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M Hasan Ma'ruf
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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,126 Documents
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PENGARUH SOCIAL MEDIA MARKETING, TERHADAP BRAND AWARENESS, BRAND IMAGE DAN REPURCHASE INTENTION DI KOPITIAM SURABAYA Nur Aini Madjid; Toreh, Joaquin Levi; Agustinus Nugroho
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19648

Abstract

The food and beverage industry in Indonesia, particularly in the restaurant and cafe segment, is experiencing rapid growth, including the emergence of modern kopitiams in Surabaya. This study aims to examine and analyze the influence of social media marketing on brand awareness, brand image, and repurchase intention, while also exploring the mediating roles of brand awareness and brand image. Using an explanatory quantitative design, data were collected via Google Form questionnaires from 160 respondents in Surabaya, aged 17–27, who are active social media users and have visited a modern kopitiam at least twice. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The structural model (inner model) shows that social media marketing significantly influences brand awareness (t=4.713, p=0.000) and brand image (t=5.700, p= 0.000). Furthermore, brand image (t= 4.236, p=0.000) and brand awareness (t= 1.815, p=0.035) both have a positive and significant impact on repurchase intention. The R-Square values indicate that the model explains 23.2% of brand awareness, 21.6% of brand image, and 37.8% of repurchase intention. Both brand awareness and brand image were proven to serve as partial mediators in the relationship between social media marketing and repurchase intention. These findings suggest that consistent digital engagement and a strong brand identity are essential for driving customer loyalty in Surabaya's competitive culinary industry.
Analisis PESTEL Terhadap Ketahanan Sistem Manajemen Keuangan Bank Syariah Di Era Ketidakpastian Global Saripudin; Pardede , Tiolina Evi Nausta
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19655

Abstract

Global uncertainty characterized by economic dynamics, regulatory changes, technological disruption, and social shifts demands that Islamic banks have adaptive and resilient financial management systems. This study aims to develop a conceptual framework that explains the role of factors within the PESTEL approach to the resilience of Islamic banks' financial management systems. This research uses a qualitative approach based on conceptual papers, using literature reviews and conceptual synthesis of various relevant scientific studies. The study results produce a conceptual model that positions political, economic, social, technological, environmental, and legal factors as external determinants that influence financial management systems through the mechanism of organizational adaptability (dynamic capability). This model confirms that the resilience of Islamic banks' financial systems is influenced not only by internal factors but also by the dynamic interaction between external environmental pressures and the organization's adaptive capacity. This research contributes to enriching the Islamic financial management literature by integrating the PESTEL approach and the concept of financial system resilience. It also offers a conceptual basis for further empirical research and the development of adaptive strategies in the face of global uncertainty.
STRATEGI DAN TANTANGAN WOMEN LEADERSHIP DALAM PERJUANGAN SOSIAL YANG BERKELANJUTAN Emmywati; Setyawati, Endang; Witara, Ketut
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19667

Abstract

This study aims to analyse the strategies and challenges of women's leadership in sustainable social struggles at the local community level. The focus of the study is on the Family Empowerment and Welfare (PKK) organisation of RT 01, RW 04, Medokan Ayu Village, Surabaya, which is a concrete example of community-based women's leadership in driving social participation and community empowerment. This study uses a qualitative approach with descriptive phenomenology to understand the meanings and life experiences of women leaders. Data was obtained through in-depth interviews with six key informants, participatory observation in community activities, and documentation studies. Data analysis was conducted using the Colaizzi method to identify the main themes from the participants' experiences. The results of the study reveal three main themes, namely: empathy-based leadership and family values, adaptive strategies for dealing with socio-cultural obstacles, and commitment to the sustainability of social struggle through collective participation. These findings show that women leaders in the PKK community are able to integrate local social and cultural values into their leadership practices. The novelty of this research lies in the emergence of the Local Wisdom Leadership conceptual model, a form of women's leadership rooted in empathy, collaboration, and local cultural values, which can serve as the basis for the development of inclusive and sustainable women's empowerment programmes.
SOCIAL PROOF AND URGENCY CAN MEDIATE THE INFLUENCE OF TIKTOK ADS ON PURCHASING DECISIONSOF BANK SYARIAH INDONESIA IN THE MAKASSAR AREA 2021-2025 Arif Riyanto; Muhamad Risal Tawil; Adhitya Chandra Setyawan; Bagus Ananda Kurniawan; Petrus Valentino Baunsele
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19677

