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Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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Analisis Pengaruh Luas Lahan dan Sumber Penghasilan terhadap Pendapatan Rumah Tangga Usaha Pertanian N, Zulkifli; Karimi, Syafruddin; Taifur, Werry Darta; Ridwan, Endrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.245

Abstract

This study examines the effect of land area and income sources of agricultural households on their income in the context of reducing poverty in the agricultural sector. This study uses a quantitative approach and multiple regression methods as an analytical tool with data from the Agricultural Business Household Income Survey which is part of the 2013 Agricultural Census of West Sumatra Province. The data used in this study is cross-sectional data with total agricultural household income as the dependent variable and the amount of land owned by agricultural households, the area of ​​land controlled and cultivated by agricultural households, the percentage of agricultural household income from agricultural sector businesses, the percentage of agricultural household income from non-agricultural businesses, the percentage of other agricultural household income , the percentage of agricultural household income from wages in the agricultural sector, and the percentage of agricultural household income non-agricultural wage income. The results showed that the variable area of ​​land owned and the area of ​​land controlled and cultivated by agricultural households had a positive effect on their total income. Other variables that have a positive effect on total agricultural household income are the percentage of income from non-agricultural businesses and the percentage of non-agricultural wage income. On the other hand, the percentage of agricultural household income from agricultural sector businesses and the percentage of agricultural household income from wages in the agricultural sector have a negative effect on their total income. The results of this study suggest the need for redistribution of land to land-poor agricultural households and encourage them to diversify their business outside the agricultural sector but still based on agricultural products.
Pengaruh Store Atmosphere, Price dan Service Quality terhadap Minat Beli Konsumen Pada Cooffee Shop Kopi Asrul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.246

Abstract

This type of research is descriptive and quantitative research, because this research is used to provide an objective description or description of a situation. This study aims to see the effect of Store Atmosphere on Purchase Intention, the effect of Price on Purchase Intention, the effect of Service Quality on Purchase Intention and see the effect of Store Atmosphere, price, Service Quality on purchase intention. This research was conducted in the form of interviews and distributing questionnaires. The population in this study were all consumers who had made a purchase at least once at a coffee coffee shop from the heart of Pariaman City. The sample in this study were 49 respondents, the sampling technique used incidental sampling or sampling technique based on chance. This study uses hypothesis testing, the results of this study indicate that partially Store Atmosphere does not have a significant effect on purchase intention because the value of ttab>thit (1.6772> 0.174), price has a significant effect on purchase intention because ttab<thit (1.6772<13.906 ) and service quality have a significant effect on purchase intention because ttab<thit (1.6772<3.573). While simultaneously Store Atmosphere, price, service quality have a significant effect on purchase intention because fhit>ftab (156.543 > 1.6772). Based on the results of the Determination test (R2), it was found that the contribution of the independent variables Store Atmosphere (X1), price (X2), and service quality (X3) to purchase intention (Y) was 91.3%, this shows that the influence between the variables is very high. strong because the greater the Rsquare number the stronger the influence between these variables.
The Influence of Customer Relationship Management on Customer Brand Loyalty Through Customer Satisfaction as a Mediator Rifky Rezky Pratama; Nurafni Rubiyanti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.642

Abstract

KRB.ID, a business specializing in selling knitted pashmina shawls for Muslim brides during engagement and wedding ceremonies. Originally operating offline at Thamrin City, Jakarta, the business faced significant changes due to the COVID-19 pandemic. With the implementation of social restrictions, KRB.ID shifted its sales strategy to an online platform, primarily utilizing Shopee marketplace. Although the pandemic limited the number of weddings, KRB.ID managed to maintain a steady level of sales. The business received positive ratings on Shopee, with an average rating of 4.9, attributed to the high-quality products that satisfied customers. However, customer service was a concern, as there were instances of delayed or incorrect responses, such as failure to confirm out-of-stock items or incorrect deliveries. The sales of knitted pashmina shawls have experienced an increase following the easing of wedding restrictions, in alignment with the evolving wedding regulations.
Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas Nurmaryo Anggito; Ahmad Nurul Fajar
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.688

Abstract

This research is case study research at the Swab Aja. The aims of this research to find existing business model analysis Swab Aja; and to find a business model design for changing Swab Aja into a clinic using the Business Model Canvas. This research is qualitative research. The data used are primary data and secondary data. Secondary data was obtained through document analysis while primary data was obtained through field studies and interviews. Data collection techniques to be used in this research are: in-depth interviews); participant – observation); and Documentation. The interview guide used consisted of 50 questions. The interview guide was prepared based on the 9 stages of developing the canvas business model. The findings in this research are: there are changes in the components of key activities, value propositions, channels, and customer segments; the design of a new business model at the SWAB AJA Laboratory, namely changing its form to a clinic that provides various services besides SWAB and PCR tests such as physiotherapy, pharmacy, offline clinics and even delivery services; and a new brand is required for the SWAB AJA Laboratory so that the customer's image changes to increase sales.
Komparasi Tingkat Kesehatan Bank Syariah dan Bank Konvensional dengan Pendekatan Risiko Fahmi Alif Firmansyah; Esy Nur Aisyah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.717

