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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 40 Documents
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Search results for , issue "Vol. 11 No. 2 (2022): PERSPEKTIF - April" : 40 Documents clear
Media Informasi di Ranah Media Sosial: Perubahan Karakteristik dan Peran Jurnalistik Sebagai Media Baru Almira Suci Maharani
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6166

Abstract

This article aims to see the changing characteristics and role of journalism as a new media. The rapid development of technology encourages all parties to move forward, including the mass media. Over time, various conventional mass media companies such as print media began to turn to online media as a means of reporting. Apart from news portals with big names, there are currently many independent news portals or individuals who choose to share information through social media accounts. The problem is focused on how journalists pay attention to the code of ethics in reporting information in the realm of social media. The data were collected through the document study method or literature review and non-participant observation. With literature review, the author takes references and examples from books that are relevant to the research title. The data that has been obtained were analyzed qualitatively. This study concludes that in online media, the writing style is more rigid and similar to conventional media such as newspapers. Meanwhile, in new media, the writing style looks more flexible and the journalist's perspective or personal view on the issues being reported is often more visible.
Analisis Penggunaan Dana Desa Berdasarkan Permendesa PDTT Nomor 16 Tahun 2018 Tentang Prioritas Penggunaan Dana Desa Tahun 2019 Panji Setiawan; Badaruddin Badaruddin; Muryanto Amin
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6175

Abstract

The purpose of this study was to find out how to arrange use, implementation of use, types of proposals that developed at the village annual Musrembang forum, inhibiting factors from implementation and motives of stakeholders/related parties in encouraging the implementation of DD use based on Permendesa Pdtt. 16/2018 as a reference for Timbang Jaya Village, Bahorok District and Paluh Pakih Babussalam Village, Batang Serangan District. The method used in this research is a survey with observation techniques, in-depth interviews and literature study methods. The results of the study stated that the method of arranging the use of DD in Timbang Jaya Village, Bahorok District and Paluh Pakeh Babussalam Village, Batang Serangan District was appropriate. Implementation of the use of DD based on Permendesa Pdtt No. 16/2018 has not been fully implemented or has not become a reference for villages in carrying out development. The types of proposals that developed at the village's annual Musrembang forum became inhibiting factors from implementation, because they were dominated by proposals for infrastructure development activities that were not related to the priority provisions for the use of DD regulated by Permendesa Pdtt. 16/2018, while the motives of the stakeholders/related parties are so that there is integration between village development planning and national, provincial, and district/city development planning and so that the use of DD does not violate the provisions of applicable regulations.
Peran Pimpinan Sumber Daya Manusia Menjadi Leader Dalam Penegakan Etika Anti Diskriminatif Tri Agus Saputra; Chandra Wijaya
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6233

Abstract

This article aims to look at the important role of anti-discriminatory ethics and the role of human resource managers as the main pillars of anti-discriminatory ethics enforcement. Discrimination is one type of ethical problem that arises in the field of employment. The task of eliminating discriminatory actions is generally the responsibility of the state, however, in practice many discriminatory cases that occur are not reached by the state so that in the end it requires an active role from entities outside the state structure to be at the forefront of resolving discriminatory problems. The method used in this study is a qualitative method with a qualitative descriptive approach through literature study. The data obtained and collected from the analysis of documents in the form of books, articles and government regulations. This study concludes that human resource managers are considered the closest and most suitable entity in the realm of ethical management because human resource managers are entities that are very close and face to face with humans in an organization. When talking about ethics, it will be very closely related to the relationship between humans and the relationship between humans and organizations.
Komunikasi Publik Pemerintah Republik Indonesia terkait Pandemi Covid-19 di Indonesia Rudi Sukandar; Lestari Nurhajati; Rani Chandra Oktaviani; Xenia Angelica Wijayanto
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6281

