cover
Contact Name
Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
Contact Email
jufriadifnaam@upiyptk.ac.id
Phone
+6287895670026
Journal Mail Official
infeb@upiyptk.ac.id
Editorial Address
Kampus Universitas Putra Indonesia YPTK Padang Jl. Raya Lubuk Begalung Padang, Sumatera Barat - 25221
Location
Kota padang,
Sumatera barat
INDONESIA
Jurnal Informatika Ekonomi Bisnis
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Articles 616 Documents
Willingness to Pay Rumah Tangga di Kota Padang terhadap Produk Ramah Lingkungan Afifah Putri Adita; M. Nazer; Delfia Tanjung Sari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.701

Abstract

The growing number of people moving up to the consumptive class and the urbanization of rural communities to cities also increase the demand for products with plastic packaging which. The problem of plastic waste has become the government's priority in realizing the goal of sustainable development through circular economic practices. Encouraging the creation of environmentally friendly products in the industry has been done but the number of product innovations is still low. Another obstacle is that product sales are strongly linked to the general welfare of individuals and society. Therefore, exploring consumer desires towards environmentally friendly products becomes important because this new knowledge can be used by governments and manufacturers to promote environmentally friendly products in the long run consumption. This study attempts to investigate the WTP of households in Padang City against environmentally friendly products and found factors that affect the WTP value. Using the contingent valuation method (CVM), the findings showed that willingness to pay (WTP) for eco-friendly products was significantly associated with gender, education, household income and price of alternative products. The results also showed that the average household is willing to pay about Rp 34,472.- for one product. These micro-level investigations can be a useful framework in organizing information and strategies on how households value eco-friendly products.
The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera Geby Fadilla Yuza; Syafrizal; Yulia Hendri Yeni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.702

Abstract

Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs in West Sumatra. The population taken in this study are Culinary SMEs in West Sumatra. The sampling method used is non-probability side by using purposive sampling technique. The number of samples in the study was 165. Testing the hypothesis using analysis with two tailed. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 4 professional application program. The results of study are that entrepreneurial orientation has a positive effect on competitive advantage in culinary SMEs in West Sumatra. Entrepreneurial orientation has a positive effect on market orientation in culinary SMEs in West Sumatra. Market orientation towards culinary competitive advantage in West Sumatra. Market orientation mediates entrepreneurial orientation to competitive effects on culinary SMEs in West Sumatra.
Peran dan Potensi Green Economy terhadap Kesejahteraan dan Pemberdayaan Masyarakat Lokal Zikri Rahman; Marliyah; Nur Ahmadi Bi Rahmani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.703

Abstract

Green economy is an economic approach that focuses on sustainable and environmentally friendly economic growth. The presence of Nukny Funland Water Park Ecotourism in Percut Sei Tuan sub-district, Deli Serdang district, North Sumatra, which is a green economy-based tourist spot in its management while having an impact on the community's economy. The purpose of this study was to determine how the role and potential of the Green Economy on the welfare and empowerment of local communities, increase their income, and preserve the environment through this Nukny Funland ecotourism. This research uses a qualitative method, where the data used in this study comes from observations and interviews with workers, visitors and the community. The results showed that ecotourism has managed with the concept of green economy quite well and has a positive impact on income and provides new economic opportunities for the community.
Pengaruh Bauran Promosi terhadap Volume Penjualan pada Unit Produk Hilir Kopi Banaran PT. Perkebunan Nusantara IX Dimas Ivan Fuadi; Budi Astuti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.704

Abstract

The aim of this research is to determine the effect of the promotional mix on sales volume in the downstream product unit of Banaran coffee at PT. Perkebunan Nusantara IX. This research uses a quantitative case study method, taking secondary data, namely sales data and promotional mix for Kopi Banaran for 2021-2022 using the IBM SPSS 21 application. The results of this research show that elements have a positive and significant effect on sales volume at Downstream Kopi Banaran are advertising, sales promotion and public relations variables. Meanwhile, direct sales and personal sales variables do not have a significant effect on sales at Hilir Kopi Banaran. The variable that has the dominant influence is the promotional cost variable, which is indicated by the largest coefficient value compared to other variables.
Persepsi Gen Z terhadap Koperasi Sebagai Entitas Bisnis yang Berkelanjutan Sri Ayudha Mujiyanti; Nailin Nikmatul Maulidiyah; Dassucik; Ahmad Hafas Rasyidi; Nindi Kamila Indawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.705

Abstract

Cooperatives are collaborative organizations that stand between commercial businesses and cooperatively managed resources. The cooperative business model is a sustainable business. Gen Z is the next generation of future owners who need to know about the advantages of the cooperative business model. In this study, knowledge is the only variable studied to prove whether this factor has an impact to perception.
Budaya Organisasi, Pelatihan, Motivasi dan Kepuasan terhadap Kinerja Perawat di Rs Ibu dan Anak (Rsia) ‘Aisyiyah Klaten Moh Ma'ruf; Sudarwati; Istiatin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.706

Abstract

The purpose of this study was to find out how organizational culture, training, motivation, and job satisfaction influence nurse performance. This research method is quantitative descriptive correlational. The sample used was 80 nurses, data collection using a questionnaire was carried out in May-June 2023. The results showed that organizational culture, training, motivation, and satisfaction with performance obtained r= 0.622, 0.579, 0.615, 0.609 with the probability of each of these variables being 0.000 <0.005, which means that there is a significant relationship/correlation between organizational culture, training, motivation, and satisfaction with performance. In addition, each of these variables describes a positive relationship, which means that the higher the organizational culture, the training, increased motivation and the higher the level of satisfaction, the higher the performance of nurses. The conclusion from this study is that organizational culture, training, motivation, and satisfaction affect the performance of nurses at RSIA ‘Aisyiyah Klaten.
Potensi Pengembangan Pariwisata di Kabupaten Padang Lawas Siti Holijah; Sugianto; Siti Aisyah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.708

