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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,259 Documents
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THE IMPACT OF POLITICAL DEEPFAKE CONTENT ON DECLINING PUBLIC TRUST: A QUANTITATIVE ANALYSIS OF FIRST-TIME VOTERS ON SOCIAL MEDIA Restu Widyo Sasongko; Samuel Indrayana; Epiphani Imelda Yosephin Palit; Rukoyah; Sandra Ivonnie Telussa
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19965

Abstract

The evolution of artificial intelligence has given rise to the deepfake phenomenon, a deep learning algorithm-based audio-visual manipulation capable of producing highly realistic political disinformation. This study aims to quantitatively examine the impact of exposure to political deepfake content on social media on the decline of public trust, with a specific focus on the segment of first -time voters. Based on the theoretical foundation of Information Processing Theory and the concept of Liar's Dividend, first-time voters are identified as the most vulnerable group and active consumers of digital political information (Chesney & Citron, 2019). This study uses a quantitative approach with an explanatory survey method on a sample of first-time voters spread across several urban areas. Primary data were collected through a structured Likert-scale questionnaire and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results are expected to show that the frequency of exposure and the perceived realism of political deepfake content have a significant negative influence on first-time voters' trust in political institutions and the integrity of the general election process. The manipulative nature of content not only degrades trust in specific political figures but also fuels systemic skepticism that undermines democratic legitimacy (Vaccari & Chadwick, 2020). These findings provide an important contribution to the growing literature on digital disinformation and urge policymakers to formulate new regulatory and media literacy frameworks to protect the integrity of young voters in the attention economy.
Analisis Value Chain Pembiayaan Bank Muamalat Indonesia Syarif Mumtaza Fahmi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.19973

Abstract

In the era of increasing competition within Indonesia's Islamic banking industry, PT Bank Muamalat Indonesia, as the first Islamic bank, faces significant challenges in maintaining market share and improving its financial performance. This article analyzes the performance of Bank Muamalat using a value chain analysis approach to understand its financing business processes from upstream to downstream. By mapping each stage of the process, this study identifies added value in each segment and weak points affecting the bank's financial performance. The analysis results indicate that the low profit generated from Bank Muamalat's financing activities indicates inefficiencies in one or more stages of the value chain. Limitations in expansion and efforts to attract new customers are among the factors influencing the bank's growth. Additionally, the suboptimal public perception of Islamic banking exacerbates this situation. Through value chain analysis, this study offers strategic insights for Bank Muamalat to improve the accessibility of its financing and funding products, both through physical and digital channels. This research adopts a qualitative approach with a case study methodology. In the context of the Islamic banking industry in Indonesia, PT Bank Muamalat Indonesia faces significant challenges, particularly in financing growth and contributing to company profits. This study adopts a case study approach to analyze the problems faced by the bank and provide relevant strategic recommendations. The analysis reveals several main challenges, including constraints in product development, human resource management, and technological infrastructure. Based on the findings, several recommendations are suggested, such as enhancing product research, integrating training into work schedules, and upgrading hardware. By adopting these solutions, Bank Muamalat is expected to improve operational efficiency, strengthen its market position, and achieve sustainable growth in the Islamic banking industry. Keywords: Islamic Banking, Bank Muamalat, Performance, Value Chain, Competitive Advantage.
DIGITAL CULTURE AS A MODERATING VARIABLE IN THE INFLUENCE OF WORK FACILITIES ON EMPLOYEE PERFORMANCE Yoga Fortuna Wisnu; Wiwin Saputra; Ifadhila; Desi Ulpa Anggraini; Nabila Cecilia Marasabessy
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.20019

Abstract

This study aims to analyze the effect of work facilities on employee performance, with digital culture serving as a moderating variable. In the modern corporate landscape, physical and technological infrastructure must align with the behavioral norms of the workforce to maximize productivity. Using a quantitative approach, data were gathered through structured questionnaires distributed to employees in digital-intensive sectors. Structural Equation Modeling (SEM) was utilized to analyze the direct and interaction effects between variables. The results indicate that comprehensive work facilities significantly enhance employee performance. Furthermore, digital culture acts as a positive and significant moderator, implying that the impact of advanced work facilities on performance is more pronounced in environments with a highly mature digital culture. Organizations must therefore focus not only on procuring physical assets but also on fostering digital mindsets and digital competencies among their human resources.
Survival Strategy under Pressure: Expenses Retrenchment, Assets Retrenchment and Free Assets on Financial Turnaround of Negative Equity Companies on the IDX (2022-2024) Ida Ayu Fatmayuni; Sri Dwi Ari Ambarwati; Dorothea Ririn Indriastuti; Aditya Wardana
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19490

