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Dinasti International Journal of Education Management and Social Science
Published by Dinasti Publisher
ISSN : 26866358     EISSN : 26866331     DOI : https://doi.org/10.31933/dijemss
Core Subject : Education,
Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields.
Articles 1,349 Documents
Digital HRM Capability, HPWS and Service Performance: The Mediating Role of Employee Engagement at PT PELNI, Indonesia Syamsyir Luchan; Suharno Pawirosumarto; Muhammad Ridwan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6322

Abstract

This study examines how Digital HRM capability and high-performance work systems (HPWS) influence employee service performance through employee engagement in Indonesia’s state-owned maritime transport context (PT PELNI). A cross-sectional survey of Head Office employees was analysed using PLS-SEM; reliability and validity were assessed, and mediation was tested via bootstrapped indirect effects (5,000 resamples). Digital HRM capability is positively associated with employee engagement, and engagement is strongly associated with employee-level service performance. Engagement mediates the relationship between Digital HRM capability and service performance (indirect-only mediation), indicating that digital HR capability contributes to service outcomes primarily by shaping employee experience. In contrast, HPWS is not significantly related to engagement, and the hypothesised engagement-mediated pathway from HPWS to service performance is not supported. The study contributes by clarifying an employee-experience mechanism linking digital HR capability to service behaviour and extending evidence to an under-researched state-owned maritime service organisation in an emerging-economy context. Keywords: Digital HRM capability; high-performance work systems (HPWS); employee engagement; employee experience; service performance; state-owned enterprise; emerging economy. Article classification: Research paper.
Leveraging Strategic Management and Digital Marketing for Sustainable Competitive Advantage in Indonesia's Tourism Industry Dian Sudiantini; Eteh Resa Asyifa; Debby CH Rende
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6323

Abstract

This study investigates how strategic management and digital marketing integration creates sustainable competitive advantage in Indonesia's tourism industry. While digital technology adoption is widespread, the strategic alignment of digital initiatives with core business strategies remains underexamined in emerging economy tourism contexts. Employing an explanatory sequential mixed-methods design with 102 survey respondents and 18 industry experts, this research demonstrates that strategic-digital integration significantly influences customer engagement and business performance. Although 94% of businesses utilize digital marketing tools, only 62% fully integrate them with strategic objectives—revealing a critical implementation gap. The study extends Dynamic Capabilities Theory and Resource-Based View by conceptualizing "digital strategic fit" and "digital strategic resilience." Findings suggest competitive advantage emerges not from technology adoption alone, but from strategic reconfiguration aligning digital capabilities with organizational objectives.
Digital Marketing Transparency and Its Impact on Investor Perception and Investment Intention in the Construction Sector: A Study in West Java Zulki Zulkifki Noor
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6328

Abstract

The construction industry has increasingly relied on digital marketing channels to communicate corporate information to potential investors, particularly in regions experiencing rapid infrastructure development such as West Java. In this context, transparency in digital marketing has become a critical factor influencing how investors perceive firms and evaluate investment opportunities. This study aims to examine the effect of digital marketing transparency on investor perception and its implication for investment intention in the construction sector in West Java. This study employs a quantitative research approach using a survey method. Data were collected from individual and institutional investors who have invested or intend to invest in construction companies operating in West Java. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between digital marketing transparency, investor perception, and investment intention. The results indicate that digital marketing transparency has a positive and significant effect on investor perception. Furthermore, investor perception significantly influences investment intention. The findings also reveal that investor perception mediates the relationship between digital marketing transparency and investment intention. These results suggest that transparent digital marketing practices such as clear disclosure of project information, financial performance, and risk communication play an essential role in shaping investor confidence and behavioral intention in the construction sector. This study contributes to marketing and investment behavior literature by extending the application of digital marketing transparency to the investor context, particularly within the construction industry. Practically, the findings highlight the importance for construction firms to adopt transparent digital communication strategies to enhance investor perception and attract sustainable investment in regional infrastructure development.
Reconceptualizing Urban Tourism Decision Making: City Image as a Mediating Mechanism Linking Branding, e-WOM, and Tourism Entrepreneurship Ferry Satria; Haryadi Haryadi; Syahmardi Yacob; Junaidi Junaidi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6333

