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Dinasti International Journal of Education Management and Social Science

DIJEMSS
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Published by Dinasti Publisher

ISSN : 26866358 EISSN : 26866331 DOI : https://doi.org/10.31933/dijemss

Core Subject : Education,

Education

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 1,491 Documents

137 138 139 140 141

AI-Powered Digital Marketing and Its Impact on Customer Engagement and Purchase Intention: The Mediating Role of Brand Trust in E-Commerce Platforms H.M.Noor Sembiring
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6625

The rapid advancement of artificial intelligence has significantly transformed digital marketing practices, particularly in e commerce platforms. AI powered digital marketing enables firms to analyze consumer behavior, personalize promotional messages, and improve the effectiveness of marketing communication strategies. In highly competitive online marketplaces such as Shopee, Tokopedia, and Blibli, companies increasingly utilize artificial intelligence to enhance customer interaction and influence purchasing decisions. However, the effectiveness of AI driven marketing strategies does not depend solely on technological capability but also on consumers’ trust in the brand. Without sufficient trust, consumers may hesitate to respond to algorithm based marketing recommendations. Therefore, understanding the role of brand trust in mediating the relationship between AI powered digital marketing and consumer purchase intention becomes increasingly important in digital commerce environments. This study aims to analyze the influence of AI Powered Digital Marketing on Customer Engagement and Purchase Intention with Brand Trust as a mediating variable in e commerce platforms. The research employs a quantitative explanatory design using a survey approach. Data were collected from 200 consumers who purchased herbal medicine products through e commerce platforms, consisting of 85 Shopee customers, 60 Tokopedia customers, and 55 Blibli customers. The data were analyzed using Structural Equation Modeling to test the direct and indirect relationships among the variables. AI-powered digital marketing significantly influences customer engagement and purchase intention, both directly and through brand trust on Customer Engagement. Customer Engagement significantly affects Purchase Intention, indicating that consumers who actively interact with digital marketing content are more likely to develop stronger purchasing intentions. The findings also reveal that AI Powered Digital Marketing directly influences Purchase Intention. Furthermore, Brand Trust significantly mediates the relationship between AI Powered Digital Marketing and Purchase Intention, demonstrating that trust plays an important role in strengthening the effectiveness of AI driven marketing strategies. This study contributes to digital marketing literature by integrating artificial intelligence capability, customer engagement, and brand trust into a comprehensive model explaining purchase intention in e commerce platforms. The findings suggest that companies should not only focus on technological sophistication but also prioritize transparency and trust building strategies to maximize the effectiveness of AI powered marketing.

Fostering Employee Loyalty via Entrepreneurial Behavior: The Mediating Role of the Work Environment Ali Jufri; Pebi Kurniawan; Sari Laelatul Qodriah; Warda Litvia
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6627

Entrepreneurial behavior plays a crucial role in enhancing organizational sustainability, particularly in small-scale agro-industrial sectors where employee loyalty remains a key challenge. This study aims to examine the effect of entrepreneurial behavior on employee loyalty, with the work environment as a mediating variable in rice milling enterprises. A quantitative approach was employed using a census sampling technique involving 68 employees from three rice mills in Cirebon (PB. AP, PB. Matahari, and PB. NO). Data were collected through structured Likert-scale questionnaires and analyzed using SPSS, including validity and reliability tests, classical assumption testing, multiple linear regression, and the Sobel test for mediation analysis. The results reveal that entrepreneurial behavior has a positive and statistically significant direct effect on employee loyalty, while also significantly influencing the work environment. Furthermore, the work environment positively and significantly affects employee loyalty and partially mediates the relationship between entrepreneurial behavior and employee loyalty, indicating both direct and indirect pathways. These findings highlight the novelty of integrating entrepreneurial behavior and work environment dynamics in explaining employee loyalty. They also emphasize the importance of fostering entrepreneurial practices and supportive work environments to improve employee retention and organizational performance in agro-industrial settings ee retention and organizational performance in agro-industrial settings.

