelan Traditional Village. This means that if the brand preference increases then the interest of saving Kelan traditional community also increased significantly.

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I Made Wira Dharma

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Kota denpasar,

Bali

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