Abstract

This study aims to analyze the effects of expense retrenchment, asset retrenchment, and free assets on the probability of financial turnaround in companies with negative equity listed on the Indonesia Stock Exchange (IDX) during the period 2022–2024. The research begins by identifying firms with negative equity, followed by classifying those experiencing financial distress using the Altman Z-Score model. The sample comprises 46 companies selected through purposive sampling, based on the criterion of having published at least one annual report within the study period. Panel logistic regression is employed in this model using STATA software. The findings demonstrate that free assets have a statistically significant and positive influence on the likelihood of a financial turnaround. This suggests that firms with a higher proportion of unencumbered or readily available assets are better positioned to respond flexibly and swiftly to financial distress without resorting to cost-cutting or asset liquidation. Conversely, expense and asset retrenchment strategies do not show a significant impact, indicating that such measures alone may be insufficient to drive recovery in the absence of adequate financial buffers. This study is limited to financial variables and does not incorporate qualitative factors such as CEO characteristics. Future research is encouraged to include non-financial dimensions to enrich the understanding of effective turnaround strategies in distressed firms.
PERSEPSI SISWA TERHADAP MAHASISWA PLP 2 DI SMA AL-IMAN ULU ALE Firman; Syahrir L; Suardi Zain; Damayanti Trisnawati; Selviana Putri; Muh Hanafi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19551

Abstract

This study aims to describe students’ perceptions of PLP II student-teachers at SMA Al-Iman Ulu Ale. The School Field Introduction Program II (PLP II) is an advanced stage of PLP I designed to strengthen student-teachers’ academic teaching competence and subject-matter competence through various school-based activities, including curriculum analysis, learning strategies and evaluation, instructional material development, the use of information and communication technology, teaching practice, and assistance in teachers’ administrative tasks. This study employed a descriptive quantitative approach. The research instrument was a questionnaire consisting of 20 statements using a four-point Likert scale, covering pedagogical, social, personality, and learning impact aspects. The respondents were 33 students of SMAS Al-Iman Uluale. The data analysis showed that the mean score of students’ perceptions was 65.06 out of a maximum score of 80, with an achievement percentage of 81.33%, indicating a high category. These findings reveal that students had positive perceptions of PLP II student-teachers, particularly in their ability to deliver learning materials, build positive interaction, demonstrate good attitudes and personality, and contribute positively to students’ learning motivation and interest. Therefore, the implementation of PLP II at SMA Al-Iman Ulu Ale received positive responses from students and supported the learning process at school.
Determinan Purchase Decision di E-commerce Perspektif Electronic Word of Mouth (E-WOM), Brand Awarenesss, dan Social Media Marketing Efi Sovia Rahma Putri; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19600

Abstract

Riset ini memiliki tujuan untuk mengetahui determinan faktor Purchase Decision yang dipengaruhi oleh E-WOM, Brand Awarenesss, dan Social Media Marketing. Riset memakai pendekatan kuantitatif dengan metode survei. Teknik sampling memakai purposive sampling yang melibatkan 60 responden Gen Z pengguna aktif e-commerce di Kabupaten Semarang. Pengumpulan data primer melalui kuesioner dengan penilaian parameter memakai skala likert 1-5. Teknik analisis data menggunakan regresi linier berganda yang dibantu pengolahan datanya dengan aplikasi SmartPLS 4.1.1.2. Hasil penelitian menunjukkan bahwa E-WOM, Brand Awarenesss, dan Social Media Marketing memiliki pengaruh positif dan signifikan, baik secara uji parsial dan uji simultan. Temuan ini memperkuat temuan pengelolaan Social Media Marketing serta E-WOM yang konsisten akan membuat Brand Awareness produk yang kuat dan akan membangun kepercayaan konsumen untuk melakukan keputusan pembelian produk melalui e-commerce.
Analisis Kajian Fear of Missing Out (FoMO) dan Sales Promotion Terhadap Impulse Buying Produk Fast-Moving Consumer Goods (FMCG) Charlotte; Edwin Zusrony; Endang Kustami; Dhevi Dadi Kusumaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19601

