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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
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Articles 202 Documents
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Implementasi Teori Penetrasi Sosial pada Pengguna Aplikasi Tinder Alvin Gus Abdurrahman; Chairun Nisa Dwi Putri; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1661

Abstract

The Covid-19 pandemic has changed social behaviour in society. Especially in the process of building relationships with opposite sex, which is usually done face-to-face, is now turning online. This is the impact of the government's policy to limit large-scale social activities to prevent the development of the coronavirus. In 2020, the number of chat exchanges on the Tinder app increased by 23%. Nowadays people prefer to get to know others online before deciding to meet in person. Social Penetration Theory (TPS) can be used to analyse the process of communication and self-disclosure of an individual in building interpersonal relationships. This theory describes a person like an onion that has various layers in it because someone only provides general information in the early stages of a relationship then reveals more personal information when they get close and build trust. This research is different from previous work because it analyses TPS on Tinder application users during the Covid-19 pandemic. This study aims to review TPS on Tinder application users by testing the main assumptions of the theory in relationship development and self-disclosure. This study uses a qualitative approach. Data collection is done by searching for articles journals with keywords TPS and the use of Tinder application to build relationships. The results show that the self-disclosure mediated by digital technology can limit the general and personal information shared by its users. The limitation of it lies in the ability to read non-verbal messages. Gender factors influence how individuals build relationships in the early stages. Men tend to approach women aggressively using jokes or funny statements, while women rely more on subtle cues. Future research can focus on the communication of Tinder application users at different age ranges. This research is expected to be input for research on online communication, self-disclosure and relationship development.
Tinjauan Filosofis Egoisme dalam Komunikasi Politik di Era Pandemi Covid-19: Tantangan Kampanye Daring Pilkada Serentak Tahun 2020 di Indonesia Eric Fernardo
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1670

Abstract

Indonesia has held simultaneous regional elections on 9th December 2020. In contrast to previous years, when the campaign became a moment for citizens to gather with their prospective leaders, the Covid-19 pandemic forced the limitation of face-to-face meetings in order to implement Covid-19 health protocols. The government through the General Elections Commission (KPU) has issued General Election Commission Regulation (PKPU) 13/2020 which has explicitly encouraged candidate to use digital media in political campaigns. This is an effort to encourage candidates to take advantage of the digital space in campaigning. Currently, the candidates already have social media, but its use has not become the main information channel in political communication. During this campaign period, the candidates have used social media as a channel of political communication, but the social media used is limited to conveying invitations or information that the candidate has attended an activity, so social media has not become the main information channel in campaigning. The lack of organizing an online campaign by this candidate viewed from a philosophical perspective of egoism, based on the idea that the public or prospective voters are more focused on themselves. Participating in a online campaign for prospective voters requires extra sacrifices such as paying for internet quota fees, it is more troublesome because prospective voters have to learn to operate a online video application, and there are no direct benefits. The challenges faced in implementing an online campaign include, firstly, because it is preferred by the community, it is believed that the community prefers to meet face-to-face with the prospective leader directly because it provides direct benefits to the community, secondly, it is right on target because an online election campaign will not attract people, new voters because it will only be followed by voters who firmly support the candidate. Thirdly, because of the lack of creativity from the campaign team due to the lack of innovation from the candidates for not building a team that campaigns boldly, in addition to innovation, infrastructure problems that the evaluation of signal interference and the uneven distribution of digital infrastructure in the regions have hampered the implementation of bold campaigns.
Eksplorasi Konsep Diri para Pengguna TikTok dalam Memenuhi Social Needs pada Uses and Gratification Theory Filza Alifah Hasny; Shavira Hanza Renadia; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1671

Abstract

This qualitative study focuses on self-exploration of TikTok users in finding and creating educational content with fellow social network users. Researchers see the role of human needs psychologically and socially, which raises certain expectations from using TikTok and leads to fulfillment of needs. Researchers also saw the comparison of Gratification Sought (GS) with Gratification Obtained (GO) as the fulfillment of the needs sought to achieve the satisfaction desired by individuals in using TikTok. Researchers found that there were internal and external factors in self-exploration that influenced the fulfillment of the needs of using TikTok.
Analisis Retorika Pada Pidato Presiden Jokowi “Bersatu Menghadapi Corona” Sebagai Himbauan Melalui Media Youtube Faza Fat Han Fadhillah; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1672

Abstract

During this COVID-19 pandemic, many people were confused about how to deal with COVID-19. In dealing with this, President Joko Widodo made a virtual speech to deal with this pandemic in order to prevent the spread of the COVID-19 virus. Based on this background, this study will discuss the meaning of the rhetorical study from President Jokowi, which contains an appeal to continue to live the days according to the Covid 19 protocol. This research was conducted with a qualitative approach and used descriptive analysis methods, which provide an overview and understanding to the reader about Aristotle's rhetorical theory in the art of persuasion carried out by President Jokowi through a press release on "Together Against Corona." with literature studies that already exist in previous research. The formulation of the problem that the researcher raises is how the analysis of the content of President Jokowi's speech "United Facing Corona" delivered through a youtube video intersects with ethos, logos, pathos as dimensions of rhetoric or its aspects. This research shows that President Jokowi, who acts as a communicator in this speech in persuading the public, has fulfilled ethos, logos, and pathos when viewed from Aristotle's art of persuasion. The speech "United Facing Corona" applies the use of five aspects in rhetoric, such as the discovery aspect, the regulatory aspect, the style aspect, the delivery aspect, the memory aspect, and others. The speech "United Facing Corona" as a whole has shown the rhetorical concept of Aristotle.
Penerimaan Pesan Persuasif dari Perspektif Elaboration Likelihood Model : Iklan Layanan Masyarakat Himbauan Berhenti Merokok Chairun Nisa Dwi Putri; Alvin Gus Abdurrahman Wahid; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1673

