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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,259 Documents
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PENGARUH SOCIAL MEDIA MARKETING, DIGITAL PERIKLANAN, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PENGGUNA LAYANAN MAXIM Nopi Fitri; Lukmanul Hakim
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19522

Abstract

This study aimed to analyze the effect of social media marketing, digital advertising, and online customer reviews on user decisions of Maxim ride-hailing services. Digital transformation in marketing has encouraged companies to optimize technology-based promotional strategies to influence consumer decisions. The research used a quantitative approach with a survey method. Data were collected through questionnaires distributed to Maxim users in Bandar Lampung. SmartPLS was applied. The results showed that partially social media marketing, digital advertising, and online customer reviews had significant effects on user decisions. Simultaneously, the three independent variables significantly affected user decisions. Keywords: Social Media Marketing; Digital Advertising; Online customer review; User Decision; Maxim
PENGARUH KOMPETENSI, LOKUS KENDALI (LOCUS OF CONTROL), DAN HUBUNGAN ANTAR MANUSIA (HUMAN RELATION) TERHADAP KINERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA MALANG Nur Avidah; Dianawati Suryaningtyas; Arien Anjar Puspitosari Suharso
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19668

Abstract

This study aims to examine the influence of competence, locus of control, and human relation on employee performance at the Population and Civil Registration Office of Malang City. The study used primary quantitative data and employed a census sampling technique with a total of 55 permanent employees. Data were gathered using a Likert scale questionnaire and subsequently analyzed employing multiple linear regression techniques with IBM SPSS version 22. The results showed that, simultaneously and partially, competence, locus of control, and human relation have a positive and significant effect on the employee performance. Furthermore, the findings suggest that employees who possess strong competence and internal locus of control are likely to establish effective human relation, which in turn support overall performance. These outcomes suggest that strengthening these three dimensions can effectively enhance employee performance. For future studies, it is suggested to examine other variables that could potentially affect employee performance in order to develop a more comprehensive analytical framework. Keywords : Competence, Locus of Control, Human Relation, Employee Performance
PENGARUH PENGALAMAN VISUAL DAN AUDITORI TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI DI PAUSE CAFÉ SURABAYA Sharon Ariella Budihartono; Victor Kurniawan Yuwono
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19696

Abstract

This research seeks to examine the influence of auditory and visual stimuli on customer loyalty, using customer satisfaction as a mediating factor at Pause Cafe Surabaya. A quantitative approach was employed, where data were gathered via a survey method by distributing questionnaires to customers, and analyzed through Partial Least Squares (PLS) utilizing SmartPLS software. The findings indicate that both auditory and visual experiences positively and significantly impact customer satisfaction and loyalty, with visual experience exerting a stronger effect. Additionally, customer satisfaction plays a crucial role in influencing customer loyalty and can mediate the connection between auditory and visual experiences and customer loyalty, though the mediating effect is quite minimal. These results suggest that sensory experiences, especially visual and auditory components, significantly influence customer satisfaction and loyalty
FROM TRADITIONAL TO DIGITAL: DIGITAL TRANSFORMATION STRATEGY FOR MICRO AND SMALL BUSINESSES IN THE STREET FOOD SECTOR IN THE CITY OF BANDUNG Adrian Ariatin; Imanuddin Hasbi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19809