Abstract

The tourism potential of hot springs in Padang Lawas Regency acts as a driving force for the economy of communities with low to medium economic levels. The people of Paringgonan Village depend on agriculture, so if this tourism is managed well it will have the potential for tourism development. This research aims to determine the tourism potential to be developed by the Tourism Office in Paringgonan Village. In this research, qualitative research methods were used with a descriptive approach. The data analysis technique applied is the interactive model introduced by Miles and Huberman, which includes the stages of data collection, data reduction, data presentation, as well as drawing conclusions and verification. The results of this research indicate that the potential for developing Hot Springs tourism has several supporting factors. There are tourist attractions such as hot springs, the availability of accommodation facilities such as hotels or inns, and the presence of mosques as important facilities. However, there are shortcomings in terms of road infrastructure to the Hot Springs and additional services. Apart from that, the efforts made by the Tourism Department to date have not reached their maximum potential. Therefore, in developing various tourist attractions in Paringgonan Village, there needs to be closer collaboration between the community and the local government, as well as improving facilities that can meet the needs of tourists who come to visit.
Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek pada Produk Uniqlo di Surakarta Putra Nurmahendra; Anton Agus Setyawan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.711

Abstract

The aim of this research is to expand the eWOM literature that still exists on various social networks. This research takes TikTok as an online networking tool which aims to test the influence of social eWOM on brand attitudes and purchase intentions. Positive social electronic word of mouth (eWOM) on brand attitudes and brand purchase intentions, the type of research used is quantitative research. The cross-sectional method was used to test the research model involving consumers of Uniqlo products in urban areas. The results of this research are that Social E-WOM has a significant positive influence on Brand Attitude so that the first hypothesis is accepted. This is because the t-statistic value is 5.669>1.96 and the p-value is 0.000<0.05. Social E-WOM is word of mouth marketing between consumers via social media. Social E-WOM has a positive and significant influence on Purchase Intention so that the second hypothesis is accepted. This is because the t-statistic value is 3.464>1.96 and the p-value is 0.001<0.05. This is because the t-statistic value is 7.003>1.96 and the p-value is 0.000<0.05. Purchase intention is a consumer's desire to buy a product or service. Meanwhile, consumer attitudes towards brands are how consumers view the product. If consumers view the brand as good, then consumers will have the intention to buy the product. So consumers' purchasing intentions will also arise from responding to the product.
Pengaruh Personalitas Destinasi terhadap Niat Berkunjung Kembali Wisatawan Gen Z dan Milenial Anissa Rianti Nurina; Sari Lenggogeni; V Verinita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.712

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh personalitas destinasi Sumatera Barat terhadap niat berkunjung kembali wisatawan nusantara. Penelitian ini berfokus pada Generasi Z dan Milenial yang berkunjung ke Sumatera Barat dalam kurun dua tahun terakhir. Penelitian ini menggunakan purposive sampling dengan kriteria berusia antara 18 dan 42 tahun, dan bertempat tinggal di luar Sumatera Barat. Data dari 178 responden dianalisis menggunakan software SPSS Amos untuk Confirmatory Factor Analysis (CFA) dan uji hipotesis. Hasil penelitian menunjukkan bahwa personalitas destinasi, keseruan dan ketangguhan, memberikan pengaruh positif dan signifikan secara statistik terhadap niat berkunjung kembali ke Sumatera Barat.
Pengaruh Digital Skill, Transformational Leadership dan Readiness for Change sebagai Variabel Mediasi terhadap Innovative Work Behaviour Yenof Patrione Haspemi; Laura Syahrul; Rahmi Fahmy
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.709

Abstract

The decline in the Global Innovation Index (GII) in Indonesia highlights the importance of promoting Innovative Work Behavior. In response, the government has initiated a Large-scale Bureaucracy Reform Design, emphasizing the significance of innovation in achieving world-class governance. Innovative Work Behavior is defined as creative ideas and contributions from employees in solving job-related problems, which impact organizational performance improvement. This research is motivated by the need for innovation in the public sector, particularly in the digital transformation of government services. The purpose of this study is to analyze the influence of Digital Skills and Transformational Leadership on Innovative Work Behavior, mediated by Readiness for Change, in the context of implementing Dukcapil Go Digital in the Population and Civil Registration Office (Disdukcapil) of Dharmasraya Regency. This research is a case study with a quantitative approach. The research respondents are all employees of Disdukcapil Dharmasraya Regency. This study uses primary data obtained from respondent answers through a questionnaire filled out via Google Forms. Data analysis technique uses the SEM-PLS (Structural Equating Modeling-Partial Least Square) method. The research findings indicate that Digital Skills and Transformational Leadership have a positive and significant influence on the Innovative Work Behavior of employees in the Population and Civil Registration Office of Dharmasraya Regency. Digital Skills also have a positive and significant influence on Readiness for Change, while Transformational Leadership does not have a significant influence on Readiness for Change. Although Readiness for Change has a positive impact, it is not significant on Innovative Work Behavior. Furthermore, Readiness for Change is not able to function as a mediator between Digital Skills and Innovative Work Behavior, as well as between Transformational Leadership and Innovative Work Behavior.