Strengthening The Positioning of The Banking Industry in The People's Economy Bank in East Nusa Tenggara Province Ni Putu Nursiani; I Komang Arthana; Viktorianus M. Da Lopes; Yonas Ferdinand Riwu
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6338

Bank Perekonomian Rakyat (BPR) is a banking entity that plays an important role in strengthening the national economy, particularly by providing financing support to micro, small, and medium enterprises (MSMEs). BPR is expected to provide financial services to MSME entrepreneurs and rural communities who lack access to commercial banks. However, BPRs face a dilemma in carrying out their operations due to fundamental changes in the financial industry. Research conducted in NTT shows that BPRs compete with Commercial Banks, Cooperatives, Village-Owned Enterprises (BUMDes), and Financial Technology to maintain their financial sustainability. Competitive advantage can be achieved through optimal resource management, especially in the era of knowledge-based competition. This study aims to examine the positioning of BPR as the main pillar in supporting the growth of MSMEs and rural communities through inclusive and sustainable financial services. Positioning using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a way to understand the position of a company or product in the market by identifying internal and external factors that affect banking performance. The results of the research are expected to include BPR's strategic model in strengthening its position in the market and ensuring growth and financial sustainability in the midst of fierce competition, scientific articles in reputable journals, ISBN books, copyrights to the books, and news.

The Role of Digital Competence and Work Ethic in Improving Seafarer Performance in Indonesia Indang Noerkajati; Edi Abdurachman; Olfebri Olfebri; Librita Arifiani; Lira Agusinta; Novita Widyaningrum
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6372

Seafarers' performance has a strategic role in ensuring the safety, operational efficiency, and sustainability of the maritime industry amid the acceleration of digital transformation. The application of digital-based ship technology requires seafarers not only to master technical skills, but also to have digital competencies and a strong work ethic. This study aims to systematically examine the influence of digital competence and work ethic on seafarers' performance through the Systematic Literature Review (SLR) approach combined with bibliometric analysis. Literature searches were conducted on Scopus, ScienceDirect, SpringerLink, PubMed, and Google Scholar databases for publications for the period 2015–2025, with reference to the PRISMA guidelines. Out of the initial 1,000 articles, 20 empirical articles were obtained that met the criteria for qualitative synthesis, while bibliometric analysis was carried out using the VOSviewer software. The results of the study show that digital competence contributes significantly to improving seafarers' performance through strengthening knowledge, skills, and the ability to implement ship technology. Meanwhile, work ethic plays an important role in shaping seafarers' discipline, motivation, and professionalism, which reinforces consistency of performance in high-risk maritime work environments. The study confirms that the integration of digital competencies and work ethic is a key prerequisite for sustainable seafarer performance development, as well as providing strategic implications for shipping companies, maritime education institutions, and policymakers.

The Influence of Financial Literacy and Non-Cash Payments on the Consumptive Behavior of Students in Jabodetabek Efriyanto Efriyanto; Rodiana Rodiana; Lufita Anggun; Erwin Permana; Harnovinsah Harnovinsah; Rofiq Idris
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6377

This study aims to analyze the influence of financial literacy and the use of cashless payment systems on the consumer behavior of students in the Jabodetabek area. With the development of financial technology, students' understanding of financial literacy is becoming increasingly important in managing their personal finances. Furthermore, the widespread use of cashless payment methods can influence spending patterns and consumption habits. Currently, students have been swept up in the digital transformation, especially in financial transactions, with many transactions conducted using cashless platforms such as GoPay, Shopee Pay, and others. The method used was a quantitative survey approach with 100 students in Jabodetabek. The research instrument was a questionnaire to measure financial literacy, cashless usage, and consumptive behavior.

Analysis of The Impact of Transformational Leadership Implementation and Work Motivation on Employee Commitment and Performance Nuning Nurna Dewi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6378

Quality human resources is the most valuable asset in a company. Quality human resources are the main capital to achieve company goals. In this study, employee performance was examined by 2 variables, namely transformational leadership and work motivation through work commitment as a connecting variable. The population in this study amounted to 40 employees consisting of all employees of PT. Ometraco Arya Samanta Surabaya. In the study, the census method was used by giving questionnaires to all populations with a total of 40 employees. Data analysis techniques in this study used PLS (Partial Least Squares) analysis. The results of the Transformational Leadership research have a significant influence on Work Commitment, while the Transformational Leadership Style has no significant effect on Performance; Work Motivation has a significant effect on Work Commitment and Employee Performance; the Work Commitment variable influences Employee Performance.