Abstract

The rapid evolution of digital marketing has transformed how financial institutions engage with potential customers, particularly within the Islamic banking sector. This study aims to analyze the mediating role of Social Proof and Urgency in the relationship between TikTok Ads and Purchasing Decisions of Bank Syariah Indonesia (BSI) products among customers in the Makassar area between 2021 and 2024. As the largest Sharia bank in Indonesia, BSI faces the challenge of maintaining relevance among a younger, digitally native demographic. Using a quantitative research design, this study examines how the visual and algorithmic nature of TikTok advertisements triggers psychological mechanisms—specifically social validation and the fear of missing out (urgency)—to accelerate the decision-making process. Data were gathered through structured questionnaires distributed to 400 respondents in Makassar, selected using purposive sampling. The results indicate that TikTok Ads have a positive and significant direct influence on purchasing decisions. Furthermore, Social Proof and Urgency act as partial mediators, significantly strengthening the impact of digital advertising on customer acquisition. These findings suggest that for Islamic banks, the combination of creative content on TikTok and psychological triggers can overcome the traditional barriers of complex banking products. This study provides strategic implications for BSI to optimize its digital marketing budget by focusing on community-driven content and time-sensitive offers to foster trust and immediate action in a competitive market. Keywords: TikTok Ads, Social Proof, Urgency, Purchasing Decisions, Bank Syariah Indonesia, Sharia Marketing.
ANALISIS PENGARUH PENERAPAN GREEN ACCOUNTING DAN ESTIMASI BIAYA PAJAK KARBON TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA : Studi Empiris pada Perusahaan Manufaktur Periode 2020–2024 Isna, Khomsatul; Khoirul Fatah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19721

Abstract

Tujuan riset ini untuk menganalisa pengaruh Green Accounting dan estimasi biaya Pajak Karbon terhadap profitabilitas perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2020–2024. Riset ini menerapkan pendekatan kuantitatif dengan bermetode analisa regresi linear berganda. Data yang dipakai berjenis sekunder yang didapati dari laporan peusahaan serta laporan tahunan, dengan total sampel sejumlah 10 perusahaan dan jumlah 50 observasi yang ditentukan melalui purposive sampling. Hasil riset membuktikan jika Green Accounting berkontribusi signifikan positif pada profitabilitas perusahaan, sedangkan estimasi biaya Pajak Karbon berkontribusi negatif tetapi tidak signifikan pada profitabilitas. Hasil ini membuktikan jika baiknya pengelolaan biaya lingkungan akan mendukung kinerja keuangan serta efisiensi operasional perusahaan, namun beban Pajak Karbon tidak memberi kontribusi signifikan pada profitabilitas dalam periode riset. Implikasi dalam riset ini yaitu jika penerapan Green Accounting bisa dijadikan strategi untuk meningkatkan kinerja keuangan perusahaan.
ANALISIS PREFERENSI KONSUMEN TERHADAP PEMILIHAN LEMBAGA PEMBELAJARAN BAHASA INDONESIA BAGI PENUTUR ASING (BIPA) DI SURABAYA Suryadi Kusniawan; Thomas Stefanus Kaihatu
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.18220

Abstract

This study aims to analyze the preferences of foreign speakers in selecting institutions for learning Bahasa Indonesia for Foreign Speakers (BIPA) in Surabaya. Using a conjoint analysis approach, the study identifies the most influential service attributes and attribute combinations in consumer decision-making. Four main attributes were examined: learning model, class size, schedule flexibility, and learning facilities. Data were collected from 34 foreign respondents using a profile-based questionnaire. The findings indicate that learning schedule and learning facilities are the primary attributes considered by foreign nationals in choosing a BIPA institution in Surabaya. The most preferred BIPA institution profile among foreign consumers is one that offers a blended learning model, small or large class sizes, weekend learning schedules, and comprehensive learning facilities. These findings provide strategic input for BIPA providers in designing services aligned with foreign learners' preferences. Keywords: Consumer Preference, BIPA, Conjoint Analysis, Surabaya, Language Education
STRATEGY FOR DEVELOPING THE SALULIANG TOURIST OBJECT IN SAWANGAN, MALIMBONG, BALEPE DISTRICT Rambulangi, Abedneigo Carter; Oktavianus Pasoloran; Althon Karaman Pongtuluran; Agustinus Mantong; Yohanis L. Ta’dung; Westerini Lusdani; Prajman.E.Pasambo; Natasya Bua’Langi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19527

