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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,259 Documents
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THE ROLE OF USER-GENERATED CONTENT AND DESTINATION VALUE PROPOSITION IN SHAPING TOURISTS’ VISIT INTENTION TO BANDA NEIRA: THE MEDIATING ROLE OF ATTITUDE Nadya Nurlailya Ningsih; Feky Reken; Etvin Rizal Tamher
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19623

Abstract

This study examines the influence of user-generated content (UGC) and destination value proposition (DVP) on tourists’ visit intention to Banda Neira, Indonesia, with attitude serving as a mediating mechanism. Drawing on the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), a quantitative research design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 200 potential tourists who had never visited Banda Neira but actively consume travel-related content on social media. Findings reveal that both UGC and DVP significantly and positively influence attitude toward the destination. In turn, attitude exerts a strong positive effect on visit intention. Mediation analysis confirms that attitude fully mediates the effect of UGC and predominantly mediates the effect of DVP on visit intention. The final model explains 49% of the variance in visit intention, highlighting the critical role of affective evaluation in digital destination marketing. Theoretical and practical implications are discussed, particularly for heritage destinations seeking to leverage digital storytelling and authentic value communication. Keyword: User-Generated content, destination value proposition, attitude, visit intention,heritage tourism
DETERMINASI PERILAKU KEUANGAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MERCU BUANA YOGYAKARTA Linda Sari; Zaenal Wafa
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19731

Abstract

This study was conducted to determine and analyze the influence of financial accounting learning, financial literacy, and financial education in the family on the financial behavior of students of the Faculty of Economics, Mercu Buana University, Yogyakarta. The population in this study were all Accounting students of the Faculty of Economics, Mercu Buana University, Yogyakarta. The sample in this study was taken using a non-probability method, using a purposive sampling technique. The analysis technique used the SPSS analysis tool. The results of the study stated that based on the results of the regression analysis that had been carried out, partial hypothesis testing through the t test showed that the Financial Accounting Learning variable had a significance value of 0.321, which was greater than the significance level of 0.05. In addition, the calculated t value of 0.998 was smaller than the t table value of 1.990. Thus, the first hypothesis (H1) which stated that Financial Accounting Learning had a positive effect on Student Financial Behavior was not empirically proven, so H₀ was accepted and Hₐ was rejected. Based on the results of the second hypothesis testing through a partial t test, a significance value of 0.000 was obtained which was smaller than the significance level of 0.05. In addition, the calculated t value of 4.472 is greater than the t table value of 1.990. This result indicates that the second hypothesis (H2) which states that Financial Literacy has a positive effect on Student Financial Behavior is empirically proven, so that H₀ is rejected and Hₐ is accepted. Based on the results of testing the third hypothesis through a partial t test, a significance value of 0.001 is obtained, which is smaller than the significance level of 0.05. In addition, the calculated t value of 3.449 is greater than the t table of 1.990. This result indicates that the third hypothesis (H3), which states that Financial Education in the Family has a positive effect on Student Financial Behavior, is empirically proven, so that H₀ is rejected and Hₐ is accepted. Based on the results of testing the fourth hypothesis through a simultaneous F test, a significance value of 0.000 is obtained, which is smaller than the significance level of 0.05. In addition, the calculated F value of 32.447 is greater than the F table value of 2.72. These results indicate that the fourth hypothesis (H4), which states that Financial Accounting Learning, Financial Literacy, and Financial Education in the Family simultaneously have a positive influence on Student Financial Behavior, is empirically proven.
PENGARUH LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS TERHADAP HARGA SAHAM PERUSAHAAN OTOMOTIF BEI (2022–2024) Devi Lastina; Hasim As'ari
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19738

Abstract

This study was conducted to determine and analyze the effect of liquidity, solvency, and profitability on the stock prices of automotive companies on the Indonesia Stock Exchange (IDX) (2022-2024). The population in this study were all automotive and component manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Samples were obtained from automotive and component manufacturing companies listed on the Indonesia Stock Exchange (IDX) and had accessible annual financial reports for the period 2022 to 2024, with the criteria for selecting samples of financial reports in Automotive and Component Companies listed on the Indonesia Stock Exchange that have been published during 2022–2023. The company has consistent financial report data from 2022–2024. Reports financial reports in rupiah currency. And, reports financial reports in profit conditions. The data analysis technique used SPSS. The results of the study showed that liquidity has a significant effect on stock prices and can be accepted. Thus, H0 is rejected and H1 is accepted. The results of this study show that the t-test calculation for the independent variable measured using the Debt-to-Equity Ratio (DER) significantly influences stock prices, with a significance value of <0.001 <0.05 and a t-value of -5.100. Therefore, the hypothesis that solvency influences stock prices is accepted. The t-test results indicate that the profitability variable (Return on Assets) significantly influences stock prices, with a significance value of 0.002 <0.05 and a t-value of 3.430. Therefore, H3, which states that profitability influences stock prices, is accepted.
PENGARUH PENGGUNAAN E-COMMERCE, KUALITAS LAYANAN, DAN LITERASI KEUANGAN TERHADAP PENINGKATAN OMZET ONLINE SHOP DI KABUPATEN PONOROGO Eka Tikasari; Nur Sayidatul Muntiah; Rizki Listyono Putro
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19742

