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International Journal of Communication and Society
Published by Association for Scientific Computing Electronics and Engineering
ISSN : 26849267     EISSN : 26849267     DOI : https://doi.org/10.31763
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The International Journal of Communication and Society is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The spectrum of topics include but not limited to: New Media; Political Communication; Advertising, Press and Television Broadcasting; Public Relations; Semiotics; Public Opinion; Culture and Social Interaction; Communication and National Resilience; Communication and Policies; Communication, War, and Conflicts; Health Communication; Globalization and Social Impact; Media, Democracy and Integration; Media Literacy and Media Education; Media and Tourism; Media and Development; Media, Popular Culture, and Society; Media and Religion; Media and Identity; Politics, Hegemony, and the Media; Gender and Sexuality in the Media; The Social Media and Subcultures; Youth and Media Globalization; Information Communication Technology; Audience Analysis.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 6, No 2 (2024): December 2024" : 5 Documents clear
A critical discourse analysis of the role of influencers in driving social change through Indonesian Youtube content Yusanto, Freddy; Nugroho, Catur
International Journal of Communication and Society Vol 6, No 2 (2024): December 2024
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v6i2.1663

Abstract

Communication mediated by social media presents content creators who have many followers who are then often called influencers. This study seeks to analyze the contributions of influencers who should act and be responsible as individuals who can convey public opinion through digital platforms. The researcher uses a qualitative research method with a critical discourse analysis approach to dismantle and reveal how influencers are strongly committed to spreading positive discourse as a form of responsibility as part of social change agents in the digital world. The object of the study is YouTube content from the accounts of Ria Ricis, Atta Halilintar, and Frost Diamond, which represent significant influencers in Indonesia. Researchers found that three significant influencers in Indonesia have not been able to carry out their duties as agents of social change. There are three reasons why influencers in this study are unable to carry out their duties and responsibilities as social change agents, namely the absence of a clear definition of the role of influencers as social change agents, the lack of understanding of influencers regarding their social responsibilities as social change agents, and the absence of an operational model that explains the concrete steps taken by influencers as effective social agents. This study provides recommendations on the duties and responsibilities of influencers as agents of social change in a model that the researcher calls the Content Development Model. This model consists of four main stages at the concept level (Input, Process, Output, and Outcome) and six execution stages at the technical level (Content Created, Interaction Distribution, Formation of Discourse, Change in Attitude and Behaviour, Collective Action and Social Change). This Content Development Model explains how influencers must produce content by considering positive social issues as agents of social change in society.
The role of social media in glorifying criminal activities among Nigerian youth in the Marlian Empire Ayobolu, Yetunde Oluwayemisi
International Journal of Communication and Society Vol 6, No 2 (2024): December 2024
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v6i2.1649

Abstract

Social media platforms have become powerful tools for information dissemination and personal branding that mold shape and influence the public. Influencers and public figures leverage these networks to showcase their lifestyles and connect with audiences, particularly young people who often aspire to emulate their favorite personalities. The glorification of criminal activity on social media can inspire others to engage in similar behaviors, as in the case of the Marlian Empire in Nigeria. This study examined the complexities of the Marlian Empire’s cultural influence on the youth, by investigating how it shapes their perceptions, influences behaviors, and whether it poses a challenge to established norms of the society. The study is quantitative, adopting the descriptive survey method with questionnaires utilised as data gathering instrument from 150 undergraduates selected through simple random sampling method from Koladaisi University, Ibadan. Results from the data were analysed using the SPSS, and were presented in figures and illustrations. Findings indicate that social media played a significant role in the influence that the Marlian Empire presently has with majority of their followers emulating their lifestyle and attitude as portrayed online. The study concludes that portrayal of the celebrity culture mostly has negative impacts on the lives of youths in Nigeria and some of these unpleasant activities have been normalised. The study recommends that influential figures be encouraged to use their platforms to promote positive messages that positively influence youth behavior for proper development and growth.
Digital literacy of Heart Communication for reducing bullying model Lestari, Puji; Ediningsih, Sri Isworo; Setyowati, Yuli; Prakanto, Rudy; Suryawijaya, Priyahita Garmadyuti; Ardiyanti, Vanissa Zera
International Journal of Communication and Society Vol 6, No 2 (2024): December 2024
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v6i2.1725

