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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 40 Documents
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Search results for , issue "Vol 11, No 2 (2022): PERSPEKTIF - April" : 40 Documents clear
Hiperrealitas dalam Permainan Video Daring: Simulasi, Simulakra, dan Hiperrealitas Garena Free Fire Anak Agung Ngurah Agung Suryadipta Wardhana
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6011

Abstract

The aim of this article is to dissect the hyperreality side of the online video game Free Fire. Hyperreality can be seen from the war simulations contained in the course of the game, the weapons used, the selected characters that players can use, to the virtual world that becomes the battle arena. This article uses Jean Baudrillard's hyperreality concept which can show the sides of the game that make up the hyperreality conditions of the players, so that players can no longer distinguish between reality and the artificial. With a qualitative approach, this article explores and understands the meaning in the game by interpreting a collection of texts and then analyzing it by prioritizing the human side. The conclusion of this study shows that players are trapped in a world that no longer refers to a real prototype as usual simulations do. The simulacra contained in the game is in the form of a gameplay that does not refer to real warfare, character and weapon selection, team strategy as a productive form of simulacra, and the battle arena as a natural form of simulacra. The hyperreality in the form of war simulacra and scenes of violence is getting stronger with the interaction feature between players and the proliferation of e-sports competition ecosystems in Indonesia that offer big prizes.
Strategi Peningkatan Kinerja Pelayanan Publik Bidang Kepengurusan Izin Usaha Dan Izin Mendirikan Bangunan di Kantor Camat Lima Puluh Kabupaten Batu Bara Achmad Fahry Siregar; Nina Siti S. Siregar; Maksum Syahri Lubis
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5853

Abstract

So the formulation of the problem is how is the performance of public services at the Lima Puluh Subdistrict Office of Batu Bara Regency along with strategies to improve the performance of these public services? And what are the obstacles to the performance of public services at the Lima Puluh Subdistrict Office of Batu Bara Regency? This type of research uses a descriptive qualitative approach. With data collection techniques in the form of interviews, documentation, and observation. The results of the study refer to the theory of Agus Dwiyanto (1995:45) namely output, efficiency, and effectiveness. So the output of service facilities at the Lima Puluh Subdistrict Office of Batu Bara Regency in terms of facilities and infrastructure to the community is not good enough. As well as the output in terms of services for managing business permits and building permits to the community has also not gone well. In terms of efficient service, the time for processing business permits and building permits has not been fully implemented to the community. This is because it is not in accordance with the Standard Operating Procedure (SOP). In terms of the effectiveness of the service of business licenses and building permits carried out at the Lima Puluh Subdistrict Office of Batu Bara Regency related to service terms and procedures, it can be said that it has not been effective.
Komunikasi Publik Pemerintah Republik Indonesia terkait Pandemi Covid-19 di Indonesia Rudi Sukandar; Lestari Nurhajati; Rani Chandra Oktaviani; Xenia Angelica Wijayanto
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6281

Abstract

Penelitian ini berusaha mengevaluasi komunikasi publik Pemerintah Republik Indonesia terkait pandemi Covid-19 di Indonesia dari perspektif para jurnalis sebagai mitra pemerintah dalam menyampaikan pesan kepada masyarakat. Dengan menggunakan teori sistem dan excellence theory Grunig sebagai kerangka teoretis, penelitian ini mencoba memahami bagaimana pemerintah sebagai organismee hidup berinteraksi dengan lingkungannya dan mengidentifikasi strategi kehumasan yang dipakai dalam berkomunikasi kepada para pemangku kepentingan terkait pandemi. Penelitian ini menggunakan pendekatan kualitatif dengan memakai focus group discussion (FGD) dan big data analysis (BDA) sebagai teknik pengumpulan data. Hasil penelitian menunjukkan adanya perubahan dalam pola komunikasi krisis pemerintah. Hal ini didorong oleh adanya perubahan kepemimpinan di lembaga terkait dan pergeseran pola komunikasi yang awalnya bersifat militeristik menjadi nonmiliteristik. Namun demikian, beberapa masalah masih didapati dalam komunikasi pemerintah tersebut, di antaranya, masih ditemukannya ego sektoral, inkonsistensi pesan yang dikirimkan oleh lembaga-lembaga pemerintah, penggunaan symbol rujukan yang tidak universal, banyaknya aspek seremonial yang tidak perlu, dan kesenjangan antara perumusan dan realisasi ide serta pelibatan para pemangku kepentingan dalam semangat volunterisme.This study seeks to evaluate the public communication of the Government of the Republic of Indonesia regarding the Covid-19 pandemic in Indonesia from the perspective of journalists as government partners in conveying messages to the public. Using Grunig's systems theory and excellence theory as a theoretical framework, this study tries to understand how the government as a living organisme interacts with its environment and identifies the public relations strategy used in communicating with stakeholders regarding the pandemic. This study employed a qualitative approach using focus group discussions (FGD) and big data analysis (BDA) as data collection techniques. The results showed a change in the government's crisis communication pattern. This is driven by a change in leadership in related institutions and a shift in communication patterns from militaristic to non-militaristic. However, several problems are still found in the government's communication, including the finding of sectoral egos, inconsistency of messages sent by government institutions, the use of non-universal reference symbols, many unnecessary ceremonial aspects, and the gap between formulation and realization of ideas and involvement of stakeholders in the spirit of voluntarism.
Analisis Kinerja Anggota DPRD Kabupaten Batu Bara Tahun 2014 - 2019 dalam Pembentukan Peraturan Daerah Indah Widyastuti; Isnaini Isnaini; Adam Adam
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6070

