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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.282

Abstract

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.
Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam Indah Novitasari; Fendy Cuandra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.248

Abstract

This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.
Strategi Aliansi Bank Nagari dalam Menghadapi Disrupsi Teknologi Fintech Anggi Puspita Mayasari; Vera Pujani; Masyhuri Hamidi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.279

Abstract

The purpose of this study was to determine Bank Nagari's leading business segment, the type of Fintech and the collaboration model most suitable for Bank Nagari. This type of research is a case study with a descriptive qualitative approach. Research respondents are strategists or decision makers at Bank Nagari. This study uses primary data obtained from respondents' answers in the form of filling out questionnaires and interviews, namely data obtained directly from the object of research. The data analysis technique uses the Quantitative Strategic Planning Matrix (QSPM) to select alternative strategies which include Internal Factor Evaluation (IFE) matrix analysis, External Factor Evaluation (EFE) matrix analysis, weighting, rating determination and multiplication of weights with ratings. The results showed that the value of selecting the bank's business segments, namely MSME and Commercial, was the most attractive alternative strategy or had the highest average TAS score of the other alternative strategies (5.784), the value of choosing the type of Fintech P2P Lending was the most attractive alternative strategy or had a total score The highest average TAS of the other strategic alternatives (5.310), the value of selecting the Channeling as collaboration model is the most attractive strategic alternative or has the highest average Total TAS score of the other strategic alternatives (5.199).
Pengaruh Citra Merk dan Inovasi Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Konsumen Indomie di Surakarta Muhammad Aldilo Ihza Pradana; Nur Achmad
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.539

Abstract

In the current era of rapid development, it has an impact on the development of increasingly developed and competitive business types, which requires companies to always strive to increase market share and reach consumers. This study aims to determine the effect of brand image and product innovation on customer loyalty with customer satisfaction as a mediating variable for Indomie consumers in Surakarta. Respondents in this study were 140 respondents who were conducted through online surveys with Google forms. The sampling technique used purposive sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that customer satisfaction partially mediates the relationship between brand image and product innovation on customer loyalty.
Pengaruh Pertumbuhan Kredit terhadap Kinerja Keuangan Bank yang Terdaftar di Bursa Efek Indonesia 2019-2021 Ika Eli Nurjanah; Imronudin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.557

Abstract

The macroeconomic situation greatly affects the performance of most industries including the banking sector. The covid-19 pandemic is very influential on banking performance because when the real sector experiences a decline, lending will also be affected. The decline in lending will ultimately reduce the financial performance of the banking industry. This study aims to analyse the effect of credit growth on bank financial performance. The population of this study are national banks listed on the IDX. The sampling technique used purposive sampling. Based on the criteria set, there were 23 banks that became the sample of this study. The observation period was carried out from 2019 to 2021. The collected data were analysed using multiple regression. The results of this study indicate that non-performing loans (NPL) have a negative and significant effect on return on assets (ROA). Capital adequacy ratio (CAR) and size variables partially have a positive and significant effect on ROA. However, two other variables namely Loan to deposit ratio (LDR) and loan growth have no significant effect on financial performance.
Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo Firdaus Putra Wardana; Wafiatun Mukharomah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.558

Abstract

This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of data used in this study is primary data. Data collection methods using questionnaires and processed using Partial Least Square (PLS) analysis tools. The results showed that E-commerce has a positive effect on business sustainability, digital marketing has a positive effect on business sustainability, performance marketing has a positive effect on business sustainability, E-commerce has a positive effect on performance marketing, digital marketing has a positive effect on performance marketing, performance marketing mediates the effect of E-commerce on business sustainability, performance marketing mediates the effect of digital marketing on business sustainability.
Pengaruh Variabel Makroekonomi terhadap Investasi Asing Langsung di Indonesia Fradya Randa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.251

