Articles
<![CDATA[Pengaruh Perceived Value Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Kopi Kenangan Jakarta ]]>
<![CDATA[Zahra Nabila]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 1 (2022): Jurnal Administrasi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Respati Indonesia ]]>
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DOI: 10.52643/jam.v12i1.1973
<![CDATA[Kedai kopi menjadi salah satu peluang bisnis yang dapat memberikan keuntungan. Kopi Kenangan sebagai salah satu pemain di bidang kedai kopi lokal percaya akan tumbuh sebagai unicorn dengan melebarkan sayap penjualan melalui aplikasi digital. Tujuan penelitian ini adalah menganalisis Perceived Value terhadap Loyalitas Konsumen melalui Kepuasan Pelanggan pada Kopi Kenangan JakartaPenelitian ini menggunakan pendekatan kuantitatif dan analisis deskriptif. Nonprobability sampling dan purposive sampling adalah teknik sampel yang digunakan dalam penelitian ini dengan data sebanyak 385 responden yang didapatkan dari kuisioner. Analisis data dibantu dengan bantuan software SMARTPLS 3.0Kesimpulan dari penelitian ini sebagai berikut: terdapat hubungan positif dan signifikan antara Perceived Value dan Kepuasan Konsumen, Perceived Value dan Loyalitas Konsumen, Loyalitas Konsumen dan Loyalitas Konsumen serta hubungan tidak langsung antara Perceived Value terhadap Loyalitas Konsumen melalui Kepuasan Konsumen. Dengan begitu, peran variabel Kepuasan Konsumen sebagai variabel intervening memiliki efek Partial Mediation yang mana tidak merubah hasil pengaruh antara Perceived Value.Kata kunci: Perceived Value, Kepuasan Konsumen dan Loyalitas Konsumen]]>
<![CDATA[Pengaruh E-WOM dan Brand Image terhadap Niat Beli pada Starbucks Reserve Dewata Bali ]]>
<![CDATA[Hentriska Paramanandita Sulistyono]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol 7, No 2 (2022): Jurnal Ilmu Komunikasi dan Bisnis ]]>
Publisher : <![CDATA[STARKI ]]>
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DOI: 10.36914/jikb.v7i2.661
<![CDATA[The purpose of this research is to find out how the influence of E-WOM and Brand Image on the purchase intention of Starbucks Reserve Dewata Bali consumers. The quantitative method used in this research is descriptive research type. Sampling used non-probability sampling with purposive sampling with 100 respondents. The method of analysis using descriptive and multiple linear regression analysis. E-WOM and brand image variables categorized as good with a score of 80% for E-WOM and 81.2% for brand image. The results of the multiple linear regression analysis method simultaneously reflect positively on purchase intentions. Abstrak Tujuan pada riset ini untuk mengetahui bagaimana pengaruh dari E-WOM serta Brand Image terhadap niat beli konsumen Starbucks Reserve Dewata Bali. Metode kuantitatif digunakan dalam riset ini dengan tipe riset descriptive. Pengambilan sampel menggunakan tata cara non-probability sampling dengan purposive sampling dengan jumlah responden 100 orang. Metode analisis menggunakan deskriptif serta analisis regresi linier berganda. Variabel E-WOM serta brand image secara keseluruhan dikategorikan baikdengan perolehan skor sebesar 80% untuk E-WOM dan 81,2% untuk brand image. Hasil metode analisis regresi linier berganda secara simultan mencerminkan positif terhadap niat beli konsumen.]]>
<![CDATA[CLOUD CATALOG DAN PENGINTEGRASIAN MARKET PLACE DAN SOSIAL MEDIA UNTUK MEMBANTU PENJUALAN UMKM DI ERA NEW NORMAL ]]>
<![CDATA[Retno Setyorini]]>;
<![CDATA[Bachruddin Saleh Luturlean]]>;
<![CDATA[Rohmat Saragih]]>;
<![CDATA[Agus Maolana Hidayat]]>;
<![CDATA[Pramitha Aulia]]>;
<![CDATA[Nuslih Jamiat]]>;
<![CDATA[Patrick Adolf Telnoni]]>;
<![CDATA[Rennyta Yusiana]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[PPM Universitas Telkom ]]>
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DOI: 10.25124/charity.v5i1.3561
<![CDATA[Paguyuban Pengusaha Kecil dan Menengah (PPKM) Kab. Bandung, saat ini anggota PPKM berjumlah 300 jenis usaha dan terus bertambah setiap bulannya. PPKM yang bertujuan membangun kemandirian pengusaha kecil dan menengah yang professional, kuat serta bermanfaat bagi bangsa dan Negara, tentunya memerlukan suatu sistem yang mendukung operasonal dalam memasarkan produk mereka. Cloud Catalog bertujuan untuk menghimpun data yang berkaitan dengan produk UMKM dan penjualan di masa Era New Normal yang mana dalam melakukan transaksi menerapkan aturan protocol kesehatan. Dengan semakin berkembangnya teknologi dapat membantu UMKM dalam memperluas jangkauan pasar dalam memasarkan produknya. Namun