Abstract

The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.
Analisis Identifikasi dan Guilt pada Teori Dramatisme Kenneth Burke dalam Film “They Live 1988” Achmad Sigit Syarifuddin; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1676

Abstract

According to Burke, Dramatism means humans can learn and understand motives in all human interactions through symbols. Burke sees that the motives behind people's actions are essential for analyzing and finding out why people do and say what they do. Apart from the dramatic Pentad which is one of the important concepts in dramatism, there are identification, guilt and ratio. There are six ways of identification, formal patterns, framing, ambiguous symbols, mystification, and scapegoats. There are two forms of guilt, namely mortification and victimage. There are two forms of guilt, mortification and labeling the enemy or the victim of victimage. This study aims to analyze existing data to present the basic findings of dramatism theory, identification and guilt in the film "They Life 1988". This research was conducted with a qualitative descriptive approach, by analyzing findings from previous research or secondary data which will generate basic findings as the results of the analysis, namely: identifying which there are six parts, namely identification, formal patterns, framing, ambiguous symbols, mystification and scapegoat. Then it generates guilt in which there are two parts, mortification and labeling of the enemy or the victim of vicitimage.
Uses and Gratifications : Twitter Tetap Menjadi Primadona Andhika Febi Hardina; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1677

Abstract

This research discusses the social media Twitter, which is the first platform to search for the latest information or news. This is backed up by the large amount of news or information circulating on online news portals, often sourced from the social media Twitter. The purpose of this literature review is to see how Twitter was chosen by social media users as a place to fulfill their information needs. The scope of this research is in the mass media communication circle using Uses & Gratifications Theory (UGT) to explain why users choose their media to complement their needs. This study uses an in-depth interview exploratory description method. Data collection from journals or previous research is carried out based on the context and cases where the data and information are needed in this study. In addition, this study uses an exploratory description method of in-depth interviews with four respondents who use social media Twitter. Questions are given in a structured manner. The result of this research is that there is a new motivation for people to use Twitter.
Representasi Makna Iklan Mi Lemonilo Tahun 2020 Episode “Mie Hebat Untuk Keluarga Sehat” (Analisis Semiotik Charles Morris) Nur Mahmudah El Madja
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1729

Abstract

Iklan pada dasarnya bertujuan untuk memengaruhi masyarakat. Dalam prosesnya, iklan dapat bersifat informatif atau manipulatif. iklan juga bertujuan memberikan gambaran kepada konsumen agar konsumen tertarik kepada produk yang di iklankan. Perbedaan sifat tersebut tergantung pada upaya dalam mencapai tiga tujuan komunikasi massa dalam periklanan yaitu tujuan kognitif, afektif, dan psikomotorik. Iklan Mi Lemonilo berisikan informasi verbal dan visual yang bertujuan promosi bahwa mi tersebut sehat. Penelitian ini bersifat deskriptif kualitatif dengan menggunakan analisis semiotik model Charles Morris dimana hasil penelitian tersebut akan mengetahui bentuk semantic, sintaksis, dan pragmatik dari iklan Mi Lmonilo tahun 2020 episode “Mie Hebat Untuk Keluarga Sehat”. Bentuk semantik guna mengetahui hubungan tanda dengan maksud disampaikan sebenarnya. Bentuk pragmatik guna mengetahui hubungan dengan penggunaan tanda dan akibatnya dalam satu tingkah lagu yang nyata. Sedangkan, bentuk sintaksis berhubungan dengan tata cara Menyusun tanda secara bersama untuk membentuk satu gabungan tanda yang bisa berupa kata, frasa, kalimat, dan pikiran utuh suatu teks atau konteks.
Gaya Komunikasi Politik Twitter Partai Gerindra Ayu Nenden Assyfa Putri
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1993

Abstract

Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.
Peran Social Networking Sites dalam meningkatkan Stakeholder Engagement: A Literature Review Falah Muthiah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.2161

Abstract

The role of Social Networking Sites in ongoing communication becomes easier, especially to build stakeholder management and stakeholder engagement, provide information, and monitor information to manage the image and reputation of the company. This literature review aims to explore the role of Social Networking Sites in increasing stakeholder engagement. This research method is a literature review that uses journal reference sources sorted by the role of Social Network Sites in increasing Stakeholder Engagement. The results show that Social Network Sites on the platforms Facebook, Instagram, Twitter, and Youtube are tools to increase engagement with internal and external stakeholders to create relationships and improve the company's image and reputation. Social Network Sites play a role in building connections, relational relationships between customers, assessing the matrix for stakeholders, assessing company performance, assessing stakeholder participation, assessing marketing strategies, building relationship relationships, and forming customer loyalty. Online activities carried out by stakeholders are related to the image of the company's reputation, so that digital public relations and corporate communications must adequately manage it.

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