Abstract

Digital transformation has become an important strategy for micro and small enterprises (MSEs) to increase competitiveness in the digital economy era. However, many micro business actors still face various challenges in adopting digital technology, especially related to digital literacy, limited resources, and understanding of digital marketing strategies. This study aims to analyze the digital transformation process in micro and small businesses in the street food sector in Bandung, a city known as one of Indonesia's culinary destinations with high street food diversity. This study uses a qualitative case study approach. The research data were obtained from students' field assignments in the digital entrepreneurship course, in which students conducted observations and semi-structured interviews with micro-business actors to identify problems related to digital business transformation. The data were analyzed using a thematic analysis to identify problem patterns and digital transformation strategies that emerged from various micro-business cases. The study's results show that most business actors still rely on traditional methods such as word-of-mouth promotion and direct sales. Some businesses have begun adopting digital technologies such as social media, instant messaging, and digital payments, but their use remains partial and has not been integrated into a comprehensive business strategy. This study also found that student involvement through project-based learning can act as a catalyst in digitizing micro businesses. This study contributes to the literature on digital transformation in micro enterprises by highlighting the importance of digital literacy, digital marketing strategies, and collaboration between universities and local business actors in supporting the business transformation process towards a digital ecosystem.
PENGARUH WHISTLEBLOWING, DAN SKEPTISME PROFESIONAL TERHADAP PENDETEKSIAN KECURANGAN DENGAN RED FLAGS SEBAGAI PEMODERASI Susi Sih Kusumawardhany; Yunita Kurnia Shanti
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19810

Abstract

This study aims to examine and obtain evidence regarding the influence of whistleblowing and professional skepticism on fraud detection, moderated by red flags, among auditors at the Inspectorate General of the Ministry of Education and Culture, Region IV, Central Jakarta. This quantitative study used primary data in the form of questionnaires distributed to respondents. The sample selection method used saturated sampling, resulting in 75 respondents and and 57 respondents were obtained as a sample that could be processed. Data analysis used SPSS version 24 along with the MRA test. Based on the data analysis, the results indicate that whistleblowing has no effect on fraud detection, and professional skepticism has effect on fraud detection. The MRA test results indicate, first, that red flags are unable to moderate the effect of whistleblowing on fraud detection, and second, that red flags are able to moderate the effect of professional skepticism on fraud detection.
PENGARUH LITERASI PAJAK TERHADAP AKSES PEMBIAYAAN PERBANKAN DENGAN KEPATUHAN WAJIB PAJAK SEBAGAI VARIABEL MEDIASI PADA UMKM GERABAH DI DESA WISATA KASONGAN: PENGARUH LITERASI PAJAK TERHADAP AKSES PEMBIAYAAN PERBANKAN DENGAN KEPATUHAN WAJIB PAJAK SEBAGAI VARIABEL MEDIASI PADA UMKM GERABAH DI DESA WISATA KASONGAN Vallentiasafita Tutu Sari; Rochmad Bayu Utomo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19828

Abstract

MSMEs play a strategic role in the national economy, but still face obstacles in tax literacy and access to formal financing, including pottery MSMEs in Kasongan Tourism Village, which show a relatively low level of tax compliance. The implementation of the Coretax Administration System as part of tax modernization is expected to improve taxpayer compliance based on the theory of Financial Intermediation. This study aims to examine the effect of tax literacy on access to bank financing, with taxpayer compliance as a mediating variable in pottery MSMEs in Kasongan Tourism Village. The study used a quantitative approach through a questionnaire survey of 60 respondents selected using a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 4. The results showed that tax literacy had a positive and significant effect on taxpayer compliance. The mediation test proved that taxpayer compliance significantly mediated the effect of tax literacy on access to bank financing. This finding emphasizes the importance of improving tax literacy in strengthening the financial credibility of MSMEs in order to expand access to bank financing.
Strategi Digital Marketing Rustic Market Forest Tree Untuk Tetap Bertahan dan Berkembang di Tengah Kompetisi Cafe Viral dan Kekinian di Surabaya Nengrugaya; Agoes Tinus Lis Indrianto
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19849