Abstract

The study aims to determine the influence of FoMO (FoMo) and sales promotions on purchasing decisions for Mie Gacoan. The population in this study was all consumers who have purchased Fast-Moving Consumer Goods (FMCG) products in Semarang Regency. The sampling technique used non-random sampling with a purposive sampling method with 60 respondents. In data collection, a questionnaire was used with an assessment parameter instrument using a Likert scale of 1-5 and was tested for validity and reliability. In data analysis, a multiple linear regression technique was used and the data was processed with the SmartPLS application version 4.1.1.4. The results of this study in partial and simultaneous tests illustrate that the impact of FoMO and sales promotions significantly and positively influences purchasing decisions for FMCG products. This research is expected to be useful for potential consumers and become a basis for purchasing decisions on FMCG products that are formed by many independent variables that influence the dependent variable.
PENGARUH PELATIHAN, KOMUNIKASI KERJA, MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT KENDI PALLET ARINDO LAMPUNG Fahri Dzaki Maulana; Lukmanul Hakim; A.K. Yohanson
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19631

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan, komunikasi kerja, dan motivasi kerja terhadap kinerja karyawan pada PT Kendi Pallet Arindo Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap seluruh karyawan sebanyak 31 responden dengan teknik sampling jenuh. Pengumpulan data dilakukan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pelatihan berpengaruh negatif dan signifikan terhadap kinerja karyawan, sedangkan komunikasi kerja dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap kinerja karyawan, dengan motivasi kerja sebagai variabel yang paling dominan. Implikasi penelitian ini menekankan pentingnya peningkatan motivasi dan efektivitas komunikasi kerja serta perlunya evaluasi terhadap program pelatihan agar lebih sesuai dengan kebutuhan pekerjaan. Kata Kunci: Pelatihan, Komunikasi Kerja, Motivasi Kerja, Kinerja Karyawan
BUNGA RAMPAI KEBIJAKAN MENTERI KEUANGAN PURBAYA YUDHI SADEWA DENGAN REKOMENDASI KEBIJAKAN PENGEMBANGAN UMKM: STUDI KASUS SULAWESI UTARA Yoan Purnamasari Makapuase Bahalau
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19670

Abstract

This study examines the fiscal and financial policies of Indonesian Minister of Finance Purbaya Yudhi Sadewa (inaugurated September 8, 2025) and their relevance to the development of Micro, Small, and Medium Enterprises (MSMEs) in North Sulawesi Province. Using a qualitative descriptive approach with literature study and policy analysis methods, this research identifies four main policy instruments: (1) Rp200 trillion liquidity injection into state-owned banks; (2) 0.5% Final Income Tax incentive for MSMEs; (3) transformation plan of PNM into a National MSME Bank; and (4) implementation of Law No. 4/2023 on Financial Sector Development and Strengthening (UU P2SK) and OJK MSME Regulation. Findings show that while North Sulawesi recorded 37.6% MSME growth (from 44,308 units in 2022 to 60,961 units in 2023) and 5.39% economic growth throughout 2024, the transmission of central fiscal policy still faces structural barriers including digital divide between urban and remote island areas, low financial literacy, and fintech concentration in Java. This study recommends accelerating an inclusive digital financial ecosystem based on archipelago characteristics, strengthening regional banking intermediation, and improving MSME digital literacy as prerequisites for the effectiveness of Minister Purbaya's policies in North Sulawesi. Keywords : Fiscal Policy; Minister Purbaya; MSME ; Noerth Sulawesi; Digital Finance; Finance Inclusion
PERAN USER-GENERATED CONTENT DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PELANGGAN STARBUCKS COFFEE DI BANDARA SAM RATULANGI MANADO Rosary Patricia Mekel; Yoan Purnamasari Makapuase Bahalau; Zerah Elisa Derek
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19672

Abstract

This study aims to analyze the influence of User-Generated Content (UGC) on social media on impulse buying decisions of Starbucks Coffee customers at Sam Ratulangi Airport, Manado. Airports as captive markets present a unique context where transient consumers with available waiting time are exposed to social media content that can trigger spontaneous purchasing behavior. The study employed a quantitative approach with a survey method involving 150 respondents selected through purposive sampling. The research instrument was a Likert scale 1–5 questionnaire comprising 27 statement items. Data were analyzed through validity testing (Pearson), reliability testing (Cronbach's Alpha), classical assumption tests, and simple linear regression using SPSS 26. Results indicate that UGC has a positive and significant effect on impulse buying decisions (β = 0.713; t = 9.141; p < 0.001), with a coefficient of determination (R²) of 0.510, meaning UGC explains 51.0% of the variance in impulse buying decisions. Content credibility was the dominant predictor (mean = 4.21). These findings underscore the critical importance of UGC-based digital content management in F&B marketing strategies in travel retail environments, particularly in Eastern Indonesia where empirical studies remain scarce. Keywords : User-Generated Content, Impulse Buying, Social Media, Travel Retail, Starbucks

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