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Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
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Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Published by Universitas Labuhanbatu
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 12, No 1 (2025): ECOBISMA" : 15 Documents clear
THE INFLUENCE OF DIGITAL LEADERSHIP, DIGITAL ORGANIZATIONAL CULTURE TO JOB PERFORMANCE MEDIATION BY WORK ENGAGEMENT IN THE AGROBUSINESS INDUSTRY Ceisario, Henra; Tyas, Ari Anggarani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7068

Abstract

. The purpose of this study was to identify the influence of Digital Leadership, Digital organizational culture, Work Engagement and Job Performance. Job performance is a measurement of how effective and efficient employees are in completing their tasks. The data analysis method in this study used the Structural Equation Modeling (SEM) method. The population in this study were IT Digital employees who worked in the Agribusiness industry and the sample criteria were selected using the purposive sampling method with the sample criteria being IT employees in the agribusiness industry in Indonesia who had worked for at least 2 years. A questionnaire consisting of 34 statements was distributed to 180 respondents sent via Google Form. Some of the findings in this study are that Digital Leadership and Digital organizational culture have an effect on Work Engagement and Job Performance. However, Work Engagement has not been proven to have an effect on Job Performance, and does not mediate the relationship between Digital Leadership and Digital organizational culture on Job Performance. Digital Leadership will formulate a long-term vision and strategy that includes the use of digital technology. Digital leadership identifies opportunities and directs organizations in adopting relevant technological innovations to achieve business goals. This study is expected to provide valuable insights for the development of management strategies in the agribusiness industry that wants to utilize the potential of digital technology to improve Job Performance
BRAND IMAGE AND ONLINE MARKETING ON PURCHASE INTEREST ON PASSION FRUIT SYRUP PRODUCTS IN MEDAN CITY Tampubolon, Lasma Ria
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6110

Abstract

Online marketing strategies can basically influence the steps taken by companies to improve product quality and consumer quantity effectively and efficiently. The existence of consumers has an influence on the company's ultimate achievement, namely making a profit through purchasing Passion Fruit Syrup products. This research aims to examine and analyze the influence of brand image and online marketing on purchase interest on Passion Fruit Syrup products in Medan City. The population in this study were consumers who purchased Passion Fruit Syrup products in Medan City. The number of samples used in the research was 150 respondents using the Cochran formula. The analysis technique used is the Partial Least Squares method, namely to test the measurement model and structural model. The research results show that brand image has no significant effect on purchase interest, online marketing has a significant effect on purchase interest
USABILITY TESTING OF SIFINAS DIGITAL APPLICATION DEVELOPMENT AND ITS EFFECT ON USER SATISFACTION AND MANAGERIAL PERFORMANCE Pristiyono, Pristiyono; Suryadi, Sudi; Syahfii, Muhammad; Amelia, Reza Rizki
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7134

Abstract

The development of the SIFINAs digital application aims to increase the credibility of MSMEs in the financial management of these MSMEs so that they can control their financial transactions or reports more updated, effective and efficient. The purpose of this study was to test the SIFINAs digital application and to determine its effect on user satisfaction and MSME performance. Overall, there were respondents who stated that they were not willing to respond to the research questionnaire so that the data collected was obtained as many as 37 respondents. The results of the study found that the development of the SIFINAs digital application model is one of the simple and simple application models that greatly supports the performance of MSMEs. The results of testing the research hypothesis show that the development of WEB-based applications affects user satisfaction, user satisfaction affects MSME performance and WEB-based application development affects MSME performance. In the future, the SIFINAs digital application that is being developed is feasible to be used or implemented en masse by medium-level business actors
THE IMPACT OF SERVANT LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) MEDIATED BY SATISFACTION WORK ON EMPLOYEES OF THE PALM OIL RESEARCH CENTER Ardiani, Winda; Sunaryo, Sunaryo; Azzahra, Amanda
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6464

Abstract

This study is a causal study with a quantitative approach. This study was conducted at the Medan Palm Oil Research Center (PPKS) with a population that became a saturated sample of 150 employees at the Medan City Palm Oil Research Center. The results of this study indicate that servant leadership has a positive and significant influence on OCB in employees of the Palm Oil Research Center. Servant leadership has a positive and significant influence on job satisfaction in employees of the Palm Oil Research Center. Job satisfaction does not affect OCB in employees of the Palm Oil Research Center. And servant leadership does not affect OCB through job satisfaction of employees at the Palm Oil Research Center
INTERNAL FACTOR ANALYSIS AND BUSINESS PLANNING RISK MANAGEMENT OF PT. BHAKTI LELANG INDONESIA Pramono, Hendrio; Syah, Tantry Yanuar; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7069

Abstract

PT Bhakti Lelang Indonesia (BIDKU) is an entity in the automotive auction industry with a special plan to hold auctions for two-wheeled and four-wheeled vehicles, which is planned to be established in 2025. BIDKU aims to build a reputation as one of the leading auction houses in Indonesia. As a major player in the automotive auction industry, BIDKU regularly holds auctions that provide opportunities for various parties, including companies and individuals, to participate in the auction process. BIDKU provides a platform that ensures easy and safe access to purchase quality vehicles at competitive prices. The transparent and professional auction process ensures a satisfying experience for each participant, with a commitment to maintaining integrity and ethics at every stage of the auction, thus building customer trust. With branch locations spread throughout Indonesia and two regional offices in Tangerang for Western Indonesia and Surabaya for Eastern Indonesia, BIDKU plans to hold auctions regularly in various regions, facilitating participation for buyers and sellers in both online and hybrid formats. BIDKU has the ambition to have more than 50,000 registered participants in its auction process. BIDKU plans to partner with more than 350 used vehicle dealers and 250 companies to hold vehicle auctions under the BIDKU banner
A QUALITATIVE STUDY OF RETAIL BUSINESS WARFARE Irawan, Andri; Ibrahim, Muhdi B.Hi; Sutisna, Entis; Marihi, Laode
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6396

Abstract

The current situation has created a state of disequilibrium between modern and traditional retail, which has been further exacerbated by the disruption of information and communication technology. The disruption of information and communication technology has resulted in an imbalanced trade war between modern and traditional retail. The objective of this study is to ascertain the circumstances surrounding the emergence of the trade war and its subsequent impact on consumer shopping behaviour in Jayapurag City. This study employs a qualitative methodology, utilising primary data obtained through in-depth interviews with retail leaders and proprietors. This study focuses on modern and traditional retailers in Jayapura City. The findings indicate that the business conflict between modern and traditional retailers presents both challenges and opportunities for both groups. Nevertheless, the extant circumstances preclude collaboration between the two, yet the possibility of collaboration is evident should the government succeed in establishing business regulations for both.
THE INFLUENCE OF COMPETENCE, WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE BATAM CITY GOVERNMENT Ramadhan, Denny Ammari; Purwaningrum, Ajeng Handayani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7149

Abstract

Competence, work motivation and work discipline variables are the right variables to influence employee performance in the Batam City Government. This research is a quantitative descriptive study with a population and sample of 67 people and the sampling technique is census. Data analysis using AMOS path analysis. From the results of the study it can be concluded that the variables of competence, work motivation and work discipline are the right independent variables in this study in measuringemployee performance.Keyword: Competence, Work Motivation, Work Discipline, Employee Performance
HUMAN RESOURCE PLANNING IN THE UTILIZATION OF COCONUT SHELLS AS RENEWABLE ALTERNATIVE FUEL Jeheo, Lyan; Hamdi, Edi; Negoro, Dimas Angga; Sunaryanto, Ketut
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6445

Abstract

The use of coconut shells as a renewable alternative fuel has great potential to support the clean energy transition and environmental sustainability. As one of the largest coconut producing countries in the world, Indonesia has abundant resources that can be processed into energy products such as briquettes, charcoal, and bioenergy. However, the success of this utilization requires mature human resource (HR) planning to ensure the availability of competent workers, high productivity, and empowerment of local communities. This study aims to analyze the strategic role of HR planning in supporting the development of the coconut shell-based fuel industry. The method used involves a descriptive-qualitative approach, which includes identifying workforce needs, developing training, and collaborative strategies between the government, private sector, and local communities. Effective HR planning can increase the efficiency of the production process, open new jobs, and empower rural communities. In addition, synergy between stakeholders is key to creating a sustainable work ecosystem. Thus, the use of coconut shells as an alternative fuel not only contributes to reducing carbon emissions but also encourages local economic growth
THE INFLUENCE OF BRAND AMBASSADOR, BRAND AWARENESS, AND BRAND IMAGE ON CONSUMER BUYING INTEREST Safitri, Devi; Purnomo, Nanto
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7058

Abstract

This study aims to determine whether there is an influence of each concept of variables from brand ambassador, brand awareness, and brand image on consumer purchasing interest in case study: mogu-mogu x seventeen on the autobase twitter account @caratstalk. The research method applied is a quantitative method with a descriptive approach. The results of the study found that each variable has a positive and significant influence on consumer purchasing interest in followers of the @caratstalk account on X from the Mogu-Mogu x Seventeen product. Brand Ambassador, Brand Awareness, and Brand Image Seventeen from the Mogu-Mogu product on followers of the @caratstalk account on social mediabrand through social media, especially on the @caratstalk account platform. High brand awareness or brand awareness influences the desire to buy Mogu-Mogu products
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON POLICE EMPLOYEES' PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS A VARIABLE INTERVENING IN JAMBI REGIONAL POLICE Permatasari, Wulan Dyah; Adriani, Zulfina; Ratnawati, Ratnawati
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7530

Abstract

This study aims to determine the knowledge of Transformational Leadership Style on Police Officer Performance with Organizational Commitment as an intervening variable at the Jambi Regional Police Human Resources Bureau. This study uses a quantitative approach, the data collection technique is through the distribution of questionnaires to 75 respondents. The hypothesis test is carried out through the use of descriptive analysis methods and data processing through the SmartPLS 4 application. The research findings show that Transformational Leadership Style has a positive and significant effect on Police Officer Performance, Transformational Leadership Style has a positive and significant effect on Organizational Commitment and Organizational Commitment has a positive and significant effect on Police Officer Performance

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