Abstract

Agit, A., Wildayanti, & Oktavianty. (2024). Efektivitas Penggunaan Transaksi Digital DalamMenunjang Kinerja Bisnis. JEMPER (Jurnal Ekonomi Manajemen Perbankan), 6(2), 88–97. Anggita, N. R., & Sulistyorini. (2025). Pemanfaatan Media Sosial untuk Meningkatkan Branding Lembaga Pendidikan : Tinjauan Sistematis 2021-2024. Didaktika: Jurnal Kependidikan, 14(4), 6769–6786. Arianto,  B.  (2024).  Triangulasi  Metoda  Penelitian  Kualitatif  (I.  K.  Hatiebi,  S.  Ghozi,  E. Sorongan, & Gozali (eds.)). Borneo Novelty Publishing. Daga, H. R. (2024). Branding Marketing 5.0. PT. Adab Indonesia. Fachrudin, K., & Megawati, S. (2022). Implementasi Kebijakan Perizinan Perdagangan (Studi  Pada Umkm Warung Kopi Di Kecamatan Wiyung, Kota Surabaya). Publika, 10(1), 323–334. Firmananda, F. I., Jati, P. Z., & Tanjung, L. S. (2025). Digital Marketing dalam Menghadapi Persaingan  Bisnis  Sebuah  Universitas  di  Era  Digital :  Kajian  Konseptual.  Jurnal Publikasi Sistem Informasi Dan Manajemen Bisnis, 4(2), 187–198. Istikharoh, L., Aditia, Y., Pertiwi, N., Rahmawati, M., & Firdaus, D. (2025). Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM Kuliner pada Yohana Kitchen Jakarta. Jurnal Manajemen Dan Akuntansi, 5, 1008–1017. Jauza, B. A., & Suryawardani, B. (2026). The Influence of Store Atmosphere on Gen Z Visit Intention. Golden Ratio Of Marketing And Applied Psychology Of Business, 6(1), 251–263. https://doi.org/https://doi.org/10.52970/grmapb.v6i1.1493 Johni, P. E., Sulistyani, N. W., Ramadhan, F., & Hidayat, H. (2025). Effectiveness of Content Marketing in Attracting Generation Z Consumer Loyalty. Oikonomia Journal of Management Economics and Accounting, 2(2), 45–58. https://doi.org/https://doi.org/10.61942/oikonomia.v2i2.309 Juanto, R. H., Laksamana, P., & Sorongan, F. A. (2025). Strategi Pemasaran Dan Komunikasi Untuk Kafe Milenial Dan Gen Z. Indonesian Community Service and Empowerment Journal (IComSE), 6(1), 631–638. Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management. Pearson. Langgur, P. A., Gunawan, C. I., & Setyaningrum, F. (2025). Marketing Strategies in Increasing Buying Interest and Customer Satisfaction in The Era of Digital Marketing Trends on Company Srawung Konveksi Malang City. International Journal of Management and Business, 2(4), 34–42. Lumentut,  D.  M.  (2024).  Analisis  Strategi  Pemasaran  Digital  Dalam  Meningkatkan  Brand Awareness Pada UMKM Kuliner Di Kota Manado. Jurnal Ilmiah Raflesia Akuntansi, 10(2), 1143–1146. Lutfi, L. M. H., Asraf, & Hakim, A. (2025). Analisis Kualitas Layanan Dalam Meningkatkan Loyalitas Pasien ( Studi Kasus Praktek Dokter Kandungan Di Apotek Zahara Farma Kendari. Journal of Innovative and Creativity, 5(3), 13717–13728. Maharani, C., & Fasa, M. I. (2025). Ruang Lingkup E-Business Terhadap Kehidupan Globalisasi Modern Saat Ini. JICN: Jurnal Intelek Dan Cendikiawan Nusantara, 2(2), 963–972. https://doi.org/https://doi.org/10.56910/gemilang.v5i3.2618 Maulana, H., & Yuliaji, E. S. (2024). Pengaruh Experiental Marketing terhadap Customer Satisfaction dan Word of Mouth Pendahuluan. Jurnal Riset Bisnis Dan Manajemen Tirtayasa (JRBMT), 8(2), 159–171. Prasloranti, Z. P., & Hartati, S. (2024). Cafe Marketing Strategy in Indonesia to Increase Brand Awareness. Journal of Business Management Education ( JBME ), 9(3), 56–66. Puta, I. M. D. C., Pamungkas, E. F. A., Yasa, G. P. P. A., & Wibawa, A. P. (2025). Merangkai Realitas Mengenal Editing Non-Fiksi: Dari Footage Hingga Penayangan. Pusat Penerbitan LP2MPP Institut Seni Indonesia Bali. Sachrir, M. I., & Mustari, U. A. (2025). Strategi Pemasaran Digital Berbasis Media Sosial Untuk Penguatan  Kapasitas  SDM  Usaha  Mikro  Di  Kampung  Bukit  Makmur,  Kalimantan Timur. 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Penerapan Beyond Budgeting : Kajian Kesiapan Dan Dampaknya Terhadap Kinerja Pemkot Surakarta Sugiarti; Ariefah Yulandari; Sugiyarmasto; Narika Selvy Oktavia
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19871

