cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Henny Syapitri
Contact Email
heny_syahfitri86@yahoo.com
Phone
-
Journal Mail Official
ojs.usmindonesia19@gmail.com
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 202 Documents
 6   7   8   9   10 
Komunikasi Pemasaran Pengrajin Bambu Kreatif di Tasikmalaya Santi Susanti; Rachmaniar Rachmaniar; Iwan Koswara
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.2284

Abstract

Tasikmalaya known as the centers of bamboo handicraft industry in West Java. It produces various products, from daily household equipment in the form of rough woven with low prices to creative bamboo products with high prices for the upper middle market. Products are distributed for domestic needs and demand of foreign buyers. This study reveals the marketing communication behavior of creative bamboo entrepreneurs in Tasikmalaya in developing a creative bamboo craft business. A qualitative method with a case study approach was used to obtain information about the behavior of bamboo handicraft entrepreneurs in Tasikmalaya in marketing their products. Data were collected through in-depth interviews with creative bamboo entrepreneurs who still actively running their businesses and willing to provide information about the businesses they are running. Data were also collected through non-participatory observations at the location and conducted a literature review and documents related to the research. Data analysis, data checking and validity of the data were conducted through Miles and Huberman's interactive data analysis concept. The results showed that the communication behavior conducted by creative bamboo entrepreneurs consisted of internal communication behavior and external communication behavior. Internal communication behavior is conducted on workers with the principle of kinship. Humanist approach is used to maintain production stability.The form of external communication behavior is tailored to whom they're being faced. Face-to-face communication and mediated communication are used in marketing bamboo handicraft products.
Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper Festy Rahma Hidayati
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.2385

Abstract

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.
Pengaruh Karakteristik Pesan pada Media Sosial dalam Membentuk User Engagement Anggi Aldila Safitri
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.2434

Abstract

The growth of the internet in Indonesia provides an alternative for people looking for entertainment. In this case, it has been surveyed by a trusted source wearesociat.com, which produces data that internet growth in Indonesia has increased from year to year, namely by 54.7% in 2018 and continues to grow to 56% in 2019 of the total population in Indonesia. This shows that internet growth in Indonesia has increased by 17.3% in the 2018-2019 period (Nofriansyah, 2020:20). If in the past they had entertainment such as watching videos or films via television or radio, now people can access entertainment through devices, computers or laptops. The new media in this case is online video viewing services, namely Netflix. With a subscription system, people can be more efficient, fast and in accordance with the desired entertainment. This service is still relatively new, so companies have to make approaches and marketing to find customers. One of the media used by Netflix Indonesia is the Instagram account netflixid. So that researchers will see the effect of message characteristics on social media in shaping user engagement. Researchers used a quantitative method of content analysis of content posted on the netflixid Instagram account. There are two variables in this study, namely the independent variable related to post content messages (X) and the dependent variable related to user engagement. Variable X has three sub variables, namely the goal, message orientation, and elements in the netfixid Instagram post content. In this research, the message characteristics that have significance and influence on Netflix user engagement in Indonesia are found in the message element indicators in post content on the netflixid Instagram account.
Fenomena Keberadaan Kaum Marginal dalam Masyarakat: Sebuah Kajian Literatur Standpoint Theory Kinanthi Fatwasuci; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1669

Abstract

This paper examines how standpoint theory is used in various research studies based on communication theory. The standpoint theory proposed by Sandra Harding focuses on how the marginalized power, which is no greater than the dominant, is placed in society. This theory clarifies the point of view that differences in equality between people can be presents in gender, sexual orientation, race, or ethnicity. Scientific writing uses a qualitative approach with the use of literature review methods, the methods which focuses on previous research in the past five years (starting from 2021).
Konsep Relationships Tourism dalam Pariwisata Maluku Berbasis Kearifan Lokal Noviawan Rasyid Ohorella; Edi Prihantoro
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is currently the leading sector of the Indonesian government which is packaged in the context of local wisdom. One of the concepts that can raise local wisdom is the concept of relationships tourism. This study aims to identify and analyze the concept of relationships tourism in promoting Maluku tourism based on local wisdom. The method used is a qualitative descriptive approach, in which the researcher conducts involved observations, in-depth interviews, FGDs, and documentation of the object under study. The theory used is the Social Construction of Reality. The results showed that one of the Maluku tourism strategies was to develop the concept of relationships tourism in introducing local wisdom. One of the activities is that tourists are invited directly to live with local communities and carry out activities such as making processed grilled sago with traditional cooking utensils or playing traditional musical instruments on the beach. This is done to encourage Maluku tourism based on local wisdom.
Peran Ibu dalam Perubahan Sosial Keluarga dan Komunikasi Keluarga di Daerah Terdampak COVID - 19 Riski Damastuti
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.1752

Abstract

COVID-19 causes various changes in society, both social, economic, and cultural changes. This study examines COVID-19 from the perspective of women and families. This study is a qualitative study that aims to determine the role of mothers in family social change and family communication during the pandemic. From the results of the study, it is known that mothers have a fairly important role in dealing with social changes during the Pandemic and become an important agent of socialization related to COVID-19 information. Mother's competence in processing information is one of the most important skills, related to the number of COVID-19 hoaxes circulating on social media. In addition to the mother's competence in processing information, it is also necessary to have the mother's competence in conveying information to the family. The delivery of communication cannot be done in the same way, because each family member has their own uniqueness.
Penerapan Computer Mediated Communication Mobile Application Mall Sampah Sebagai Layanan Penjemputan Sampah di Era Digital Nadya Ananda Rezky Ichwan
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2280

