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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 202 Documents
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Mengontrol Kebebasan Perilaku Menggunakan Teknologi Digital dengan Digital Detox Astrid Kusuma Rahardaya; Firman Kurniawan
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2440

Abstract

The development of the times led to the emergence of various kinds of digital technology that can be accessed easily. The emergence of various kinds of digital technology has become an important need for many people. Its use cannot be separated from everyday life. The frequency of using digital technology that cannot be controlled, results in various kinds of adverse effects on humans, one of which can lead to digital addiction. Although in essence humans are free creatures and have the freedom to behave in their daily lives, if this freedom is not controlled properly it will be detrimental to many parties. To overcome this, the need for digital fasting or Digital Detox so that humans can control their freedom in the use of digital technology.
Mediatisasi Politik dan Perilaku Pemilih: Penggunaan Google Trend Sebagai Metode Alternatif Memprediksi Kemenangan Kandidat Eric Fernardo
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2454

Abstract

In 2020, Indonesia has held simultaneous regional head elections which held governor elections in 9 provinces, mayor elections in 37 cities and regent elections in 224 regencies. Candidates in general elections often use surveys as a reference in estimating their potential for victory, even though to conduct popularity, acceptability and electability surveys require a high level of validity and reliability, for this reason, a large survey team is needed in distributing questionnaires and large funds for operational needs, so it is necessary to develop alternative methods of data collection in predicting candidate winner, other than survey methods. Google Trend as a service from Google that provides site search statistics by displaying the popularity of keyword within a certain time range where statistical results can be displayed by region has the potential to be an alternative method to surveys. In several previous studies in the United States and Canada, Google Trend managed to correctly predict the winner of the presidential election in the US and the winner of the election in Canada. This research fills a gap in the Indonesian context to see the accuracy of Google Trend in predicting the winner of the governor election in 9 provinces in the simultaneous regional elections in 2020. As a result, Google Trend succeeded in predicting the victory of candidates in Jambi, Central Kalimantan, North Sulawesi, West Sumatra; while doubtful in Bengkulu and South Kalimantan; and Google Trend is not accurate in predicting in North Kalimantan, Riau Islands and Central Sulawesi. Google Trend's lack of accuracy in predicting the governor's candidate victory in Indonesia is allegedly because Google Trend's services in Indonesia have not reached the district/district level compared to the United States and Canada which have reached the district/sub-district level. In addition, as an alternative method, there are a number of important notes for Google Trend because it has not been able to distinguish the tone of news whether it is positive or negative because Google Trend is still focused on the number of keyword searches that are most sought after by users, even though the tone of the news is important to see public sentiment.
Cognitive Dissonance pada Konteks Berkomunikasi dan Mencari Informasi di Ruang Digital: Fenomena Selective Exposure Fadhila Hasna Athaya
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2535

Abstract

In the digital space that is now increasingly dominating our lives, there are challenges and new social situations that require us to adapt. Cognitive Dissonance Theory (CDT) places a focus on seeing human behavior in situations that are incompatible with the cognition he has. After six decades of CDT's existence, there have been many derivative concepts that can be used to analyze causation in this dissonance situation. Selective exposure is a concept derived from CDT that has received attention from researchers in analyzing the phenomenon of filter bubbles and echo chambers. To examine the application of CDT in a contemporary context, in this digital space, this study was conducted by making a literature review that focuses on elaborating on the theory and context of CDT in use. Using qualitative content analysis from a collection of previous studies, this study maps the relevance of theory to the context of situations in the digital space. The conclusion is that CDT, both based on basic assumptions and derived concepts tested by other researchers, can objectively predict the cause-and-effect of a situation that triggers dissonance in a person's cognition when a situation with similar conditions occurs.
Memaknai Arti Kebebasan Manusia Pada Media Sosial Studi Kasus Pada Konten Youtube Endang Pratiwi Kurniawan
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2803

Abstract

As a social being, human freedom is something that cannot be measured. Every human being has freedom over himself, free to choose, act, and determine. Freedom in this social life of course has levels. Starting from the smallest environment, namely family, social, to the state. However, on the other hand, it can be said that there is no absolute absolute freedom. Basically every freedom has limitations. The meaning of this freedom actually cannot be separated from responsibility. It can be said that freedom and responsibility go hand in hand. This study aims to further analyze the freedom of expression, speech, and action seen from the scientific perspective of the philosophy of communication on the phenomena that occur in the digital era. In addition, this study wants to see whether the meaning of freedom on YouTube social media is still accompanied by the values of responsibility and norms in Indonesia.
Penerapan Digital Content #CiptakanKebaikan sebagai Bentuk Promosi pada Platform Tiktok Ihda 'Ainaya Zulaikha; Khusnul Khotimah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2844

Abstract

Tiktok is a social media that now has the potential to promote products ranging from goods, services, or information that can be delivered quickly. The context of communication teaches several important roles including about 'messages', how good message content will bring up a person's responsive attitude, so that messages in the realm of promotion on the Tiktok platform are to show content ideas in visual form. Problems or social phenomena regarding visual violence or cyberbullying are a form of shared unrest, so the Ministry of Information and Communication (KOMINFO) collaborates with Tiktok to promote a #CiptakanKebaikan campaign to provide understanding and create digital forms of conversation in the current era. This study uses a qualitative method where researchers see how this campaign is formed so as to form a Digital Literacy. The researcher uses the Critical Discourse Analysis approach as an accurate form to reflect on how the analysis is built in the campaign. The researcher analyzed the entire content regarding #CiptakanKebaikan to see how the implementation of this campaign could be utilized by Tiktok social media and the implications of that content for building Digital Literacy. The results of the research show that there are three content used in the #CiptakanKebaikan campaign including storytelling, sharing, and experience.
Black Campaign Social Media sebagai Komunikasi Aktor Politik dalam Pemilihan Umum di Indonesia Inke Nur Dewanti
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2845