Abstract

The purpose of this study is: To analyze how the performance analysis of members of the DPRD of Batu Bara Regency in 2014 - 2019 in the Formation of Regional Regulations. The results of research on the performance of DPRD members in Batu Bara Regency in 2014 – 2019 in the Formation of Regional Regulations. The results show that the productivity of DPRD members' performance in carrying out their various functions is not optimal. The quality of service provided by members of the DPRD of Batu Bara Regency has not been optimal and that it runs well in the community where the community assesses the inability of members of the DPRD of Batu Bara Regency to serve their aspirations. The performance of the DPRD members of Batu Bara Regency in accountability has not been running optimally, it can be seen that the community does not yet know what is the function of their performance and have not felt the impact. In terms of responsiveness, the performance of DPRD members in Batu Bara Regency has not been implemented if in the implementation of responsiveness to the community it has not had maximum results such as the weakness in making policies and policies that have not been felt by the people of Batu Bara Regency. Regions The obstacles in carrying out performance as members of the DPRD of Batu Bara Regency are: lack of knowledge of DPRD members of Batu Bara Regency, lack of experience in forming Regional Regulations, lack of mastery of data and information by members of the Regional People's.
Pengembangan Sumber Daya Manusia dalam Meningkatkan Kinerja Anggota Badan Permusyawaratan Desa di Desa Mananti Sosa Jae Mora Rizki Hasibuan; R. Hamdani Harahap; Humaizi Humaizi
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6084

Abstract

This study aims to identify and analyze human resource development efforts in improving performance, obstacles and improving the performance of BPD members in Mananti Sosa Jae Village. This study uses a qualitative research method with a descriptive approach, and uses primary data collection techniques (observations, interviews) and secondary data (documentation studies). The results of this study are the development of human resources in improving the performance of members of the BPD Desa Mananti Sosa Jae carried out through planned activities, namely carrying out technical guidance activities. The obstacles to development come from the members of the BPD themselves, this is because each member of the BPD has activities outside of their work as members of the BPD, their free time is very limited in carrying out various development activities. The improvement in the performance of the members of the institution is still very low, the weakness can be seen in their ability and timeliness in completing tasks. The conclusion of this research is that although development efforts have been made, the performance improvement of BPD members is still very weak, this is caused by various obstacles in the implementation of development. human Resources.
Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara Terri Genta Sansui Siregar; Subillhar Subillhar; Heri Kusmanto
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5910

Abstract

The purposes of this study are: To find out the victory and electability factor of Royal Simanjuntak from PKB to become a Member of the DPRD of North Tapanuli Regency in the 2019 Election To understand the electability factor of Royal Simanjuntak in the 2019 Election. The type of this research is qualitative research. The strategy carried out by Royal Simanjuntak in his victory in the 2019 Legislative Election is by maximizing 9 elements of political marketing, the 9 elements are segmentation, positioning, policy, person, party, presentation, pull marketing, pass marketing and push marketing. Using political marketing strategies through political communication channels, namely, face-to-face and door-to-door activities. This door to door strategy is very effective and helps the process of attracting prospective voters because apart from being known to prospective voters, Royal can directly discuss and witness the situation of the community more closely. Royal Simanjuntak!'s victory in the 2019 election, apart from a good political marketing strategy, was also influenced by Royal's socio-political modalities. Socio-political modalities in the form of political capital, social capital and economic capital are very effective in winning political contestations. conceptually it is said that the synergy of these three socio-political modalities is very significant in influencing the victory of a candidate. The modalities that were managed and organized effectively by Royal simanjuntak had a significant influence on its victory in the 2019 elections.
Evaluasi Strategi E-Commerce sebagai Upaya Penguatan Ekonomi pada Himpunan Pengusaha Pribumi Indonesia Heri Kusmanto; Warjio Warjio; Evi Yunita Kurniaty
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5812