Abstract

Mall Sampah is present as a solution in effective and efficient waste management that seeks to utilize waste, which has the advantage of added value and utilizes mobile application-based technology. The purpose of this study is to explore the application of CMC in a mobile application-based garbage collection service in the digital era. The research method used in this study uses a qualitative method with a phenomenological approach. With data collection techniques in the form of in-depth interviews with informants. The results of the study found that the application of CMC in the Garbage Mall application can fulfill three important assumptions in CMC, namely communication as a process of exchanging information, where in this application communication interactions have been built between Garbage Mall users and collectors, then mediation acts as a technology that can assist in transferring information such as the Garbage Mall application and several supporting platforms in user communication and garbage pickers such as Whatsapp Messenger, email and telephone, after that the last basic assumption is that the computer is a tool in running technology so that humans can still interact with each other such as using cell phones/ smartphone.
Eksistensialisme Rafathar dalam Praktik Sharenting pada Media Sosial Raffi Ahmad dan Nagita Slavina Ketut Ajeng Sespiani
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2315

Abstract

Sharenting has become popular activities done by artists and celebrities. Sharenting is categorized as the activity of sharing photos or videos of children on social media, where the child's personal information can be accessed by the public. Through descriptive qualitative approach and observation on Raffi Ahmad and Nagita Slavina’s Instagram account, this paper aims to point out Rafatar’s existence emphasising on sharenting practices. The results showed that the sharenting practices carried out by the two couples ignored the essence of Rafathar's right to privacy by not maintaining Rafathar's subjectivity and prioritizing financial gain. The form response of criticism or public support for the practice of sharenting, is only a form of objectivity by other individuals.
Ekonomi Politik Media Lokal (Framing Pemberitaan Pelanggaran HAM Di Kalimantan Timur) Sy. Nurul Syobah; Sabiruddin Sabiruddin
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2349

Abstract

The backdrop of this research is set upon the fact that the media exist in the setting of a growing democracy. Media play strategic roles in responding to events. At the local level, local events result from the repeated process of production and reproductions by the press. One of such local events in East Kalimantan was the findings of the National Committee for Human Rights (KOMNAS HAM) on the human rights abuse related to extractive industries, as mentioned in the 2016 report of the organization and had been stated again in 2019. Thus, local media responded to such findings by producing news about it. The findings of this research are that local media, Times Indonesia (national media network), opted not to mention the abuses due to arguments on internal policy and limited resources available to conduct the journalistic activity. Other media, Samarinda Pos and Kaltim Kece, responded differently to the report. The differences regarding the responses of those media outlets are based on applying Robert N. Entman's framing analysis on problem definition, diagnosis of causes, moral judgment, and treatment recommendation. Moreover, this research also showcases the practice of commodification by the media when they talk about human rights abuses.
Konstruksi Realitas Pemberitaan Kebijakan Vaksinasi Berbayar Di Portal Berita Online Yona Voria Janesia
JURNAL LENSA MUTIARA KOMUNIKASI Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.2431

Abstract

This study aims to determine the framing of the news regarding the paid vaccination policy or “Vaksin Gotong Royong (VRG)” in Republika Online and Tempo.co. This research is a qualitative research with a constructionist paradigm. The research method used is framing analysis by Robert N. Entman. The framing of Republika Online and Tempo.co news is analyzed through four framing elements, which are problem definition, determining the cause of the problem, making moral decisions, and emphasizing problem solving. The result shows that Republika Online and Tempo.co construct the issue of paid vaccination policy with different framing. Republika Online constructed a paid vaccination policy as a strategic and rational effort to deal with Covid-19. Meanwhile, Tempo.co framed the issue of the paid vaccination policy as a polemic that drew a lot of criticism and rejection. The discourse strategies used by the two media can be observed through the way journalists choose diction, writing headlines, selecting sources, and the body of the news as a whole.

Page 8 of 21 | Total Record : 202

 6   7   8   9   10 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2025): Jurnal Lensa Mutiara Komunikasi Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi Vol. 6 No. 2 (2022): Jurnal Lensa Mutiara Komunikasi Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi Vol 5 No 1 (2021): Jurnal Lensa Mutiara Komunikasi Vol 4 No 2 (2020): Jurnal Lensa Mutiara Komunikasi Vol 4 No 1 (2020): Jurnal Lensa Mutiara Komunikasi Vol 3 No 2 (2019): LENSA MUTIARA KOMUNIKASI Vol 3 No 1 (2019): JURNAL LENSA MUTIARA KOMUNIKASI Vol 2 No 2 (2018): JURNAL LENSA MUTIARA KOMUNIKASI Vol 2 No 1 (2018): JURNAL LENSA MUTIARA KOMUNIKASI Vol 1 No 2 (2017): Jurnal Lensa Mutiara Indonesia Vol 1 No 1 (2017): Jurnal Lensa Mutiara Komunikasi More Issue