dari seluruh anggota Paguyuban Usaha Kecil Menengah Regional Kabupaten Bandung (PPKM) masih dibawah 15% yang telah memiliki website dan menggunakan media sosial untuk mempromosikan produk yang hasilkan. Selebihnya masih menggunakan media konvensional seperti brosur dan pameran dalam mempromosikan produknya. Pembangunan Cloud Catalog dengan mengintegrasikan marketplace dan social media yang sudah anggota PPKM gunakan dalam memasarkan produknya diharapkan mampu mengelola penjualan produk secara terpadu sehingga dapat meningkatkan penjualan produk UMKM. Pembangunan Cloud Catalog tersebut dilaksanakan melalui Kegiatan Pengabdian kepada Masyarakat yang dilaksanakan oleh dosen dan mahasiswa Fakultas Ilmu Terapan (FIT) dan Fakultas Komunikasi dan Bisnis (FKB). Keyword: Cloud Catalog, Media Sosial, Marketplace, UMKM]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PENGUNJUNG TAMAN SAFARI INDONESIA II PRIGEN PASURUAN JAWA TIMUR ]]>
<![CDATA[Izky Dwi Ristanti]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.24929/feb.v12i1.1584
<![CDATA[This study was carried out to decide the impact of the marketing mix on the satisfaction of visitors to Taman Safari Indonesia II Prigen. While this research has the aim of understanding and analyzing how the marketing mix is offered to visitors, how the level of visitor satisfaction in the marketing mix, the magnitude of the influence of the marketing mix simultaneously and partially on the satisfaction of visitors at Taman Safari Indonesia II Prigen. The technique used on this studies is quantitative with the form of studies used is descriptive and causal. Samples have been taken the usage of a non-opportunity sampling technique with purposive sampling with a complete of four hundred respondents. In studying the data, descriptive evaluation and multiple regression evaluation have been used. After testing the simultaneity hypothesis, it is located that the first-rate of carrier has a big have an effect on at the delight of visitors at Taman Safari Indonesia II Prigen. From the consequences of partial speculation testing (t test) it changed into located that the variables iproduct, iprice, iplace, ipromotion, ipeople, iprocess, and physicali proof had a large have an impact on at the pride of traffic to Tamani Safari Indonesia II. Based at the coefficient of determination, it changed into located that the quantity of vacationer pleasure changed into 68.2% and the remaining 31.8% was caused by other factors not included in the research examined by researchers such as visiting decision factors and visitor loyalty]]>
<![CDATA[The Effect of Electronic Word of Mouth on Buying Interest with Brand Image Mediation as Intervening Variables on Consumers of Scarlet Whitening Products in the Shopee Application ]]>
<![CDATA[Nurul Lutfiyah Rahimah]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6713
<![CDATA[Scarlett Whitening is a local beauty brand that focuses on selling on the internet. This product is able to beat international brands in body care, which is 57% of the most popular, and is included in the second position of the top local skincare brands most in demand in e-commerce in 2021. Many forms of electronic word of mouth are carried out by Scarlett Whitening, but have not made its position in the first rank that can be defeated by a local brand that has just gone viral at this time even though the characteristics of e-wom are sufficient enough to make consumers' buying interest number one. The need for identity to be top of mind and consumer confidence and able to compete, in this case is the brand image. The purpose of this study is to find out the effect of e-wom on buying interest through brand image as an intervening variable on consumers of Scarlett Whitening products in the Shopee application. This type of research is quantitative with descriptive analysis. The number of respondents used is 400 consumers who have bought Scarlett Whitening in the Shopee application. The sampling technique is non-probability sampling and Likert scale and data analysis using the partial least square software SmartPLS 3.2.9The result is that electronic word of mouth (X) has a positive and significant effect on Buying Interest (Y). Electronic word of mouth has a positive and significant influence on Brand Image (Z). Brand Image (Z) has a positive and significant influence on Purchase Interest (Y). Electronic word of mouth has a positive and significant influence on Buying Interest through Brand Image.]]>
<![CDATA[Pengaruh E-Service Quality Terhadap E-Satisfaction Yang Dimediasi Oleh E-Trust Pada Aplikasi Starbucks ID di Indonesia ]]>
