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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand A.ang Wahyu Saputro; Zulfa Irawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.515

Abstract

This study aims to determine the effect of product quality, brand image, price and promotion on the purchase intention of Second Brand products among consumers in Surakarta. In recent years, many people have wanted to buy Second Brand products. This resulted in a change in sales volume for Second Brand products in Surakarta. This research is a quantitative research, involving 200 community respondents in Surakarta. The data in this study were collected by means of a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results of this study indicate that product quality has a significant effect on purchase intention, brand image has a significant effect on purchase intention, price has a significant effect on purchase intention and promotion has a significant effect on purchase intention. The results of the F test calculations show that Product Quality, Brand Image, Price, and Promotion have a simultaneous effect on the intention to buy Second Brand Products in Surakarta.
Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Mie Gacoan Deni Setiawan; Zulfa Irawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.517

Abstract

This study aims to determine the effect of digital marketing strategy, the price offered, product quality on customer satisfaction Mie Gacoan in Surakarta. In recent years, many students have been interested in buying Gacoan Noodles. This resulted in an increase in the sales volume of Gacoan Noodles in Surakarta, as well as the addition of new branches in various Surakarta areas. This research is a quantitative research, involving 200 student respondents in Surakarta. The data in this study were collected using a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results showed that the Digital Marketing Strategy had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Price had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Product quality had a significant effect on customer satisfaction Gacoan noodles in Surakarta. The coefficient of determination with Adjusted R2 is 56.1%, this means that the independent variables in the model (digital marketing strategy, price, and product quality) explain the variation in customer satisfaction of Mie Gacoan in Surakarta by 55.1%.
Pengaruh Lifestyle, Kelompok Referensi, Atribut Produk terhadap Keputusan Perpindahan Merek Sri Mulyani; Yanti Murni; Maharani Putri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.528

Abstract

Partially liftstyle has a positive and significant effect on brand switching with a calculated tvalue of 2.944 >ttable of 1.98 and a significant value of 0.004 <0.05. Partially the reference group has a positive and significant effect on brand switching with a tcount of 4.127 >ttable of 1.98 and a significant value of 0.000<0.05. Partially product attributes have no effect on brand switching with a t-value of 1.110<t-table of 1.98 and a significant value of 0.270>0.05. Simultaneously lifestyle, reference groups and product attributes have a positive and significant effect on brand switching with an Fcount of 87.221>Ftable of 2.70 and a significant value of 0.000<0.05. Then the hypothesis is accepted. The R2 test results in this study obtained an R2 value of 0.740. This shows that the influence of the independent variable on the dependent variable is 74%, while the remaining 26% is influenced by other factors not examined in this study.
Pengaruh Biaya Overhead Pabrik dan Biaya Tenaga Kerja Langsung terhadap Hasil Penjualan Pada Usaha Loyang Pak May Padang Nichy Oktaviani; Dedi Mardianto; Deby Handayani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.530

Abstract

This study aims to determine the effect of factory overhead costs and direct labor costs on sales results in Pak May Padang's baking pan business. Taking this title is based on the phenomenon that many business actors do not understand the calculation of production reports so that sales results are not clear, as we can see for ourselves business actors often neglect recording financial reports, the need to know sales results so that they can determine the number of products to be produced and sold in more detail. This study uses a type of quantitative research. The data taken is in the form of secondary data by conducting direct interviews with business owners, by preparing question materials and looking at records of factory overhead costs and direct labor costs during the period 2018 to 2022. This study conducted a classic assumption test, hypothesis testing using SPSS version 21. With the results of the study stating Seeing the results of the tests that have been carried out proves that partially Factory Overhead Costs have a significant effect on Sales Results, direct labor costs have no significant effect on sales results and simultaneously both variables have a significant effect on Sales Results, and can also be seen Adjusted R Square of 0.501 or 50.1% This means that 50.1% of the Sales Results variable is influenced by Factory Overhead Costs and Direct Labor Costs, the remaining 49.9% is influenced by other variables outside of this research variable.
Pengaruh Motivasi dan Disiplin terhadap Prestasi Belajar Mahasiswa Jurusan Manajemen Universitas Sumatera Barat Sudirman
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.551

Abstract

This Research Aims to Know The Influence of Motivation and Discipline On Student Achievement Management Department, University of West Sumatra. Taking this title is based on the lack of learning motivation of students majoring in management compared to students in other majors so that discipline is not well implemented and student learning achievement when compared to students in other majors such as accounting, health etc. This study uses a type of quantitative research. The data taken is in the form of primary data by distributing questionnaires to students majoring in management at the University of West Sumatra. This study conducted research instrument tests, classical assumption tests, hypothesis testing using SPSS version 21. With the results of the research stating that seeing the results of the tests that have been carried out proves that partially or simultaneously both variables have a significant effect, and it can also be seen that Adjusted R Square is 0.522 or of 52.2% This means that 52.2% of learning achievement variables are influenced by motivation and discipline, the remaining 47.8% are influenced by other variables outside of this research variable.
Impact of Microfinance on Fertilizer Use in the Ayeyarwady Region, Myanmar Hnin Wut Yee; Endrizal Ridwan; Fajri Muharja; Neng Kamarni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.553