Abstract

One of the most worrying forms of juvenile delinquency is bullying. Heart communication integrated with digital literacy is a solution to overcome bullying. This study aims to analyze the effect of heart communication digital literacy on reducing bullying behavior in 30 Senior High Schools and Vocational High Schools (Jogja Smart School) in the Special Region of Yogyakarta and to find a Heart Communication Digital Literacy model to reduce bullying. The theories used are Heart Communication Theory, Digital Literacy Theory, and Cognitive Theory. This study uses mixed methods sequential explanatory, which begins with quantitative methods and then qualitative methods. Quantitative methods with surveys on a sample of 400 students as research subjects. Quantitative data analysis techniques use regression analysis. Qualitative methods include interviews and FGD techniques, and data analysis is done using the Miles and Huberman method. The results of quantitative research show that the heart communication digital literacy variable with the dimensions “Tahu Komunikasi Hati,” “Tanggap Komunikasi Hati,” and “Tangguh Komunikasi Hati” has a significant contribution to reducing bullying behavior, with an R Square value of 28%. This study concludes that the Heart Communication Theory has been proven to reduce bullying in Jogja Smart School Senior High School and Vocational High School students in the Special Region of Yogyakarta. The results of qualitative research found a novelty in the form of a digital literacy of heart communication to reduce bullying model.
Expression effective communication of da'wah for Muhammadiyah young women on social media Somae, Erik Tauvani; Nuryana, Zalik
International Journal of Communication and Society Vol 6, No 2 (2024): December 2024
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v6i2.955

Abstract

Rahma (Rahma.id) is an Islamic website formed by a group of young Muhammadiyah women as a literacy medium with a moderate thought narrative. The purpose of this study is to analyze the literacy expression of young Muhammadiyah women in the Rahma network in the midst of social media expansion. This study uses a qualitative method with editors and contributor writers as respondents and uses the critical discourse studies paradigm of Teun A. van Dijk. The results of this study indicate that: (1) The phenomenon of the emergence of Rahma in the midst of social media expansion is an expression of young Muhammadiyah women to actualize gender equality in the contestation of Islamic discourse; (2) Rahma is a forum for young Muhammadiyah women who try to exist culturally and create social relations amidst the diversity of Islamic, Indonesian, and humanitarian narratives on social media; (3) Young Muhammadiyah women in the Rahma network read the current effective and balanced da'wah opportunities through digital literacy. (4) Although based on the young women's literacy movement in Muhammadiyah, Rahma is open, accommodating, and not limited to gender, age, organization, even religion as long as it is in line with Muhammadiyah's moderate Islamic mission.
Mapping insights from global scientific literature on voter preferences and social media in elections Yahya, Muhammad; Sinilele, Ahdan; Ibrahim, Ibrahim; Djamereng, Asni; Falah, A. Ilah Nurul; Baharuddin, Tawakkal
International Journal of Communication and Society Vol 6, No 2 (2024): December 2024
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v6i2.1270

Abstract

This research aims to comprehensively analyze the complex interactions between voter preferences, social media, and election dynamics by reviewing existing global research documents and identifying trends, key findings, and knowledge gaps that need to be filled. This research uses a bibliometric analysis approach with data from Scopus and the Vosviewer analysis tool to visualize the data. The main findings of this research show that political dynamics increasingly influenced by social media, especially related to the spread of fake news, polarization, and populism, significantly impact voter preferences. However, these three themes, namely fake news, polarization, and populism, still require deeper study in the future due to the lack of related research. In addition, to fill research gaps, it is also necessary to develop more sophisticated analytical models, including the application of artificial intelligence and voting algorithms, to understand the influence of new technologies in the political context and how this may shape voters' preferences in the future. The study also suggests implementing stricter policies, including increasing digital literacy and accountability of social media platforms, to ensure fairer and more transparent elections in the digital era. With these steps, it is hoped that future elections will be more honest, transparent, and free from the negative influence of social media.

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