Abstract

Penelitian ini berusaha mengevaluasi komunikasi publik Pemerintah Republik Indonesia terkait pandemi Covid-19 di Indonesia dari perspektif para jurnalis sebagai mitra pemerintah dalam menyampaikan pesan kepada masyarakat. Dengan menggunakan teori sistem dan excellence theory Grunig sebagai kerangka teoretis, penelitian ini mencoba memahami bagaimana pemerintah sebagai organismee hidup berinteraksi dengan lingkungannya dan mengidentifikasi strategi kehumasan yang dipakai dalam berkomunikasi kepada para pemangku kepentingan terkait pandemi. Penelitian ini menggunakan pendekatan kualitatif dengan memakai focus group discussion (FGD) dan big data analysis (BDA) sebagai teknik pengumpulan data. Hasil penelitian menunjukkan adanya perubahan dalam pola komunikasi krisis pemerintah. Hal ini didorong oleh adanya perubahan kepemimpinan di lembaga terkait dan pergeseran pola komunikasi yang awalnya bersifat militeristik menjadi nonmiliteristik. Namun demikian, beberapa masalah masih didapati dalam komunikasi pemerintah tersebut, di antaranya, masih ditemukannya ego sektoral, inkonsistensi pesan yang dikirimkan oleh lembaga-lembaga pemerintah, penggunaan symbol rujukan yang tidak universal, banyaknya aspek seremonial yang tidak perlu, dan kesenjangan antara perumusan dan realisasi ide serta pelibatan para pemangku kepentingan dalam semangat volunterisme.This study seeks to evaluate the public communication of the Government of the Republic of Indonesia regarding the Covid-19 pandemic in Indonesia from the perspective of journalists as government partners in conveying messages to the public. Using Grunig's systems theory and excellence theory as a theoretical framework, this study tries to understand how the government as a living organisme interacts with its environment and identifies the public relations strategy used in communicating with stakeholders regarding the pandemic. This study employed a qualitative approach using focus group discussions (FGD) and big data analysis (BDA) as data collection techniques. The results showed a change in the government's crisis communication pattern. This is driven by a change in leadership in related institutions and a shift in communication patterns from militaristic to non-militaristic. However, several problems are still found in the government's communication, including the finding of sectoral egos, inconsistency of messages sent by government institutions, the use of non-universal reference symbols, many unnecessary ceremonial aspects, and the gap between formulation and realization of ideas and involvement of stakeholders in the spirit of voluntarism.
Implementasi Peraturan Bupati Gayo Lues Nomor 14 Tahun 2014 Tentang Pajak Bumi Dan Bangunan Perkotaan Dan Pedesaan Alfi Husni; Isnaini Isnaini; Adam Adam
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6297

Abstract

This study aims to analyze how the implementation of the Gayo Lues Regent’s Regulation Number 14 of 2014 concerning urban and rural land and building taxes in Gayo Lues District and to find out the obstacles in the implementation of the Gayo Lues Regent’s regulation number 14 of 2014 concerning urban and rural land and building taxes in Gyao Lues district. The research method used in this research is descriptive with qualitative analysis. Data collection was obtained from interviews, observations and documentation. The Research results were tasted using George Edward III’s theory, wich consisted of (1). Communication, (2). Resources, (3). Bereaucratic Structure and (4). Dispotition. The results of this study indicate that the implementation og Gayo Lues Regent’s Regulation Number 14 of 2014 concerning Urban and Urban Land and Building Taxes in Gayo Lues District has been implemented but has not given optimal result, because it faces several obstacles, including the lack of diect socializatation of land and building taxes to the community, limited human resources in terms of quantity and competence possessed. limited facilities to support activities, lack of budget to support the implementation of activities.
Analisis Implementasi Sistem Kinerja Anggaran Pada Bagian Umum Secretariat Daerah Kabupaten Batu Bara Agnes Angelia; Maksum Syahri Lubis; Budi Hartono
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6330

Abstract

The purpose of this study was to analyze the implementation and obstacles in the budget performance system at the General Section of the Regional Secretariat of Batu Bara Regency. The research method used is a qualitative method. The reason for using this qualitative method is because the problem is not clear, holistic, complex, dynamic, and full of meaning so that data on certain social situations is not possible. Implementation of the Budget Performance System in the General Section of the Regional Secretariat of Batu Bara Regency in terms of communication, has been able to communicate with the parties involved. In terms of Human Resources, it is still not optimal in carrying out the budget performance system. In terms of disposition, SKPD has been able to give a good attitude towards all offices. In terms of the Bureaucratic Structure, it still shows that it is less than optimal in budgeting. The obstacle is that the knowledge of SKPD is still not optimal in carrying out budget preparation, so that mature human resources are needed to really understand budget preparation for the smooth running of a good government. The SKPD's lack of understanding of the applicable laws and regulations and the lack of commitment to implement them have made the implementation of the budget performance system not run well.
Implementasi Peraturan Nomor 50 Tahun 2017 Tentang Disiplin Pegawai Negeri Sipil Di Sekretariat Daerah Kabupaten Batu Bara Sri Mahdani; Siti Mardiana; Nina Siti Salmaniah Siregar
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6331