<![CDATA[Asni Arini Solehah]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia ]]>
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DOI: 10.52851/cakrawala.v6i1.240
<![CDATA[The development of the digital era facilitates activities and work in various fields due to the presence of internet networks, social media, digital devices, and digital platforms. One business that is starting to use technology is the coffee shop business. More and more venture capital companies are injecting capital into coffee shops. The existence of these investors makes the speed of the cafe business faster. One of them begins by implementing computerized innovation in its operations (Adventa, 2019).Starbucks Corporation is an American coffee company and a worldwide network of cafes located in Seattle, Washington. Starbucks launched an application that can be downloaded from the application store or playstore. But there are still some bad reviews from users. One of them is the problem when users will top up. The purpose of this study is to determine the effect of e-service quality on e-satisfaction mediated by e-trust in the starbucks id application in Indonesia. This research genre is quantitative with descriptive analysis. The number of respondents in this study were 385 respondents distributed to Starbucks ID application users in Indonesia. The result is that e-service quality has a positive and significant effect on e-satisfaction. E-service quality has a positive and significant effect on e-trust. E-trust has a positive and significant effect on e-satisfaction. And e-service quality has a positive and significant effect on e-satisfaction mediated by e-trust.]]>
<![CDATA[Pengaruh Kualitas Layanan, Akses, Harga, dan Kompetensi Karyawan Terhadap Kepuasan Pelanggan PT Kereta Api Indonesia ]]>
<![CDATA[Nila Badriyah]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia ]]>
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DOI: 10.52851/cakrawala.v6i1.249
<![CDATA[Indonesia's vast territory makes transportation one of the most important needs for Indonesian people. One of them is land transportation, of various kinds of land transportation, trains are one of the favorite transportation of the Indonesian people. By using the train, people can move from one area to another in a relatively short time and safely. PT Kereta Api Indonesia is a company that offers rail transportation services. One of the stations owned by PT Kereta Api Indonesia is Malang Kota Baru Station which is located in Malang City, East Java province, where this city is known as one of the tourist destinations of the Indonesian people. Therefore the management of the Malang Kota Baru Railway Station needs to provide satisfaction for customers who travel through this station. In the research being carried out, researchers will examine the effect of the variable dimensions of service quality, access, price, and employee competence on customer satisfaction at Malang City Baru Station. The type of research used is quantitative research using multiple linear regression analysis. The data was distributed using a questionnaire, and was addressed to 400 respondents who were passengers at Malang Kota Baru Station. The results showed that service quality and access variables had a significant influence on customer satisfaction. Meanwhile, other variables, namely price and employee competence, have no significant effect on customer satisfaction at Malang Kota Baru station.]]>
<![CDATA[KAJIAN MODEL DESA WISATA KAMPUNG SEPATU ]]>
<![CDATA[Imanuddin Hasbi]]>;
<![CDATA[Putu Nina Madiawati]]>;
<![CDATA[Nuslih Jamiat]]>;
<![CDATA[Arif Kuswanto]]>;
<![CDATA[Brady Rikumahu]]>;
<![CDATA[Dicky Hidayat]]>;
<![CDATA[Ahmad Nur Sheha Gunawan]]>
<![CDATA[ Prosiding COSECANT : Community Service and Engagement Seminar Vol 1, No 2 (2021) ]]>
Publisher : <![CDATA[Universitas telkom ]]>
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DOI: 10.25124/cosecant.v1i2.17509
<![CDATA[Kawasan sentra industri kecil sepatu Cibaduyut dirintis sejak tahun 1918 melalui transfer knowledge dari beberapa warga Cibaduyut pada orang Jakarta yang bernama Bang Aden dan Bang Gelang pada waktu itu muncullah tokoh yang bernama Bah Umri dan Bah Omon, mereka adalah penduduk dari blok sepatu Cibaduyut. Luas area sentra industry sepatu 14 km2 yang meliputi wilayah kecamatan Bojongloa Kidul Kota Bandung dan Kecamatan Dayeuh Kolot Kabupaten Bandung. Wilayah Bojong Loa Kidul sendiri meliputi Cibaduyut, Cibaduyut Wetan, Kebon Lega, Mekarwangi, Cibaduyut Kidul, sedangkan wilayah Kecamatan Dayeuh Kolot meliputi: Desa Cangkuang Kulon, Desa Cangkuang Wetan dan Desa Sukamenak. Cibaduyut menjelma menjadi tempat belanja terkenal yang dikunjungi banyak wislok, wisnu dan wisman, sejak pandemic Covid 19 pengunjung mengalami penurunan drastis yang berdampak anjloknya penjualan sepatu. Usaha Perajin Sepatu mengurangi dan bahkan beberapa tidak produksi. Strategi berkelanjutan usaha perajin sepatu pasca covid 19 dengan melakukan pengelolaan bisnis dengan jiwa kewirausahaan.]]>
