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<![CDATA[HOW FEEDBACK AND WASS EFFECTIVENESS INFLUENCE CONTINUANCE INTENTION THROUGH ON TRUST IN THE PLATFORM: MEDIATING EFFECT OF HABIT ]]>
<![CDATA[Muh. Tri Yoga Deni Saputra]]>;
<![CDATA[Sholihah , Dewi]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.394
<![CDATA[The Intention to make a transaction again is something that can build trust from consumers, so it is an important topic to research. This study aims to determine the effect of feedback and WASS Effectiveness through Trust in platforms on continuance intention, which is moderated by the habit of Shopee. This research is explanatory research with a sample of 114 respondents using the purposive sampling technique of 114 respondents who have the habit of accessing the Shopee platform for at least 2 hours. And these respondents understand the importance of WASS in ensuring the security of their personal data. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study prove that feedback and WASS Effectiveness have a significant effect on trust in platforms, as well as trust in platforms which have a significant effect on continuance intention and habit as moderation strengthens the relationship between trust in platforms and continuance intention. The results can be used to advise e-commerce providers to improve responsive and interactive attitudes towards the consumer experience. E-commerce providers can consider strategies and quality improvement efforts received through consumer feedback responses and maintain their WASS. As a theoretical contribution, this study uses the ECM model to explore the determinants of continuance intention in online purchases.]]>
<![CDATA[EVENT MANAGEMENT IN SOCIAL ENTREPRENEURSHIP: A BIBLIOMETRIC ANALYSIS ]]>
<![CDATA[Evanthi, Ayundha]]>;
<![CDATA[Azhar, Ratih Mukti]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.417
<![CDATA[Social entrepreneurship is a growing phenomenon that is currently attracting much public attention due to its potential to reduce social problems and improve people's well-being. Events hosted by social entrepreneurs may present vital chances for venues to enhance the event's goal and happiness. This study aims to (1) examine event management and social entrepreneurship while focusing on the relationships, dimensions, and context-specific functions that each play, and (2) identify the link between social entrepreneurship and event management so that it can be used to construct future theories. This study uses VOSviewer to visualize how event management and social entrepreneurship were meant from numerous earlier papers using bibliometric analysis. The findings of this study will contribute to our understanding of how event management may be used in social entrepreneurship to increase behavioral intention and improve event experiences. For further research, the recommendations listed below are provided. Researchers may also develop new theories and event management literature to further the discussion and research on this subject.]]>
<![CDATA[THE EFFECT OF FINANCIAL LITERACY, EDUCATION LEVEL ON INVESTMENT DECISIONS IN GENERATION Z SMEs ]]>
<![CDATA[Fitriaty, Fitriaty]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.418
<![CDATA[This study aims to examine the effect of financial literacy, level of education on the investment decisions of generation Z SMEs, and the mediating effect of financial literacy on the relationship between educational level and investment decisions of Gen Z. The data in this study were obtained by distributing questionnaires to Generation Z in Jambi city using purposive sampling. The data is processed using the Smart-PLS software to test the model and hypothesis. This study found that financial literacy and level of education can influence investment decisions in Generation Z MSME actors. Financial literacy can mediate education level variables and investment decisions in Generation Z MSME actors]]>
<![CDATA[EXPLORING THE MILLENNIALS PREFERENCES IN MOISTURIZER PRODUCT USING MIX METHOD APPROACH ]]>
<![CDATA[Jannah, Hannifah Miftakhul]]>;
<![CDATA[Hakim, Muhammad Saiful]]>;
<![CDATA[Hakim, Nabila Silmina]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.419