Abstract

Digitalization is an important need, during the pandemic there is an increase in consumer demand for e-commerce, digital literacy, and delivery requests. This is felt in the Micro, Small and Medium Enterprises of food and beverages through the increasing demand for take away, delivery, and e-commerce sales. The understanding of Micro, Small and Medium Enterprises actors on technology, limited online marketing, production processes, and online market access are still considered not optimal enough. On the other hand, consumers feel insecure in conducting digital transactions. The production sector must foster awareness and build a framework of thinking on business strategies in e-commerce, namely producing competitive products, targeted promotions and creativity in product delivery, while management must provide knowledge of e-commerce law. , regarding trademark protection, electronic payments, obligations and responsibilities of e-commerce actors. The conclusion that the authors get is that the evaluation of the strategy of the Micro, Small and Medium Enterprises of the Indonesian Indigenous Entrepreneurs Association in e-commerce is that there is no proper e-commerce business strategy for Micro, Small, and Medium Enterprises which results in problems or obstacles in supporting business digitization. Micro, Small, and Medium.
Peran Pimpinan Sumber Daya Manusia Menjadi Leader Dalam Penegakan Etika Anti Diskriminatif Tri Agus Saputra; Chandra Wijaya
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6233

Abstract

This article aims to look at the important role of anti-discriminatory ethics and the role of human resource managers as the main pillars of anti-discriminatory ethics enforcement. Discrimination is one type of ethical problem that arises in the field of employment. The task of eliminating discriminatory actions is generally the responsibility of the state, however, in practice many discriminatory cases that occur are not reached by the state so that in the end it requires an active role from entities outside the state structure to be at the forefront of resolving discriminatory problems. The method used in this study is a qualitative method with a qualitative descriptive approach through literature study. The data obtained and collected from the analysis of documents in the form of books, articles and government regulations. This study concludes that human resource managers are considered the closest and most suitable entity in the realm of ethical management because human resource managers are entities that are very close and face to face with humans in an organization. When talking about ethics, it will be very closely related to the relationship between humans and the relationship between humans and organizations.
Dinamika Money Politik Pada Pelaksanaan Pemilihan Umum Di Kabupaten Ponorogo Ahmad Catur Adinugroho; Muhammad Oky Fauzi; Nanik Prasetyoningsih; Ferdin Okta Wardana
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6016

Abstract

This article aims to determine the factors that cause money politics in the general election in Ponorogo Regency, in addition to knowing how law enforcement is carried out by law enforcement officials against money politics in general elections and the appropriate regulations to overcome money politics. Problems with the factors that cause money in Ponorogo Regency, in addition to law enforcement carried out in general elections and appropriate regulations to overcome this. To approach these problems, empirical juridical research is used with a conceptual approach and the provisions of the law. Data collection was done by interview and observation and literature study. Data were collected and analyzed descriptively qualitatively by reducing data, displaying data and verifying data. This study concludes that the factors that cause money in the implementation of general elections in Ponorogo Regency are: the existence of tradition, community economic factors, lack of knowledge from the community and law enforcement that has not been optimal. Money politics law enforcement is regulated by Law Number 1 of 2015 concerning Supervision of Government Nets, replacing Law Number 1 of 2014 concerning the Election of Governors and Regents. Even though there are laws that regulate, money politics still happens. Therefore, to overcome this, it is necessary to evaluate the rules in elections..
Analisis Pelayanan Publik Pada Dinas Penanaman Modal Dan Pelayanan Perizinan Terpadu Satu Pintu Kabupaten Batu Bara Ihramli Efendi; Heri Kusmanto; Isnaini Isnaini
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5858

Abstract

The formulation of the problem in this study is How is the service quality of the Office of Investment and One Stop Integrated Services in Batu Bara Regency in managing permits to the community?. And What are the obstacles for the Batu Bara Regency Investment and One Stop Service Office in obtaining permits to the public? The method used in this study is a qualitative research, with data collection instruments are interviews, documentation, and observation. While the data analysis used descriptive analysis. The results showed that the quality of public services at the Investment and One Stop Service Office of Batu Bara Regency refers to the theory of Parasuraman, Zeithaml, and Berry (Parasuraman, 1988), namely: public services that are in poor or unsatisfactory. In terms of reliability, the Office of Investment and One Stop Integrated Services of Batu Bara Regency is not yet classified as good. In providing service, the time is quite long. The technical team is not in place because the technical team also holds other positions. However, the physical evidence (tangibles), reliability (reability), responsiveness (responsiveness), assurance (assurance) and empathy can be said to be good. The service barrier at the Investment and One Stop Service Office of Batu Bara Regency is technological failure. Not all permits can be accessed by the public. Like building permits. In practice, it has not been implemented optimally. And limited resources. This is because the technical team is not in place, and concurrently with other positions, and is in their respective offices.

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