Abstract

This study aims to analyze the effect of e-commerce usage, service quality, and financial literacy on increasing the turnover of online shops in Ponorogo Regency. This research is motivated by the gap between theoretical expectations, which suggest that these variables significantly improve business performance, and empirical conditions showing that online business actors have not optimally utilized these factors. This study employs a quantitative approach using primary data collected through questionnaires distributed to online shop owners in Ponorogo. The variables were measured using a Likert scale, and the data were analyzed using data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing both partially and simultaneously. The results indicate that e-commerce usage and financial literacy have a positive and significant effect on turnover increase, while service quality has a negative and significant effect. Simultaneously, all variables significantly influence turnover, contributing 63.6% to its variation. These findings suggest that digital technology utilization and financial management capability are key determinants in improving business performance, whereas service quality does not always play a dominant role in the online business context.
VALUE CO-CREATION DAN DIGITAL CUSTOMER EXPERIENCE : MENGUNGKAP KEPUASAN KONSUMEN BURGER KING MELALUI CUSTOMER ENGAGEMENT Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19829

Abstract

This study aims to examine the influence of Value Co-Creation and Digital Customer Experience on Customer Satisfaction, with Customer Engagement as a mediating variable, among Burger King consumers in Indonesia. In an era of increasingly competitive fast food industry, customer satisfaction is a key factor for business sustainability. Value Co-Creation emphasizes the active role of consumers in creating shared value with the company, while Digital Customer Experience provides new interaction spaces through applications and social media. Customer Engagement is believed to strengthen emotional and functional relationships with the brand, thereby contributing to increased customer satisfaction.Using quantitative methods, a sample of 100 respondents who had made online purchases at Burger King Semarang was selected. Data were collected through questionnaires and analyzed using multiple linear regression and a mediation test. The results showed that Value Co-Creation and Digital Customer Experience had a positive and significant effect on Customer Satisfaction, both individually and simultaneously. Customer Engagement was proven to mediate the relationship between Value Co-Creation and Digital Customer Experience and Customer Satisfaction. The regression model used explained 53.5% of the variation in Burger King customer satisfaction.
Turnover Intention Satuan Pengaman: Ketidakpastian Kerja, Kepercayaan Pada Pimpinan, dan Moderasi Kinerja Individu Fajar Fathur Rahman; Eny Rochaida; Doddy Adhimursandi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19870

Abstract

This study aims to analyze the influence of job insecurity and trust in leadership on resignation intentions among security personnel at PT. Garuda Kencana Abadi Balikpapan, with individual performance as a moderating variable. The background of the study is based on the phenomenon of high turnover among security personnel, which indicates instability in work relationships and perceptions of leadership. The research method used a quantitative approach with Partial Least Squares Structural Equation Modeling analysis techniques. Data were obtained from questionnaires distributed to security personnel, with the number of respondents meeting the research criteria. The results showed that job insecurity had a positive and significant effect on resignation intentions, meaning that the higher the feeling of job insecurity, the greater the worker's desire to leave. Conversely, trust in leadership had a significant negative effect on resignation intentions, meaning that the higher the trust in leadership, the lower the worker's tendency to quit. Furthermore, individual performance was shown to moderate the relationship between the two independent variables on resignation intentions, although the strength differed across paths. These findings strengthen the theory of job insecurity and trust in leadership and provide practical implications for company management in creating a stable work environment, improving leadership quality, and strengthening individual performance to reduce employee resignation rates.;. Keywords: Leadership_Trust; Job_Uncertainty; Performance; Turnover_Intention; Trust
Analisis Tren Pembiayaan Alternatif Digital: Studi Kasus Paylater Kredivo di Indonesia Muhammad Nara Rafli Prasetyo; Handy Nugraha
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19897