Abstract

This research aims to find out how the health level of Sharia Banks and Conventional Banks compares using the Risk-Based Bank Rating (RBBR) method. This research is quantitative research with comparative methods. This research data uses secondary data taken from the Bank Indonesia website. This research data analysis uses comparative quantitative statistics. The total sample is 10 banks consisting of 5 sharia banks and 5 conventional banks. The research results show that there is a significant (real) difference between the average value of credit risk in Islamic banks and conventional banks. There is no significant (real) difference between the average value of liquidity risk in Islamic banks and conventional banks. There is a significant (real) difference between the average Return on Asset (ROA) value for Islamic banks and conventional banks. There is no significant (real) difference between the average Net Interest Margin (NIM) value of Islamic banks and conventional banks. There is a significant (real) difference between the average Capital Adequacy Ratio (CAR) value for Islamic banks and conventional banks.
The Influence of Intellectual Capital on LQ45 Companies Performance Gabriella Alodia Jovita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.721

Abstract

The development of science and technology has led to a shift in businesses from being labor-based to knowledge-based. Companies are expected to create value from the knowledge they possess, which includes their intangible assets. This study aims to examine the relationship between the intellectual capital and the companies’ performance. Some of the previous studies have focused on a tool for measuring intellectual capital called value added intellectual capital (VAIC), which divides intellectual capital into VAHU, STVA, and VACA components. The study population consisted of all LQ45 companies, and a purposive sampling technique was used to select samples. The study used a quantitative approach and employs multiple regression analysis to analyze the data gathered from the financial reports of selected companies. The results indicated that both STVA and VACA have an impact on ROA, while only VACA has impact on TQ. This research creates an awareness among management to properly manage intellectual capital to enhance their overall organizational performance. Further studies may use different measures of intellectual capital and examine organizational performance under.
Pengaruh Diklat Karyawan, Kemampuan Karyawan dan Komunikasi terhadap Kinerja Karyawan Pada PT. Pln (Persero) Area Pelayanan dan Jaringan Sidoarjo Moh. Ali Al Kafit; Rizka Dibi Arryanti Saputri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.723

Abstract

Human resources are very important for companies in managing, organizing and utilizing employees so that they can function productively to achieve company goals. This study aims to analyze employee training, skills, and communication simultaneously influence the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. So that the formulation of the problem is whether Employee Training, Capability, and Communication have a simultaneous and partial effect on the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. The population in this study is the number of employees totaling 177 people at PT. PLN (Persero) Sidoarjo Service and Network Area in 2012. The sample used was the number of respondents taken as many as 64 respondents as the limit of employees in all divisions at PT. PLN (Persero) Sidoarjo Service Area and Network. Based on the results of calculations using multiple linear regression analysis techniques, namely that simultaneously using the F test shows a significant influence between the three variables (6.094 Fcount and 2.758 Ftable). Employee training variables partially do not have a significant effect on employee performance. The ability variable partially has no significant effect on employee performance. Communication variable has a significant and positive effect on employee performance. The independent variable that has the greatest influence on employee performance is communication, because the independent variable employee training and the independent variable ability do not have a significant effect on performance.
Implementation of Integrated Marketing Communication Through The concept of Omnichannel Marketing in the Laksana Boga Campaign Marketing Program Muluchah Fatharani Churina; Endy Gunanto Marsasi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.724

Abstract

Importance of equity brand in retail companies to chase enhancement advantage in finance. Retail companies must Keep going continuously and increase equity chili brand emphasizes the role important from equity brands on customers. Laksana Boga is a Center for Souvenirs and Snacks in Majenang. The company provides various souvenir products and snacks equipped with the various needs of the daily public. On souvenir products available various flavors start from salty, savory, sweet, and spicy flavors. The company needs to be optimal in system management, especially in marketing. Not optimal activity marketing is done- the company is marked with a need for consistent promotion on online channels. Study This use method studies descriptive qualitative through observation, activity interviews, a secondary data company, and collection documentation. Research results conclude that the company needs to implement Integrated Marketing Communication through Omnichannel Marketing in marketing programs Laksana Boga Campaign to maximize activity marketing on business. An increase in business revenue demonstrates the success of the marketing campaign program, i.e. 30% in the previous three periods.
Analysis of Airline Passenger Satisfaction Using Decision Tree and Naïve Bayes Algorithms Devita Sertivia Suprapto; Raymond Oetama
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.728

Abstract

In the dynamic landscape of airline services, comprehending the intricacies that mold customer satisfaction is paramount to elevating overall service quality. This study aspires to dissect these pivotal elements, contributing nuanced insights that can propel the enhancement of customer satisfaction within the industry. A multifaceted investigation encompasses analyzing demographic data, exploring underlying factors significantly shaping passenger satisfaction, and identifying the most adept model for forecasting imminent passenger satisfaction outcomes. A model was meticulously crafted by leveraging a decision tree algorithm to discern the substantial variables influencing passenger satisfaction. Simultaneously, the Naïve Bayes algorithm was harnessed to prognosticate forthcoming passenger satisfaction. The findings underscore the diverse facets of the flying experience impacting satisfaction, with both ctree and rpart decision tree algorithms spotlighting critical factors, such as online boarding, inflight entertainment, WiFi service, class, and travel type. The Naïve Bayes algorithm demonstrates around 87% accuracy in predicting passenger satisfaction, underscoring its efficacy in discerning patterns within this complex realm.
Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi Marcellia Susan; Jacinta Winarto
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.729

Abstract

Companies have goals to be achieved. The company's efforts aim to produce sound financial performance and increase firm value. Many factors can determine the value of a company. This research aims to obtain a depiction of the performance and value of the company. In addition, testing and analyzing the influence of financial performance factors on firm value is also the aim of this study. The research sample is pharmaceutical sector companies listed on the Indonesia Stock Exchange. Secondary data was obtained from financial statements for five years and processed using regression analysis. The results showed that the indicators measuring liquidity, leverage, activity, profitability, and company size contributed to determining firm value. Specifically, the test results show that the ability of pharmaceutical companies to meet current liabilities as the maturity date is a factor determining firm value.

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