Abstract

The purpose of the study was to analyze the implementation, obstacles and efforts to implement the Regent's Regulation Number 50 of 2017 concerning Civil Servant Discipline at the Regional Secretariat of Batu Bara Regency. The method used in this research is a qualitative method, which is a research method used to conduct research naturally using various available methods. The results showed that from an organizational perspective the implementation of work discipline was not optimal, where there was a lack of understanding of human resources, namely a head of service and other SKPD in the implementation of the organizational structure and lack of ability to carry out good performance in accordance with the organizational structure. In terms of interpretation of the implementation of work discipline, a head of service should be able to socialize technical instructions and implementation instructions on work discipline ranging from electronic attendance, morning apples and work hours, but the reality is that a head of service does not have seriousness in creating good communication with ASN so that technical instructions and instructions for implementing work discipline have not run optimally within the Regional Secretariat of Batu Bara Regency. In terms of implementation, the Regional Head gives sanctions to officials who have problems in their inability to improve work discipline so that the head of the service is not given a job or is not given another position at the Regional Secretariat of Batu Bara Regency due to disharmony between the head of the service who has problems with the Regional Head.
Pemberdayaan Masyarakat Lanjut Usia melalui Perilaku Hidup Bersih dan Sehat selama Pandemi Covid-19 Nurman Achmad
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6385

Abstract

Covid-19 or SARS-CoV-2 is a virus that emerged at the end of 2019 and has never been identified in the human body before. According to the World Health Organization (WHO), this virus is vulnerable to attack the elderly who have high mortality and morbidity in the face of the Covid-19 pandemic. In this case, of course, the elderly really need access to intense health services, especially for the elderly who have a history of chronic or degenerative diseases. One of the efforts that can be done is such as maintaining cleanliness through Clean and Healthy Living Behavior. Serdang Bedagai is one of the regencies that are included in the ten regencies that have the largest elderly population in North Sumatra. Therefore, it is necessary to optimize empowerment in these districts to improve the quality of life of the elderly during the Covid-19 pandemic. The implementation method in this empowerment activity is through lectures and practice, followed by gymnastics. With this activity, the participants understood how to maintain cleanliness and health and began to implement physical activity in an effort to improve health.
Analisis Model Attention - Interest - Search - Action - Share terhadap Akun Instagram @bodatnation sebagai Media Baru Pemasaran Theo Michael Hutapea
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6435

Abstract

The increasing number of internet users and the emergence of this new technology not only affect our lifestyle but also create new marketing strategies for product owners to promote and sell their products. In addition, social media also provides an easier way for product owners to understand their consumers. This study seeks to identify the AISAS communication model on the Instagram account @bodatnation in running a paid promotion business. The method used in this study is a qualitative research method with observation techniques, literature review, and in-depth interviews with the founder and admin of the @bodatnation Instagram account. The results of this study indicate that the Instagram account @bodatnation can adopt the AISAS communication model. The admin of the @bodatnation account has succeeded in finding issues and trends in society and then processing them into interesting and informative content. Point Search – Action – Share is very influential on consumers for purchasing decisions for products that are being promoted or using paid promote services.
Diplomasi Koersif Amerika Serikat Terhadap Indonesia Melalui Embargo 1991-2005 Ira Rizka Aisyah Lubis
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6628

Abstract

This article aims to analyze the effectiveness of the coercive diplomacy carried out by the United States against Indonesia. These coercive diplomatic actions are in the form of embargoes, such as arms embargoes and IMET Ban. This study uses qualitative research methods using secondary data. The long duration of the IMET Ban and the arms embargo that occurred more than once made the United States' coercive diplomacy towards Indonesia look ineffective. Therefore, this study raises the research question "Why is the United States' coercive diplomacy towards Indonesia through the Arms Embargo and IMET Ban not effective?" and will be answered using the variables provided by Tom Sauer in the concept of the effectiveness of coercive diplomacy. Seeing the current conditions, if Indonesia buys military equipment from Russia, such as the Su-35, it will be subject to sanctions, so this research can conclude that the coercive diplomacy carried out by the United States against Indonesia is not effective.

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