Abstract

The study aims to determine the Strategy For Developing The Saluliang Tourist Object In Sawangan, Malimbong, Balepe District. This research is qualitative. The informants in this study were the managers of the Saluliang Kolesawangan tourist attraction. Data collection methods used were interviews, observation, and documentation.The data analysis techniques used in this study are data presentation, data reduction and drawing conclusions.The results of this study indicate that the strategy carried out by the Saluliang Tourism Object Manager in developing its tourism sector is by collaborating with the Tana Toraja Regency Tourism Office to hold training, especially in the field of marketing, carrying out promotional and marketing strategies with 2 (two) approaches, namely Offline and Online. Not only that, the local community also plays a role as supervisors, implementers and recipients, besides that the local community also plays a role in developing culinary and woven fabrics to be seen and sold to visitors. Keywords : Development Strategy, Tourism, Saluliang Kolesawangan Tourist Attraction
Model Promosi Pariwisata Berbasis Komunitas Kreator: Hubungan Kredibilitas Kreator, Keterlibatan Audiens (Engagement), dan Minat Kunjungan Wisatawan ke Kota Manado Therok, Anggun
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19572

Abstract

Abstract This study investigates the relationship between content creator credibility, audience engagement, and tourists’ visit intention in the context of creator community–based tourism promotion in Manado City, Indonesia. Adopting a quantitative, descriptive–explanatory design, data were collected through an online survey of 150 social media users who had consumed tourism-related content about Manado produced by local creators. The instrument employed a five-point Likert scale, and data were analyzed using descriptive statistics and multiple linear regression. The results show that content creator credibility and audience engagement are perceived positively, indicating a favorable assessment of creator-based digital promotion. However, the statistical influence of these variables on visit intention remains limited, suggesting that digital interaction alone is insufficient to generate strong behavioral intention. From a managerial perspective, the findings highlight the need for more structured creator partnership strategies, emphasizing credibility, message consistency, and the integration of digital promotion with practical destination information. The study is limited by its reliance on perceptual data and its focus on a single urban destination. The originality of this research lies in conceptualizing local creator communities as collective promotional actors, providing managerial and policy-relevant insights for developing collaborative, data-driven tourism promotion strategies and strengthening MSME-supported urban tourism ecosystems.
ANALISIS PREFERENSI GENERASI Z TERHADAP KONSEP , HARGA , DAN INOVASI DALAM KEPUTUSAN KONSUMSI PADA BISNIS KAFE DI KOTA SURABAYA Charlene, Nathania; Kristian Agung Nugraha
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19615

Abstract

This research examines how concept, price, and innovation affect consumer purchase decisions in the café business in Surabaya. Most previous studies have primarily focused on price or product quality, with limited attention given to the combined role of concept and innovation in shaping consumer behavior. Therefore, this research positions concept and innovation as key factors that can enhance the attractiveness of products or services and ultimately influence consumer decisions. With the use of questionnaires sent out to chosen participants, this research takes a quantitative method to gathering data. The study is conducted using PLS-SEM, with the help of SmartPLS, to examine the associations between the variables. The findings demonstrate that idea, price, and innovation all play positive roles in influencing customers' purchasing decisions. However, concept is the most important aspect, followed by innovation, and price is the least. This indicates that customers value novel and appealing ideas more than they value low prices. Nevertheless, the study's sample size, research aim, and number of variables are all somewhat small. Consequently, it is advised that future studies broaden the scope of the study and include more factors. Practically, business practitioners should focus on developing appealing concepts, fostering innovation, and setting appropriate pricing strategies to enhance competitiveness.
PENGARUH WORD OF MOUTH, MEDIA SOSIAL DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN DI DAPOER MBOK SUM KEDIRI Amalia Qatrunnada Al Faranandi; Irra Chrisyanti Dewi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19621

Abstract

Dapoer Mbok Sum Kediri is the target of this research, which intends to investigate how customers' perceptions of quality, social media, and word of mouth impact their purchasing choices. We used a quantitative approach and surveyed 178 people using a purposive sample method to compile our results. Using SmartPLS 4.0 software, the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used to analyze the data collected from a Likert-scale questionnaire that served as the study instrument. All three independent variables—perceived quality, word of mouth, and social media—had a favorable and statistically significant impact on consumers' final purchasing choices. The fact that both the t-statistic and the p-value are more than the crucial threshold and less than the significance level proves this. A t-statistic of 7.546 indicates that, among the factors, perceived quality has the greatest impact. In addition, the R-squared value indicates that the study model well explains the observed variance in consumers' purchasing choices. This research lends credence to the idea that human interaction and the use of social media as a means of disseminating information play a significant role in shaping consumers' perceptions of the quality of products and services on offer. Consequently, it is recommended that business practitioners keep the quality of their products and services constant while maximizing the effectiveness of their marketing efforts via the use of digital platforms and suggestions. This will increase customer interest and ultimately, purchase choices.

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