<![CDATA[In recent years, we have witnessed the growing interest from millennials to preserve their skin health. In order to maintain their skin health, they consume a variety of skincare products. One of the essential products for them is moisturizer product. This research objective is to explore the critical moisturizer product features for customer purchase decision. This research employs mixed method that consists of descriptive study and interview to millennials. The result of descriptive study indicates that price of the product is important cue for quality, therefore, consumer is preferring to select product with middle range prices. Descriptive analysis also reveals that consumer has weighted their decision based on the product composition and product efficacy. In addition, the analysis shows that consumer prefer small size product so it will be more practical to keep in carry on container. The interview gives us detailed information regarding the purchase decision process. The analysis of interview uncovers that beauty vlogger with honest review is more credible for purchase behavior compared with well-known brand ambassadors.]]>
<![CDATA[EARNING MANAGEMENT'S, FIXED ASSET INTENSITY'S EFFECT ON TAX MANAGEMENT WITH MANAGEMENT COMPENSATION AS INTERVERNING VARIABLE ]]>
<![CDATA[Wenten, I Ketut]]>;
<![CDATA[Doaly, Thom Deutmar Londo]]>;
<![CDATA[Barly, Harry]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.421
<![CDATA[This study aims to examine and analyze the effect of earnings management and fixed asset intensity on tax management with management compensation as an intervening variable in primary consumer goods manufacturing companies. The data source used in this study is secondary data in the form of published company financial reports. In this study, the population consisted of 76 primary consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. Meanwhile, the determination of the research sample used a purposive sampling method in order to obtain sample data of 64 companies or 120 research sample data. The analytical method used in this study is the panel data linear regression method and the data analysis technique used in this study is an application named eviews 10. The results show that partially earnings management has a significant effect on tax management, but asset intensity still has no effect on management tax. And simultaneously earnings management and fixed asset intensity affect tax management. Management compensation can mediate the effect of Earnings Management on Tax Management, but management compensation cannot mediate the effect of fixed asset intensity on tax management.]]>
<![CDATA[THE DEVELOPMENT OF ENTREPRENEURIAL INTENTION AMONG STUDENTS ]]>
<![CDATA[Ilhami, Susanti Dwi]]>;
<![CDATA[Rikah, Damayanti Rumaji]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.422
<![CDATA[The research has been purposed to describe the correlation of entrepreneurial self-efficacy and also entrepreneurial education on entrepreneurial intention by mediating the entrepreneurial mindset of students from Universitas YPPI Rembang. Students who have overtaken the Entrepreneurial Skills course become respondents to the research. A saturated sampling approach was taken in the study using 83 respondents. Data collection was obtained by distributing questionnaires. The PLS-SEM analysis method is used by researchers in answering the proposed hypothesis. The research results showed that the entrepreneurial mindset could not act as a mediating variable on the correlation of entrepreneurial self-efficacy and also entrepreneurial education on entrepreneurial intention. The findings have implications for Universitas YPPI Rembang to increase entrepreneurship education activities which are more varied so that students are more interested in building a business. Preparing a more up-to-date entrepreneurship curriculum and guest lectures by inviting more practitioners so that the business tips provided can spur the entrepreneurial intention of Universitas YPPI Rembang students.]]>
<![CDATA[THE RELATIONSHIP BETWEEN WORK VALUE SUPPORT AND SUBJECTIVE CAREER SUCCESS: THE ROLE OF CAREER COMMITMENT AS MEDIATOR ]]>
<![CDATA[Syahrizal, Syahrizal]]>;
<![CDATA[Marisaa, Poetri]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.423
<![CDATA[This study aims to examine the relationship between work value support, subjective career success (SCS), and career commitment (CC). In this study, work value support is classified as intrinsic work value support (IWVS) and extrinsic work value support (EWVS). A survey method is employed to collect 252 usable questionnaires from public servants of the Central Bureau of Statistics in West Sumatera. The Smart PLS path analysis model is used to assess the measurement model and structural model. This study found that only IWVS had a significant positive impact on SCS. The results also indicate that career commitment is a partial mediating between IWVS and subjective SCS. Interesting findings show that CC is fully mediating the relation between EWVS and SCS. This finding may be used to help practitioners understand the various perspectives on career success and formulate career management policies to maintain and support their employee development.]]>