Evaluation of the Impact of the High-Quality Seedling Assistance Program on Plam Oil Framers’ Income in Bungo District, Jambi Siti Nurhayati; Muhammad Rachmad R; Rafiqi Rafiqi; Erni Achmad; Muhammad Ridwansyah; Zainul Bahri
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6390

This study aims to analyze the comparative income of oil palm farmers who use superior oil palm seeds with farmers who use ordinary oil palm seeds, identify factors that influence oil palm production related to the use of superior seeds, and formulate strategies for the Bungo Regency government in increasing farmers' income through the distribution of superior oil palm seeds. The research method used is a quantitative descriptive method with 99 oil palm farmers as respondents. Data were obtained from primary data through questionnaires and interviews, as well as secondary data sourced from the Central Statistics Agency (BPS) of Jambi Province and Bungo Regency and the Food Crops, Horticulture, and Plantation Service of Bungo Regency. The research results show that the income of farmers using superior oil palm seeds is higher than that of farmers using conventional seeds, due to better plant productivity and higher yield quality. Factors influencing oil palm production include seed quality, plant age, land area, fertilizer use, cultivation techniques, and local government support in the form of extension services and production input assistance. The local government's strategy to increase farmer income is implemented through the distribution of certified superior seeds, technical assistance to farmers, and strengthening farmer institutions. This strategy is expected to increase the productivity and welfare of oil palm farmers in Bungo Regency.

The Impact of Tariffs, Feeder, and Parking on Customer Engagement With Mediated Customer Satisfaction on Urban Railways Agus Yulianto; Idris Gautama So; Edhie Budi Setiawan; Ocky Soelistio Pribadi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6396

To alleviate congestion in Jakarta, fast and clean public transport has been developed to encourage a modal shift toward environmentally friendly urban rail, namely the Mass Rapid Transit (MRT) and Light Rail Transit (LRT). Currently, the Jakarta LRT, the Jabodebek LRT, and the Jakarta MRT are in operation. The key challenge is persuading users of private cars, motorcycles, and conventional public transport to adopt the LRT and MRT for daily trips, thereby reducing congestion. This study examines the effects of fares, feeder buses, and parking facilities on customer engagement, with customer satisfaction as a mediating variable in Jakarta’s urban rail system. Data were analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS). The sample comprised 220 LRT and MRT users. The results show that fares and feeder services have positive and significant effects on customer satisfaction but positive yet insignificant effects on customer engagement. Parking exerts a positive and significant influence on both customer satisfaction and engagement. Customer satisfaction also has a positive and significant effect on customer engagement. Furthermore, fares, feeder services, and parking have positive and significant indirect effects on customer engagement through customer satisfaction.

The Influence of Service Quality, Information and Timeliness on Customer Satisfaction For Users of The Expedition PT. XYZ South Jakarta 2024 Sonya Sidjabat; Rully Indrawan; Natasya De La Rosa; Nurhaliza Nurhaliza
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6399

This study aims to improve our understanding of the factors affecting customer satisfaction with the PT. XYZ expedition service. Many people prefer to shop online rather than offline. This study is a quantitative descriptive study conducted by collecting data through questionnaires distributed to PT. XYZ service users. The analysis used is SEM-PLS (Structural Equation Model - Partial Least Squares). With a total of 110 respondents with criteria having used PT. XYZ for the last 6 months and domiciled in South Jakarta, taking a pure sample to collect data through a questionnaire using a Likert scale of 1-5. The results of this article are: 1) Service quality affects customer satisfaction; 2) Information affects customer satisfaction; 3) Timing affects customer satisfaction. In this study, the satisfaction rate of PT. XYZ customers in South Jakarta was 63.3%; the remaining 36.7% was due to other variables not discussed in this study.

Developing Local Wisdom–Based Interactive History E-Books to Enhance Students’ Cultural Understanding: A 4D Model Approach in Kerinci Regency Apdelmi Apdelmi; Muhammad Ihsan Dacholfany; Yunan Surono; Nurpeni Nurpeni; Heri Susanto; Said Almaududi; Firza Firza; Arif Rahim; Heni Pratiwi; Zuhri Saputra Hutabarat
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6406

Globalization opens wider access to information and knowledge, enabling individuals and communities to learn and develop in new ways. The purpose of this study is to describe, develop, and test the effectiveness of interactive teaching materials based on Kenduri Sko Local Wisdom to improve students' cultural understanding. This research method uses research and development. Research and development (R&D) in the field of education is defined as a development model that adapts industrial product development. Data collection techniques used are observation, questionnaires, and written tests. The results of the study show: 1) Effective and efficient teaching materials were obtained, 2) Teaching materials based on local wisdom are effective in improving students' cultural understanding, and 3) The effectiveness of teaching materials based on local wisdom was tested to improve students' cultural understanding, 4) These results indicate that there are significant differences in students' understanding of local wisdom between using interactive history teaching materials based on local wisdom and using books available at school. The implication of using local wisdom-based history teaching materials is that it provides more meaningful learning opportunities, where they can understand history through traditions that are close to their daily lives, such as Kenduri Sko.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location Kota tangerang selatan, Banten INDONESIA

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Contact Name
Admin

Contact Email
dinasti.info@gmail.com

Phone
+628117404455

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA