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Ahmad Zaki
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ahmadzaki@wiraraja.ac.id
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feb@wiraraja.ac.id
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Fakultas Ekonomi dan Bisnis Universitas Wiraraja, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451
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Kab. sumenep,
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INDONESIA
Performance : Jurnal Bisnis dan Akuntansi
Published by Universitas Wiraraja Sumenep
ISSN : 23389583     EISSN : 23562919     DOI : https://doi.org/10.24929/feb
Core Subject : Economy,
Economics, Econometrics & Finance
PERFORMANCE : Jurnal Bisnis & Akuntansi adalah jurnal yang memberikan wacana keilmuan tentang akuntansi, bisnis dan manajemen secara praktis. Artikel yang dipublikasikan pada jurnal ini meliputi berbagai bahasan dimulai dari hasil kajian khusus, evaluasi kritis sampai dengan penelitian empiris. Jurnal Performance “Bisnis & Akuntansi” dipublikasikan dua kali dalam satu tahun : Maret dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 346 Documents
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PENGUNJUNG TAMAN SAFARI INDONESIA II PRIGEN PASURUAN JAWA TIMUR Ristanti, Izky Dwi; Kuswanto, Arif
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1584

Abstract

This study was carried out to decide the impact of the marketing mix on the satisfaction of visitors to Taman Safari Indonesia II Prigen. While this research has the aim of understanding and analyzing how the marketing mix is offered to visitors, how the level of visitor satisfaction in the marketing mix, the magnitude of the influence of the marketing mix simultaneously and partially on the satisfaction of visitors at Taman Safari Indonesia II Prigen. The technique used on this studies is quantitative with the form of studies used is descriptive and causal. Samples have been taken the usage of a non-opportunity sampling technique with purposive sampling with a complete of four hundred respondents. In studying the data, descriptive evaluation and multiple regression evaluation have been used. After testing the simultaneity hypothesis, it is located that the first-rate of carrier has a big have an effect on at the delight of visitors at Taman Safari Indonesia II Prigen. From the consequences of partial speculation testing (t test) it changed into located that the variables iproduct, iprice, iplace, ipromotion, ipeople, iprocess, and physicali proof had a large have an impact on at the pride of traffic to Tamani Safari Indonesia II. Based at the coefficient of determination, it changed into located that the quantity of vacationer pleasure changed into 68.2% and the remaining 31.8% was caused by other factors not included in the research examined by researchers such as visiting decision factors and visitor loyalty
ANALISIS PERAN PENDIDIKAN KEWIRAUSAHAAN DAN MEDIA SOSIAL DALAM MENUMBUHKAN MINAT WIRAUSAHA MAHASISWA PROGRAM STUDI MANAJEMEN, UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Cahya, Agus Dwi; Sawitri, Lisa Anis; Isna, Kadek; Yani, Yuli Endar
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 11 No 2 (2021): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v11i2.1602

Abstract

This study aims to determine whether there is an effect of entrepreneurship education and social media on the entrepreneurial interest of students in the Management Study Program, Faculty of Economics, Sarjanawiyata Tamansiswa University, Yogyakarta. Entrepreneurship is one of the compulsory courses for UST FE Management students. This course is expected to foster an entrepreneurial spirit in students so that students are interested in running their own business when they graduate. Meanwhile, social media provides information including about entrepreneurship which can also attract students' interest in entrepreneurship. The results of the research on the t test show that the entrepreneurial education variable (X1) has a positive and significant effect on the entrepreneurial interest variable (Y) with a value of 0.003 and the social media variable (X2) also has a significant effect on entrepreneurial interest (Y) with a value of 0.000. In the F test, entrepreneurship education and social media simultaneously affect entrepreneurial interest which is indicated by a significance value of 0.000. Keywords: Entrepreneurship Education, Sosial Media, Entrepreneurial Interest
RELIABILITY, RESPONSIVENESS, DAN EMPHATY TERHADAP KEPUASAN KONSUMEN MALL PELAYANAN PUBLIK DI KABUPATEN SUMENEP Wijaya, Nur Qoudri; Ghufrony, Ahmad; -, Raudatunnisah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 11 No 2 (2021): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v11i2.1603

Abstract

The problem examined in this thesis is that there are problems that need to be repaired and improved such as the building used does not cover the number of companies in it so that on certain days many consumers still lack seats in the waiting room, as for another thing, the parking spae provided is not very wide so disturbing the public facilities in the parking area of the town square of Sumenep. Therefore, to find out more about the service quality of public service Malls in Sumenep district, the researchers conducted research with the title of service quality (Reliability (X1), Responsiveness (X2), and Emphaty (X3) ) on consumer satisfaction in Public Service Mall in Sumenep Regency. In answering these problems, researches used purposive sampling method, namely the method of determining the sample with certain considerations. The results of the researcher show that the variables of Reliability (X1), Responsiveness (X2), and Emphaty (X3) have a significant effect on customer satisfaction in order to improve the quality of service and the comfort of the community while at the Public service Mall in Sumenep Regency.
ANALISIS PERKEMBANGAN TINGKAT LITERASI KEUANGAN PENGGUNA FINTECH PADA PELAKU USAHA MIKRO DI KABUPATEN SUMENEP (STUDI KASUS USAHA MIKRO PENGGUNA FINTECH PAYMENT SHOPEEPAY DAN OVO) Yuliarisa, Yusi; Yandari, Aprilya Dwi
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1609

Abstract

Fintech Payment is Technology Payment Systemwho has a purpose to incrase,simplify,and offer in a new wayto wile Micro Business Actorthat can incrase Financial Literacy. The purpose of this Research is to analyze Level of Financial Literacy of Fintech Payment User for Micro Busniness Actor in Sumenep Regency. Kind of this researchs are use qualitative method ,by using interview .Technique of determining the sources are using accidental sampling. The knowledge of micro busisess actors in Sumenep Regency regarding Fintech Payments is still fairly limited because the informants only know Fintech Payments only as payments. Micro-enterprises in Sumenep Regency do not fully understand the use of Fintech Payment, this is because digital literacy is still lacking. Micro-enterprises in Sumenep Regency have sufficient skills because they can explain the cost incurred and in using the features in it, one of which is to record sales properly so that bussines actors to manage transactions. Good financial reports. Micro business actors also believe in ensuring that the data sent is also safe. All resource persons have sufficient literate financial literacy because they have a general set of knowledge about Fintech Payment, confidence and skills in using Fintech Payment
PROBLEMATIKA IMPLEMENTASI PMK NO. 9 TAHUN 2021 BAGI WAJIB PAJAK UMKM DI KABUPATEN SUMENEP Faisol, Moh.; Norsain, Norsain
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.1642

Abstract

The aims of this reseach to understand and reveal the problems of implementing PMK 09 of 2021 concerning Final Tax Incentives Borne by the Government for UMKM in Sumenep Regency. The method used is a case study with data collection techniques through observation, in-depth interviews, and documentation and analyzed using the stages of data reduction, data presentation, drawing conclusions and testing the validity of the data. The results of this study are tax incentives for UMKM are very useful in reducing the business burden that must be borne, because the tax burden that should be paid has been borne by the government. The problems faced in the implementation of PMK 09 of 2021 are First, the PPKM condition makes DJP unable to carry out direct socialization to DJP taxpayers so that information related to incentives to be conveyed is hampered because only some can participate in online socialization activities due to limited equipment. and low technological capabilities. Second, the condition of UMKM human resources has not been able to understand the application of tax incentives and finds it difficult. Due to the low level of understanding in compiling realization reports and technology in accessing the online DJP address
ANALISIS DAYA TARIK BRAND AMBASSADOR SONG JOONG KI DAN DIGITAL MARKETING DALAM MENINGKATKAN PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABLE INTERVENING (Studi Kasus pada Konsumen Produk Scarlett Whitening di Kota Yogyakarta) Isna, Kadek; Udayana, Ida Bagus Nyoman; Hutami, Lusia Tria Hatmanti
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.1652

Abstract

Tren kecantikan tentang perawatan kulit wajah maupun tubuh sedang gencar belakangan ini. Hal ini membuat industri kecantikan menjadi berkembang pesat. Maka dari itu, tujuan dari penelitian ini ialah untuk mengetahui adanya pengaruh brand ambassador, digital marketing dan brand awareness terhadap purchase intention. Penelitian ini bersifat kuantitatif dengan mengambil 111 sampel pada konsumen produk Scarlett Whitening di Kota Yogyakarta. Pengambilan sempel dilakukan dengan metode non-probabilitas dan teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan melalui pengiriman link kuesioner yang dikirimkan secara online kepada responden. Data dianalisis dengan menggunakan aplikasi IBM SPSS. Hasil penelitian ini menunjukkan bahwa variabel brand ambassador (X1) berpengaruh signifikan positif terhadap brand awareness (Z) dengan nilai 0.029. Kemudian variabel digital marketing (X2) berpengaruh signifikan positif terhadap brand awareness (Z) dengan nilai 0.000. Variabel brand awareness (Z) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.013. Selanjutnya variabel brand ambassador (X1) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.000. Serta variabel digital marketing (X2) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.005. Selain itu hasil penelitian juga menunjukkan bahwa brand awareness mampu berperan sebagai variabel intervening pengaruh brand ambassador dan digital marketing terhadap purchase intention konsumen produk Scarlett Whitening di Kota Yogyakarta.
RELAKSASI PAJAK : DAMPAK NEGATIF VIRUS CORONA PADA SEKTOR EKONOMI Andini, Isnani Yuli; Arfiyanto, Dedy
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1941

Abstract

Covid-19 or what we are more familiar with as the corona virus whose spread is increasingly global has an impact on the economic sector. World economic growth is projected to contract further. For this reason, the government pays attention to issues that require special policies. These issues are, among others, related to the availability of food stocks and supplies that will affect food price stability; restrictions on travel and worker mobility affecting the tourism and transport sectors; production, distribution, and supply chain disruptions that affect the performance of the manufacturing sector and its derivatives. In Sumenep Regency, which is a Regency in the East End of the island of Madura, which is also affected by the Covid-19 Virus
LEMBAGA NIRLABA, UMKM DAN SPIRITUALITAS MANAJEMEN KEUANGAN Purbiyati, Yuliana Sri; Widyastuti, Maria; Putri, Pricilla Angelita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.2033

Abstract

Spiritualitas manajemen keuangan merupakan landasan dalam pelaksanaan pengelolaan keuangan di Gereja Katolik. Sekalipun sebagai lembaga nirlaba, Gereja tetap memiliki keterlibatan dalam hal pemberdayaan perekonomian masyarakat. Penelitian ini merupakan penelitian kualitatif dengan metode etnografi. Fokus penelitian adalah dampak penerapan spiritualitas manajemen keuangan terhadap pemberdayaan ekonomi masyarakat. Penelitian dilaksanakan di Gereja Katolik Kevikepan Surabaya Barat Keuskupan Surabaya. Hasil penelitian ini adalah Gereja Katolik Kevikepan Surabaya Barat Keuskupan Surabaya melaksanakan spiritualitas manajemen keuangan yang berdampak pada perekonomian masyarakat dengan pembentukan UMKM untuk jemaat dan masyarakat di sekitarnya. Salah satu Gereja ditunjuk sebagai pelaksana untuk role model. Dari satu Gereja tersebut kemudian akan terus dilaksanakan di Gereja-Gereja lain sehingga semua Gereja Gereja Katolik Kevikepan Surabaya Barat Keuskupan Surabaya melaksanakan pendampingan pemberdayaan ekonomi masyarakat.
CORPORATE GOVERNANCE PERCEPTION INDEX (CGPI) DAN KINERJA PERUSAHAAN DI INDONESIA; SEBUAH KAJIAN TEORI Aminullah, Aminullah; Herli, Mohammad; Hafidhah, Hafidhah; Liyanto, Liyanto
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.2254

Abstract

This article discusses how the Corporate Governance Perception Index (CGPI) may impact how well a business does financially and how the market reacts to news regarding the CGPI. The author arrives to the following conclusion after doing synthesis analysis: it demonstrates that CGPI announcements do, in fact, have an effect on firm performance, growth, and value. The revelation of a company's CGPI rating was another factor that investors considered while making their decisions. Because the CGPI index of the firm reflects the company's capability of being managed by management, the higher the rating achieved indicates the larger the company's capability of being governed
OPTIMALISASI PENYALURAN ZAKAT PRODUKTIF TERHADAP PEMBERRDAYAAN EKONOMI UMAT Syahril, Syahril; Abrori, Faizul; Alwiyah, Alwiyah; Kurdi, Moh.
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.2255

Abstract

The presence of the Amil Zakat Institution (LAZ) must be at the forefront of initiating community empowerment with the funds collected. The potential of ZIS is at least one of the important assets that has been utilized at least not only for consumptive purposes but zakat is managed productively. One of the Amil Zakat Institutions (LAZ) is NU CARE LAZISNU which has an important role as a guardian of the development of stability in society. Currently, NU CARE LAZISNU has a special program that focuses on 4 (four) pillars of the program: education, health, disaster and economic development. On this occasion, NU CARE LAZISNU implements productive zakat and is committed to providing assistance in the development, marketing, and improvement of quality and affordable products. This program provides working capital in the form of revolving capital for mustahiq. This research method uses a case study, which is one type of qualitative research with two types of data, namely primary data and secondary data. The results of the first research, Optimizing the distribution of productive zakat in empowering the economy of the people in LAZISNU East Java, namely maximizing the existence of a system of distributing assistance to the community which is not only consumptive but has also been productive in MSME capital assistance distribution in almost every district/city. Second, the strategy of empowering the people's economy through productive zakat in LAZISNU East Java, namely by using a fundraising program. The first fundraising is driven by a fixed donor coin box, and the second is digital fundraising in collaboration with kitabisa.com.

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