Abstract

This study aims to analyze the short-term and long-term relationships between macroeconomic variables and the flow of Foreign Direct Investment (FDI) in Indonesia from 1982 to 2021. The analysis model used is johansen-juselius co-integration and error correction model (ECM. This study found a cointegration relationship between macroeconomic variables and FDI inflows. Money supply is a factor that influences FDI inflows in the short and long term. Meanwhile, inflation and trade openness have a negative effect in the long term. Market size affects FDI inflows only in the short term. This finding has implications that the government needs to maintain the stability of macroeconomic variables to increase FDI inflows.
Covid-19 Pandemic: The Impact of Product Diversity, Price, Word of Mouth, and Purchase Intention on Impulse Buying Tendency Nafania Annisa Oktandani; Muhammad Sholahuddin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.253

Abstract

This study examines the influence of product diversity, price, and word of mouth on impulse buying tendencies during the COVID-19 pandemic. The study also explores the role of purchase intention as a mediator in this relationship. The research method employed is both descriptive and causal, with a quantitative approach and primary data collection through interviews, observations, and questionnaires. The sample population consists of consumers of Bluder Cokro Madiun, selected using purposive non-probability sampling. The study employs SEM using PLS to analyze the data and determine the mediating effect. The findings reveal that product diversity has no significant impact on purchase intention, while price and word of mouth have a positive and significant influence. Furthermore, purchase intention positively and significantly affects impulse buying tendencies. This study makes a significant contribution to the knowledge of consumer behavior during the COVID-19 pandemic. The research findings provide insights into how product diversity, price, and word of mouth affect consumers' impulse buying tendencies, and the role of purchase intention as a mediator. This study's findings are valuable for producers and marketers in formulating effective marketing strategies and pricing policies that align with consumer behavior during pandemics. Consumers can also benefit from this study by gaining a better understanding of how their purchase decisions are influenced by product diversity, price, and word of mouth, and their implications for impulse buying. Overall, this study has important practical implications for the marketing industry, particularly during times of crisis.
Pengaruh Tingkat Risiko Environmental Social Governance (ESG) dan Leverage terhadap Kinerja Perusahaan Pada Indeks IDXESGL Tahun 2020-2022 Dinda Purwitasari; Sumardi; Meita Larasati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.255

Abstract

This study examines the impact of the ESG risk level and Leverage ratio on the performance of companies included in the IDXESGL index in 2020-2022. This study uses financial reports from companies including the IDXESGL index in 2020-2022 on the Indonesian Stock Exchange in the last 3 years. This type of research is cross-sectional, and the sampling method used is purposive sampling. Descriptive analysis, t-test, correlation, and regression were performed to support the research objectives. SPSS was used for analysis. Based on the regression results, there is no significant effect between the level of ESG risk and company performance. However, there is a significant effect between leverage and company performance. As well as together the risk level of ESG and Leverage have a significant influence on company performance. This research is limited to companies included in the IDXESGL index in 2020-2022 and cannot highlight companies that are not included in the index.
Pengaruh Merek Dagang dan Negara Asal (County of Origin) terhadap Sikap Konsumen dalam Memilih Produk Handphone Helva Diansyah Putri; Imsar
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.280

Abstract

Consumer attitudes are closely related to the purchase of a product, a brand that becomes a product identity is very influential on the image of the brand. This study aims to determine the effect of brands and also country of origin on consumer attitudes in choosing handphone products for students of the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU). The population in this study was 1,128 people and a sample of 93 FEBI students in class 2019. The technique used in this study was a random sampling technique. And the data analysis uses multiple linear regression, but before carrying out the regression it is necessary to test between variables using the classic assumption test, then do the t test and f test to find out whether there is influence of trademarks and country of origin on consumer attitudes in choosing handphone products. In this study, the results of multiple linear regression analysis contained in the coefficient of determination table can be seen that the R Square is 0.729 or 72.9%. This means that 72.9% of the independent variables (trademarks and country of origin) affect the dependent variable (consumer attitudes). In this research, trademarks have a more significant effect on explaning the dependent variabel (consumer attitude) compared to the country of origin, this is because trademarks are the most important thing that consumers will see in choosing the product they want or need.

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