<![CDATA[THE ANALYSIS OF BUYING INTENTION OF GENERATION Z CONSUMERS ]]>
<![CDATA[Izaak, Wilma Codelia]]>;
<![CDATA[Hariyana, Nanik]]>;
<![CDATA[Sholihah, Dienni R.]]>;
<![CDATA[Ardyanfitri, Helmina]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.424
<![CDATA[Facing a period of adaptation to new habits, people will face many unfamiliar situations. Moreover, as consumers, people will be more thoughtful and detailed in making their choices on a product. Management must exercise greater caution when formulating a competitive strategy during habitual change if a company wants to keep and grow its customer base. This research aims to answer the question, "To what extent does knowledge sharing affect the use of social media and learning models in response to the goals of autonomous learning and autonomous universities?" we investigate the interplay of our study's components. Customers who have expressed an interest in purchasing an SME product will be surveyed using questionnaires. Purposive sampling with incidental sampling was used to administer the questionnaire to college and university students. 148 participants have been collected, and a research model structure is implemented in Partial Least Square analysis using SmartPLS software. Previous studies have shown no positive effect of the brand equity variable on consumers' propensity to purchase products from SMEs. The results show that the correlation of brand awareness of MSME products to brand equity is strongly influenced by brand awareness of MSME products which is given consistently on social media.]]>
<![CDATA[SATISFACTION OF UMRAH PILGRIMS IN UMRAH AND HAJJ PLUS TRAVEL ARMINAREKA PERDANA JEMBER ]]>
<![CDATA[Rahayu, Jekti]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.425
<![CDATA[Indonesia gets a very large quota for Umrah pilgrims, making a lot of Umrah travel mushrooming and having intense competition in creating satisfaction for the pilgrims. The case of ignored pilgrims makes some people worry about choosing travel and having low trust in them. This study aims to analyze the satisfaction of Umrah pilgrims of Arminareka Perdana Jember with a quantitative approach. Samples were taken of 238 respondents with a simple random sampling approach. Research data was obtained by distributing digital and printed questionnaires to pilgrims who had completed Umrah. Data were analyzed using the Partial Least Squares (PLS) analysis technique. The results of the analysis show that there is a strong relationship between several research variables on the satisfaction of Umrah pilgrims, which are price perception, service quality and trust. Improvements in price perceptions, service quality and trust led to an increase in the satisfaction of Umrah pilgrims.]]>
<![CDATA[SUSTAINABLE SMART SOCIAL ENTREPRENEURSHIP BY CATWOE MODEL IN GUNUNG KIDUL, CENTRAL JAVA ]]>
<![CDATA[Deti, Regina]]>;
<![CDATA[Evienia P, Benedicta]]>;
<![CDATA[Kusuma, Stephanus Eri]]>;
<![CDATA[Handayani, Penny]]>;
<![CDATA[Amanda, Astri]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.426
<![CDATA[Increasing the economy in Gunung Kidul can be encouraged by utilizing the potential resources in the area. However, with the limitations of the community managing these resources, the economy in Gunung Kidul is still not optimal. It makes the district with the second highest poverty rate in the Province of DIY. The economic problems faced by the people of Gunung Kidul can be overcome by using a social approach. This can be developed and used as an opportunity for the local community to improve their welfare. Therefore, this study aims to develop sustainable social entrepreneurship (sustainable smart social entrepreneurship) that can be instilled in the Gunung Kidul area and have a positive economic impact on the local community. This research method uses three stages, namely problem formulation, data collection, and data analysis. Data collection was taken from literature studies, distributing questionnaires, and Focus Group Discussions (FGD) in the Gunung Kidul area. Furthermore, the data that has been collected will be mapped using CATWOE, so that we can see the causal relationships that occur. It is hoped that it can show the influence of the variables that have an impact on social entrepreneurship that is sustainable and can be invested in the Gunung Kidul area as optimally as possible.]]>