Abstract

The use of paylater services in Indonesia continues to rise, particularly for online shopping. However, this growth also increases the risk of default and consumer debt. Therefore, it is important for the public to understand the factors that influence the use of paylater services. This study aims to analyze the influence of the Provincial Minimum Wage, Gross Regional Domestic Product, and Information and Communication Technology skills on the percentage of Kredivo Paylater users in Indonesia. Based on a literature review conducted by the researchers, this study is the first to directly link ICT skills with the use of Kredivo Paylater in Indonesia. This study employs a quantitative approach using panel data regression analysis across 10 provinces for the period 2021–2023. The results indicate that ICT skills significantly influence the use of Kredivo Paylater. As the public’s ICT skills improve, this will drive the development of the paylater industry, thereby increasing the likelihood of achieving financial inclusion and enhancing public welfare. These findings are expected to serve as a reference for research on the digital economy particularly in the fintech paylater sector as well as a basis for policy considerations regarding the digital economy in Indonesia.
PENGARUH PERSEPSI ATAS KAMPAYE DIGITAL BOIKOT TERHADAP NIAT BELI ULANG KONSUMEN AQUA YANG DIMEDIASI OLEH CITRA MEREK Utami Fitri Pangesti; Faizal Fardhani Sigarlaki
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18062

Abstract

This study aims to examine the influence of consumer perceptions of a digital boycott campaign on repurchase intention toward Aqua, with brand image serving as a mediating variable. The boycott campaign, which has circulated on social media since late 2023, has affected public perception of the Aqua brand. This research adopts a quantitative survey approach. The sample consisted of 98 respondents who were aware of the boycott campaign and had previously consumed Aqua products. A purposive sampling technique was employed. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that consumer perceptions of the digital boycott campaign have a negative and significant effect on both brand image and repurchase intention. Brand image has a positive effect on repurchase intention and mediates the relationship between boycott perception and repurchase intention. These findings highlight the importance of managing brand image and corporate communication in responding to public opinion in the digital era.
Pengaruh Kualitas Produk, Strategi Pemasaran Digital, dan Harga terhadap Keputusan Pembelian Konsumen di TikTok Shop pada FA Bucket Flowers Indah Krisnawati; Christiawan Hendratmoko
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19501

Abstract

The purpose of this study was to determine the extent to which product quality, digital marketing strategy, and price influence consumer purchasing decisions in the TikTok Shop on FA Bucket Flowers. This study used primary data from questionnaires and secondary data from literature studies. A total of 100 respondents served as the research sample, determined using a purposive sampling technique. The criteria were FA Bucket Flowers consumers who had made or planned to make a purchase through the TikTok Shop. The data analysis process was carried out through several stages, namely data instrument testing, classical assumption testing, and multiple linear regression analysis. The results showed that product quality did not significantly influence purchasing decisions, while digital marketing strategy and price were shown to significantly influence purchasing decisions in the TikTok Shop on FA Bucket Flowers. Based on these results, it is recommended that the company improve product quality, optimize promotions through the TikTok Shop feature, and maintain price consistency to maintain customer satisfaction and loyalty. For further research, it is recommended to consider additional variables such as consumer trust or brand image, and expand the research object beyond the TikTok Shop. Keywords: product quality, digital marketing strategy, price, purchasing decisions
Mengapa Wajib Pajak Patuh? Peta Global Riset Kepatuhan Pajak Berbasis Sistem, Perilaku, dan Tata Kelola I Made Abi Wirawan; Lusy
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19503

Abstract

Tax compliance is central to fiscal sustainability and state legitimacy, yet prior studies remain fragmented across economic, behavioral, and governance perspectives. This study maps the development, knowledge structure, and evolution of tax compliance research using a bibliometric approach. Data were collected from Scopus-indexed publications (2000–2024) and analyzed with R Studio (bibliometrix package). The findings show that the literature is still dominated by themes of tax systems and enforcement-based compliance, while recent research increasingly addresses tax reform, governance approaches, financial systems, and developing-country contexts. Theoretically, the results indicate that Deterrence Theory alone is insufficient to explain compliance behavior. More integrative frameworks are needed, including the Slippery Slope Framework, which combines authority power and taxpayer trust, and the Theory of Reasoned Goal Pursuit, which frames compliance as conscious, goal-directed behavior. A governance perspective further emphasizes accountability, transparency, and state responsiveness in building trust. This study contributes by integrating fragmented streams of tax compliance research and outlining future agendas focused on digitalization, sustainability, and modern fiscal governance.

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