Abstract

This study aims to examine how city branding, electronic word of mouth (e-WOM), and tourism entrepreneurship influence tourists’ visiting decisions, with city image positioned as a mediating mechanism in an emerging urban tourism destination. The research was conducted in Sungai Penuh City, Indonesia, using a quantitative cross-sectional survey design. Data were collected from 200 tourists who had previously visited the city through structured questionnaires measured on a five-point Likert scale. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS software to test both direct and indirect relationships among constructs. The findings reveal that city branding, e-WOM, and tourism entrepreneurship have significant positive effects on city image. City image, in turn, exerts a strong and significant influence on tourists’ visiting decisions. However, the direct effects of city branding, e-WOM, and tourism entrepreneurship on visiting decisions are not statistically significant. Mediation analysis confirms that city image fully mediates the relationships between all antecedent variables and tourists’ visiting decisions. Tourists’ visiting decisions in urban destinations are primarily driven by perception-based mechanisms. Branding strategies, digital narratives, and entrepreneurial signals influence behavior only through the formation of a favourable city image. This study is limited by its cross-sectional design and focus on a single emerging city, which may constrain generalizability. This study contributes to destination marketing and urban tourism literature by integrating tourism entrepreneurship into destination image theory and highlighting the central mediating role of city image in shaping tourist decision making, offering practical insights for destination managers and policymakers.
Dynamic Content Marketing Model Based on Social Sentiment and Real-Time Trends: A Cross-Sectoral Study on Generation Z in Southeast Asia Adi Suroso; Anna Maria Ngabalin; Lutfi Lutfi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6349

Abstract

Generation Z in Southeast Asia is increasingly shaping the digital consumer ecosystem, creating demand for adaptive and data-informed content marketing strategies. However, existing studies often examine social sentiment and real-time trends separately and rarely integrate them within a dynamic content framework. Addressing this gap, this study proposes an exploratory dynamic content marketing model that combines social sentiment analysis and real-time trend monitoring to explain engagement dynamics among Generation Z. Positioned as a pilot exploratory study, the research employed a quantitative survey of 82 respondents in Indonesia and Malaysia and sentiment analysis of 3,500 social media posts collected over two months. The data were analysed using descriptive statistics and Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that social sentiment positively influences perceived content relevance, while real-time trend signals show unstable effects on personalisation and engagement, suggesting a volatility risk in trend-driven content strategies. The results also reveal that engagement operates as a proximal outcome of dynamic content strategies, whereas trust and purchase intention exhibit weaker structural relationships. Rather than confirming a predictive model, the study provides preliminary evidence that integrating sentiment monitoring and trend analytics can support more adaptive content strategies while highlighting the limitations of trend dependency. This research contributes by proposing a sentiment-calibrated dynamic content framework, identifying the volatility effect of real-time trends, and distinguishing engagement outcomes from transactional intentions in digital marketing contexts. Future studies with larger samples and refined measurement constructs are needed to validate and extend this preliminary framework.
Technological Determinism in Practice: A Case Study of Media Monitoring Tools in Government Public Relations Inas Ulfa Hapsari; Novia Anggi; Irwansyah Irwansyah
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6351