Abstract

This study examines the readiness and potential impact of implementing beyond budgeting on the performance of the Surakarta City Government. This study addresses the limitations of traditional budgeting systems in responding to dynamic environmental changes and increasing demands for transparency and accountability. The purpose of this study is to explore the organization's readiness to adopt beyond budgeting principles as an alternative management control system in the public sector. This study uses a qualitative descriptive approach with a case study method. Data were collected through interviews, observations, and documentation, and analyzed using a SWOT analysis based on twelve beyond budgeting principles. The results indicate that the Surakarta City Government has strong potential to implement beyond budgeting, supported by strengths such as customer orientation, transparency, accountability, and effective use of technology. However, several challenges remain, including coordination issues, budget constraints, and social issues. Overall, beyond budgeting can increase flexibility, efficiency, and adaptability in financial management, thereby improving public service performance and governance quality. Keywords : Beyond budgeting, sektor publik, manajemen keuangan, kesiapan organisasi, analisis SWOT
ANALISA KEPUASAN PELANGGAN TERHADAP PRODUK DAN LAYANAN DI LE BLÉ BOULANGERIE SURABAYA Samantha Jane Hampton; Sherryn Sheronna; Agoes Tinus Lis Indrianto; Ivana Grasielda
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19878

Abstract

This study seeks to examine customer satisfaction with the products and services offered at Le Blé Boulangerie Surabaya. Customer satisfaction serves as a key measure of business performance, indicating the extent to which a company fulfills or surpasses customer expectations. A qualitative case study approach was employed to gain an in-depth understanding of customers’ perceptions and experiences. Data were gathered through in-depth interviews, observations, and documentation, involving both new and repeat customers, as well as internal stakeholders. The results reveal that customer satisfaction is shaped by several important factors, including product quality (such as taste, presentation, and variety), service quality, pricing, café ambiance, and location. Most customers expressed satisfaction with the consistency and quality of the products, along with the friendly and responsive service provided. Furthermore, emotional aspects such as comfort and overall atmosphere significantly contribute to the level of satisfaction experienced by customers. The study concludes that sustaining high product quality, enhancing service consistency, and continuously innovating menu offerings are crucial strategies for increasing customer satisfaction and fostering customer loyalty. These findings are expected to offer practical insights for improving customer experience within the culinary business industry.
LITERASI KEUANGAN DAN PENGGUNAAN APLIKASI PENCATATAN KEUANGAN TERHADAP PERILAKU FINANSIAL GEN-Z Sally; Nopiani Indah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19956

Abstract

Generation Z has grown up in the digital era with easy access to e-commerce, digital wallets, and various online shopping platforms, making consumption activities more practical and efficient. While this convenience serves as a significant benefit of modern society, it may also become a potential drawback, as it can encourage consumptive behavior, such as impulsive buying and unplanned spending. This condition highlights the necessity of sound financial behavior in enhancing individuals’ ability to control and maintain their financial stability. This study seeks to examine the contribution of financial literacy and the use of financial recording applications on Generation Z’s approach to financial behavior. Based on discussions of the study, financial literacy and the use of financial recording applications positively influences Generation Z’s financial behavior. Therefore, the writer hopes this research can help Generation Z develop better financial management habits.

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