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INDONESIA
Business Journal : Jurnal Bisnis Dan Sosial
Published by Universitas Telkom
ISSN : 24076392     EISSN : 26203634     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Terbitan berkala ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom merupakan salah satu sarana komunikasi formal untuk menyebarkan pengetahuan dan hasil penelitian yang telah dilakukan oleh peneliti maupun kalangan akademisi lainnya. BUSINESS JOURNAL: Jurnal Bisnis dan Sosial dikelola oleh Fakultas Komunikasi dan Bisnis yang terbit dua kali setahun pada bulan April dan November yang dikelola secara elektronik dan institusional dengan menginduk pada Jurnal Universitas Telkom yang dapat diakses pada laman www.journals.telkomuniversity.ac.id.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 1 (2023): Mei" : 5 Documents clear
Pengaruh Media Sosial Instagram @wonderfulindonesia Terhadap Citra Destinasi Indonesia Dellia Paramitha; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5823

Abstract

Instagram social media is a digital application that is used to be able to provide information and carry out two-way communication with fellow users. In Instagram, there are features that can be used to support communication, including hashtags, geotags, follow, share, like, comments, mentions. The purpose of this study was to determine the influence of social media Instagram @wonderfulindonesia on the image of Indonesian destinations. The method used in this study is quantitative with the correlation coefficient test and the coefficient of determination test and the data analysis technique uses simple linear regression analysis. The results of the correlation coefficient test were 0.895 so that it can be concluded that Instagram social media variables and destination image variables have a very strong relationship. In addition, it was found that there was a relationship between Instagram social media variables that affected the image of Indonesian destinations by 80%, while 20% were influenced by other variables not discussed in this study. The positive and significant influence on the image of the Indonesian destination, as evidenced by the results of a simple linear regression of 0.611 on the Instagram social media variable has the effect that every one unit increase will affect the Indonesian destination image variable.
Brand Architecture and Branding Strategy of B2C Product and Service of Bosowa Corporation Dian Gita Utami; Syachriani Syam; Asri Essada Nurachmah
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5985

Abstract

Bosowa Corporation and other substantial businesses have a diverse portfolio of companies and brands, people today are becoming more and more conscious of the importance of brands as marketing tools. In order to maximise total brand equity for its brands and goods, Bosowa must have a brand architecture and branding strategy. This study will go into detail on brand architecture and branding strategy for Bosowa Corporation's goods and services, particularly those that are B2C (business to customer) and sold solely in Makassar. Information on company strategy, brand equity, market dynamics, and audit portfolio is used as input to gain a general picture of the operations and performance of Bosowa brands. Any brand portfolio-related issues that Bosowa Corporation faces will be formulated with the use of a SWOT analysis.
Green Supply Chain Management: A Literature Review about the Phenomenon in Indonesia hariadi ismail
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5956

Abstract

The literature review on green supply chain management (GSCM) highlights the growing importance of sustainable practices in supply chain management. The paper explores the concept of GSCM, its key elements, challenges and opportunities for implementation. It also examines the impact of GSCM on organizational performance, environmental sustainability and social responsibility. The review covers various studies conducted in different industries, including manufacturing, retail and logistics. The findings reveal that the adoption of GSCM practices can result in cost savings, enhanced brand reputation and reduced environmental impact. However, the implementation of GSCM faces several challenges, including lack of awareness, high implementation costs, and coordination issues among supply chain partners. The review suggests that GSCM can be an effective strategy for firms to achieve a sustainable competitive advantage and meet the increasing demand for environmental responsibility. Keywords: green supply chain, supply chain management, business administration, green business.
DAMPAK KENAIKAN BBM TERHADAP BEBAN PENGELUARAN BIAYA PARA PEKERJA DARI TIGA PROFESI DI MASA COVID-19 Endro Tri Susdarwono
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5450

Abstract

This study aims to analyze the expenses incurred by workers from three work sectors or professions after the increase in fuel prices. The survey conducted in this study was aimed at finding out the amount of money they had to incur in order to meet food and shelter needs in the 10-day period after the increase in fuel prices. The method used in this study is quantitative analysis with a descriptive statistical approach, namely describing the data and testing the hypothesis on the sign and the Kruskall-Wallis method. The results of the study stated that based on testing the hypothesis on the sign that the increase in fuel prices determined by the government had an impact on household expenses including food and housing costs from the three work or professional sectors. Based on the results of the survey answers given by respondents, 58.62 percent said that the policies taken by the government to increase fuel prices had an impact on household expenses, while 41.38 percent had no impact. It is possible that 41.38 percent of the respondents received the BBM Direct Cash Assistance provided by the Government. Meanwhile, from the research hypothesis of the Kruskall-Wallis method, it is stated that workers from the three sectors of work or profession bear the same burden in terms of expenditure or consumption for food and housing after 10 days of the increase in fuel prices. So it was concluded that the three actors in the three work sectors were directly affected by the increase in fuel prices imposed by the Government through the burden of increasing spending costs to meet food and shelter needs.
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.

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