Abstract

This research aims to analyze the impact of microfinance on fertilizer use and the amount of loan in the Ayeyarwady area, Myanmar. This study uses a quantitative technique as an analytical approach, utilizing data from a farmers' household survey conducted in 2015 as secondary data. Secondary data from a village tract in Myanmar's Ayeyarwady area. The overall frequency of gender of the household, education level of the household, age of the household, percentages of loan amount from each family, and average cost of usage per acre are all survey data used in this study. The outcome revealed the microfinance institution, as well as the overall proportion of demographic respondents from the Ayeyarwady area. An assessment into how the money was utilized in agricultural output, on the other hand, revealed that the respondents from credit beneficial used at all of the loan for agricultural purpose. The findings of this study must reveal the impact of microfinance on fertilizer use, as well as the strengths and shortcomings of microfinance. The results indicated the microfinance institution as well as the general proportion of demographic respondents from Ayeyarwady. An examination of how the money was used in agricultural production, on the other hand, found that credit advantageous respondents used at all of the loan for agricultural purposes. This study's findings must indicate the impact of microfinance on farmers.
Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Kinerja Perusahaan dengan Metode Balance Scorecard Andre Wiratha; Nur Kemalasari; M. Zaky Mubarak Lubis
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.560

Abstract

The purpose of this study is to find out how important the Management Controlling System is in improving company performance using the Balanced Scorecard for MSMEs in Batusangkar City, West Sumatera. The type of research used is qualitative research. The data source used in this study is primary data obtained from the result of structured interviews with MSMEs actors in the service sector, namely Budi Motor Service. The result of this study indicate that the implementation of the Management Controlling System with the Balance Scorecard methodhas improved the company’s performance, Budi Motor Service is more planned in several ways, including: First, in the company’s financial perspective where bookkeeping is more structured an uses accounting principles, Second, the customer perspective where the company tries to establish relationships with customers by utilizing advance in information technology, such as social media. Third, learning and growth perspective using technology to help work processes. And Fourth, internal business process perspective, where the company development by creating business units that support the company’s main business Budi Motor Service.
Pengembangan Model Bisnis Layanan Mobile Banking PT. Bank Nagari menggunakan Business Model Canvas Maharani Adilla; Hafiz Rahman; Ma’ruf
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.562

Abstract

Digital transformation has changed the pattern of transactions in society, thus encouraging banks to make digital-based services part of their business strategy. This encourages increased competition in the financial services industry. For that, PT. Bank Nagari needs to identify and develop a business model so that Nagari Mobile Banking services can become a competitive advantage. Where, a good understanding of the business environment will enable companies to evaluate or even develop potential business models going forward. The Business Model Canvas is a business model mapping method that can provide an overview of how a company is able to provide value (value proposition) for its customers. This business model framework consists of 9 (nine) key elements, namely Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The results showed that the Nagari Mobile Banking service needed to develop the Value Proposition, Customer Relationship, Customer Segment, Channel, Key Activities, Key Partners, and Key Resources blocks, while the Cost Structure and Revenue Streams blocks did not experience development.
Pengaruh Tax Avoidance, Leverage dan Persediaan terhadap Audit Report Lag dengan Ukuran Perusahaan sebagai Variabel Moderating Hermanto; Nurriyah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.563

Abstract

The purpose of this study was to examine the effect of Tax Avoidance, Leverage and Inventory on Audit Report Lag with Firm Size as a moderating variable. The information presented in this scientific paper consists of all pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) in 2017-2021 in the form of 12 companies and reduced after testing several criteria to 10 companies and a total of 50 companies studied according to the research criteria. The results of this study are: tax avoidance does not affect audit report lag positively, leverage affects audit report lag positively, Inventory Turnover does not affect audit report lag negatively, tax avoidance does not moderate company size on audit report lag positively, leverage moderates firm size on audit report lag negatively, inventory turnover does not moderate firm size on audit report lag positively. The technique for determining the sample for this study was non-probability sampling, using purposive sampling.
Pengaruh Slack Resources, Profitabilitas, dan Media Exposure terhadap Pengungkapan Corporate Social Responsibility Mohamad Rafki Nazar; Nur Hidayah Istiqomah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.564

Abstract

The purpose of this study is to determine the effect of slack resources, profitability, and media exposure on corporate social responsibility disclosure (study of companies listed on the kompas 100 index in 2018-2021). This research is descriptive and verification research. The population in the study totalled 100 companies listed in the Kompas 100 Index for the 2018-2021 period. In this study, the data analysis used a panel data regression model and was processed using Eviews 12 software. The results of this study, namely the value of corporate social responsibility disclosure, show that the majority of Kompas 100 Index companies in 2018-2021 do not have a good level of CSR disclosure. Slack resources as measured using Short Term Slack which is calculated using the value of cash and cash equivalents during 2018-2021 according to research observations, the majority of companies are quite efficient in receiving cash and cash equivalents. Profitability as measured using ROA during 2018-2021 according to research observations, the majority of companies have not used assets efficiently enough to generate profits. Media exposure according to research observations, the majority of Kompas 100 Index companies in 2018-2021 have disclosed corporate social responsibility activities on the company's official website. Based on simultaneous hypothesis testing, it is concluded that the slack resources, profitability, and media exposure variables have an influence on corporate social responsibility disclosure. Based on the coefficient of determination, the independent variables consisting of slack resources, profitability, and media exposure are able to explain the dependent variable, namely the disclosure of corporate social responsibility by 72.33%. Based on partial hypothesis testing, the results obtained Slack resources, Profitability, Media Exposure have a positive effect on the disclosure of corporate social responsibility.

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