<![CDATA[PENGARUH WEBSITE QUALITY TERHADAP USER SATISFACTION YANG DIMEDIASI OLEH SERVICE QUALITY PADA BLIBLI ]]>
<![CDATA[Khansa Salsabila Syams]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i1.46418
<![CDATA[After the subside of the Covid-19 case which has attacked the whole world including Indonesia for ± 2.5 years, people have started to live a normal life, one of which is in terms of entertainment. Music concerts are entertainment that has a big contribution in Indonesia. With the development of the times, concert ticket sales have collaborated with various platforms to sell tickets online. Blibli is an e-commerce in Indonesia that often works with concert promoters to sell concert tickets. However, many consumers still criticize the quality of the website owned by Blibli because it is often down. Not only that, the quality of Blibli's services is often discussed by consumers because they have not worked optimally. These two things make many consumers dissatisfied with Blibli's performance. This study aims to analyze the effect of Website Quality on User Satisfaction mediated by Service Quality on Blibli. This type of study is quantitative research with descriptive analysis. The number of respondents in this study is 400 with the criteria of having bought concert tickets in Blibli. The sampling technique used is non-probability sampling and a Likert scale. The data analysis used is PLS (Partial Least Square) with SmartPLS 3 software. The results state that Website Quality (X) has a positive and significant influence on User Satisfaction (Y). Website Quality (X) has a positive and significant influence on Service Quality (Z). Service Quality (Z) has a positive and significant influence on User Satisfaction (Y). Website Quality (X) has a positive and significant influence on User Satisfaction (Y) through Service Quality (Z).]]>
<![CDATA[The Effect of Demand, Convenience, Interactivity, Playfulness Through Impulsive Buying as an Intervening Variable on Shopee Live ]]>
<![CDATA[Uswatun Khasanah]]>;
<![CDATA[Arif Kuswanto]]>
<![CDATA[ Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia ]]>
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DOI: 10.56457/jimk.v11i1.338
<![CDATA[Lifestyles and patterns of people's behavior in everyday life have been influenced by technology that is currently developing rapidly which is followed by the use of the internet, especially in online trading, especially in purchasing products through ecommerce. Technology and innovation have changed the way buyers and sellers engage in market exchanges. Live streaming has become a new medium for e-commerce marketing. Shopee is the number 1 e-commerce in Indonesia followed by the number 1 Shopee Live feature in Indonesia which is widely accessed. With the new trend of shopping through live streaming, the aim of this research is to analyze the influence demand, convenience, interactivity, playfulness to impulsive buying through perceived enjoyment Shopee Live in the Indonesian region. This study uses a quantitative approach with descriptive analysis. The sampling technique used is non-probability sampling with 400 respondents with a Likert scale. The data analysis method used is partial least square on SmartPLS 3.0 software. The results of this study are variable demand (X1) has a positive and significant effect on variables perceived enjoyment (Z) and impulsive buying (Y) mediated by perceived enjoyment (Z), variable convenience(X2) has a positive and not significant effect on variables perceived enjoyment with impulsive buying (Y) mediated by perceived enjoyment (Z), variable interactivity (X3) has a positive and not significant effect on variables perceived enjoyment (Z) dan impulsive buying (Y) mediated by perceived enjoyment(Z), variable playfulness (X4) has a positive and significant effect on variables perceived enjoyment (Z) and against impulsive buying (Y) mediated by perceived enjoyment (Z), variable perceived enjoyment (Z) has a positive and significant influence on impulsive buying.]]>
