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SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : -     EISSN : 26859904     DOI : -
Core Subject : Religion, Economy, Science,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AIMS AND SCOPE The aim of the Jurnal is to provide high-quality scientific papers covering the current issues within Islamic economics and finance. The journal is designed to provide a platform for researchers, academicians, and practitioners who are interested in new knowledge and discussing ideas, issues, and challenges in the field of Islamic economics and finance. The coverage includes but is not limited to: Islamic finance (Fundamentals, trends and opportunities in Islamic Finance, Islamic banking and financial markets, Risk management, Corporate finance, Investment strategy, Islamic social finance, Financial Planning, Housing finance, Legal and regulatory issues, Islamic microfinance); Islamic management (Corporate governance, Customer relationship management, and service quality, Business ethics and corporate social responsibility, Management styles and strategies in Shariah environments, Labour and welfare economics, Political economy, and such other topics as the Editors may deem appropriate). Articles need to make a significant contribution to the theoretical and /or methodological literature on the subject and contain a strong strategic management component.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 147 Documents
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Analysis of farmer welfare levels in Paluh Kemiri Village using Farmer Household Income Exchange Rate parameters Hasibuan, Martua Raya; Qarni, Waizul; Daulay, Aqwa Naser
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i2.1698

Abstract

Paluh Kemiri Village, located in the Lubuk Pakam region of Indonesia, primarily relies on agriculture for its livelihood. However, residents face challenges such as limited resources, low income, and insufficient government support. The Farmer Household Income Exchange Rate (NTPRP) is a key indicator of their welfare. Research methods included observation and interviews to assess the farming community's happiness using NTPRP parameters. The minimum NTPRP value was 0.56, indicating that household expenditures exceeded income, making it difficult for farmers to meet both agricultural and non-agricultural needs. The maximum NTPRP value was 5.43, showing that some farmers could meet their needs. On average, the NTPRP was 1.31, suggesting that most farmers manage to afford their expenses. Additionally, data from BPS NTP North Sumatra in May 2025 indicated that farmers are experiencing a surplus with a value of 139.53. Public Interest Statement: Analyzing the welfare of farmers in Paluh Kemiri Village, Lubuk Pakam, is essential for understanding their economic and social conditions. This study uses the Farmer Household Income Exchange Rate (NTPRP) to identify challenges such as low income and limited resources. The findings are intended to guide the government and stakeholders in creating effective policies to improve farmers' welfare and promote sustainable agricultural development.
Fishing group catch sharing system: An Islamic perspective Maulida, Tasya; Yusrizal, Yusrizal; Syahriza, Rahmi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1705

Abstract

This research aims to analyze the practice of the profit-sharing system between boat owners and fishermen in Paluh Sibaji Village, Pantai Labu Subdistrict, from the perspective of Islamic economics. Data were collected through direct observation in the field, in-depth interviews with ship owners and crew members, and documentation. The results show that this practice is in line with the mudharabah contract in Islamic economics, where the ship owner acts as shahibul maal and the fishermen as mudharib. Key values such as justice, willingness (ridha), and deliberation have been applied in the profit-sharing process. However, the absence of a written contract may lead to conflict or uncertainty regarding the rights and obligations of the parties, especially in emergencies or work accidents. Therefore, written records are highly recommended as a form of rights protection and transparency, by the principles of maqashid sharia, especially in the aspects of protecting property (hifzh al-mal) and soul (hifzh al-nafs). Public Interest Statement: This research examines the fish catch sharing system between boat owners and fishermen in Paluh Sibaji Village, Pantai Labu Sub-district, highlighting its importance for coastal communities. Through the analysis of traditional, oral practices, it emphasizes the need for fairness, transparency, and the protection of fishermen's rights. The findings reveal the local economic dynamics and advocate for written documentation to prevent conflicts and enhance fishermen's welfare. Ultimately, this study aims to inform better fisheries policies and support just and sustainable Islamic economic principles. Note: Early View Version
The effect of distribution channels and menu variations on increasing sales: A case of halal food Sahima Hsb, Indah; Kusmilawaty, Kusmilawaty; Rahma, Tri Inda Fadhila
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1714