Abstract

This research is intended to show how black campaigns are a communication medium for political actors in the general elections that took place in Indonesia, especially 2019. One of the black campaigns that was born was with the emergence of “cebong” and “kampret” who provoked social media. In addition, the media that contribute to the spread of the black campaign are not far from Facebook, Twitter, Instagram, to chat media such as WhatsApp. The method used in this research is a literature study. Later there are several ways that can be done to avoid black campaigns by taking repressive and preventive actions using law enforcement. In the discussion of this journal, it was found that media literacy is one of the supporting tools to help educate the public in political life. Media literacy can also be campaigned from an early age for the people to avoid hoaxes and disinformation that are increasingly rampant and increase political participation.
Strategi Komunikasi GoFood Bertahan Saat Pandemi COVID-19: Analisis Difusi Inovasi GoFood Indonesia Nadila Zahara Faradysa
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2937

Abstract

The pandemic caused by the coronavirus (COVID-19) caused difficulties experienced by various sectors of life. Indonesian government has taken a policy to limit the movement of people to suppress the spread of COVID-19, which has an impact on limiting daily activities. GoFood as a pioneer of online food delivery (OFD) services seeks to overcome the crisis of public trusts in the application of health protocols when using these services. The purpose of this study is to find out how GoFood's communication strategy can survive in the midst of a pandemic through innovation. This research uses a qualitative approach with descriptive case study research methods. The results showed that the communication strategy used was the J3K campaign. GoFood has also created innovations that support the campaign by creating Self Register feature for merchant partners applicants without meeting face-to-face, Hygiene Sticker feature for merchant partners who apply health protocol standards, ‘Posko Aman’ service for driver partners, Contactless Delivery feature, GoFood Pickup feature, and Ready to Cook feature. GoFood also utilise of its communication channels to spread messages that are consistent and correlated with each other. To improve service, the researcher suggests GoFood to make innovations that can monitor and evaluate the discipline of merchant partners in implementing health protocols.
Analisis Bukti Retorika Pidato Nadiem Makarim pada Hari Guru Nasional 2019 Atika Try Harini Isa
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2942

Abstract

The rhetoric theory is a communication theory that has been used since Ancient Greek. Aristotle was the first theorist who considered rhetoric as an art & studied rhetorics in a serious manner. According to Aristotle, rhetoric is the discovery of the available means of persuasion in every way. Rhetoric is a proof or indication of whether a speaker is great at executing persuasive messages in every form such as speech, message, or text. One of the most important concepts in rhetoric is rhetorical proof by Aristoteles. There are two kinds of rhetorical proofs, artistic & non-artistic proof. These proofs according to Aristotle are divided into three forms, ethos or ethical proof is the speaker’s credibility, pathos or emotional proof is the speaker’s emotion that showed, & logos or logic proof is an argumentation or rationalization which made sense to the audience. A good speaker is someone who uses all three of the artistic rhetorical proofs when speaking. This study aimed to analyze the artistic rhetorical proofs in the speech of The Minister of Education & Culture of Indonesian Republic on The National Teacher’s Day 2019. This study also aimed to complete the previous study which only discussed the five canons of the rhetoric of this speech. The method used in this study was qualitative descriptive, by analyzed the artistic rhetorical proofs of the speech of Republic Indonesia’s Minister of & goodwill, pathos by showing admiration, indignation, friendliness, confidence and anger, and logos in both of its forms, enthymeme, and example.
Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF) Lisda Ariani Simabur
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1819

Abstract

The first aspect of the promotion of communication strategies can be concluded as "Tara La No Ate” branding at the 2019 Indonesia Creative Cities Festival (ICCF) aiming to revive, promote, and introduce Ternate as a Creative Economy City, and also as tangible evidence of the implementation of the communication promotion strategy and branding “Tara La No Ate which becomes the theme and raises local wisdom from the city of Ternate so that the use of the media can be the manifestation of the communication promotion strategy process. The second aspect of the branding elements at the 2019 ICCF in Ternate is to convey a positive image contained in the message in the series of events which becomes part of the local wisdom and history that exists in Ternate and is shown to stakeholders and the wider community to be known directly through the 2019 ICCF performance. The branding elements include brand name, logo, visual appearance, spokesperson, voice, and remarks related to ICCF 2019 in Ternate
Fenomena Keberadaan Kaum Marginal dalam Masyarakat: Sebuah Kajian Literatur Standpoint Theory Kinanthi Fatwasuci; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1669

Abstract

This paper examines how standpoint theory is used in various research studies based on communication theory. The standpoint theory proposed by Sandra Harding focuses on how the marginalized power, which is no greater than the dominant, is placed in society. This theory clarifies the point of view that differences in equality between people can be presents in gender, sexual orientation, race, or ethnicity. Scientific writing uses a qualitative approach with the use of literature review methods, the methods which focuses on previous research in the past five years (starting from 2021).

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