Abstract

This study aims to explore how the use of media monitoring technology by the Public Relations (PR) department of the Ministry of State Secretariat of the Republic of Indonesia represents technological determinism in the context of government communication. The research approach used is descriptive qualitative with a constructivist paradigm, through case studies, observations, document studies, and in-depth interviews with senior public relations officers at the Ministry of State Secretariat of the Republic of Indonesia. The findings reveal that the implementation of artificial intelligence (AI)-powered media monitoring tools has significantly transformed PR workflows. AI technology facilitates accelerated issue monitoring, policy recommendation development, and enhanced strategic communication effectiveness. However, the validity of AI-generated data necessitates human interpretation and analysis to ensure accurate decision-making. This study asserts that technology is not merely an assistive tool but also a force that shapes organizational behavior. Within the framework of technological determinism, AI-driven media monitoring becomes an entity that contributes to shaping the direction of government communication systemically and structurally.
The Effect of Organizational Climate and Self-Efficacy on Organizational Commitment with Job Satisfaction as a Mediating Variable: An Empirical Study on Employees in the Multifinance Industry in Jakarta Joko Ariawan; Didik Notosudjono; Widodo Sunaryo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6364

Abstract

This study aims to examine the impact of Organizational Climate and Self-Efficacy on Organizational Commitment, with Job Satisfaction acting as a mediating variable. The research population consisted of 1,294 permanent employees in multifinance companies in Jakarta, with a sample of 248 selected through proportional random sampling. A mixed-methods approach was employed, combining quantitative analysis using Path Analysis with qualitative insights from the Delphi technique to gather expert input from human resource practitioners. The results indicate that Organizational Climate and Self-Efficacy positively and significantly influence Organizational Commitment directly. In addition, both variables also have positive and significant indirect effects on Organizational Commitment through Job Satisfaction, although the mediating role of Job Satisfaction was found to be less effective. The findings highlight that supportive supervision, employee confidence in competencies, and promotion opportunities are key aspects of Job Satisfaction that strengthen commitment. Based on these results, Human Resources policymakers are advised to prioritize strategies that enhance Organizational Climate through clear work structures and supervisory support, develop Self-Efficacy by increasing task confidence and scope, and improve Job Satisfaction via promotion opportunities, compensation, and effective supervision. These interventions are essential for sustaining employee performance and retention in the dynamic multifinance industry.
Satisfaction as an Experience Engine in Promotion-Intensive Marketplaces: The Roles of Platform-Mediated Relationship Infrastructure and Price Fairness in Repurchase Intention (Shopee, Indonesia) Rafnelly Rafki; Sarjon Defit; Elfiswandi Elfiswandi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6366

Abstract

This study investigates how price fairness and platform-mediated relationship infrastructure shape repurchase intention in a promotion-intensive online marketplace, and whether customer satisfaction is the dominant mechanism linking these drivers to repeat buying. Using a cross-sectional survey of active Shopee customers in Indonesia (N = 200), we analysed the model with partial least squares structural equation modelling (PLS-SEM) and tested indirect effects via bootstrapping. Customer satisfaction strongly predicts repurchase intention. Relationship infrastructure captured through responsiveness, assurance, and service recovery significantly increases satisfaction but shows no direct effect on repurchase intention, indicating full mediation through satisfaction. Price fairness does not significantly influence satisfaction and has only a weak direct association with repurchase intention, suggesting that fairness functions more as an acceptability and credibility cue than as a driver of satisfaction. The findings position governable relationship infrastructure as a retention engine and pricing transparency as a procedural safeguard.
The Influence of Price and Online Customer Reviews on Fashion Purchase Decisions with Product Quality as a Mediating Variable on TikTok Shop Viniyati Maftuchach; Yatita Ratu Amanda; Lela Nurlaela Wati
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6367

Abstract

This study aims to examine the role of product quality in mediating the influence of prices and online customer reviews on fashion product purchase decisions among TikTok Shop users in Jakarta. A quantitative approach was used in a survey method of 160 respondents who were selected using purposive sampling techniques. Data analysis was carried out using Structural Equation Modelling (SEM) with the help of SmartPLS software. The results of the study show that price has a positive and significant effect on product quality and purchase decisions. Online customer reviews have a negative and significant direct effect on purchase decisions. In addition, product quality significantly mediates the effect of price on purchase decisions. Meanwhile, product quality does not significantly mediate the influence of online customer reviews on purchase decisions.

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