Abstract

This study aims to examine the impact of distribution channels and menu variety on sales growth in a halal food bread store. Utilizing an associative quantitative approach and a total sampling technique, 70 active resellers were selected as respondents. Data was collected through a questionnaire, and the results were analyzed using SPSS 25 with multiple linear regression. The findings of the study indicate that both menu variety and distribution methods significantly and positively influence sales growth to a certain extent. These results highlight the importance of integrated marketing strategies that combine expanding distribution and menu innovation to enhance competitiveness and foster business growth. This research is intended to serve as a reference for developing marketing strategies for small and medium-sized enterprises (SMEs) in the food sector. Public Interest Statement: This study is highly relevant for society, especially MSMEs in the food sector. Understanding the influence of distribution channels and menu variety on sales can help MSMEs optimise marketing strategies, improve efficiency and innovation, support local economic growth, enhance competitiveness, and provide consumers with more diverse and higher-quality products.
The effect of work engagement and work experience on job performance freelance at event organizer famouz studio Annisa, Fadia; Suhairi, Suhairi; Rahma, Tri Inda Fadhila
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1715

Abstract

This study aims to explore the impact of work engagement and professional experience on the performance of freelancers at the Famouz Studio Event Organizer in Medan. Famouz Studio employs freelancers to handle various events. However, it was found that the level of engagement and experience of each freelancer varies. This research was conducted using a quantitative approach and a survey method with 70 freelancers. Analysis conducted using multiple linear regression revealed that both work engagement and professional experience have a positive and significant impact on job performance, both individually and together. This means that the higher the enthusiasm, dedication, and work experience of freelancers, the better their work results. This study highlights the crucial role of human resource management, especially for contract workers, in improving the overall performance of an organization. Public Interest Statement: This research is significant for freelancers and organizations like Famouz Studio. Understanding how work engagement and experience affect performance provides insights to improve productivity and service quality. The findings benefit both the event organizer industry and freelancers’ professionalism, welfare, and career development in this sector.
Ensuring the credibility and sharia compliance of sovereign green sukuk to achieve net zero emissions in Indonesia Baity, Sheila Noor; Rachmiati Poetri, Titie
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1683

Abstract

This study examines how the government maintains green sukuk credibility through POJK 18/2023, the SDGs Government Securities Framework, and the alignment of issuance and reporting with Sharia principles. A qualitative-descriptive approach was applied, using data from interviews, observations, and document analysis. Findings reveal that while sustainable finance regulations and frameworks exist, gaps remain in ensuring transparency and the use of objective indicators. There is also a lack of standardized Sharia guidelines concerning substantive compliance, resulting in a formalistic focus on akad. OJK and Sharia Supervisory Boards (DPS) should strengthen oversight during issuance and post-issuance, particularly in reviewing the prospectus and impact reports. This study emphasizes the need for stricter sanctions, transparency on the methods of project selection and impact reporting, and the integration of al-Ḍarar Yuzāl and Maṣlaḥah principles to ensure green sukuk are not only legal but also ethical and impactful. Public interest statements This study explores how government regulations and Sharia (Islamic law) principles are used to maintain the credibility of green sukuk. It also highlights concerns about greenwashing, where projects claim to be “green” without real impact. The findings call for stronger oversight, penalties, clear reporting standards, and ethical guidelines to ensure that public funds contribute to meaningful environmental and social impact. This research matters because it connects the concept of sharia with sustainability in ways that impact the development of sustainable financing in Indonesia.
Public perception of the performance of the Medan City government: The role of public services, community participation, accountability, and transparency from a Sharia perspective Sari, Novi Purnama; Ramadhani, Sri; Soemitra, Andri
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1685

Abstract

This study examines the influence of public services, community participation, transparency, and accountability on public perceptions of the performance of the Medan City Government from a Sharia perspective. Using purposive sampling, several respondents were selected to participate in a survey. The results of the analysis show that public services and transparency have a positive and significant influence on public perceptions. Meanwhile, community participation and accountability do not show a significant impact. This research model explains most of the variation in public perception. The Sharia approach reinforces ethical and fairness aspects in government administration. This study recommends improving the quality of public services and transparency as key factors in enhancing public perception and building the City of Medan's government legitimacy sustainably. Public interest statements This research is important to improve governance in Medan City through enhanced public services and transparency, by Sharia principles, in order to increase public trust and welfare fairly and sustainably.
Transformation of marketing strategies in the retail sector through social media: An Islamic values perspective Telaumbanua, Ita Ayu Anggina; Nasution, Muhammad Syukri Albani; Atika, Atika
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1721

Abstract

Digital transformation is pushing retail businesses to adapt their marketing strategies through social media. This study analyzes the integration of social media by SMB MMTC and identifies the opportunities and challenges faced. Using a qualitative case study approach, data was collected through interviews, observations, and documentation at the supermarket located in Medan City. The results show that Instagram, TikTok, and Facebook play a strategic role in expanding market reach, increasing engagement, and strengthening local branding. Challenges include limited human resources, algorithm changes, restricted promotional budgets, and a lack of data-driven evaluation. From an Islamic economic perspective, business practices align with Sharia principles, including transparency, honesty, and freedom from usury and uncertainty. This study concludes that social media functions as both a promotional tool and an interactive platform, with the success of transformation determined by internal readiness, content innovation, and support from a sustainable digital ecosystem. Public Interest Statement: This research is important for the public because it provides insights into how local retail businesses, such as SMB MMTC, can effectively utilize social media to expand their market, increase interaction with consumers, and implement marketing strategies that are in line with Islamic economic principles in the era of digital transformation.
The influence of coffee candy product placement in Korean dramas on brand image and brand awareness among netflix users Rahayu, Dwi Rani; Tambunan, Khairina; Nurbaiti, Nurbaiti
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1725

Abstract

Coffee candy’s product placement in Korean dramas is used as a strategy to strengthen brand image and increase brand awareness among Netflix users. Coffee candy, as a local Indonesian brand, leverages the popularity of Korean dramas to reach the global market through strategic product placement. A quantitative approach was used, with a survey of 101 Netflix user respondents in Medan who had watched Korean dramas featuring coffee candy. The sampling technique was purposive, and the data were analyzed using simple linear regression. The results showed that Coffee candy’s product placement had a significant effect on brand image (R2 = 0,774) and brand awareness (R2 = 0,858). Public interest statements These findings confirm that product integration in entertainment content can effectively strengthen brand perception and understanding, as well as encourage purchasing interest among young consumers. This strategy has proven relevant in modern marketing communications, especially in the digital era, which is characterized by cross-border content.
Editorial: Navigating modern challenges: Integrating Islamic Ethics in philanthropy, consumer behavior, and organizational practice. Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i2.1107

Abstract

This issue of Serambi Journal (Vol 5, No. 2, 2023) presents a multifaceted exploration of Islamic ethical principles applied to contemporary economic and organizational challenges. The collection features five groundbreaking studies that examine Indonesia's philanthropic landscape, the interplay between scarcity marketing and Islamic religiosity in consumer behavior, the role of Islamic work ethics in promoting employee voice behavior, the connection between financial well-being and compulsive buying among students, and the adaptive application of al-Ujrah principles during the COVID-19 pandemic. Together, these studies demonstrate the enduring relevance of Islamic values in addressing modern socioeconomic issues while offering practical insights for enhancing organizational effectiveness, promoting responsible consumption, and strengthening community resilience through Islamic frameworks.
Editorial: Navigating modern Muslim consumerism: Behavioral insights, digital influence, and sharia financial innovation Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i3.1323

Abstract

This edition of Serambi Journal, Vol. 5, No. 3 (2023), presents a compelling examination of contemporary Muslim consumer behavior and financial practices in the digital age. The collection features four pioneering studies that explore the complex interplay between social psychology, digital literacy, and Islamic economic principles. Research spans from analyzing the social, psychological, and financial literacy dimensions of Muslim consumer behavior to investigating the determinants behind Muslim women's visits to viral social media destinations. The issue further addresses the crucial role of digital literacy in preventing Islamic banking fraud. This edition also reveals an in-depth assessment of the performance of tabarru' underwriting funds in Indonesia's sharia insurance sector. Collectively, these studies offer valuable insights for policymakers, financial institutions, and marketers seeking to understand and serve the modern Muslim market while maintaining alignment with Islamic ethical principles..

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