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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,183 Documents
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EXPLORING GREEN PURCHASE INTENTION USING A SYSTEMATIC LITERATURE REVIEW Wijayanto, Maria Cempaka Putri; Dita Septiari, Elisabet
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19664

Abstract

This study presents a systematic literature review on green purchase intention behaviour. From an initial pool of 26 journals, 16 were selected for in-depth analysis. The review reveals that most studies adopt the Theory of Planned Behaviour (TPB). Online survey methods and PLS-SEM were commonly employed for data collection and analysis. The findings show that environmental self-identity and positive attitudes toward eco-friendly products are the strongest predictors of green purchase intention, while personal norms and value-driven motivations also play significant roles. Sociodemographic factors, such as age, gender, and cultural background, are identified as important moderators. Future research should consider incorporating the Self-Determination Theory (SDT) to explore intrinsic and extrinsic motivations, the Protection Motivation Theory (PMT) to assess the role of perceived environmental threats, and the Diffusion of Innovations Theory (DOI) to examine adoption patterns based on consumer categories. Expanding research to cross-national contexts and integrating broader socio-cultural variables could further enhance understanding. This synthesis provides valuable insights for researchers in designing effective strategies to promote environmentally friendly purchasing decisions.
Bahasa Inggris Amalia, Putri Sheila; Firman, Afrizal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19685

Abstract

This research is to investigate the function of trust as a mediating variable between purchase intention and electronic word-of-mouth, live streaming, customer experience, and promotion in Makassar, Indonesia. In the context of real-time online commerce, this research aims to clarify the relationship between consumers' confidence in interactive digital marketing activities and their subsequent purchase behavior. A structured survey was sent out to 173 customers who had with live-streaming commerce platform, and a quantitative research technique was used using SmartPLS 4.1. According to the results, there is a strong relationship between electronic word-of-mouth, live streaming, customer experience, and promotion and consumer trust. Trust in turn, serves as a critical mediating mechanism linking digital service interaction with purchase intention. According to the findings, trust is enhancing user engagement and behavioral intention within live streaming commerce platforms. Therefore, digital service providers are encouraged to build trust through interactive communication, transparency, and service authenticity.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, INTERNAL COMMUNICATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT THE TRANSPORTATION DEPARTMENT OF BANDAR LAMPUNG CITY Saskia Indah Prameswari; Iskandar Ali Alam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19703

Abstract

Employee performance is a key factor in the effectiveness of public organizations, especially in service-oriented agencies such as the Transportation Agency of Bandar Lampung City. Organizational culture, internal communication, and work discipline are suspected to play a strategic role in shaping work behavior and employee productivity. This study aims to assess the influence of organizational culture, internal communication, and work discipline on employee performance, both individually and collectively. A survey approach is employed in conjunction with an explanatory quantitative research method. Data were subjected to classical assumption tests, reliability tests, validity tests, and multiple linear regression analysis. (1) Organizational culture positively and significantly impacts employee performance; (2) Internal communication positively and significantly affects employee performance; (3) Work discipline positively and significantly influences employee performance; and (4) Organizational culture, internal communication, and work discipline collectively have a significant effect on employee performance. Work discipline was proven to be the most dominant variable affecting performance.

Page 219 of 219 | Total Record : 2183

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